The South America automotive HUD market is expected to grow from US$ 14.60 million in 2022 to US$ 33.82 million by 2028; it is estimated to grow at a CAGR of 15.0% from 2022 to 2028.
Manufacturers are increasingly incorporating augmented reality (AR) and artificial intelligence (AI) into head-up displays (HUDs) to increase safety and visibility in autonomous vehicles. When used in conjunction with existing holographic HUDs, AR can improve functionality by overlaying navigational indicators and other barriers with color-coded strips and other indicators. Growing public awareness of enhanced safety features and control modules in automobiles fuels the growth of the South America (South America) automotive HUD . As installation prices decrease, manufacturers are expected to use this technology.
With the new features and technologies, vendors can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the South America automotive HUD market . The South America automotive HUD market is expected to grow at a good CAGR during the forecast period.
South America automotive HUD market Revenue and Forecast to 2028 (US$ Million)
The South America automotive HUD market is segmented based on by installation type, location, vehicle, and country. Based on installation type, the South America automotive HUD market is divided into combiner HUD and windshield HUD. The windshield HUD segment dominated the South America automotive HUD market in 2022. Based on location, the South America automotive HUD market is categorized into conventional HUD and augmented reality HUD (AR HUD). The conventional HUD segment dominated the South America automotive HUD market in 2022. Based on vehicle, the South America automotive HUD market is categorized into passenger cars, light commercial vehicle (LCV), and heavy commercial vehicle (HCV). The passenger cars segment dominated the South America automotive HUD market in 2022. Based on country, the South America automotive HUD market is segmented into Brazil, Argentina, and Rest of South America. The Brazil segment dominated the South America automotive HUD market in 2022.
Key players dominating the South America automotive HUD market are Continental AG; Denso Corporation; Robert Bosch GmbH; Harman International; Yazaki Corporation; Valeo; Nippon Seiki Co., Ltd; and Panasonic Automotive Systems Europe GmbH by Altair are among the leading companies in the South America automotive HUD market.
At 15.0% CAGR, the South America Automotive HUD Market is speculated to be worth US$ 33.82 million by 2028, says The Insight Partners
According to The Insight Partners’ research, the SAM automotive HUD market was valued at US$ 14.60 million in 2022 and is expected to reach US$ 33.82 million by 2028, registering an annual growth rate of 15.0% from 2022 to 2028. Increased adoption rate of windshield HUD and rising awareness about passenger and vehicle safety.
Head-up displays can be replaced with laser-based volumetric displays. Volumetric displays project data in a volumetric manner. Images are projected on windshields using lasers to create the appearance of depth. Laser-based volumetric displays provide better safety and travel information to drivers during the night and in difficult driving situations such as fog, low-light eyesight, and heavy rains. Volumetric head-up displays are used in the car industry to display windshield images using laser rays. Volumetric displays are used extensively in air traffic control in the aviation industry. Thus, the rising use of volumetric displays instead of head-up displays is a major factor restraining the market growth. In recent years, there has been a considerable surge in SAM demand for semi-autonomous and electric automobiles. The growing popularity of these vehicles is driving up demand for head-up displays. Semi-autonomous vehicles can assess their surroundings and travel to their destination with minimal human intervention. Voice instructions can be used to control them. The primary purpose of these vehicles is to improve driving safety and convenience. Park assistance, front collision avoidance, and advanced cruise control are the advanced features of semi-autonomous vehicles. These features are displayed on windshields in the line of sight of drivers in semi-autonomous vehicles with head-up displays. This is expected to drive the market during the forecast period.
On the contrary, space limitation in automotive cockpit hurdles the growth of SAM automotive HUD market.
Based on installation type, the SAM automotive HUD market is divided into combiner HUD and windshield HUD. The windshield HUD bearings automotive HUD segment held 62.9% market share in 2022, amassing US$ 9.19 million. It is projected to garner US$ 20.79 million by 2028 to expand at 14.6% CAGR during 2022–2028.
Based on location type, the SAM automotive HUD market is categorized into conventional HUD and augmented reality HUD (AR HUD). The conventional HUD segment held 85.5% market share in 2022, amassing US$ 12.48 million. It is projected to garner US$ 28.39 million by 2028 to expand at 14.7% CAGR during 2022–2028.
Based on vehicle type, the SAM automotive HUD market is categorized into passenger cars, light commercial vehicle (LCV), and heavy commercial vehicle (HCV). The passenger cars segment held 81.6% market share in 2022, amassing US$ 11.91 million. It is projected to garner US$ 27.35 million by 2028 to expand at 14.9% CAGR during 2022–2028.
Based on country, the SAM automotive HUD market has been categorized into the Brazil, Argentina, and Rest of SAM. Our regional analysis states that Brazil captured 71.2% market share in 2022. It was assessed at US$ 10.40 million in 2022 and is likely to hit US$ 24.46 million by 2028, exhibiting a CAGR of 15.3% during the forecast period.
Key players dominating the SAM automotive HUD market are Continental AG; Denso Corporation; Robert Bosch GmbH; Harman International; Yazaki Corporation; Valeo; Nippon Seiki Co., Ltd; and Panasonic Automotive Systems Europe GmbH.
among others.
In May 2021, Panasonic's Large-screen WS HUD Incorporated in the Mitsubishi Outlander.
In Feb 2022, Continental Transfers Head-Up Display for Cars to Trams.
Contact Us
Contact Person: Sameer Joshi
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TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. SAM Automotive HUD market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.2.1 SAM
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. SAM Automotive HUD market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Increased Adoption Rate of Windshield HUD
5.1.2 Rising Awareness About Passenger and Vehicle Safety
5.2 MARKET RESTRAINTS
5.2.1 Space Limitation in Automotive Cockpit
5.2.2 Alternatives to Head-Up Displays.
5.3 MARKET OPPORTUNITIES
5.3.1 Rising Demand for Semi-Autonomous and Electric Vehicles
5.4 FUTURE TRENDS
5.4.1 Integration of Connective Technology
5.5 Impact Analysis of Drivers and Restraints
6. Automotive HUD market – SAM Analysis
6.1 Automotive HUD market – SAM Revenue and Forecast to 2028 (US$ Million)
7. SAM Automotive HUD market Analysis – By Installation Type
7.1 Overview
7.2 SAM Automotive HUD Market, by Installation Type (2021 and 2028)
7.3 Combiner HUD
7.3.1 Overview
7.3.2 Combiner HUD: Automotive HUD market– Revenue and Forecast to 2028 (US$ Million)
7.4 Windshield HUD
7.4.1 Overview
7.4.2 Windshield HUD: Automotive HUD Market– Revenue and Forecast to 2028 (US$ Million)
8. SAM Automotive HUD market – By Location
8.1 Overview
8.2 SAM Automotive HUD Market, by Technology (2021 and 2028)
8.3 Conventional HUD
8.3.1 Overview
8.3.2 Conventional HUD: Automotive HUD Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Augmented reality HUD (AR HUD)
8.4.1 Overview
8.4.2 Augmented reality HUD (AR HUD): Automotive HUD Market – Revenue and Forecast to 2028 (US$ Million)
9. SAM Automotive HUD market – By Vehicle Type
9.1 Overview
9.2 SAM Automotive HUD Market, by Vehicle Type (2021 and 2028)
9.3 Passenger Cars
9.3.1 Overview
9.3.2 Passenger Cars: Automotive HUD Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Light Commercial Vehicle (LCV)
9.4.1 Overview
9.4.2 Light Commercial Vehicle (LCV): Automotive HUD Market – Revenue and Forecast to 2028 (US$ Million)
9.5 Heavy commercial vehicle (HCV).
9.5.1 Overview
9.5.2 Heavy commercial vehicle (HCV): Automotive HUD Market – Revenue and Forecast to 2028 (US$ Million)
10. SAM Automotive HUD market – By Country Analysis
10.1 SAM: Automotive HUD market
10.1.1 SAM: Automotive HUD market, by Key Country
10.1.1.1 Brazil: Automotive HUD market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 Brazil: Automotive HUD market, By Installation Type
10.1.1.1.2 Brazil: Automotive HUD market, by Technology
10.1.1.1.3 Brazil: Automotive HUD market, by Vehicle Type
10.1.1.2 Argentina: Automotive HUD market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 Argentina: Automotive HUD market, By Installation Type
10.1.1.2.2 Argentina: Automotive HUD market, by Technology
10.1.1.2.3 Argentina: Automotive HUD market, by Vehicle Type
10.1.1.3 Rest of SAM: Automotive HUD market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 Rest of SAM: Automotive HUD market, By Installation Type
10.1.1.3.2 Rest of SAM: Automotive HUD market, by Technology
10.1.1.3.3 Rest of SAM: Automotive HUD market, by Vehicle Type
11. Industry Landscape
11.1 Market Initiative
12. Company Profiles
12.1 Continental AG
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Denso Corporation
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Robert Bosch GmbH
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Harman International
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 Yazaki Corporation
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Valeo
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Nippon Seiki Co., Ltd.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 Panasonic Automotive Systems Europe GmbH
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES.
Table 1. SAM Automotive HUD market – Revenue, and Forecast to 2028 (US$ Million)
Table 2. SAM: Automotive HUD market, by Country – Revenue and Forecast to 2028 (US$ Million)
Table 3. Brazil: Automotive HUD market, By Installation Type – Revenue and Forecast to 2028 (US$ Million)
Table 4. Brazil: Automotive HUD market, by Technology – Revenue and Forecast to 2028 (US$ Million)
Table 5. Brazil: Automotive HUD market, by Vehicle Type – Revenue and Forecast to 2028 (US$ Million)
Table 6. Argentina: Automotive HUD market, By Installation Type – Revenue and Forecast to 2028 (US$ Million)
Table 7. Argentina: Automotive HUD market, by Technology – Revenue and Forecast to 2028 (US$ Million)
Table 8. Argentina: Automotive HUD market, by Vehicle Type – Revenue and Forecast to 2028 (US$ Million)
Table 9. Rest of SAM: Automotive HUD market, By Installation Type – Revenue and Forecast to 2028 (US$ Million)
Table 10. Rest of SAM: Automotive HUD market, by Technology – Revenue and Forecast to 2028 (US$ Million)
Table 11. Rest of SAM: Automotive HUD market, by Vehicle Type – Revenue and Forecast to 2028 (US$ Million)
Table 12. List of Abbreviation
LIST OF FIGURES.
Figure 1. SAM Automotive HUD market Segmentation
Figure 2. SAM Automotive HUD market Segmentation – By Country
Figure 3. SAM Automotive HUD market Overview
Figure 4. Windshield HUD Segment Held the Largest Market Share in 2021
Figure 5. Conventional HUD Segment Held the Largest Market Share in 2021
Figure 6. Passenger Cars Segment Held the Largest Market Share in 2021
Figure 7. Brazil was the Largest Revenue Contributor in 2021
Figure 8. SAM – PEST Analysis
Figure 9. SAM Automotive HUD market– Ecosystem Analysis
Figure 10. SAM Expert Opinions
Figure 11. SAM Automotive HUD market: Impact Analysis of Drivers and Restraints
Figure 12. SAM Automotive HUD market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. SAM Automotive HUD market Revenue Share, by Type (2021 and 2028)
Figure 14. SAM Combiner HUD: Automotive HUD market– Revenue and Forecast to 2028 (US$ Million)
Figure 15. SAM Windshield HUD: Automotive HUD Market– Revenue and Forecast to 2028 (US$ Million)
Figure 16. SAM Automotive HUD market Revenue Share, by Technology (2021 and 2028)
Figure 17. SAM Conventional HUD: Automotive HUD Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. SAM Augmented reality HUD (AR HUD): Automotive HUD Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. SAM Automotive HUD Market Revenue Share, by Vehicle Type (2021 and 2028)
Figure 20. SAM Passenger Cars: Automotive HUD Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. SAM Light Commercial Vehicle (LCV): Automotive HUD Market – Revenue and Forecast to 2028 (US$ Million)
Figure 22. SAM Heavy commercial vehicle (HCV): Automotive HUD Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. SAM: Automotive HUD market, by Key Country – Revenue (2021) (US$ Million)
Figure 24. SAM: Automotive HUD market Revenue Share, by Key Country (2020 and 2028)
Figure 25. Brazil: Automotive HUD market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. Argentina: Automotive HUD market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Rest of SAM: Automotive HUD market – Revenue and Forecast to 2028 (US$ Million)
The List of Companies - South America Automotive HUD Market
● Continental AG
● Denso Corporation
● Robert Bosch GmbH
● Harman International
● Yazaki Corporation
● Valeo
● Nippon Seiki Co., Ltd
● Panasonic Automotive Systems Europe GmbH
● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the SAM automotive HUD market.
● Highlights key business priorities in order to assist companies to realign their business strategies
● The key findings and recommendations highlight crucial progressive industry trends in the SAM automotive HUD market, thereby allowing players across the value chain to develop effective long-term strategies
● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
● Scrutinize in-depth SAM market trends and outlook coupled with the factors driving the SAM automotive HUD market, as well as those hindering it
● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution
