The hair towel wrap in South & Central America is expected to grow from US$ 23.95 million in 2022 to US$ 28.87 million by 2028. It is estimated to grow at a CAGR of 3.2% from 2022 to 2028.
High Hair Health Consciousness Among Consumers
South & Central America hair care is the second-largest personal care and beauty category after skin care. This is largely attributed to healthy living movements as consumers seek better products. Consumers are looking to embrace their natural hair and reduce the use of hair care products containing a high amount of chemicals that has resulted in the use of hair towel wraps. Moreover, changing lifestyles and rising stress levels in the working population have resulted in the occurrence of various hair health issues among consumers. Hair loss, dry hair, frizzy hair, and hygral fatigue are some common hair health problems faced by consumers. According to the Cleveland Clinic, more than 50% of women experience noticeable hair loss. One of the reasons for hair loss can be improper hair drying techniques such as rubbing the hair. Consumers' rising hair health consciousness has shifted their focus to using hair towel wrap. Hair towel wrap helps gradually absorb the moisture from hair without the rough-housing of rubbing. The microfiber material of hair towel wraps helps to gently dry hair and reduce hair problems such as hair loss, dry hair, and frizzy hair. Thus, high hair health consciousness among consumers is driving the hair towel wrap market.
Market Overview
The hair towel wrap market in South & Central America is further segmented into Brazil, Argentina, and the rest of South & Central America. A rise in population and continuous developments in different sectors support the growth of the Brazilian and Argentinian economies. A shift in consumer lifestyles and an increase in disposable incomes are the two major factors contributing to the growth of the hair towel wrap market in South & Central America, especially in Brazil. Manufacturers catering to customers in this region have started investing in branding, developing, planning, designing, and expanding existing products and services, along with the acquisition of other players to extend their reach. They are also enhancing their product portfolio to improve their revenue share. Although there is a great emphasis on cost–benefit ratios, customers choose to spend a little bit more to buy products of higher quality in some subcategories, such as hair care products.
South & Central America Hair Towel Wrap Market Revenue and Forecast to 2028 (US$ Million)
South & Central America Hair Towel Wrap Market Segmentation
The South & Central America hair towel wrap is segmented into material type, distribution channel, and country.
Based on material type, the market is segmented into natural fiber and synthetic fiber. The synthetic fiber segment registered the larger market share in 2022. Based on distribution channel , the market is segmented into supermarkets and hypermarkets , specialty stores , online retail and others. The supermarkets and hypermarkets segment held the largest market share in 2022. Based on country, the market is segmented into Brazil , Argentina and Rest of South & Central America. Brazil dominated the market share in 2022. Kitsch LLC ; Silke London; Turbie Twist LP; and The Perfect Haircare Holdings Corporation; are the leading companies operating in the hair towel wrap in the region.
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 South & Central America Hair Towel Wrap Market, by Material Type
1.3.2 South & Central America Hair Towel Wrap Market, by Distribution Channel
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis formulation:
3.2.4 Macro-economic factor analysis:
3.2.5 Developing base number:
3.2.6 Data Triangulation:
3.2.7 Country level data:
4. South & Central America Hair Towel Wrap Market Landscape
4.1 Market Overview
4.2 PEST Analysis: Hair Towel Wrap Market
4.2.1 South and Central America: PEST Analysis
4.3 Expert Opinion
5. South & Central America Hair Towel Wrap Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 High Hair Health Consciousness Among Consumers
5.1.2 Multiple Benefits of Hair Towel Wrap
5.2 Market Restraints
5.2.1 Growing Demand for Regular Towels
5.3 Market Opportunities
5.3.1 Product Innovations
5.4 Future Trends
5.4.1 Increasing Demand for Synthetic Fiber Hair Towel Wrap
5.5 Impact Analysis of Drivers and Restraints
6. South & Central America Hair Towel Wrap – Market Analysis
6.1 South & Central America Hair Towel Wrap Market Overview
6.2 South & Central America Hair Towel Wrap Market –Revenue and Forecast to 2028 (USD Million)
7. South & Central America Hair Towel Wrap Market Analysis – By Material Type
7.1 Overview
7.2 South & Central America Hair Towel Wrap Market Breakdown, by Material Type, 2021 & 2028
7.3 Natural Fiber
7.3.1 Overview
7.3.2 South & Central America Natural Fiber: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Synthetic Fiber
7.4.1 Overview
7.4.2 South & Central America Synthetic Fiber: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
8. South & Central America Hair Towel Wrap Market Analysis – By Distribution Channel
8.1 Overview
8.2 South & Central America Hair Towel Wrap Market Breakdown, by Distribution Channel, 2021 & 2028
8.3 Supermarkets and Hypermarkets
8.3.1 Overview
8.3.2 South & Central America Supermarkets and Hypermarkets: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Specialty Stores
8.4.1 Overview
8.4.2 South & Central America Specialty Stores: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Online Retail
8.5.1 Overview
8.5.2 South & Central America Online Retail: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 South & Central America Others: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
9. South & Central America Hair Towel Wrap Market – Country Analysis
9.1 South and Central America: Hair Towel Wrap Market
9.1.1 South and Central America: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
9.1.2 South and Central America: Hair Towel Wrap Market, by Key Country
9.1.2.1 Brazil: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
9.1.2.1.1 Brazil: Hair Towel Wrap Market, by Material Type
9.1.2.1.2 Brazil: Hair Towel Wrap Market, by Distribution Channel
9.1.2.2 Argentina: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
9.1.2.2.1 Argentina: Hair Towel Wrap Market, by Material Type
9.1.2.2.2 Argentina: Hair Towel Wrap Market, by Distribution Channel
9.1.2.3 Rest of South and Central America: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
9.1.2.3.1 Rest of South and Central America: Hair Towel Wrap Market, by Material Type
9.1.2.3.2 Rest of South and Central America: Hair Towel Wrap Market, by Distribution Channel
10. Company Profiles
10.1 Kitsch LLC
10.1.1 Key Facts
10.1.2 Business Description
10.1.3 Products and Services
10.1.4 Financial Overview
10.1.5 SWOT Analysis
10.1.6 Key Developments
10.2 Silke London
10.2.1 Key Facts
10.2.2 Business Description
10.2.3 Products and Services
10.2.4 Financial Overview
10.2.5 SWOT Analysis
10.2.6 Key Developments
10.3 Turbie Twist LP
10.3.1 Key Facts
10.3.2 Business Description
10.3.3 Products and Services
10.3.4 Financial Overview
10.3.5 SWOT Analysis
10.3.6 Key Developments
10.4 The Perfect Haircare Holdings Corporation
10.4.1 Key Facts
10.4.2 Business Description
10.4.3 Products and Services
10.4.4 Financial Overview
10.4.5 SWOT Analysis
10.4.6 Key Developments
11. Appendix
11.1 About The Insight Partners
11.2 Word Index
LIST OF TABLES.
Table 1. South & Central America Hair Towel Wrap Market –Revenue and Forecast to 2028 (USD Million)
Table 2. South and Central America Hair Towel Wrap Market, by Material Type– Revenue and Forecast to 2028 (USD Million)
Table 3. South and Central America Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 4. Brazil Hair Towel Wrap Market, by Material Type– Revenue and Forecast to 2028 (USD Million)
Table 5. Brazil Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 6. Argentina Hair Towel Wrap Market, by Material Type– Revenue and Forecast to 2028 (USD Million)
Table 7. Argentina Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 8. Rest of South and Central America Hair Towel Wrap Market, by Material Type– Revenue and Forecast to 2028 (USD Million)
Table 9. Rest of South and Central America Hair Towel Wrap Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)
Table 10. List of Abbreviation
LIST OF FIGURES.
Figure 1. South & Central America Hair Towel Wrap Market Segmentation
Figure 2. South & Central America Hair Towel Wrap Market Segmentation – By Country
Figure 3. South & Central America Hair Towel Wrap Market Overview
Figure 4. South & Central America Hair Towel Wrap Market, By Material Type
Figure 5. South & Central America Hair Towel Wrap Market, by Country
Figure 6. South and Central America: PEST Analysis
Figure 7. Expert Opinion
Figure 8. South & Central America Hair Towel Wrap Market Impact Analysis of Driver and Restraints
Figure 9. South & Central America Hair Towel Wrap Market – Revenue and Forecast to 2028 (USD Million)
Figure 10. South and Central America: Hair Towel Wrap Market Revenue Share, by Material Type (2021 and 2028)
Figure 11. South & Central America Natural Fiber: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 12. South & Central America Synthetic Fiber: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. South and Central America: Hair Towel Wrap Market Revenue Share, by Distribution Channel (2021 and 2028)
Figure 14. South & Central America Supermarkets and Hypermarkets: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. South & Central America Specialty Stores: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. South & Central America Online Retail: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. South & Central America Others: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 18. South and Central America: Hair Towel Wrap Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. South and Central America: Hair Towel Wrap Market Revenue Share, by Key Country (2021 and 2028)
Figure 20. Brazil: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
Figure 21. Argentina: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
Figure 22. Rest of South and Central America: Hair Towel Wrap Market –Revenue and Forecast to 2028 (US$ Million)
The List of Companies - South & Central America Hair Towel Wrap Market
● Kitsch LLC
● Silke London
● Turbie Twist LP
● The Perfect Haircare Holdings Corporation
● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South & Central America Hair Towel Wrap Market.
● Highlights key business priorities in order to assist companies to realign their business strategies.
● The key findings and recommendations highlight crucial progressive industry trends in South & Central America Hair Towel Wrap Market, thereby allowing players across the value chain to develop effective long-term strategies.
● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
● Scrutinize in-depth South & Central America market trends and outlook coupled with the factors driving the market, as well as those hindering it.
● Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.
