North America Automotive Airbag ECU Market Forecast to 2028 – COVID

North America Automotive Airbag ECU Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Product Type (Standard and Premium), Airbag Type (Frontal Airbag ECU and Curtain Airbag ECU), and Vehicle Type (Passenger Vehicles and Commercial Vehicles)

Report Code : BMIRE00027416 | Region : North America | Industry : Automotive and Transportation | Published Date : 10/Nov/2022

The automotive airbag ECU market in North America is expected to grow from US$ 1,085.39 million in 2022 to US$ 1,316.32 million by 2028. It is estimated to grow at a CAGR of 3.3% from 2022 to 2028.

Strict Safety and Regulatory Standards for Vehicles

After the onset of the COVID-19 pandemic, a sharp increase in car sales and a significant rise in road accidents have been observed. Automotive technologies, especially the ones related to vehicle safety, have rapidly improved with rapid developments in science and technology. Per the report published by the US National Highway Traffic Safety Administration (NHTSA), the traffic fatalities in 2021 surged by ~10.5% compared to the fatalities reported in 2020, which is the largest annual percentage rise in the Fatality Analysis Reporting System’s history in the US. The estimated fatalities in 2021 are the highest numbers reported in the US since 2005. Thus, government agencies emphasize on improving safety policies and standards, along with making significant investments in curbing the number of road accidents. In May 2022, the NHTSA approved US$ 740 million in funding for the Section 402 State and Community Grant Program, Section 1906 Racial Profiling Data Collection Grants, and Section 405 National Priority Safety Program. The governments of different states are focused on using this fund to implement programs for expanding partnerships, and addressing challenges associated with people's risky driving habits and road safety concerns.

Such regulations in different countries are likely to encourage advancements in materials used for making airbags along with developments inside and curtain airbags to improve head and neck protection during side collisions or crashes, thereby ensuring the safety of drivers and passengers. Thus, government regulations for mitigating the number of fatalities is propelling the automotive airbag ECU market growth.

Market Overview

North America is the most technologically advanced region with major economies, including the US, Canada, and Mexico. The economies are characterized by the high standards of living and disposable incomes of individuals and rapid technological advancements. The demand for airbag ECU is likely to increase across different classes of vehicles in the coming years owing to rising electric mobility across major North American countries and growing government initiatives to reduce the road accidents and fatalities. Furthermore, the growing concerns of consumers for safety features, such as premium airbag ECU systems, in vehicles drive the market growth in the region. In addition, growth in logistics and delivery services couple with fleet expansion of vehicles by Amazon and other e-commerce giants propels the demand for commercial vehicles. The US being the prime location for majority of automotive OEMs is one of the key factors propelling market growth in the country. A number of supportive government initiatives and policies also form the prime reasons for market growth.

North America Automotive Airbag ECU Market Revenue and Forecast to 2028 (US$ Million)

North America Automotive Airbag ECU Market Segmentation

The North America automotive airbag ECU market is segmented into product type, airbag type, vehicle type, and country.

The product type segment is bifurcated into standard and premium. Premium segment is expected to lead the automotive airbag ECU market in 2022.

Based on airbag type, the automotive airbag ECU market can be bifurcated into frontal airbag ECU and Curtain airbag ECU. Frontal airbag ECU segment is expected to lead the automotive airbag ECU market in 2022. Based on vehicle type, the market is segmented into passenger vehicles and commercial vehicles. The commercial segment is expected to hold the largest market share in 2022. Based on country, the market is segmented into US, Canada, and Mexico. US is expected to dominate the market in 2022. Aptiv; Autoliv Inc.; Continental AG; Denso Corporation; HELLA GmbH and Co. KGaA; Hyundai Mobis; Mitsubishi Electric Corporation; Robert Bosch GmbH; Veoneer Inc; and ZF Friedrichshafen AG are the leading companies operating in the automotive airbag ECU market in the region.

At 3.3% CAGR, the North America Automotive Airbag ECU market is speculated to be worth US$ 1,316.32 million by 2028, says The Insight Partners

According to The Insight Partners’ research, the North America automotive airbag ECU market was valued at US$ 1,085.39 million in 2022 and is expected to reach US$ 1316.32 million by 2028, registering an annual growth rate of 3.3% from 2022 to 2028. Strict safety and regulatory standards for vehicles and technological enhancements in airbag ECUs are the critical factors attributed to the market expansion.

With the rapid expansion of clientele, manufacturers in the automotive sector are primarily focusing on enhancing fuel and cost efficiencies, driving experience, and overall passenger and driver safety. Airbag control units (ACU) play a central role in the new E/E architecture and adopt functions that provide more protection for occupants. Control units provide the highest crash safety standards and reliable airbag deployment. Apart from sensors, ACUs receive signals from pressure satellites, which detect and report the pressure wave of a collision. Advancements in airbag and ECUs technologies are propelling their adoption across passenger vehicles. Continental AG offers ECUs converted into software-based products in reorganizing the E/E architecture with centralization and a few high-performance computers.

Computer-operated dual airbags or dual-stage airbags are deployed at two vehicle speed limits. In less severe accidents, airbags are deployed in a lower first stage, usually ~70.0% of full force. However, they deployed at both stages in more severe accidents. Further, side airbags effectively protect drivers and passengers from crucial head injuries caused by side-impact collisions. In September 2019, Hyundai Mobis developed a “Safety Integrated Control Module” that ensures greater efficiency and safety in the operations of automotive safety devices. The new product combines two separate ECUs for airbags and electronic seatbelts into a single unit.

On the contrary, limitations on storage time and data availability in airbag ECU hurdles the growth of North America automotive airbag ECU market.

Based on product type, the automotive airbag ECU market sphere is bifurcated into standard and premium. The premium segment held 72.9% market share in 2022, amassing US$ 791.02 million. It is projected to garner US$ 974.61 million by 2028 to expand at 3.5% CAGR during 2022–2028. By the airbag type, the North America automotive airbag ECU market is bifurcated into frontal airbag ECU and Curtain airbag ECU. With 75.1% share of the domain, the frontal airbag ECU segment dominated the market in 2022. It accrued US$ 815.63 million in 2022 and is estimated to generate US$ 994.65 million by 2028 to grow at a CAGR of 3.7% over the forecast period.

By the vehicle type, the North America automotive airbag ECU market is bifurcated into passenger vehicles and commercial vehicles. With 79.7% share of the domain, the frontal airbag ECU segment dominated the market in 2022. It accrued US$ 864.56 million in 2022 and is estimated to generate US$ 942.68 million by 2028 to grow at a CAGR of 1.5% over the forecast period.

Our regional analysis states that US captured 65.9% market share in 2022. It was assessed at US$ 715.31 million in 2022 and is likely to hit US$ 819.08 million by 2028, exhibiting a CAGR of 2.3% during the forecast period.

Key players dominating the North America automotive airbag ECU market are Aptiv; Autoliv Inc.; Continental AG; Denso Corporation; HELLA GmbH and Co. KGaA; Hyundai Mobis; Mitsubishi Electric Corporation; Robert Bosch GmbH; Veoneer Inc; and ZF Friedrichshafen AG among others.

A few major market developments by key market players are:

In 2022, Autoliv has announced its collaboration with Nuro, autonomous vehicle company for providing higher safety features with exterior airbag to Nuro's latest third-generation vehicle. In 2022, HELLA and Faurecia have agreed to merge their companies: The formation of a partnership brings up new opportunities for growth. Faurecia buys a 60% interest in HELLA from its pool shareholders and makes a tender offer for the remaining HELLA shares at € 60 per share in this joint venture. The two firms have merged to form the world's seventh largest automotive supplier and a worldwide market leader in high-growth technological sectors

TABLE OF CONTENTS

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 North America Automotive Airbag ECU Market– By Product type

1.3.2 North America Automotive Airbag ECU Market– By Airbag type

1.3.3 North America Automotive Airbag ECU Market– By Vehicle type

1.3.4 North America Automotive Airbag ECU Market– By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. North America Automotive Airbag ECU Market Landscape

4.1 Market Overview

4.2 North America PEST Analysis

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. North America Automotive Airbag ECU Market- Key Market Dynamics

5.1 Market Drivers

5.1.1 Strict Safety and Regulatory Standards for Vehicles

5.1.2 Technological Enhancements in Airbag ECUs

5.2 Market Restraints

5.2.1 Limitations on Storage Time and Data Availability in Airbag ECU

5.3 Future Trends

5.3.1 Adoption of Airbag ECUs in Electric Vehicles

5.4 Impact Analysis of Drivers and Restraints

6. Automotive Airbag ECU Market– North America Analysis

6.1 North America Automotive Airbag ECU Market North America Overview

6.2 North America Automotive Airbag ECU Market Forecast and Analysis

7. North America Automotive Airbag ECU Market Revenue and Forecast to 2028 – Product Type

7.1 Overview

7.2 North America Automotive Airbag ECU Market, By Product type (2021 and 2028)

7.3 Standard

7.3.1 Overview

7.3.2 Standard: Automotive Airbag ECU Market Revenue and Forecast To 2028 (US$ Million)

7.4 Premium

7.4.1 Overview

7.4.2 Premium: Automotive Airbag ECU Market Revenue and Forecast To 2028 (US$ Million)

8. North America Automotive Airbag ECU Market Revenue and Forecast to 2028 – Airbag Type

8.1 Overview

8.2 North America Automotive Airbag ECU Market, By Airbag type (2021 And 2028)

8.3 Frontal Airbag ECU

8.3.1 Overview

8.3.2 Frontal Airbag ECU: Automotive Airbag ECU Market Revenue and Forecast To 2028 (US$ Million)

8.4 Curtain Airbag ECU

8.4.1 Overview

8.4.2 Curtain Airbag ECU: Automotive Airbag ECU Market Revenue and Forecast To 2028 (US$ Million)

9. North America Automotive Airbag ECU Market – By Vehicle Type

9.1 Overview

9.2 North America Automotive Airbag ECU Market, by Vehicle Type (2021 and 2028)

9.3 Passenger Vehicles

9.3.1 Overview

9.3.2 Passenger Vehicles: Automotive Airbag ECU Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Commercial Vehicles

9.4.1 Overview

9.4.2 Commercial Vehicles: Automotive Airbag ECU Market – Revenue and Forecast to 2028 (US$ Million)

10. North America Automotive Airbag ECU Market– Country Analysis

10.1 Overview

10.1.1 North America: Automotive Airbag ECU Market, by Key Country

10.1.1.1 US: Automotive Airbag ECU Market– Revenue and Forecast to 2028 (US$ Million)

10.1.1.1.1 US: Automotive Airbag ECU Market, By Product type

10.1.1.1.2 US: Automotive Airbag ECU Market, By Airbag type

10.1.1.1.3 US: Automotive Airbag ECU Market, By Vehicle type

10.1.1.2 Canada: Automotive Airbag ECU Market– Revenue and Forecast to 2028 (US$ Million)

10.1.1.2.1 Canada: Automotive Airbag ECU Market, By Product type

10.1.1.2.2 Canada: Automotive Airbag ECU Market, By Airbag type

10.1.1.2.3 Canada: Automotive Airbag ECU Market, By Vehicle type

10.1.1.3 Mexico: Automotive Airbag ECU Market– Revenue and Forecast to 2028 (US$ Million)

10.1.1.3.1 Mexico: Automotive Airbag ECU Market, By Product type

10.1.1.3.2 Mexico: Automotive Airbag ECU Market, By Airbag type

10.1.1.3.3 Mexico: Automotive Airbag ECU Market, By Vehicle type

11. Automotive Airbag ECU Market-Industry Landscape

11.1 Overview

11.2 Market Initiative

11.3 Merger and Acquisition

11.4 New Product Launch

12. Company Profiles

12.1 Aptiv

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Products and Services

12.1.4 Financial Overview

12.1.5 SWOT Analysis

12.1.6 Key Developments

12.2 Autoliv Inc.

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Products and Services

12.2.4 Financial Overview

12.2.5 SWOT Analysis

12.2.6 Key Developments

12.3 Continental AG

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Products and Services

12.3.4 Financial Overview

12.3.5 SWOT Analysis

12.3.6 Key Developments

12.4 Denso Corporation

12.4.1 Key Facts

12.4.2 Business Description

12.4.3 Products and Services

12.4.4 Financial Overview

12.4.5 SWOT Analysis

12.4.6 Key Developments

12.5 Hyundai Mobis

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Products and Services

12.5.4 Financial Overview

12.5.5 SWOT Analysis

12.5.6 Key Developments

12.6 Robert Bosch GmbH

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Products and Services

12.6.4 Financial Overview

12.6.5 SWOT Analysis

12.6.6 Key Developments

12.7 HELLA GmbH and Co. KGaA

12.7.1 Key Facts

12.7.2 Business Description

12.7.3 Products and Services

12.7.4 Financial Overview

12.7.5 SWOT Analysis

12.7.6 Key Developments

12.8 ZF Friedrichshafen AG

12.8.1 Key Facts

12.8.2 Business Description

12.8.3 Products and Services

12.8.4 Financial Overview

12.8.5 SWOT Analysis

12.8.6 Key Developments

12.9 Mitsubishi Electric Corporation

12.9.1 Key Facts

12.9.2 Business Description

12.9.3 Products and Services

12.9.4 Financial Overview

12.9.5 SWOT Analysis

12.9.6 Key Developments

12.10 Veoneer Inc

12.10.1 Key Facts

12.10.2 Business Description

12.10.3 Products and Services

12.10.4 Financial Overview

12.10.5 SWOT Analysis

12.10.6 Key Developments

13. Appendix

13.1 About The Insight Partners

13.2 Word Index

LIST OF TABLES.

Table 1. North America Automotive Airbag ECU Market, Revenue and Forecast, 2019–2028 (US$ Million)

Table 2. US: Automotive Airbag ECU Market, By Product type – Revenue and Forecast to 2028 (US$ Million)

Table 3. US: Automotive Airbag ECU Market, By Product type – Volume and Forecast to 2028 (‘000 units)

Table 4. US: Automotive Airbag ECU Market, By Airbag type – Revenue and Forecast to 2028 (US$ Million)

Table 5. US: Automotive Airbag ECU Market, By Airbag type – Volume and Forecast to 2028 (‘000 units)

Table 6. US: Automotive Airbag ECU Market, By Vehicle type– Revenue and Forecast to 2028 (US$ Million)

Table 7. US: Automotive Airbag ECU Market, By Vehicle type– Volume and Forecast to 2028 (‘000 units)

Table 8. Canada: Automotive Airbag ECU Market, By Product type– Revenue and Forecast to 2028 (US$ Million)

Table 9. Canada: Automotive Airbag ECU Market, By Product type– Volume and Forecast to 2028 (‘000 units)

Table 10. Canada: Automotive Airbag ECU Market, By Airbag type – Revenue and Forecast to 2028 (US$ Million)

Table 11. Canada: Automotive Airbag ECU Market, By Airbag type – Volume and Forecast to 2028 (‘000 units)

Table 12. Canada: Automotive Airbag ECU Market, By Vehicle type– Revenue and Forecast to 2028 (US$ Million)

Table 13. Canada: Automotive Airbag ECU Market, By Vehicle type– Volume and Forecast to 2028 (‘000 units)

Table 14. Mexico: Automotive Airbag ECU Market, By Product type – Revenue and Forecast to 2028 (US$ Million)

Table 15. Mexico: Automotive Airbag ECU Market, By Product type – Volume and Forecast to 2028 (‘000 units)

Table 16. Mexico: Automotive Airbag ECU Market, By Airbag type – Revenue and Forecast to 2028 (US$ Million)

Table 17. Mexico: Automotive Airbag ECU Market, By Airbag type – Volume and Forecast to 2028 (‘000 units)

Table 18. Mexico: Automotive Airbag ECU Market, By Vehicle type– Revenue and Forecast to 2028 (US$ Million)

Table 19. Mexico: Automotive Airbag ECU Market, By Vehicle type– Volume and Forecast to 2028 (‘000 units)

Table 20. List of Abbreviation

LIST OF FIGURES.

Figure 1. North America Automotive Airbag ECU Market Segmentation

Figure 2. North America Automotive Airbag ECU Market Segmentation – Country

Figure 3. North America Automotive Airbag ECU Market Overview

Figure 4. North America Automotive Airbag ECU Market, By Product type

Figure 5. North America Automotive Airbag ECU Market, By Airbag type

Figure 7. North America Automotive Airbag ECU Market, By Country

Figure 8. North America: PEST Analysis

Figure 9. North America Automotive Airbag ECU Market Ecosystem Analysis

Figure 10. Expert Opinion

Figure 11. North America Automotive Airbag ECU Market: Impact Analysis of Drivers and Restraints

Figure 12. North America Automotive Airbag ECU Market, Forecast and Analysis (US$ Million)

Figure 13. North America Automotive Airbag ECU Market, By Product type (2021 and 2028)

Figure 14. North America Standard: Automotive Airbag ECU Market Revenue and Forecast to 2028 (US$ Million)

Figure 15. North America Premium: Automotive Airbag ECU Market Revenue and Forecast to 2028 (US$ Million)

Figure 16. North America Automotive Airbag ECU Market, By Airbag type (2021 and 2028)

Figure 17. North America Frontal Airbag ECU: Automotive Airbag ECU Market Revenue and Forecast to 2028 (US$ Million)

Figure 18. North America Curtain Airbag ECU: Automotive Airbag ECU Market Revenue and Forecast to 2028 (US$ Million)

Figure 19. North America Automotive Airbag ECU Market Revenue Share, by Vehicle Type (2021 and 2028)

Figure 20. North America Passenger Vehicles: Automotive Airbag ECU Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. North America Commercial Vehicles: Automotive Airbag ECU Market – Revenue and Forecast to 2028 (US$ Million)

Figure 22. North America: Automotive Airbag ECU Market, by Key Country – Revenue (2021) (US$ Million)

Figure 23. North America: Automotive Airbag ECU Revenue Share, by Key Country (2021 and 2028)

Figure 24. US: Automotive Airbag ECU Market– Revenue and Forecast to 2028 (US$ Million)

Figure 25. Canada: Automotive Airbag ECU Market– Revenue and Forecast to 2028 (US$ Million)

Figure 26. Mexico: Automotive Airbag ECU Market– Revenue and Forecast to 2028 (US$ Million)

The List of Companies - North America Automotive Airbag ECU Market

● Aptiv

● Autoliv Inc.

● Continental AG

● Denso Corporation

● HELLA GmbH and Co. KGaA

● Hyundai Mobis

● Mitsubishi Electric Corporation

● Robert Bosch GmbH

● Veoneer Inc

● ZF Friedrichshafen AG

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America automotive airbag ECU market

● Highlights key business priorities in order to assist companies to realign their business strategies

● The key findings and recommendations highlight crucial progressive industry trends in the North America automotive airbag ECU market, thereby allowing players across the value chain to develop effective long-term strategies

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

● Scrutinize in-depth North America market trends and outlook coupled with the factors driving the automotive airbag ECU market, as well as those hindering it

● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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