The audio and video editing software market in Middle East & Africa is expected to grow from US$ 199.40 million in 2022 to US$ 252.77 million by 2028. It is estimated to grow at a CAGR of 4.0% from 2022 to 2028.
Versatile benefits of Video Editing Software and Functional Requirements
Video editing software continues to provide robust, efficient, and powerful tools for professional and commercial media management-based end users, who use this software to develop seamless videos. Over the years, prominent market players have continued to develop improved and superior video editing software comprising sophisticated features. Currently, the video editing software provides a broad range of tools and controls for video editing-related operations such as rendering power, organizing complex projects, color grading panels, and optical flow, among other features that remain popular among several leading, emerging desktop-based video editing platforms. Although the cloud-based software application lacks complexity and competent features, it provides core video editing capabilities via a cloud environment for subscription-based business models. Additionally, due to their functional requirement in video content management across the broadcast, media, video advertisement, and selected other industries, video editing software is providing steady business growth opportunities for market players.
Market Overview
Saudi Arabia, UAE, South Africa, and rest of MEA are the key contributors to the audio and video editing software market in the Middle East & Africa. The Middle East & Africa audio and video editing software market is expected to be driven by the growing popularity of 3D movies and the opening of film bans in the coming years. In addition to the growing demand for music and movies, the launch of new marketing and distribution platforms, such as IPTV, DTH, and digital cable, is expected to drive the market over the forecast period. The trend of content diversification in film and television productions is gaining momentum in this regional market. Competitors are looking beyond traditional media to build stronger connections with their audiences. This has led to the emergence of several local media and entertainment players. Since due to budget-constrained small businesses prefer new audio and video editing software to develop professional High Definition (HD) videos that attract their target audience. This has resulted in the growth of the Middle East & Africa audio and video editing software market. Additionally, larger studios invest in and implement improved advertising and marketing strategies using advanced digital communication technology. The rapid growth in streaming music, movies, and TV series has opened up new opportunities for audio and video editing software vendors to grow their businesses across the region. The Middle East & Africa audio and video editing software market is highly fragmented. Adobe Inc.; Apple Inc.; Autodesk Corporation; Avid Technology, Inc.; Corporation Soft are a few major players in this market. Companies are focusing on organic growth strategies, such as product launches and expansions, to maintain their positions in this dynamic market. For instance, in 2020, Avid announced that it renewed its collaboration with Microsoft on the cloud. Throughout the 5-year strategic partnership agreement, Avid will continue developing and deploying cloud-based solutions on Microsoft Azure.
Middle East & Africa Audio and Video Editing Software Market Segmentation
The Middle East & Africa audio and video editing software market is segmented into component, deployment, end user, and country.
Based on component, the market is bifurcated into software and services. The software segment registered the larger market share in 2022. The software segment is further sub segmented into audio editing software and video editing software.
Based on deployment, the market is bifurcated into on-premise and cloud. The on-premise segment held a larger market share in 2022.
Based on end user, the market is bifurcated into personal and commercial. The commercial segment held the larger market share in 2022.
Based on country, the market is segmented into Saudi Arabia, UAE, South Africa, and rest of MEA. Saudi Arabia dominated the market share in 2022.
Adobe; Apple Inc; Avid Technology, Inc; Movavi Software Limited; Steinberg Media Technologies GmbH; Ableton; Animoto Inc; Autodesk Inc; MAGIX Software GmbH; Native Instruments; Serato; Sony Corporation; Splice.Com; TechSmith Corporation; and TRACKLIB are the leading companies operating in the Middle East & Africa audio and video editing software market in the region
At 4.0% CAGR, the Middle East & Africa Audio and Video Editing Software Market is speculated to be worth US$ 252.77 million by 2028, says The Insight Partners
According to the Insight Partners’ research, the Middle East & Africa audio and video editing software market was valued at US$ 199.40 million in 2022 and is expected to reach US$ 252.77 million by 2028, registering an annual growth rate of 4.0% from 2022 to 2028. Rising adoption of visual effects (VFX) in entertainment industry and versatile benefits of video editing software and functional requirements are the critical factors attributed to the market expansion.
Technology advancement has boosted visual effects (VFX) in big-budget and independent films. With VFX technology in film and television, video games, and marketing, the industry has revolutionized to a new level. Over the last few decades, visual effects (VFX) have radically changed the media and entertainment industries. VFX was first employed in movies, but the television business has now adopted it to enrich the plot and creative vision and transmit the intended notion to viewers. Many filmmakers seek high-quality movies with engaging visual effects and realistic animations in response to worldwide consumers' demand for engaging high-definition visual experiences. Several studios are currently integrating more animation and VFX shots to meet filmmakers' requirements. In this case, audio and video editing software are essential for depicting the needed scene, which must seem realistic. VFX, like animation, is a broad term that refers to producing visual effects using the camera mapping approach. Still, photos are acquired and processed using various video editing tools, which necessitates audio and video editing software. Furthermore, the VFX method acceptance rate is quickly increasing, creating new professional opportunities for animators and visual effect artists. This gives a lot of impetus to the employment of audio and video editing techniques in the entertainment business, driving the overall growth of the Middle East & Africa audio and video editing software market.
On the contrary, availability of open-source audio and video editing software hurdles the growth of Middle East & Africa audio and video editing software market.
Based on component, the Middle East & Africa audio and video editing software market is bifurcated into software and services. The software segment held 87.3%market share in 2022, amassing US$ 174.07 million. It is projected to garner US$ 216.98 million by 2028 to expand at 3.7% CAGR during 2022–2028. The software segment is further sub segmented into audio editing software and video editing software.
Based on deployment, the Middle East & Africa audio and video editing software market is bifurcated into on-premise and cloud. The on-premise segment held 74.1%market share in 2022, amassing US$ 147.73 million. It is projected to garner US$ 181.89 million by 2028 to expand at 3.5% CAGR during 2022–2028.
Based on end user, the Middle East & Africa audio and video editing software market is bifurcated into personal and commercial. The commercial segment held 82.7% market share in 2022, amassing US$ 164.91 million. It is projected to garner US$ 206.91 million by 2028 to expand at 3.9% CAGR during 2022–2028.
Based on country, the Middle East & Africa audio and video editing software market has been categorized into Saudi Arabia, UAE, South Africa, and the rest of Middle East & Africa . Our regional analysis states that Saudi Arabia captured 41.1% market share in 2022. It was assessed at US$ 82.03 million in 2022 and is likely to hit US$ 100.30 million by 2028, exhibiting a CAGR of 3.4% during the forecast period.
Key players dominating the Middle East & Africa audio and video editing software market are Adobe; Apple Inc; Avid Technology, Inc; Movavi Software Limited; Steinberg Media Technologies GmbH; Ableton; Animoto Inc; Autodesk Inc; MAGIX Software GmbH; Native Instruments; Serato; Sony Corporation; Splice.Com; TechSmith Corporation; and TRACKLIB among others.
A few key market development by top players are as follows:
• Feb-2021, TechSmith Corporation has partnered with Panopto, a leading provider of video management systems for higher education and large enterprises. Through this partnership, the two companies aim to provide students, educators, and employees with a powerful solution for creating, securing, and distributing video information within universities and businesses. The partnership makes it easy for users to take advantage of TechSmith's best video editing tools and easy-to-use screen capture with Panopto's industry-leading enterprise video management system. Additionally, TechSmith is ending its Knowmia Enterprise offering and recommends Panopto as the preferred migration platform.
• 2020, Animoto Inc. is officially launching Animoto 3 on August 24, 2020. Animoto 3 gives the flexibility to create attention-grabbing videos, easily and quickly.
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 MEA Audio and Video Editing Software Market – By Component
1.3.2 MEA Audio and Video Editing Software Market – By Deployment
1.3.3 MEA Audio and Video Editing Software Market – By End Use
1.3.4 MEA Audio and Video Editing Software Market- By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. MEA Audio and Video Editing Software Market Landscape
4.1 Market Overview
4.2 MEA PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. MEA Audio and Video Editing Software –Market Dynamics
5.1 Market Drivers
5.1.1 Rising Adoption of Visual Effects (VFX) in Entertainment Industry
5.1.2 Surge in Demand due to Popularity of Online Video Content Across Social Media Platforms
5.1.3 Versatile benefits of Video Editing Software and Functional Requirements
5.2 Market Restraints
5.2.1 Availability of Open-Source Audio and Video Editing Software
5.3 Market Opportunities
5.3.1 Integration of Virtual Reality (VR) Technology
5.4 Future Trends
5.4.1 Rising Demand for Animated Content in Education Sector
5.5 Impact Analysis of Drivers and Restraints
6. Audio and Video Editing Software Market – MEA Analysis
6.1 MEA Audio and Video Editing Software Market Overview
6.2 MEA Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
7. MEA Audio and Video Editing Software Market Revenue and Forecast to 2028 – Component
7.1 Overview
7.2 MEA Audio and Video Editing Software Market, By Component (2021 And 2028)
7.3 Software
7.3.1 Overview
7.3.2 Software: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
7.3.3 Audio Editing Software
7.3.4 Audio Editing Software: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
7.3.5 Video Editing Software
7.3.6 Video Editing Software: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
7.4 Services
7.4.1 Overview
7.4.2 Services: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
8. MEA Audio and Video Editing Software Market Revenue and Forecast to 2028 – Deployment
8.1 Overview
8.2 MEA Audio and Video Editing Software Market, By Deployment (2021 And 2028)
8.3 On Premise
8.3.1 Overview
8.3.2 On Premise: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
8.4 Cloud
8.4.1 Overview
8.4.2 Cloud: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
9. MEA Audio and Video Editing Software Market Revenue and Forecast to 2028 – End User
9.1 Overview
9.2 MEA Audio and Video Editing Software Market, By End User (2021 And 2028)
9.3 Personal
9.3.1 Overview
9.3.2 Personal: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
9.4 Commercial
9.4.1 Overview
9.4.2 Commercial: Audio and Video Editing Software Market Revenue and Forecast To 2028 (US$ Million)
10. MEA Audio and Video Editing Software Market – Country Analysis
10.1 Overview
10.1.1 MEA: Audio and Video Editing Software Market, By Country
10.1.1.1 South Africa: Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.1.1 South Africa: Audio and Video Editing Software Market, By Component
10.1.1.1.2 South Africa: Audio and Video Editing Software Market, By Software
10.1.1.1.3 South Africa: Audio and Video Editing Software Market, By Deployment
10.1.1.1.4 South Africa: Audio and Video Editing Software Market, By End-User
10.1.1.2 Saudi Arabia: Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.2.1 Saudi Arabia: Audio and Video Editing Software Market, By Component
10.1.1.2.2 Saudi Arabia: Audio and Video Editing Software Market, By Software
10.1.1.2.3 Saudi Arabia: Audio and Video Editing Software Market, By Deployment
10.1.1.2.4 Saudi Arabia: Audio and Video Editing Software Market, By End-User
10.1.1.3 UAE: Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.3.1 UAE: Audio and Video Editing Software Market, By Component
10.1.1.3.2 UAE: Audio and Video Editing Software Market, By Software
10.1.1.3.3 UAE: Audio and Video Editing Software Market, By Deployment
10.1.1.3.4 UAE: Audio and Video Editing Software Market, By End-User
10.1.1.4 Rest of MEA: Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
10.1.1.4.1 Rest of MEA: Audio and Video Editing Software Market, By Component
10.1.1.4.2 Rest of MEA: Audio and Video Editing Software Market, By Software
10.1.1.4.3 Rest of MEA: Audio and Video Editing Software Market, By Deployment
10.1.1.4.4 Rest of MEA: Audio and Video Editing Software Market, By End-User
11. Industry Landscape
11.1 Overview
11.2 Market Initiative
11.3 New Product Development
11.4 Merger and Acquisition
12. Company Profiles
12.1 Adobe
12.1.1 Key Facts
12.1.2 Business Description
12.1.3 Products and Services
12.1.4 Financial Overview
12.1.5 SWOT Analysis
12.1.6 Key Developments
12.2 Apple Inc.
12.2.1 Key Facts
12.2.2 Business Description
12.2.3 Products and Services
12.2.4 Financial Overview
12.2.5 SWOT Analysis
12.2.6 Key Developments
12.3 Avid Technology, Inc.
12.3.1 Key Facts
12.3.2 Business Description
12.3.3 Products and Services
12.3.4 Financial Overview
12.3.5 SWOT Analysis
12.3.6 Key Developments
12.4 Steinberg Media Technologies GmbH
12.4.1 Key Facts
12.4.2 Business Description
12.4.3 Products and Services
12.4.4 Financial Overview
12.4.5 SWOT Analysis
12.4.6 Key Developments
12.5 ABLETON
12.5.1 Key Facts
12.5.2 Business Description
12.5.3 Products and Services
12.5.4 Financial Overview
12.5.5 SWOT Analysis
12.5.6 Key Developments
12.6 Animoto Inc.
12.6.1 Key Facts
12.6.2 Business Description
12.6.3 Products and Services
12.6.4 Financial Overview
12.6.5 SWOT Analysis
12.6.6 Key Developments
12.7 Autodesk Inc.
12.7.1 Key Facts
12.7.2 Business Description
12.7.3 Products and Services
12.7.4 Financial Overview
12.7.5 SWOT Analysis
12.7.6 Key Developments
12.8 MAGIX SOFTWARE GmbH
12.8.1 Key Facts
12.8.2 Business Description
12.8.3 Products and Services
12.8.4 Financial Overview
12.8.5 SWOT Analysis
12.8.6 Key Developments
12.9 NATIVE INSTRUMENTS
12.9.1 Key Facts
12.9.2 Business Description
12.9.3 Products and Services
12.9.4 Financial Overview
12.9.5 SWOT Analysis
12.9.6 Key Developments
12.10 SERATO
12.10.1 Key Facts
12.10.2 Business Description
12.10.3 Products and Services
12.10.4 Financial Overview
12.10.5 SWOT Analysis
12.10.6 Key Developments
12.11 Sony Corporation
12.11.1 Key Facts
12.11.2 Business Description
12.11.3 Products and Services
12.11.4 Financial Overview
12.11.5 SWOT Analysis
12.11.6 Key Developments
12.12 SPLICE.COM
12.12.1 Key Facts
12.12.2 Business Description
12.12.3 Products and Services
12.12.4 Financial Overview
12.12.5 SWOT Analysis
12.12.6 Key Developments
12.13 TECHSMITH CORPORATION
12.13.1 Key Facts
12.13.2 Business Description
12.13.3 Products and Services
12.13.4 Financial Overview
12.13.5 SWOT Analysis
12.13.6 Key Developments
12.14 TRACKLIB
12.14.1 Key Facts
12.14.2 Business Description
12.14.3 Products and Services
12.14.4 Financial Overview
12.14.5 SWOT Analysis
12.14.6 Key Developments
13. Appendix
13.1 About The Insight Partners
13.2 Word Index
LIST OF TABLES.
Table 1. MEA Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
Table 2. South Africa Audio and Video Editing Software Market, By Component– Revenue and Forecast to 2028 (US$ Million)
Table 3. South Africa Audio and Video Editing Software Market, By Software– Revenue and Forecast to 2028 (US$ Million)
Table 4. South Africa Audio and Video Editing Software Market, By Deployment– Revenue and Forecast to 2028 (US$ Million)
Table 5. South Africa Audio and Video Editing Software Market, By End-User – Revenue and Forecast to 2028 (US$ Million)
Table 6. Saudi Arabia Audio and Video Editing Software Market, By Component– Revenue and Forecast to 2028 (US$ Million)
Table 7. Saudi Arabia Audio and Video Editing Software Market, By Software– Revenue and Forecast to 2028 (US$ Million)
Table 8. Saudi Arabia Audio and Video Editing Software Market, By Deployment– Revenue and Forecast to 2028 (US$ Million)
Table 9. Saudi Arabia Audio and Video Editing Software Market, By End-User – Revenue and Forecast to 2028 (US$ Million)
Table 10. UAE Audio and Video Editing Software Market, By Component– Revenue and Forecast to 2028 (US$ Million)
Table 11. UAE Audio and Video Editing Software Market, By Software– Revenue and Forecast to 2028 (US$ Million)
Table 12. UAE Audio and Video Editing Software Market, By Deployment– Revenue and Forecast to 2028 (US$ Million)
Table 13. UAE Audio and Video Editing Software Market, By End-User – Revenue and Forecast to 2028 (US$ Million)
Table 14. Rest of MEA Audio and Video Editing Software Market, By Component– Revenue and Forecast to 2028 (US$ Million)
Table 15. Rest of MEA Audio and Video Editing Software Market, By Software– Revenue and Forecast to 2028 (US$ Million)
Table 16. Rest of MEA Audio and Video Editing Software Market, By Deployment– Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of MEA Audio and Video Editing Software Market, By End-User – Revenue and Forecast to 2028 (US$ Million)
Table 18. List of Abbreviation
LIST OF FIGURES.
Figure 1. MEA Audio and Video Editing Software Market Segmentation
Figure 2. MEA Audio and Video Editing Software Market Segmentation – By Country
Figure 3. MEA Audio and Video Editing Software Market Overview
Figure 4. MEA Audio and Video Editing Software Market, By Component
Figure 5. MEA Audio and Video Editing Software Market, By Software
Figure 6. MEA Audio and Video Editing Software Market, By Deployment
Figure 7. MEA Audio and Video Editing Software Market, By End User
Figure 8. MEA Audio and Video Editing Software Market, By Country
Figure 9. MEA: PEST Analysis
Figure 10. MEA Audio and Video Editing Software Market– Ecosystem Analysis
Figure 11. Expert Opinion
Figure 12. MEA Audio and Video Editing Software Market: Impact Analysis of Drivers and Restraints
Figure 13. MEA Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 14. MEA Audio and Video Editing Software Market, By Component (2021 and 2028)
Figure 15. MEA Software: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 16. MEA Audio Editing Software: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 17. MEA Video Editing Software: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 18. MEA Services: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 19. MEA Audio and Video Editing Software Market, By Deployment (2021 and 2028)
Figure 20. MEA On Premise: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 21. MEA Cloud: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 22. MEA Audio and Video Editing Software Market, By End User (2021 and 2028)
Figure 23. MEA Personal: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 24. MEA Commercial: Audio and Video Editing Software Market Revenue and Forecast to 2028 (US$ Million)
Figure 25. MEA: Audio and Video Editing Software Market, By Country- Revenue (2021) (US$ Million)
Figure 26. MEA: Audio and Video Editing Software Market Revenue Share, By Country (2021 and 2028)
Figure 27. South Africa: Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. Saudi Arabia: Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. UAE: Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. Rest of MEA: Audio and Video Editing Software Market – Revenue and Forecast to 2028 (US$ Million)
