North America Social Media Management Market Forecast to 2028

Report Code : BMIRE00026331 | Region : North America | Industry : Technology, Media and Telecommunications | Published Date : 26/Sep/2022
North America Social Media Management Market Forecast to 2028 – COVID-19 Impact and Regional Analysis - by Component (Solution and Service), Deployment (On-Premise and Cloud-based), Enterprise Size [Small and Medium Enterprises (SMEs) and Large Enterprises], Application (Sales and Marketing Management, Customer Experience Management, Competitive Intelligence, and Risk Management and Fraud Detection), and Vertical (IT and Telecom, BFSI, Healthcare, Media and Entertainment, Retail, and Others)

The North America social media management market is expected to reach US$ 25562.7 million by 2028 from US$ 6874.1 million in 2022; it is estimated to grow at a CAGR of 24.5%from 2022 to 2028.

The competition continues to affect business profit margins, and companies are constantly looking for technological solutions to maximize their productivity and reduce costs while maintaining an edge in the competition. Businesses need to integrate demographic, competitive, and business information and customer data to discover the intricacies of outperforming their competitors. Organizations focus on analyzing sales and various marketing aspects to identify gaps.

They demand lower prices, better quality, and faster delivery of products and services. Thus, advanced social media analytics is being incorporated to help achieve market goals. Therefore, social media management solutions help analyze unstructured social data to respond to dynamic market conditions and achieve high sales and operational profitability. For instance, in June 2022, Google Marketing Platform introduced Ads Creative Studio, a unified solution to create an advertisement that allows for building compelling experiences for audio, display, and video ads. Ads creative studio enables customers to develop and innovate advertisements with an interactive, easy-to-use user interface.

Further, organizations retrieve huge amounts of information about customer sentiments about their brands and strategize their marketing and sales activities. In addition, businesses use social media management solutions to enhance their market presence and gain a competitive edge by analyzing the competition and consumer behavior from social media platforms. Thus, this results in the rise of the use of social media management solutions for businesses, which, in turn, supports the North America social media management market. Therefore, the market is expected to grow at a promising CAGR during the forecast period.

North America Social Media Management Market Revenue and Forecast to 2028 (US$ Million)

North America Social Media Management Market Segmentation

The North America social media management market is segmented based on component, deployment, organization size, application, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solution segment led the market with a higher market share in 2022.

Based on deployment, the market is bifurcated into cloud-based and on-premise. The cloud-based segment led the market with a higher market share in 2022.

Based on organization size, the market is bifurcated into SMEs and large enterprises. The large enterprises segment led the market with a higher market share in 2022.

Based on application, the market is segmented into sales and marketing management, customer experience management, competitive intelligence, and risk management and fraud detection. The sales and marketing management segment had the highest market share in 2022.

Based on vertical, the market is segmented into BFSI, retail, healthcare, IT and telecommunications, media and entertainment, and others. The BFSI segment led the market with the highest market share in 2022.

Based on Country, the market is segmented into the US, Canada, and Mexico. The US led the market with the highest market share in 2022.

The key companies operating in the North America social media management market are Adobe; IBM Corporation; Google LLC; Oracle Corporation; Salesforce.com, Inc.; HubSpot, Inc.; Zoho Corporation Pvt. Ltd.; Meltwater; Brandwatch; and Sprout Social, Inc. These companies are functioning in the market and are contributing substantial revenues to the North America social media management market.

The List of Companies - North America Social Media Management Market

● Adobe.

● IBM Corporation.

● Google LLC.

● Oracle Corporation.

● Salesforce.com,inc.

● HubSpot,Inc.

● Zoho Corporation Pvt.Ltd.

● Meltwater.

● Brandwatch.

● Sprout Social,Inc.

TABLE OF CONTENTS

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 North America Social Media Management Market – By Component

1.3.2 North America Social Media Management Market – By Deployment

1.3.3 North America Social Media Management Market – By Enterprise Size

1.3.4 North America Social Media Management Market – By Application

1.3.5 North America Social Media Management Market – By Vertical

1.3.6 North America Social Media Management Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. North America Social Media Management Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 North America

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. North America Social Media Management Market - Key Market Dynamics

5.1 Market Drivers

5.1.1 Rising Reach of Social Media

5.1.2 Increasing Focus on Competitive Intelligence

5.2 Market Restraints

5.2.1 Data Privacy Concerns with Social Media

5.3 Market Opportunities

5.3.1 Growing Demand for Social Media Management Among SMEs

5.4 Future Trends

5.4.1 Continuous Improvements in Internet Technology

5.5 Impact Analysis of Drivers and Restraints

6. North America Social Media Management Market –Market Analysis

6.1 North America Social Media Management Market Forecast and Analysis

7. North America Social Media Management Market Analysis – By Component

7.1 Overview

7.2 North America Social Media Management Market, By Component (2021 and 2028)

7.3 Solution

7.3.1 Overview

7.3.2 Solution: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Service

7.4.1 Service: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8. North America Social Media Management Market Analysis – By Deployment

8.1 Overview

8.2 North America Social Media Management Market, By Deployment (2021 and 2028)

8.3 Cloud-based

8.3.1 Overview

8.3.2 Cloud-based: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

8.4 On-premises

8.4.1 On-premises: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9. North America Social Media Management Market Analysis – By Enterprise Size

9.1 Overview

9.2 North America Social Media Management Market, By Enterprise Size (2021 and 2028)

9.3 SMEs

9.3.1 Overview

9.3.2 SMEs: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Large Enterprises

9.4.1 Large Enterprises: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10. North America Social Media Management Market Analysis – By Application

10.1 Overview

10.2 Social Media Management, by Application (2021 and 2028)

10.3 Sales and Marketing Management

10.3.1 Overview

10.3.2 Sales and Marketing Management: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.4 Customer Experience Management

10.4.1 Overview

10.4.2 Customer Experience Management: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.5 Competitive Intelligence

10.5.1 Overview

10.5.2 Competitive Intelligence: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

10.6 Risk Management and Fraud Detection

10.6.1 Overview

10.6.2 Risk Management and Fraud Detection: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11. North America Social Media Management Market Analysis – By Vertical

11.1 Overview

11.2 North America Social Media Management Market, By Vertical (2021 and 2028)

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.4 Retail

11.4.1 Retail: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.5 Healthcare

11.5.1 Healthcare: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.6 IT and Telecommunications

11.6.1 IT and Telecommunications: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.7 Media and Entertainment

11.7.1 Media and Entertainment: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

11.8 Others

11.8.1 Others: North America Social Media Management Market – Revenue and Forecast to 2028 (US$ Million)

12. North America Social Media Management Market –Country Analysis

12.1 North America: North America Social Media Management Market

12.1.1 North America: Social Media Management, by Key Country

12.1.2 North America: Social Media Management, by Key Country

12.1.2.1 US: Social Media Management – Revenue, and Forecast to 2028 (US$ Million)

12.1.2.1.1 US: Social Media Management, By Component

12.1.2.1.2 US: North America Social Media Management Market, By Application

12.1.2.1.3 US: North America Social Media Management Market, By Vertical

12.1.2.1.4 US: North America Social Media Management Market, By Deployment

12.1.2.1.5 US: North America Social Media Management Market, By Enterprise Size

12.1.2.2 Canada: Social Media Management – Revenue, and Forecast to 2028 (US$ Million)

12.1.2.2.1 Canada: Social Media Management, By Component

12.1.2.2.2 Canada: North America Social Media Management Market, By Application

12.1.2.2.3 Canada: North America Social Media Management Market, By Vertical

12.1.2.2.4 Canada: North America Social Media Management Market, By Deployment

12.1.2.2.5 Canada: North America Social Media Management Market, By Enterprise Size

12.1.2.3 Mexico: Social Media Management – Revenue, and Forecast to 2028 (US$ Million)

12.1.2.3.1 Mexico: Social Media Management, By Component

12.1.2.3.2 Mexico: North America Social Media Management Market, By Application

12.1.2.3.3 Mexico: North America Social Media Management Market, By Vertical

12.1.2.3.4 Mexico: North America Social Media Management Market, By Deployment

12.1.2.3.5 Mexico: North America Social Media Management Market, By Enterprise Size

13. Industry Landscape

13.1 Market Initiative

13.2 Merger and Acquisition

13.3 New Development

14. Company Profiles

14.1 Adobe

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 IBM Corporation

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 Google LLC

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Oracle Corporation

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 Salesforce.com, inc.

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 HubSpot, Inc.

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Zoho Corporation Pvt. Ltd.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 Meltwater

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 Brandwatch

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

14.10 Sprout Social, Inc.

14.10.1 Key Facts

14.10.2 Business Description

14.10.3 Products and Services

14.10.4 Financial Overview

14.10.5 SWOT Analysis

14.10.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Glossary

LIST OF TABLES.

Table 1.             North America Social Media Management Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2.             US: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 3.             US: North America Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 4.             US: North America Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 5.             US: North America Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 6.             US: North America Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 7.             Canada: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 8.             Canada: North America Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 9.             Canada: North America Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 10.          Canada: North America Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 11.          Canada: North America Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 12.          Mexico: Social Media Management, By Component –Revenue and Forecast to 2028 (US$ Million)

Table 13.          Mexico: North America Social Media Management Market, By Application –Revenue and Forecast to 2028 (US$ Million)

Table 14.          Mexico: North America Social Media Management Market, By Vertical–Revenue and Forecast to 2028 (US$ Million)

Table 15.          Mexico: North America Social Media Management Market, By Deployment –Revenue and Forecast to 2028 (US$ Million)

Table 16.          Mexico: North America Social Media Management Market, By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 17.          Glossary of Terms, North America Social Media Management Market

The List of Companies - North America Social Media Management Market

● Adobe.

● IBM Corporation.

● Google LLC.

● Oracle Corporation.

● Salesforce.com,inc.

● HubSpot,Inc.

● Zoho Corporation Pvt.Ltd.

● Meltwater.

● Brandwatch.

● Sprout Social,Inc.

Reason To Buy

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America social media management market.

● Highlights key business priorities in order to assist companies to realign their business strategies

● The key findings and recommendations highlight crucial progressive industry trends in North America social media management market, thereby allowing players across the value chain to develop effective long-term strategies

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

● Scrutinize in-depth North America market trends and outlook coupled with the factors driving the social media management market as well as those hindering it.

● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

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