Middle East & Africa Mindfulness Meditation Application Market Forecast to 2028 – COVID

Middle East & Africa Mindfulness Meditation Application Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Operating System (iOS, Android, and Others) and End User (Individual and Corporate)

Report Code : BMIRE00027540 | Region : LAMEA | Industry : Technology, Media and Telecommunications | Published Date : 23/Nov/2022

The mindfulness meditation application market in Middle East & Africa is expected to grow from US$ 18.10 million in 2022 to US$ 71.10 million by 2028. It is estimated to grow at a CAGR of 25.6% from 2022 to 2028.

Regulation Increasing Focus on Personalization

The trend toward personalized meditation assistants is gaining momentum. Companies such as Meditation Moments B.V and Calm promise to guide users through complex mental and physical health conditions with simple, personalized libraries of recorded meditations. Unlike the highly visualized, data-driven technologies that dominate recent trends, personalized wearable technology allows users to listen to their bodies and minds. It enables a more qualitative, sensory self-tracking that users learn by listening to their smartphone.

Furthermore, implementing personalized AI systems in health and wellness apps is inevitable. Several established start-ups are experimenting with new ways to connect students with teachers and with each other. As the meditation app industry expands and other digital technologies for mental health and wellness emerge, ethnographers are uniquely positioned to study the impact of these cultural discourses and practices on real-life experiences.

Furthermore, an interesting trend driving mindfulness meditation app downloads despite in-app purchases is the ability to create support groups. Meditators can build community, share experiences, and stay motivated to make conscious lifestyle changes. Therefore, the smart design of apps that attract and motivate users with tangible results is favoring the market despite its premiumization.

Market Overview

Saudi Arabia, the UAE, South Africa, Kuwait, and Qatar are the prominent countries dominating the demand for mindfulness meditation applications in the MEA. The growing awareness among the people for improving mental fitness and relief from anxiety and depression is contributing to the market's growth. Rising healthcare expenditure and increasing technological innovations are major drivers expected to fuel the growth of the market. As per the survey on mental health in the Middle East and North Africa region in 2021, 60% of respondents were willing to seek professional help for any mental health problems they faced. Half of the respondents believed that their work strongly influenced their mental health. The emergence of the pandemic accelerated the adoption of mindfulness meditation applications. The pandemic elevated depression, anxiety, and stress levels among people. The residents of the Middle East have also started investing in wearable devices, fitness apps, and telemedicine services to keep track of the well-being of their body and mind. The changing trend from unhealthy lifestyles to healthy lifestyles in youths has encouraged the promotion of the usage of meditation apps, which has fueled the market growth.

Middle East & Africa Mindfulness Meditation Application Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa Mindfulness Meditation Application Market Segmentation

The Middle East & Africa mindfulness meditation application market is segmented into operating system, end user, and country.

Based on operating system, the mindfulness meditation application market is segmented into iOS, Android, and others. The android segment is expected to hold largest market share in 2022. Based on end user, the market is segmented into individual and corporate. Individual segment held the larger market share in 2022. Based on country, the market is segmented into Saudi Arabia, South Africa, UAE, and the Rest of Middle East & Africa. Saudi Arabia is anticipated to dominate the market in 2022. Breethe; Headspace; Inner Explorer, Inc.; and The Mindfulness App are the leading companies operating in the mindfulness meditation application market in the region.

At 25.6% CAGR, the Middle East & Africa Mindfulness Meditation Application Market is speculated to be worth US$ 71.10 Million by 2028, says The Insight Partners

According to The Insight Partners’ research, the Middle East & Africa mindfulness meditation application market was valued at US$ 18.10 million in 2022 and is expected to reach US$ 71.10 million by 2028, registering an annual growth rate of 25.6% from 2022 to 2028. Growing awareness about meditation and surging focus towards personalization are the critical factors attributed to the market expansion.

Over the past five years, machine learning and artificial intelligence have transformed the healthcare industry. Especially during this COVID-19 outbreak, confined to their own homes, the number of people looking for virtual wellness services has grown exponentially. As a result, the wellness industry vendors continuously aim to integrate new technologies to optimize their product experience. For example, California-based Headspace has tapped into artificial intelligence to improve its health and wellness apps globally, with a growing industry on the horizon. It offers guided meditation, mindfulness, sleep, exercise, and focus content through the web, Android, and iOS Applications. The integration of AI has allowed Headspace to derive real-time data and provide suggestions accordingly. Due to this, the company has experienced an increase in user count, with a total count of 52 million.

Furthermore, the growing need for self-regulation has created the demand for services such as online meditation for managing stress and other disorders in adolescents, opening up new opportunities in the global market for mindfulness meditation applications. According to a World Health Organization study, approximately 250 million people worldwide suffer from depression. Bipolar disorder, anxiety, and other mental health disorders are some of the most common problems faced by young people today. Mindfulness Meditation Applications help individuals achieve peace through mental training through meditation, deep breathing, simple yoga exercises, and other exercises. Hence, the increasing exercise of self-awareness and self-regulation is expected to promote development and create new market opportunities.

On the contrary, concerns regarding privacy of users' information and increased cyber-attack hurdles the growth of Middle East & Africa mindfulness meditation application market.

Based on operating system, the mindfulness meditation application market is segmented into iOS, Android, and others. The android segment is expected to hold largest market share in 2022 with a share of 74.4%, amassing US$ 13.47 million. It is projected to garner US$ 49.42 million by 2028 to expand at 24.2% CAGR during 2022–2028. Based on end user, the market is segmented into individual and corporate. Individual segment held the larger market share in 2022, with a share of 65.9%, amassing US$ 11.93 million. It is projected to garner US$ 45.91 million by 2028 to expand at 25.2% CAGR during 2022–2028. Our regional analysis states that the Saudi Arabia captured 39.9% market share in 2022. It was assessed at US$ 7.22 million in 2022 and is likely to hit US$ 27.95 million by 2028, exhibiting a CAGR of 25.9% during the forecast period.

Key players dominating the Middle East & Africa mindfulness meditation application market are Breethe; Headspace; Inner Explorer, Inc.; and The Mindfulness App.

TABLE OF CONTENTS

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 MEA Mindfulness Meditation Application Market – By Operating System

1.3.2 MEA Mindfulness Meditation Application Market – By End User

1.3.3 MEA Mindfulness Meditation Application Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. MEA Mindfulness Meditation Application - Market Landscape

4.1 Market Overview

4.2 MEA PEST Analysis

4.3 Ecosystem Analysis

4.4 Expert Opinions

5. MEA Mindfulness Meditation Application Market – Market Dynamics

5.1 Key Market Drivers

5.1.1 Growing Awareness About Meditation

5.1.2 Rising Smart Technologies Integration

5.2 Key Market Restraints

5.2.1 Concerns Regarding Privacy of Users' Information and Increased Cyberattack

5.3 Key Market Opportunities

5.3.1 Incorporation of Artificial Intelligence (AI) & Machine Learning (ML) in Meditation Apps and Need for Self-Regulation

5.4 Future Trends

5.4.1 Increasing Focus on Personalization

5.5 Impact Analysis of Drivers and Restraints

6. Mindfulness Meditation Application Market – MEA Market Analysis

6.1 Overview

6.2 MEA Mindfulness Meditation Application Market Revenue and Forecast to 2028 (US$ Million)

7. MEA Mindfulness Meditation Application Market Analysis – By Operating System

7.1 Overview

7.2 MEA Mindfulness Meditation Application Market, by Operating System (2021 and 2028)

7.3 iOS

7.3.1 Overview

7.3.2 iOS: Mindfulness Meditation Application Market– Revenue and Forecast to 2028 (US$ Million)

7.4 Android

7.4.1 Overview

7.4.2 Android: Mindfulness Meditation Application Market– Revenue and Forecast to 2028 (US$ Million)

7.5 Others

7.5.1 Overview

7.5.2 Others: Mindfulness Meditation Application Market– Revenue and Forecast to 2028 (US$ Million)

8. MEA Mindfulness Meditation Application Market – By End User

8.1 Overview

8.2 MEA Mindfulness Meditation Application Market, by End User (2021 and 2028)

8.3 Individual

8.3.1 Overview

8.3.2 Individual: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Corporate

8.4.1 Overview

8.4.2 Corporate: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)

9. MEA Mindfulness Meditation Application Market –Country Analysis

9.1 Overview

9.1.1 MEA: Mindfulness Meditation Application Market Revenue and Forecast, by Country

9.1.1.1 South Africa: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.1.1 South Africa Mindfulness Meditation Application Market Breakdown, by Operating System

9.1.1.1.2 South Africa Mindfulness Meditation Application Market Breakdown, by End User

9.1.1.2 Saudi Arabia: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.2.1 Saudi Arabia: Mindfulness Meditation Application Market Breakdown, by Operating System

9.1.1.2.2 Saudi Arabia: Mindfulness Meditation Application Market Breakdown, by End User

9.1.1.3 UAE: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)

9.1.1.3.1 UAE: Mindfulness Meditation Application Market Breakdown, by Operating System

9.1.1.3.2 UAE: Mindfulness Meditation Application Market Breakdown, by End User

9.1.1.4 Rest of MEA: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 (US$ Million)

9.1.1.4.1 Rest of MEA: Mindfulness Meditation Application Market Breakdown, by Operating System

9.1.1.4.2 Rest of MEA: Mindfulness Meditation Application Market Breakdown, by End User

10. Industry Landscape

10.1 Overview

10.2 Market Initiative

10.3 Merger and Acquisition

10.4 New Product Launch

11. Company Profiles

11.1 Breethe

11.1.1 Key Facts

11.1.2 Business Description

11.1.3 Products and Services

11.1.4 Financial Overview

11.1.5 SWOT Analysis

11.1.6 Key Developments

11.2 Headspace

11.2.1 Key Facts

11.2.2 Business Description

11.2.3 Products and Services

11.2.4 Financial Overview

11.2.5 SWOT Analysis

11.2.6 Key Developments

11.3 Inner Explorer, Inc.

11.3.1 Key Facts

11.3.2 Business Description

11.3.3 Products and Services

11.3.4 Financial Overview

11.3.5 SWOT Analysis

11.3.6 Key Developments

11.4 The Mindfulness App

11.4.1 Key Facts

11.4.2 Business Description

11.4.3 Products and Services

11.4.4 Financial Overview

11.4.5 SWOT Analysis

11.4.6 Key Developments

12. Appendix

12.1 About The Insight Partners

12.2 Glossary of Terms

LIST OF TABLES.

Table 1. MEA Mindfulness Meditation Application Market Revenue and Forecast to 2028 (US$ Million)

Table 2. Middle East and Africa: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By Country (US$ Million)

Table 3. South Africa: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By Operating System (US$ Million)

Table 4. South Africa: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By End User (US$ Million)

Table 5. Saudi Arabia: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By Operating System (US$ Million)

Table 6. Saudi Arabia: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By End User (US$ Million)

Table 7. UAE: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By Operating System (US$ Million)

Table 8. UAE: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By End User (US$ Million)

Table 9. Rest of MEA: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By Operating System (US$ Million)

Table 10. Rest of MEA: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By End User (US$ Million)

Table 11. Glossary of Terms, MEA Mindfulness Meditation Application Market

LIST OF FIGURES.

Figure 1. MEA Mindfulness Meditation Application Market Segmentation

Figure 2. MEA Mindfulness Meditation Application Market Segmentation – By Country

Figure 3. MEA Mindfulness Meditation Application Market Overview

Figure 4. MEA Mindfulness Meditation Application Market, By Operating System

Figure 5. MEA Mindfulness Meditation Application Market, By Country

Figure 6. MEA: PEST Analysis

Figure 7. Expert Opinion

Figure 8. MEA Mindfulness Meditation Application Market Impact Analysis of Drivers and Restraints

Figure 9. MEA Mindfulness Meditation Application Market Revenue and Forecast To 2028 (US$ Million)

Figure 10. MEA Mindfulness Meditation Application Market Revenue Share, by Operating System (2021 and 2028)

Figure 11. MEA iOS: Mindfulness Meditation Application Market– Revenue and Forecast to 2028 (US$ Million)

Figure 12. MEA Android: Mindfulness Meditation Application Market– Revenue and Forecast to 2028 (US$ Million)

Figure 13. MEA Others: Mindfulness Meditation Application Market– Revenue and Forecast to 2028 (US$ Million)

Figure 14. MEA Mindfulness Meditation Application Market Revenue Share, by End-User (2021 and 2028)

Figure 15. MEA Individual: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)

Figure 16. MEA Corporate: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)

Figure 17. MEA: Mindfulness Meditation Application Market, by Key Country - Revenue (2021) (US$ Million)

Figure 18. Middle East and Africa: Mindfulness Meditation Application Market, by Country, 2021 & 2028 (%)

Figure 19. South Africa: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)

Figure 20. Saudi Arabia: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)

Figure 21. UAE: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)

Figure 22. Rest of MEA: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 (US$ Million)

The List of Companies - Middle East & Africa Mindfulness Meditation Application Market

● Breethe

● Headspace

● Inner Explorer, Inc.

● The Mindfulness App

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Middle East & Africa mindfulness meditation application market

● Highlights key business priorities in order to assist companies to realign their business strategies

● The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa mindfulness meditation application market, thereby allowing players across the value chain to develop effective long-term strategies

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

● Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the mindfulness meditation application market, as well as those hindering it

● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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