South America A2P SMS and CPaaS market Forecast to 2028

Report Code : BMIRE00027410 | Region : LAMEA | Industry : Technology, Media and Telecommunications | Published Date : 10/Nov/2022
South America A2P SMS and CPaaS market Forecast to 2028 – COVID-19 Impact and Regional Analysis – By Component (Solution and Services), Channel [Message (Chat Apps and SMS), Voice, Email, Webpush, and Others], Enterprise Size (SMEs and Large Enterprises), and Industry (IT and Telecom, BFSI, Retail and Ecommerce, Healthcare, and Others)

The A2P SMS and CPaaS market in South America is expected to grow from US$ 4,003.58 million in 2022 to US$ 4,814.88 million by 2028. It is estimated to grow at a CAGR of 3.1% from 2022 to 2028.

Growing adoption of Rich Communication Services

Increased internet usage, increased reliance on cutting-edge APIs, increased adoption of rich communication services (RCS), and widespread use of OTT messaging platforms by businesses across the nation are all predicted to contribute to the growth of CPaaS. With more individuals utilizing smartphones, text messaging has become a very popular form of communication. It is possible to improve such an experience for its clients by implementing RCS solutions. The subscriber base grows as a result of new technological developments like long-term voice-over evolution. As a result, businesses are using RCS solutions for digital product marketing to reach a wide audience. The CaaS industry is expected to be driven, in addition to the advantages of individual messaging, by businesses using rich communication services for Application to Person (A2P) messaging. Companies are investing more money on SMS marketing to reach a big client base quickly. SMSs have the highest Click Through Rate (CT) of any marketing medium and a broad audience. The RCS corporate messaging platform is being created to take the role of the current A2P messaging systems, hence promoting the adoption of rich communication services in South America.

Market Overview

Brazil, Chile, Argentina, Peru, and Colombia are among the key countries in South America. The A2P SMS and CPaaS market growth in South America is ascribed to more advanced multichannel marketing and customer experience management and the use of mobility and analytics for CPaaS. As a result of pandemic, increased IT spending boosted the investment in and demand for artificial intelligence and cloud based CPaaS solution or services to increase crisis communications. Due to lockdowns and social-distancing initiatives the companies adopted remote working solutions in the South America region.

South America A2P SMS and CPaaS market Revenue and Forecast to 2028 (US$ Million)

South America A2P SMS and CPaaS market Segmentation

The South America A2P SMS and CPaaS market is segmented into component, channel, enterprise size, industry, and country. Based on component, the market is bifurcated into solution and services. The solution segment held a larger market share in 2022.

Based on channel, the market is segmented into message, voice, email, webpush, and others. The message segment held the largest market share in 2022. The message segment is further bifurcated into chat apps and SMS. Based on enterprise size, the market is divided into SMEs and large enterprises. The large enterprises segment held a larger market share in 2022. Based on industry, the market is segmented into IT and telecom, BFSI, retail and ecommerce, healthcare, and others. The retail and ecommerce segment held the largest market share in 2022. Based on country, the market is segmented into Brazil, Argentina, and Rest of South America. Brazil dominated the market share in 2022. Vonage; 8X8, INC.; Avaya Inc.; IntelePeer Cloud Communications LLC.; MessageBird; Plivo Inc.; Cisco Systems, Inc.; TWILIO INC.; Voximplant; and Wazo Communication Inc. are the leading companies operating in the A2P SMS and CPaaS market in the region.

The List of Companies - South America A2P SMS and CPaaS Market

● Vonage

● 8X8, INC.

● Avaya Inc.

● IntelePeer Cloud Communications LLC.

● MessageBird

● Plivo Inc.

● Cisco Systems, Inc.

● TWILIO INC.

● Voximplant

● Wazo Communication Inc.

TABLE OF CONTENTS

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 SAM A2P SMS and CPaaS Market – By Component

1.3.2 SAM A2P SMS and CPaaS Market – By Channel

1.3.3 SAM A2P SMS and CPaaS Market – By Enterprise Size

1.3.4 SAM A2P SMS and CPaaS Market – By Industry

1.3.5 SAM A2P SMS and CPaaS Market- By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. SAM A2P SMS and CPaaS Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 SAM

4.3 Ecosystem Analysis

4.4 Expert Opinions

5. SAM A2P SMS and CPaaS Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Increasing Demand for Customer Engagement Usage to Encourage the use of CPaaS

5.1.2 Growing adoption of Rich Communication Services

5.1 Key Market Restraints

5.1.1 Rising Security concerns for Cloud-Based CPaaS

5.2 Key Market Opportunities

5.2.1 Growing Trend of Mobile Marketing via Messaging

5.3 Future trends

5.3.1 Increased Customer Engagement through a wide range of Digital Touchpoints

5.4 Impact Analysis of Drivers and Restraints

6. A2P SMS and CPaaS Market – SAM Analysis

6.1 A2P SMS and CPaaS Market – SAM Revenue and Forecast to 2028 (US$ Million)

7. SAM A2P SMS and CPaaS Market Analysis – By Component

7.1 Overview

7.2 SAM A2P SMS and CPaaS Market, By Component (2021 and 2028)

7.3 Solution

7.3.1 Overview

7.3.2 Solution: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Services

7.4.1 Overview

7.4.2 Services: A2P SMS and CPaaS: A2P SMS and CPaaS Market– Revenue and Forecast to 2028 (US$ Million)

8. SAM A2P SMS and CPaaS Market – By Channel

8.1 Overview

8.2 SAM A2P SMS and CPaaS Market, By Channel (2021 and 2028)

8.3 Message

8.3.1 Overview

8.3.2 Message: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)

8.3.3 Chat Apps

8.3.3.1 Overview

8.3.3.2 Chat Apps: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)

8.3.4 SMS

8.3.4.1 Overview

8.3.4.2 SMS: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Voice

8.4.1 Overview

8.4.2 Voice: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)

8.5 Email

8.5.1 Overview

8.5.2 Email: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)

8.6 Webpush

8.6.1 Overview

8.6.2 Webpush: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)

8.7 Other

8.7.1 Overview

8.7.2 Others Market – Revenue and Forecast to 2028 (US$ Million)

9. SAM A2P SMS and CPaaS Market – By Enterprise Size

9.1 Overview

9.2 A2P SMS and CPaaS Market, by Enterprise Size (2021 and 2028)

9.3 Small and Medium Enterprises (SMEs)

9.3.1 Overview

9.3.2 Small and Medium Enterprises: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Large Enterprises

9.4.1 Overview

9.4.2 Large Enterprises: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)

10. SAM A2P SMS and CPaaS Market – By Industry

10.1 Overview

10.2 SAM A2P SMS and CPaaS Market, by Industry (2021 and 2028)

10.3 IT and Telecom

10.3.1 Overview

10.3.2 IT and Telecom: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)

10.4 BFSI

10.4.1 Overview

10.4.2 BFSI: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)

10.5 Retail and Ecommerce

10.5.1 Overview

10.5.2 Retail and Ecommerce: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)

10.6 Healthcare

10.6.1 Overview

10.6.2 Healthcare: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)

10.7 Others

10.7.1 Overview

10.7.2 Others: A2P SMS and CPaaS Market- Revenue and Forecast to 2028 (US$ Million)

11. SAM A2P SMS and CPaaS Market – By Country Analysis

11.1 SAM: A2P SMS and CPaaS Market

11.1.1 SAM: A2P SMS and CPaaS Market- by Key Country

11.1.1.1 Brazil: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.1.1 Brazil: A2P SMS and CPaaS Market- by Component

11.1.1.1.2 Brazil: A2P SMS and CPaaS Market- By Channel

11.1.1.1.3 Brazil: A2P SMS and CPaaS Market- By Channel, By Message

11.1.1.1.4 Brazil: A2P SMS and CPaaS Market- By Enterprise Size

11.1.1.1.5 Brazil: A2P SMS and CPaaS Market- By Industry

11.1.1.2 Argentina: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.2.1 Argentina: A2P SMS and CPaaS Market- by Component

11.1.1.2.2 Argentina: A2P SMS and CPaaS Market- By Channel

11.1.1.2.3 Argentina: A2P SMS and CPaaS Market- By Channel, By Message

11.1.1.2.4 Argentina: A2P SMS and CPaaS Market- By Enterprise Size

11.1.1.2.5 Argentina: A2P SMS and CPaaS Market- By Industry

11.1.1.3 Rest of SAM: A2P SMS and CPaaS Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.3.1 Rest of SAM: A2P SMS and CPaaS Market- by Component

11.1.1.3.2 Rest of SAM: A2P SMS and CPaaS Market- By Channel

11.1.1.3.3 Rest of SAM: A2P SMS and CPaaS Market- By Channel, By Message

11.1.1.3.4 Rest of SAM: A2P SMS and CPaaS Market- By Enterprise Size

11.1.1.3.5 Rest of SAM: A2P SMS and CPaaS Market- By Industry

12. A2P SMS and CPaaS Market-Industry Landscape

12.1 Overview

12.2 Business Planning and Strategy

12.3 Merger and Acquisition

12.4 Expansion & Collaboration

12.5 Product News

13. A2P SMS and CPaaS Market - Company Profiles

13.1 Vonage

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 8X8, INC.

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 Avaya Inc.

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 IntelePeer Cloud Communications LLC.

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 MessageBird

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 Plivo Inc.

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 Cisco Systems, Inc.

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 TWILIO INC.

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

13.9 Voximplant

13.9.1 Key Facts

13.9.2 Business Description

13.9.3 Products and Services

13.9.4 Financial Overview

13.9.5 SWOT Analysis

13.9.6 Key Developments

13.10 Wazo Communication Inc.

13.10.1 Key Facts

13.10.2 Business Description

13.10.3 Products and Services

13.10.4 Financial Overview

13.10.5 SWOT Analysis

13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners

14.2 Word Index

LIST OF TABLES.

Table 1. SAM A2P SMS and CPaaS Market – Revenue, and Forecast to 2028 (US$ Million)

Table 2. Brazil: A2P SMS and CPaaS Market- by Component –Revenue and Forecast to 2028 (US$ Million)

Table 3. Brazil: A2P SMS and CPaaS Market- By Channel –Revenue and Forecast to 2028 (US$ Million)

Table 4. Brazil: A2P SMS and CPaaS Market- By Channel, By Message –Revenue and Forecast to 2028 (US$ Million)

Table 5. Brazil: A2P SMS and CPaaS Market- By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 6. Brazil: A2P SMS and CPaaS Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 7. Argentina: A2P SMS and CPaaS Market- by Component –Revenue and Forecast to 2028 (US$ Million)

Table 8. Argentina: A2P SMS and CPaaS Market- By Channel –Revenue and Forecast to 2028 (US$ Million)

Table 9. Argentina: A2P SMS and CPaaS Market- By Channel, By Message –Revenue and Forecast to 2028 (US$ Million)

Table 10. Argentina: A2P SMS and CPaaS Market- By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 11. Argentina: A2P SMS and CPaaS Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 12. Rest of SAM: A2P SMS and CPaaS Market- by Component–Revenue and Forecast to 2028 (US$ Million)

Table 13. Rest of SAM: A2P SMS and CPaaS Market- By Channel –Revenue and Forecast to 2028 (US$ Million)

Table 14. Rest of SAM: A2P SMS and CPaaS Market- By Channel, By Message –Revenue and Forecast to 2028 (US$ Million)

Table 15. Rest of SAM: A2P SMS and CPaaS Market- By Enterprise Size –Revenue and Forecast to 2028 (US$ Million)

Table 16. Rest of SAM: A2P SMS and CPaaS Market- By Industry –Revenue and Forecast to 2028 (US$ Million)

Table 17. List of Abbreviation

The List of Companies - South America A2P SMS and CPaaS Market

● Vonage

● 8X8, INC.

● Avaya Inc.

● IntelePeer Cloud Communications LLC.

● MessageBird

● Plivo Inc.

● Cisco Systems, Inc.

● TWILIO INC.

● Voximplant

● Wazo Communication Inc.

Reason To Buy

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South America A2P SMS and CPaaS market.

● Highlights key business priorities in order to assist companies to realign their business strategies

● The key findings and recommendations highlight crucial progressive industry trends in the South America A2P SMS and CPaaS market, thereby allowing players across the value chain to develop effective long-term strategies

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

● Scrutinize in-depth South America market trends and outlook coupled with the factors driving the South America A2P SMS and CPaaS market, as well as those hindering it

● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

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