Middle East & Africa Hair Care Appliances Market Forecast to 2028 – COVID

Middle East & Africa Hair Care Appliances Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Product Type (Dryers & Blowers, Straighteners, Curlers, and Others) and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)

Report Code : BMIRE00027391 | Region : LAMEA | Industry : Consumer Goods | Published Date : 09/Nov/2022

The MEA hair care appliances market is expected to grow from US$ 974.72 million in 2022 to US$ 1,166.87 million by 2028. It is estimated to grow at a CAGR of 3.0% from 2022 to 2028.

Technological Innovations of Hair Care Appliances

The haircare appliance manufacturers are significantly investing in new product development to launch innovative products that meet the changing requirements of consumers. Consumers are highly concerned about the hair damage caused by heating tools. Therefore, manufacturers are developing products with temperature control technology that cause minimal hair damage, even after extended usage. For instance, in July 2020, Koninklijke Philips N.V., launched a range of high-tech haircare devices, such as hair straighteners and dryers. The devices use active sensors that help in adapting to hair’s temperature to freeze up to 70% of the hair’s natural moisture delivering personalized styling experience and causing minimal hair damage. The company also launched a hair straightening brush in August 2019. It claims that the brush is specifically curated to cause less hair damage and style the hair in less than 5 minutes. The product uses Silk ProCare Technology that ensures minimal hair damage and provides natural shine to the hair. Manufacturers are also investing in technological advancements to produce devices that can offer high convenience to consumers. For instance, in September 2021, SharkNinja Holding LLC, a manufacturer of homecare and beauty appliances, launched Shark HyperAIR Hair Dryer with HyperAIR IQ technology that combines high-velocity heated air and ionized air to deliver fast drying with minimal heat damage. Such technologically advanced products are expected to gain huge traction among the tech-savvy and young consumers worldwide in the coming years. Thus, the product innovation strategy is expected to provide lucrative opportunities to the hair care appliances market during the forecast period.

Market Overview

The MEA hair care appliances market is segmented into South Africa, Saudi Arabia, the UAE, and the rest of the MEA. Rising fashion trends among the young population, expanding distribution channels, and high purchasing power is the primary factor driving the growth of the hair care appliances market in the region. Furthermore, increasing internet penetration in the region is one of the primary factors for the accelerating market of online hair styling products. Additionally, the increasing influence of beauty industry trends on millennials to maintain their overall appearance drives the market expansion. The hair care appliances market is expected to grow due to increased urbanization, rising living standards, and availability of innovative hair styling appliances, among others. Thus, the factors mentioned above are driving the market growth.

MEA Hair Care Appliances Market Revenue and Forecast to 2028 (US$ Million)

MEA Hair Care Appliances Market Segmentation

The MEA hair care appliances market is segmented based on product type, distribution channel, and country.

Based on product type, the MEA hair care appliances market is segmented into dryers & blowers, straighteners, curlers, and others. The dryers & blowers segment held the largest market share in 2022. Based on distribution channel, the MEA hair care appliances market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022. Based on country, the MEA hair care appliances market is segmented into the UAE, Saudi Arabia, South Africa, and rest of MEA. China dominated the market in 2022. Cloud Nine; Conair LLC; Dyson Limited; Instyler; Jemella Ltd.; Kiss Products Inc.; Koninklijke Philips N.V.; Revlon, Inc.; and Toni & Guy are the leading companies operating in the MEA hair care appliances market.

At 3.0% CAGR, the MEA Hair Care Appliances Market is speculated to be worth US$ 1,166.87 million by 2028, says The Insight Partners

According to The Insight Partners’ research, the MEA hair care appliances market was valued at US$ 974.72 million in 2022 and is expected to reach US$ 1,166.87 million by 2028, registering an annual growth rate of 3.0% from 2022 to 2028. Surging demand among men and technological innovations of hair care appliances are the critical factors attributed to the market expansion.

Men are following unique fashion and beauty trends to enhance their overall persona and focus on personal grooming. They are highly concerned about their appearance at workplaces and social settings. The hair care appliances, especially hair dryers, are becoming an integral part of personal grooming kits of men. Men are increasingly following hairstyles, such as messy hair, voluminous hair, man buns, and quiff, to look attractive. Moreover, they are making significant investments in premium haircare products, including hair styling appliances, to maintain a proper hairstyle. To meet the rising demand from men, manufacturers of hair care appliances are exclusively marketing and launching their products considering the male population. For instance, Dyson, one of the leading manufacturers of personal grooming products, offers Supersonic hair dryer for women and men with different hair types. The dryer has a diffuser, tooth comb, and smoothening nozzle that help in getting curly, textured, and straight hair. Such multi-functioning products are expected to gain significant traction among men, which would bolster the growth of the hair care appliances market during the forecast period.

On the contrary, rising concerns pertaining to damage caused by heat of hair care appliances hurdles the growth of MEA hair care appliances market.

Based on product type, the MEA hair care appliances market is segmented into dryers & blowers, straighteners, curlers, and others. The dryers & blowers segment held 52.3% market share in 2022, amassing US$ 509.52 million. It is projected to garner US$ 629.28 million by 2028 to expand at 3.6% CAGR during 2022–2028. Based on distribution channel, the MEA hair care appliances market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held 34.5% market share in 2022, amassing US$ 336.76 million. It is projected to garner US$ 393.96 million by 2028 to expand at 2.6% CAGR during 2022–2028. Based on country, the MEA hair care appliances market has been categorized into the UAE, Saudi Arabia, South Africa, and rest of MEA. Our regional analysis states that rest of MEA captured 41.0% market share in 2022. It was assessed at US$ 399.54 million in 2022 and is likely to hit US$ 466.86 million by 2028, exhibiting a CAGR of 2.6% during the forecast period. Key players dominating the MEA hair care appliances market are Cloud Nine; Conair LLC; Dyson Limited; Instyler; Jemella Ltd.; Kiss Products Inc.; Koninklijke Philips N.V.; Revlon, Inc.; and Toni & Guy among others.

In 2022, Revlon launched One Step Volumizer Plus 2.0, which is a next version of One-Step Volumizer. One Step Volumizer Plus 2.0 features sleek design, a series of heat settings, including a medium setting and ceramic coating. In 2021, Cloud nine launched hair tool rental service "On Cloud Nine" designed to make Cloud Nine products more accessible and encouraging a more sustainable consumption of hair styling tools.

TABLE OF CONTENTS

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection:

3.2.2 Primary Interviews:

3.2.3 Hypothesis Formulation:

3.2.4 Macro-economic Factor Analysis:

3.2.5 Developing Base Number:

3.2.6 Data Triangulation:

3.2.7 Country Level Data:

4. MEA Hair Care Appliances Market Landscape

4.1 Market Overview

4.2 MEA PEST Analysis: Hair Care Appliances Market

4.3 Expert Opinion

5. MEA Hair Care Appliances Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Availability of Affordable Products

5.1.2 Growing Influence of Social Media and Emphasis on Personal Appearance

5.2 Market Restraints

5.2.1 Rising Concerns Pertaining to Damage Caused by Heat of Hair Care Appliances

5.3 Market Opportunities

5.3.1 Technological Innovations of Hair Care Appliances

5.4 Future Trends

5.4.1 Surging Demand Among Men

5.5 Impact Analysis of Drivers and Restraints

6. Hair Care Appliances Market – MEA Analysis

6.1 MEA Hair Care Appliances Market –Revenue and Forecast to 2028 (US$ Million)

7. MEA Hair Care Appliances Market Analysis – By Product Type

7.1 Overview

7.2 MEA Hair Care Appliances Market, By Product Type (2021 and 2028)

7.3 Dyers and Blowers

7.3.1 Overview

7.3.2 Dryers and Blowers: Hair Care Appliances Market – Revenue and Forecast to 2028 (US$ Mn)

7.4 Straighteners

7.4.1 Overview

7.4.2 Straighteners: Hair Care Appliances Market – Revenue and Forecast to 2028 (US$ Mn)

7.5 Curlers

7.5.1 Overview

7.5.2 Curlers: Hair Care Appliances Market – Revenue and Forecast to 2028 (US$ Mn)

7.6 Others

7.6.1 Overview

7.6.2 Others: Hair Care Appliances Market – Revenue and Forecast to 2028 (US$ Mn)

8. MEA Hair Care Appliances Market Analysis – By Distribution Channel

8.1 Overview

8.2 MEA Hair Care Appliances Market, By Distribution Channel (2021 and 2028)

8.3 Supermarkets and Hypermarkets

8.3.1 Overview

8.3.2 Supermarkets and Hypermarkets: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Mn)

8.4 Specialty Stores

8.4.1 Overview

8.4.2 Specialty Stores: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Mn)

8.5 Online Retail

8.5.1 Overview

8.5.2 Online Retail: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Mn)

8.6 Others

8.6.1 Overview

8.6.2 Others: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Mn)

9. MEA Hair Care Appliances Market– Country Analysis

9.1 Overview

9.1.1 MEA: Hair Care Appliances Market, by Key Country

9.1.1.1 South Africa: Hair Care Appliances Market–Revenue and Forecast to 2028 (US$ Million)

9.1.1.1.1 South Africa: Hair Care Appliances Market, By Product Type

9.1.1.1.2 South Africa: Hair Care Appliances Market, by Distribution Channel

9.1.1.2 Saudi Arabia: Hair Care Appliances Market–Revenue and Forecast to 2028 (US$ Million)

9.1.1.2.1 Saudi Arabia: Hair Care Appliances Market, By Product Type

9.1.1.2.2 Saudi Arabia: Hair Care Appliances Market, by Distribution Channel

9.1.1.3 UAE: Hair Care Appliances Market–Revenue and Forecast to 2028 (US$ Million)

9.1.1.3.1 UAE: Hair Care Appliances Market, By Product Type

9.1.1.3.2 UAE: Hair Care Appliances Market, by Distribution Channel

9.1.1.4 Rest of MEA: Hair Care Appliances Market–Revenue and Forecast to 2028 (US$ Million)

9.1.1.4.1 Rest of MEA: Hair Care Appliances Market, By Product Type

9.1.1.4.2 Rest of MEA: Hair Care Appliances Market, by Distribution Channel

10. Industry Landscape

10.1 Overview

10.2 Product launch

10.3 Product News

11. COMPANY PROFILES

11.1 Revlon, Inc.

11.1.1 Key Facts

11.1.2 Business Description

11.1.3 Products and Services

11.1.4 Financial Overview

11.1.5 SWOT Analysis

11.1.6 Key Developments

11.2 Koninklijke Philips N.V.

11.2.1 Key Facts

11.2.2 Business Description

11.2.3 Products and Services

11.2.4 Financial Overview

11.2.5 SWOT Analysis

11.2.6 Key Developments

11.3 Dyson Limited

11.3.1 Key Facts

11.3.2 Business Description

11.3.3 Products and Services

11.3.4 Financial Overview

11.3.5 SWOT Analysis

11.3.6 Key Developments

11.4 Jemella Ltd.

11.4.1 Key Facts

11.4.2 Business Description

11.4.3 Products and Services

11.4.4 Financial Overview

11.4.5 SWOT Analysis

11.4.6 Key Developments

11.5 Instyler

11.5.1 Key Facts

11.5.2 Business Description

11.5.3 Products and Services

11.5.4 Financial Overview

11.5.5 SWOT Analysis

11.5.6 Key Developments

11.6 Kiss Products Inc.

11.6.1 Key Facts

11.6.2 Business Description

11.6.3 Products and Services

11.6.4 Financial Overview

11.6.5 SWOT Analysis

11.6.6 Key Developments

11.7 Toni & Guy

11.7.1 Key Facts

11.7.2 Business Description

11.7.3 Products and Services

11.7.4 Financial Overview

11.7.5 SWOT Analysis

11.7.6 Key Developments

11.8 Cloud Nine

11.8.1 Key Facts

11.8.2 Business Description

11.8.3 Products and Services

11.8.4 Financial Overview

11.8.5 SWOT Analysis

11.8.6 Key Developments

11.9 Conair LLC

11.9.1 Key Facts

11.9.2 Business Description

11.9.3 Products and Services

11.9.4 Financial Overview

11.9.5 SWOT Analysis

11.9.6 Key Developments

12. Appendix

12.1 About The Insight Partners

12.2 Word Index

LIST OF TABLES.

Table 1. MEA Hair Care Appliances Market –Revenue and Forecast to 2028 (US$ Million)

Table 2. South Africa Hair Care Appliances Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 3. South Africa Hair Care Appliances Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 4. Saudi Arabia Hair Care Appliances Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 5. Saudi Arabia Hair Care Appliances Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 6. UAE Hair Care Appliances Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 7. UAE Hair Care Appliances Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 8. Rest of MEA Hair Care Appliances Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 9. Rest of MEA Hair Care Appliances Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 10. List of Abbreviation

LIST OF FIGURES.

Figure 1. MEA Hair Care Appliances Market Segmentation

Figure 2. MEA Hair Care Appliances Market Segmentation – By Country

Figure 3. MEA Hair Care Appliances Market Overview

Figure 4. MEA Hair Care Appliances Market, By Product Type

Figure 5. MEA Hair Care Appliances Market, By Country

Figure 7. PEST Analysis: MEA Hair Care Appliances Market

Figure 8. Expert Opinion

Figure 9. MEA Hair Care Appliances Market Impact Analysis of Drivers and Restraints

Figure 10. MEA: Hair Care Appliances Market – Revenue and Forecast to 2028 (US$ Million)

Figure 11. MEA Hair Care Appliances Market Revenue Share, By Product Type (2021 and 2028)

Figure 12. MEA Dryers and Blowers: Hair Care Appliances Market – Revenue and Forecast To 2028 (US$ Mn)

Figure 13. MEA Straighteners: Hair Care Appliances Market – Revenue and Forecast To 2028 (US$ Mn)

Figure 14. MEA Curlers: Hair Care Appliances Market – Revenue and Forecast To 2028 (US$ Mn)

Figure 15. MEA Others: Hair Care Appliances Market – Revenue and Forecast To 2028 (US$ Mn)

Figure 16. MEA Hair Care Appliances Market Revenue Share, By Distribution Channel (2021 and 2028)

Figure 17. MEA Supermarkets and Hypermarkets: Hair Care Appliances Market– Revenue and Forecast To 2028 (US$ Mn)

Figure 18. MEA Specialty Stores: Hair Care Appliances Market– Revenue and Forecast To 2028 (US$ Mn)

Figure 19. MEA Online Retail: Hair Care Appliances Market– Revenue and Forecast To 2028 (US$ Mn)

Figure 20. MEA Others: Hair Care Appliances Market– Revenue and Forecast To 2028 (US$ Mn)

Figure 21. MEA: Hair Care Appliances Market, by Key Country – Revenue (2021) (US$ Million)

Figure 22. MEA: Hair Care Appliances Market Revenue Share, by Key Country (2021 and 2028)

Figure 23. South Africa: Hair Care Appliances Market–Revenue and Forecast to 2028 (US$ Million)

Figure 24. Saudi Arabia: Hair Care Appliances Market–Revenue and Forecast to 2028 (US$ Million)

Figure 25. UAE: Hair Care Appliances Market–Revenue and Forecast to 2028 (US$ Million)

Figure 26. Rest of MEA: Hair Care Appliances Market–Revenue and Forecast to 2028 (US$ Million)

The List of Companies - Middle East & Africa Hair Care Appliances Market

● Cloud Nine

● Conair LLC

● Dyson Limited

● Instyler

● Jemella Ltd.  

● Kiss Products Inc.

● Koninklijke Philips N.V.    

● Revlon, Inc.

● Toni & Guy

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the MEA hair care appliances market.

● Highlights key business priorities to assist companies to realign their business strategies

● The key findings and recommendations highlight crucial progressive industry trends in the MEA hair care appliances market, thereby allowing players across the value chain to develop effective long-term strategies

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

● Scrutinize in-depth MEA market trends and outlook coupled with the factors driving hair care appliances market, as well as those hindering it

● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

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