Europe Hair Care Appliances Market Forecast to 2028 – COVID

Europe Hair Care Appliances Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Product Type (Dryers & Blowers, Straighteners, Curlers, and Others) and Distribution Channel (Supermarkets & Hypermarkets, Specialty Stores, Online Retail, and Others)

Report Code : BMIRE00027396 | Region : Europe | Industry : Consumer Goods | Published Date : 25/Nov/2022

The Europe hair care appliances market is expected to grow from US$ 3,285.15 million in 2022 to US$ 4,199.17 million by 2028. It is estimated to grow at a CAGR of 4.2% from 2022 to 2028.

Availability of Affordable Products

The use of hair care appliances, such as curlers, straighteners, and hair dryers, gives salon-like professional results. Many major manufacturers of appliances offer their products at affordable prices. Therefore, hair styling appliances have become an easy and pocket-friendly option to get well-groomed and styled hair. The retail landscape has transformed dramatically with rising number of organized stores, development of extensive retail infrastructure in several countries, change of customer buying behavior, and surging adoption of online shopping. Consumers are increasingly purchasing various goods from online shopping platforms owing to the availability of numerous products of different brands, heavy discounts, customer reviews and ratings, and home delivery services. Dyson, Koninklijke Philips N.V., and other hair care appliance manufacturers are selling their products through online retailers, including Amazon, eBay, and Sephora, to widen their customer base. Moreover, they have their own online shopping platforms where consumers can buy an authentic product at discounted price. With the growth of e-commerce, consumers have access to multiple hair care appliances at discounted prices. Thus, the availability of multiple appliances at affordable prices drives the hair care appliances’ market growth across the region.

Market Overview

The hair care appliances market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the rest of Europe. The market growth in Europe is ascribed to the increasing acceptance of different hairstyles. Transforming lifestyle trends concerning the personal care industry have further influenced the region's hair care appliances market growth. Energy-efficient and low-power-consuming appliances are witnessing high demand in Europe due to greater cost-efficiency. Manufacturers of such devices get further impetus from favorable initiatives from governments and energy associations. For instance, European Union’s Ecodesign Directive strictly discourages using high-energy consuming hair care appliances such as hair drying and hair shaving devices. Thus, the demand for energy-efficient hair appliances is increasing in the region. The majority of hair care products and styling tools in Europe are sold through hair salons and hairdressers. Hairdressers and hair salons employ experts to help users and clients select the right product based on their hair type, hair issues, and personal preference. The expansion of beauty salons and hairdressers throughout the region is one of the major driving factors in the market. According to the UK National Hair & Beauty Federation (NHBF) report, more than 1,000 new hair and beauty salons were established in 2020. Moreover, the increasing promotions, including advertisements for hair care appliances in different media channels, are gaining customers’ attention in the region. Evolving fashion trends in hair styling, followed by a strong influence of social media among consumers, is one of the major factors driving the growth of the hair care appliances market. Furthermore, Koninklijke Philips N.V., BaBylissPRO, Dyson, and Panasonic are some of Europe's leading brands of hair care appliances. Due to increasing hair-related problems among consumers, product innovations by many market players, including various hair appliances, helped them expand their presence across the region.

Europe Hair Care Appliances Market Revenue and Forecast to 2028 (US$ Million)

Europe Hair Care Appliances Market Segmentation

The Europe hair care appliances market is segmented based on product type, distribution channel, and country.

Based on product type, the Europe hair care appliances market is segmented into dryers & blowers, straighteners, curlers, and others. The dryers & blowers segment held the largest market share in 2022. Based on distribution channel, the Europe hair care appliances market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The supermarkets & hypermarkets segment held the largest market share in 2022. Based on country, the Europe hair care appliances market is segmented into the UK, Germany, France, Italy, Russia, and rest of Europe. Germany dominated the market in 2022. Cloud Nine; Conair LLC; Dyson Limited; Instyler; Jemella Ltd.; Kiss Products Inc.; Koninklijke Philips N.V.; Revlon, Inc.; and Toni & Guy are the leading companies operating in the Europe hair care appliances market.

At 4.2% CAGR, the Europe Hair Care Appliances Market is speculated to be worth US$ 4,199.17 million by 2028, says The Insight Partners

According to The Insight Partners’ research, the Europe hair care appliances market was valued at US$ 3,285.15 million in 2022 and is expected to reach US$ 4,199.17 million by 2028, registering an annual growth rate of 4.2% from 2022 to 2028. Growing influence of social media and emphasis on personal appearance and availability of affordable products are the critical factors attributed to the market expansion.

In the recent years, the need for personal grooming has increased due to growing working population, busy lifestyles, expanding corporate sector, and rising disposable income. Working professionals are prominently spending on personal grooming products to look presentable and create a positive impression on their peers and superiors. Owing to the globalization and internet and smartphones’ penetration, social media is strongly influencing the lifestyle of people. Celebrities and influential personalities share glimpses of their lives on social media platforms, such as Facebook, Instagram, and Twitter. Consumers are trying to imitate the lifestyles of celebrities to keep up with the market trends. Many prominent players in the hair care appliances market are adopting social media marketing strategies and celebrity endorsements to boost their revenues and enhance their market position. Further, many social media influencers launch video tutorials and DIY (Do-It-Yourself) techniques on how to style hair using haircare tools, such as curlers, straighteners, and dryers. Such videos are getting significant number of views and likes and are strongly influencing the buying behavior of consumers. Therefore, growing influence of social media trends on consumers fuels the growth of hair care appliances market across the region.

On the contrary, rising concerns pertaining to damage caused by heat of hair care appliances hurdles the growth of Europe hair care appliances market.

Based on product type, the Europe hair care appliances market is segmented into dryers & blowers, straighteners, curlers, and others. The dryers & blowers segment held 50.3% market share in 2022, amassing US$ 1,654.00 million. It is projected to garner US$ 2,192.84 million by 2028 to expand at 4.8% CAGR during 2022–2028. Based on distribution channel, the Europe hair care appliances market is segmented into supermarkets & hypermarkets, specialty stores, online retail, and others. The supermarkets & hypermarkets segment held 36.5% market share in 2022, amassing US$ 1,197.79 million. It is projected to garner US$ 1,544.38 million by 2028 to expand at 4.3% CAGR during 2022–2028. Based on country, the Europe hair care appliances market has been categorized into the UK, Germany, France, Italy, Russia, and rest of Europe. Our regional analysis states that Germany captured 22.6% market share in 2022. It was assessed at US$ 742.77 million in 2022 and is likely to hit US$ 1,036.35 million by 2028, exhibiting a CAGR of 5.7% during the forecast period. Key players dominating the Europe hair care appliances market are Cloud Nine; Conair LLC; Dyson Limited; Instyler; Jemella Ltd.; Kiss Products Inc.; Koninklijke Philips N.V.; Revlon, Inc.; and Toni & Guy among others.

In 2022, Revlon launched One Step Volumizer Plus 2.0, which is a next version of One-Step Volumizer. One Step Volumizer Plus 2.0 features sleek design, a series of heat settings, including a medium setting and ceramic coating. In 2021, Cloud nine launched hair tool rental service "On Cloud Nine" designed to make Cloud Nine products more accessible and encouraging a more sustainable consumption of hair styling tools.

TABLE OF CONTENTS

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection:

3.2.2 Primary Interviews:

3.2.3 Hypothesis Formulation:

3.2.4 Macro-economic Factor Analysis:

3.2.5 Developing Base Number:

3.2.6 Data Triangulation:

3.2.7 Country Level Data:

4. Europe Hair Care Appliances Market Landscape

4.1 Market Overview

4.2 Europe PEST Analysis: Hair Care Appliances Market

4.3 Expert Opinion

5. Europe Hair Care Appliances Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Accessibility of Affordable Products

5.1.2 Increasing Influence of Social Media and Emphasis on Personal Appearance

5.2 Market Restraints

5.2.1 Rising Concerns Pertaining to Damage Caused by Heat of Hair Care Appliances

5.3 Market Opportunities

5.3.1 Technological Innovations of Hair Care Appliances

5.4 Future Trends

5.4.1 Surging Demand Among Men

5.5 Impact Analysis of Drivers and Restraints

6. Hair Care Appliances Market – Europe Analysis

6.1 Europe Hair Care Appliances Market –Revenue and Forecast to 2028 (US$ Million)

7. Europe Hair Care Appliances Market Analysis – By Product Type

7.1 Overview

7.2 Europe Hair Care Appliances Market, By Product Type (2021 and 2028)

7.3 Dyers and Blowers

7.3.1 Overview

7.3.2 Dryers and Blowers: Hair Care Appliances Market – Revenue and Forecast to 2028 (US$ Mn)

7.4 Straighteners

7.4.1 Overview

7.4.2 Straighteners: Hair Care Appliances Market – Revenue and Forecast to 2028 (US$ Mn)

7.5 Curlers

7.5.1 Overview

7.5.2 Curlers: Hair Care Appliances Market – Revenue and Forecast to 2028 (US$ Mn)

7.6 Others

7.6.1 Overview

7.6.2 Others: Hair Care Appliances Market – Revenue and Forecast to 2028 (US$ Mn)

8. Europe Hair Care Appliances Market Analysis – By Distribution Channel

8.1 Overview

8.2 Europe Hair Care Appliances Market, By Distribution Channel (2021 and 2028)

8.3 Supermarkets and Hypermarkets

8.3.1 Overview

8.3.2 Supermarkets and Hypermarkets: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Mn)

8.4 Specialty Stores

8.4.1 Overview

8.4.2 Specialty Stores: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Mn)

8.5 Online Retail

8.5.1 Overview

8.5.2 Online Retail: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Mn)

8.6 Others

8.6.1 Overview

8.6.2 Others: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Mn)

9. Europe Hair Care Appliances Market– Country Analysis

9.1 Overview

9.1.1 Europe: Hair Care Appliances Market, by Key Country

9.1.1.1 Germany: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Million)

9.1.1.1.1 Germany: Hair Care Appliances Market, By Product Type

9.1.1.1.2 Germany: Hair Care Appliances Market, by Distribution Channel

9.1.1.2 France: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Million)

9.1.1.2.1 France: Hair Care Appliances Market, By Product Type

9.1.1.2.2 France: Hair Care Appliances Market, by Distribution Channel

9.1.1.3 UK: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Million)

9.1.1.3.1 UK: Hair Care Appliances Market, By Product Type

9.1.1.3.2 UK: Hair Care Appliances Market, by Distribution Channel

9.1.1.4 Italy: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Million)

9.1.1.4.1 Italy: Hair Care Appliances Market, By Product Type

9.1.1.4.2 Italy: Hair Care Appliances Market, by Distribution Channel

9.1.1.5 Russia: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Million)

9.1.1.5.1 Russia: Hair Care Appliances Market, By Product Type

9.1.1.5.2 Russia: Hair Care Appliances Market, by Distribution Channel

9.1.1.6 Rest of Europe: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Million)

9.1.1.6.1 Rest of Europe: Hair Care Appliances Market, By Product Type

9.1.1.6.2 Rest of Europe: Hair Care Appliances Market, by Distribution Channel

10. Industry Landscape

10.1 Overview

10.2 Product launch

10.3 Product News

11. COMPANY PROFILES

11.1 Revlon, Inc.

11.1.1 Key Facts

11.1.2 Business Description

11.1.3 Products and Services

11.1.4 Financial Overview

11.1.5 SWOT Analysis

11.1.6 Key Developments

11.2 Koninklijke Philips N.V.

11.2.1 Key Facts

11.2.2 Business Description

11.2.3 Products and Services

11.2.4 Financial Overview

11.2.5 SWOT Analysis

11.2.6 Key Developments

11.3 Dyson Limited

11.3.1 Key Facts

11.3.2 Business Description

11.3.3 Products and Services

11.3.4 Financial Overview

11.3.5 SWOT Analysis

11.3.6 Key Developments

11.4 Jemella Ltd.

11.4.1 Key Facts

11.4.2 Business Description

11.4.3 Products and Services

11.4.4 Financial Overview

11.4.5 SWOT Analysis

11.4.6 Key Developments

11.5 Instyler

11.5.1 Key Facts

11.5.2 Business Description

11.5.3 Products and Services

11.5.4 Financial Overview

11.5.5 SWOT Analysis

11.5.6 Key Developments

11.6 Kiss Products Inc.

11.6.1 Key Facts

11.6.2 Business Description

11.6.3 Products and Services

11.6.4 Financial Overview

11.6.5 SWOT Analysis

11.6.6 Key Developments

11.7 Toni & Guy

11.7.1 Key Facts

11.7.2 Business Description

11.7.3 Products and Services

11.7.4 Financial Overview

11.7.5 SWOT Analysis

11.7.6 Key Developments

11.8 Cloud Nine

11.8.1 Key Facts

11.8.2 Business Description

11.8.3 Products and Services

11.8.4 Financial Overview

11.8.5 SWOT Analysis

11.8.6 Key Developments

11.9 Conair LLC

11.9.1 Key Facts

11.9.2 Business Description

11.9.3 Products and Services

11.9.4 Financial Overview

11.9.5 SWOT Analysis

11.9.6 Key Developments

12. Appendix

12.1 About The Insight Partners

12.2 Word Index

LIST OF TABLES.

Table 1. Europe Hair Care Appliances Market –Revenue and Forecast to 2028 (US$ Million)

Table 2. Germany Hair Care Appliances Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 3. Germany Hair Care Appliances Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 4. France Hair Care Appliances Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 5. France Hair Care Appliances Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 6. UK Hair Care Appliances Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 7. UK Hair Care Appliances Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 8. Italy Hair Care Appliances Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 9. Italy Hair Care Appliances Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 10. Russia Hair Care Appliances Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 11. Russia Hair Care Appliances Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 12. Rest of Europe Hair Care Appliances Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 13. Rest of Europe Hair Care Appliances Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 14. List of Abbreviation

LIST OF FIGURES.

Figure 1. Europe Hair Care Appliances Market Segmentation

Figure 2. Europe Hair Care Appliances Market Segmentation – By Country

Figure 3. Europe Hair Care Appliances Market Overview

Figure 4. Europe Hair Care Appliances Market, By Product Type

Figure 5. Europe Hair Care Appliances Market, By Country

Figure 7. PEST Analysis: Europe Hair Care Appliances Market

Figure 8. Expert Opinion

Figure 9. Europe Hair Care Appliances Market Impact Analysis of Drivers and Restraints

Figure 10. Europe: Hair Care Appliances Market – Revenue and Forecast to 2028 (US$ Million)

Figure 11. Europe Hair Care Appliances Market Revenue Share, By Product Type (2021 and 2028)

Figure 12. Europe Dryers and Blowers: Hair Care Appliances Market – Revenue and Forecast To 2028 (US$ Mn)

Figure 13. Europe Straighteners: Hair Care Appliances Market – Revenue and Forecast To 2028 (US$ Mn)

Figure 14. Europe Curlers: Hair Care Appliances Market – Revenue and Forecast To 2028 (US$ Mn)

Figure 15. Europe Others: Hair Care Appliances Market – Revenue and Forecast To 2028 (US$ Mn)

Figure 16. Europe Hair Care Appliances Market Revenue Share, By Distribution Channel (2021 and 2028)

Figure 17. Europe Supermarkets and Hypermarkets: Hair Care Appliances Market– Revenue and Forecast To 2028 (US$ Mn)

Figure 18. Europe Specialty Stores: Hair Care Appliances Market– Revenue and Forecast To 2028 (US$ Mn)

Figure 19. Europe Online Retail: Hair Care Appliances Market– Revenue and Forecast To 2028 (US$ Mn)

Figure 20. Europe Others: Hair Care Appliances Market– Revenue and Forecast To 2028 (US$ Mn)

Figure 21. Europe: Hair Care Appliances Market, by Key Country – Revenue (2021) (US$ Million)

Figure 22. Europe: Hair Care Appliances Market Revenue Share, by Key Country (2021 and 2028)

Figure 23. Germany: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Million)

Figure 24. France: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Million)

Figure 25. UK: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Million)

Figure 26. Italy: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Million)

Figure 27. Russia: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Million)

Figure 28. Rest of Europe: Hair Care Appliances Market– Revenue and Forecast to 2028 (US$ Million)

The List of Companies - Europe Hair Care Appliances Market

● Cloud Nine

● Conair LLC

● Dyson Limited

● Instyler

● Jemella Ltd.  

● Kiss Products Inc.

● Koninklijke Philips N.V.   

● Revlon, Inc.

● Toni & Guy

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe hair care appliances market.

● Highlights key business priorities to assist companies to realign their business strategies

● The key findings and recommendations highlight crucial progressive industry trends in the Europe hair care appliances market, thereby allowing players across the value chain to develop effective long-term strategies

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

● Scrutinize in-depth Europe market trends and outlook coupled with the factors driving hair care appliances market, as well as those hindering it

● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

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