Middle East & Africa Social Media Management Market Forecast to 2028 – COVID

Middle East & Africa Social Media Management Market Forecast to 2028 – COVID-19 Impact and Regional Analysis- by Component (Solution and Service), Deployment (On-Premise and Cloud-based), Enterprise Size [Small and Medium Enterprises (SMEs) and Large Enterprises], Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, and Risk Management and Fraud Detection), and Vertical (IT and Telecom, BFSI, Healthcare, Media and Entertainment, Retail, and Others)

Report Code : BMIRE00026328 | Region : LAMEA | Industry : Technology, Media and Telecommunications | Published Date : 26/Sep/2022

The Middle East & Africa social media management market is expected to reach US$ 2358.7 million by 2028 from US$ 761.0 million in 2022; it is estimated to grow at a CAGR of 20.7% from 2022 to 2028.

Social media are evolving from a way to communicate with friends to the ultimate channel for information, online shopping through social commerce, and business, news, and marketing. Also, due to the COVID-19 pandemic, consumer habits are changing, with people using social media to connect, be entertained, find information, and shop. In addition, some industry verticals are experienced massive increases in traffic. Social media is having an enormous impact on businesses. Platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube are currently being used to promote brands and advertise new products and are effective media that provide customer service and resolve disputes. While a small business owner does not always need to hire a separate social media team, some staff members should be adept at selecting and using one or more social media platforms.

Further, social media and business come together to provide unparalleled branding opportunities for many companies. New and old brands can establish or reinvent themselves online through social media profiles, content sharing, and platform-based advertising. Several businesses are primarily building their consumer bases and generating revenues through social media posts and ads.

Widespread social media penetration benefits firms in business expansion, greater reach, and resolving disputes, thereby acting as a driving factor for the Middle East & Africa social media management Market. The Middle East & Africa Social Media Management market is expected to grow at a promising CAGR during the forecast period.

Middle East & Africa Social Media Management Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa Social Media Management Market Segmentation

The Middle East & Africa social media management market is segmented by component, deployment, organization size, application, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solution segment led the market with a higher market share in 2022.

Based on deployment, the market is bifurcated into cloud-based and on-premise. The cloud-based segment led the market with a higher market share in 2022.

Based on organization size, the market is bifurcated into SMEs and large enterprises. The large enterprises segment led the market with a higher market share in 2022.

Based on application, the market is segmented into sales and marketing management, customer experience management, competitive intelligence, and risk management and fraud detection. The sales and marketing management segment had the highest market share in 2022.

Based on vertical, the market is segmented into BFSI, retail, healthcare, IT and telecommunications, media and entertainment, and others. The BFSI segment led the market with the highest market share in 2022.

Based on Country, the market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of the MEA. The Saudi Arabi led the Middle East & Africa social media management market with the highest market share in 2022.

The key companies operating in the Middle East & Africa social media management market are Adobe; IBM Corporation; Google LLC; Oracle Corporation; Salesforce.com, Inc.; HubSpot, Inc.; Zoho Corporation Pvt. Ltd.; Meltwater; Brandwatch; and Sprout Social, Inc. These companies are functioning in the market and are contributing substantial revenues toward the growth of the Middle East & Africa social media management market.

At 20.7% CAGR, the Middle East & Africa Social Media Management Market is speculated to be worth US$ 2358.7 million by 2028, says The Insight Partners

According to The Insight Partners’ research, The Middle East & Africa Social Media Management Market was valued at US$ 761.0 million in 2022 and is expected to reach US$ 2358.7 million by 2028, registering an annual growth rate of 24.5% from 2022 to 2028.Increasing focus on competitive intelligence and rising reach of social media are the critical factors attributed to the market expansion.

The competition continues to affect profit margins for businesses, and companies are constantly looking for technological solutions to maximize their productivity and reduce costs while maintaining an edge in the competition. Businesses need to integrate the demographic, competitive, and business information and customer data to find out the intricacies to outperform their competitors. Organizations focus on analyzing the sales and various marketing aspects to identify the gaps. They demand lower prices, better quality, and faster delivery of products and services. Thus, advanced social media analytics is being incorporated to help achieve market goals. Thus, social media management solution helps analyze unstructured social data to respond to dynamic market conditions and achieve high sales and operational profitability. For instance, in June 2021, Google Marketing Platform introduced Ads Creative Studio, a unified solution to create an advertisement, which allows for building compelling experiences for audio, display, and video ads. Ads creative studio enables customers to develop and innovate advertisements with an interactive, easy-to-use user interface. Further, organizations retrieve huge amounts of information about customer sentiments about their brands and strategize their marketing and sales activities. In addition, businesses use social media management solutions to enhance their market presence and gain a competitive edge by effectively analyzing the competition and consumer behavior from social media platforms. Thus, this results in the growth of the use of social media management solutions for businesses, which, in turn, supports the growth of the MEA Social Media Management Market.

On the contrary, challenges faced in issues data privacy concerns with social media hurdles the growth of the Middle East & Africa social media management market.

Based on component, the Middle East & Africa social media management market is bifurcated into solution and service. The solution held 70.6% market share in 2022, amassing US$ 537.48 million. It is projected to garner US$ 1693.31 million by 2028 to expand at 21.1% CAGR during 2022–2028.

Based on deployment, the Middle East & Africa Social Media Management market is bifurcated into cloud based and on-premise. The cloud based held 60.8% market share in 2022, amassing US$ 462.46 million. It is projected to garner US$ 1485.15 million by 2028 to expand at 21.5% CAGR during 2022–2028.

Based on enterprise size, the Middle East & Africa social media management market is bifurcated into small and medium enterprises (smes) and large enterprises. The large enterprises held 69.8% market share in 2022, amassing US$ 531.41 million. It is projected to garner US$ 1584.84 million by 2028 to expand at 20.0% CAGR during 2022–2028.

Based on application, the Middle East & Africa social media management market is segmented into sales and marketing management, customer experience management, competitive intelligence, and risk management and fraud detection. The sales and marketing management held 35.4% market share in 2022, amassing US$ 269.03 million. It is projected to garner US$ 742.84 million by 2028 to expand at 18.4% CAGR during 2022–2028.

Based on vertical, the Middle East & Africa social media management market is segmented into BFSI, retail, healthcare, it and telecommunications, media and entertainment, and others. The BFSI held 26.2% market share in 2022, amassing US$ 199.36 million. It is projected to garner US$ 598.76 million by 2028 to expand at 20.1% CAGR during 2022–2028.

Based on country, the Middle East & Africa Social Media Management market has been categorized into the Saudi Arabia, UAE, South Africa, and Rest of MEA. Our regional analysis states that Saudi Arabia captured 39.9% market share in 2022. It was assessed at US$ 303.7 million in 2022 and is likely to hit US$ 927.2 million by 2028, exhibiting a CAGR of 20.4% during the forecast period.

The key companies operating in the Middle East & Africa social media management market include Adobe; IBM Corporation; Google LLC; Oracle Corporation; Salesforce.com, Inc.; HubSpot, Inc.; Zoho Corporation Pvt. Ltd.; Meltwater; Brandwatch; and Sprout Social, Inc. Several companies are functioning in the market and are contributing substantial revenues toward the growth of the Middle East & Africa social media management market, among others.

TABLE OF CONTENTS

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 MEA Social Media Management Market – By Component

1.3.2 MEA Social Media Management Market – By Deployment

1.3.3 MEA Social Media Management Market – By Enterprise Size

1.3.4 MEA Social Media Management Market – By Application

1.3.5 MEA Social Media Management Market – By Vertical

1.3.6 MEA Social Media Management Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. MEA Social Media Management Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 MEA

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. MEA Social Media Management Market - Key Market Dynamics

5.1 Market Drivers

5.1.1 Rising Reach of Social Media

5.1.2 Increasing Focus on Competitive Intelligence

5.2 Market Restraints

5.2.1 Data Privacy Concerns with Social Media

5.3 Market Opportunities

5.3.1 Growing Demand for Social Media Management Among SMEs

5.4 Future Trends

5.4.1 Continuous Improvements in Internet Technology

5.5 Impact Analysis of Drivers and Restraints

6. MEA Social Media Management Market –Market Analysis

6.1 MEA Social Media Management Market Forecast and Analysis

7. MEA Social Media Management Market Analysis – By Component

7.1 Overview

7.2 MEA Social Media Management Market, By Component (2021 and 2028)

7.3 Solution

7.3.1 Overview

7.3.2 Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Service

7.4.1 Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8. MEA Social Media Management Market Analysis – By Deployment

8.1 Overview

8.2 MEA Social Media Management Market, By Deployment (2021 and 2028)

8.3 Cloud-based

8.3.1 Overview

8.3.2 Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8.4 On-premises

8.4.1 On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9. MEA Social Media Management Market Analysis – By Enterprise Size

9.1 Overview

9.2 MEA Social Media Management Market, By Enterprise Size (2021 and 2028)

9.3 SMEs

9.3.1 Overview

9.3.2 SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Large Enterprises

9.4.1 Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10. MEA Social Media Management Market Analysis – By Application

10.1 Overview

10.2 Social Media Management, by Application (2021 and 2028)

10.3 Sales and Marketing Management

10.3.1 Overview

10.3.2 Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.4 Customer Experience Management

10.4.1 Overview

10.4.2 Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.5 Competitive Intelligence

10.5.1 Overview

10.5.2 Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.6 Risk Management and Fraud Detection

10.6.1 Overview

10.6.2 Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11. MEA Social Media Management Market Analysis – By Vertical

11.1 Overview

11.2 MEA Social Media Management Market, By Vertical (2021 and 2028)

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.4 Retail

11.4.1 Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.5 Healthcare

11.5.1 Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.6 IT and Telecommunications

11.6.1 IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.7 Media and Entertainment

11.7.1 Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.8 Others

11.8.1 Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

12. MEA Social Media Management Market – Country Analysis

12.1 MEA: MEA Social Media Management Market

12.1.1 Overview

12.1.2 Middle East and Africa: Social Media Management, by Key Country

12.1.2.1 Saudi Arabia MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.1.1 Saudi Arabia: Social Media Management, By Component

12.1.2.1.2 Saudi Arabia: MEA Social Media Management Market, By Application

12.1.2.1.3 Saudi Arabia: MEA Social Media Management Market, By Vertical

12.1.2.1.4 Saudi Arabia: MEA Social Media Management Market, By Deployment

12.1.2.1.5 Saudi Arabia: MEA Social Media Management Market, By Enterprise Size

12.1.2.2 UAE MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.2.1 UAE: Social Media Management, By Component

12.1.2.2.2 UAE: MEA Social Media Management Market, By Application

12.1.2.2.3 UAE: MEA Social Media Management Market, By Vertical

12.1.2.2.4 UAE: MEA Social Media Management Market, By Deployment

12.1.2.2.5 UAE: MEA Social Media Management Market, By Enterprise Size

12.1.2.3 South Africa MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.3.1 South Africa: Social Media Management, By Component

12.1.2.3.2 South Africa: MEA Social Media Management Market, By Application

12.1.2.3.3 South Africa: MEA Social Media Management Market, By Vertical

12.1.2.3.4 South Africa: MEA Social Media Management Market, By Deployment

12.1.2.3.5 South Africa: MEA Social Media Management Market, By Enterprise Size

12.1.2.4 Rest of MEA Social Media Management Market, Revenue and Forecast to 2028 (US$ million)

12.1.2.4.1 Rest of MEA: Social Media Management, By Component

12.1.2.4.2 Rest of MEA: MEA Social Media Management Market, By Application

12.1.2.4.3 Rest of MEA: MEA Social Media Management Market, By Vertical

12.1.2.4.4 Rest of MEA: MEA Social Media Management Market, By Deployment

12.1.2.4.5 Rest of MEA: MEA Social Media Management Market, By Enterprise Size

13. Industry Landscape

13.1 Market Initiative

13.2 Merger and Acquisition

13.3 New Development

14. Company Profiles

14.1 Adobe

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 IBM Corporation

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 Google LLC

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Oracle Corporation

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 Salesforce.com, inc.

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 HubSpot, Inc.

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Zoho Corporation Pvt. Ltd.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 Meltwater

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 Brandwatch

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

14.10 Sprout Social, Inc.

14.10.1 Key Facts

14.10.2 Business Description

14.10.3 Products and Services

14.10.4 Financial Overview

14.10.5 SWOT Analysis

14.10.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Glossary

LIST OF TABLES.

Table 1.             MEA Social Media Management Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2.             Saudi Arabia: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 3.             Saudi Arabia: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 4.             Saudi Arabia: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 5.             Saudi Arabia: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 6.             Saudi Arabia: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 7.             UAE: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 8.             UAE: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 9.             UAE: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 10.          UAE: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 11.          UAE: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 12.          South Africa: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 13.          South Africa: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 14.          South Africa: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 15.          South Africa: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 16.          South Africa: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 17.          Rest of MEA: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 18.          Rest of MEA: MEA Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 19.          Rest of MEA: MEA Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 20.          Rest of MEA: MEA Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 21.          Rest of MEA: MEA Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 22.          Glossary of Terms, MEA Social Media Management Market

LIST OF FIGURES.

Figure 1.           MEA Social Media Management Market Segmentation

Figure 2.           MEA Social Media Management Market Segmentation – Country

Figure 3.           MEA Social Media Management Market Overview

Figure 4.           MEA Social Media Management Market, By Component

Figure 5.           MEA Social Media Management Market, By Deployment

Figure 6.           MEA Social Media Management Market, By Enterprise Size

Figure 7.           MEA Social Media Management Market, By Application

Figure 8.           MEA Social Media Management Market, By Vertical

Figure 9.           MEA Social Media Management Market, By Country

Figure 10.        MEA: PEST Analysis

Figure 11.        MEA Social Media Management Market Ecosystem Analysis

Figure 12.        MEA Expert Opinion

Figure 13.        MEA Social Media Management Market Impact Analysis of Drivers and Restraints

Figure 14.        MEA Social Media Management Market, Forecast and Analysis (US$ Mn)

Figure 15.        MEA Social Media Management Market Revenue Share, by Component (2021 and 2028)

Figure 16.        Solution: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17.        Service: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 18.        MEA Social Media Management Market Revenue Share, by Deployment (2021 and 2028)

Figure 19.        Cloud-based: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20.        On-premises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21.        MEA Social Media Management Market Revenue Share, by Enterprise Size (2021 and 2028)

Figure 22.        SMEs: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 23.        Large Enterprises: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 24.        MEA Social Media Management Market Revenue Share, by Application (2021 and 2028)

Figure 25.        Sales and Marketing Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 26.        Customer Experience Management: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 27.        Competitive Intelligence: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 28.        Risk Management and Fraud Detection: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 29.        MEA Social Media Management Market Revenue Share, by Vertical (2021 and 2028)

Figure 30.        BFSI: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 31.        Retail: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 32.        Healthcare: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 33.        IT and Telecommunications: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 34.        Media and Entertainment: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 35.        Others: MEA Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

Figure 36.        Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)

Figure 37.        Middle East and Africa: Social Media Management Revenue Share, By Key Country (2021 and 2028)

Figure 38.        Saudi Arabia MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 39.        UAE MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 40.        South Africa MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

Figure 41.        Rest of MEA Social Media Management Market, Revenue and Forecast To 2028 (US$ million)

The List of Companies - Middle East & Africa Social Media Management Market

● Adobe.

● IBM Corporation.

● Google LLC.

● Oracle Corporation.

● Salesforce.com,inc.

● HubSpot,Inc.

● Zoho Corporation Pvt.Ltd.

● Meltwater.

● Brandwatch.

● Sprout Social,Inc.

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media management market.

● Highlights key business priorities in order to assist companies to realign their business strategies

● The key findings and recommendations highlight crucial progressive industry trends in Middle East & Africa social media management market, thereby allowing players across the value chain to develop effective long-term strategies

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

● Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the social media management market as well as those hindering it.

● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

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