The mindfulness meditation application market in Middle East & Africa is expected to grow from US$ 18.10 million in 2022 to US$ 71.10 million by 2028. It is estimated to grow at a CAGR of 25.6% from 2022 to 2028.
Regulation Increasing Focus on Personalization
The trend toward personalized meditation assistants is gaining momentum. Companies such as Meditation Moments B.V and Calm promise to guide users through complex mental and physical health conditions with simple, personalized libraries of recorded meditations. Unlike the highly visualized, data-driven technologies that dominate recent trends, personalized wearable technology allows users to listen to their bodies and minds. It enables a more qualitative, sensory self-tracking that users learn by listening to their smartphone.
Furthermore, implementing personalized AI systems in health and wellness apps is inevitable. Several established start-ups are experimenting with new ways to connect students with teachers and with each other. As the meditation app industry expands and other digital technologies for mental health and wellness emerge, ethnographers are uniquely positioned to study the impact of these cultural discourses and practices on real-life experiences.
Furthermore, an interesting trend driving mindfulness meditation app downloads despite in-app purchases is the ability to create support groups. Meditators can build community, share experiences, and stay motivated to make conscious lifestyle changes. Therefore, the smart design of apps that attract and motivate users with tangible results is favoring the market despite its premiumization.
Market Overview
Saudi Arabia, the UAE, South Africa, Kuwait, and Qatar are the prominent countries dominating the demand for mindfulness meditation applications in the MEA. The growing awareness among the people for improving mental fitness and relief from anxiety and depression is contributing to the market's growth. Rising healthcare expenditure and increasing technological innovations are major drivers expected to fuel the growth of the market. As per the survey on mental health in the Middle East and North Africa region in 2021, 60% of respondents were willing to seek professional help for any mental health problems they faced. Half of the respondents believed that their work strongly influenced their mental health. The emergence of the pandemic accelerated the adoption of mindfulness meditation applications. The pandemic elevated depression, anxiety, and stress levels among people. The residents of the Middle East have also started investing in wearable devices, fitness apps, and telemedicine services to keep track of the well-being of their body and mind. The changing trend from unhealthy lifestyles to healthy lifestyles in youths has encouraged the promotion of the usage of meditation apps, which has fueled the market growth.
Middle East & Africa Mindfulness Meditation Application Market Revenue and Forecast to 2028 (US$ Million)
Middle East & Africa Mindfulness Meditation Application Market Segmentation
The Middle East & Africa mindfulness meditation application market is segmented into operating system, end user, and country.
Based on operating system, the mindfulness meditation application market is segmented into iOS, Android, and others. The android segment is expected to hold largest market share in 2022. Based on end user, the market is segmented into individual and corporate. Individual segment held the larger market share in 2022. Based on country, the market is segmented into Saudi Arabia, South Africa, UAE, and the Rest of Middle East & Africa. Saudi Arabia is anticipated to dominate the market in 2022. Breethe; Headspace; Inner Explorer, Inc.; and The Mindfulness App are the leading companies operating in the mindfulness meditation application market in the region.
The List of Companies - Middle East & Africa Mindfulness Meditation Application Market
● Breethe
● Headspace
● Inner Explorer, Inc.
● The Mindfulness App
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
1.3.1 MEA Mindfulness Meditation Application Market – By Operating System
1.3.2 MEA Mindfulness Meditation Application Market – By End User
1.3.3 MEA Mindfulness Meditation Application Market – By Country
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. MEA Mindfulness Meditation Application - Market Landscape
4.1 Market Overview
4.2 MEA PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinions
5. MEA Mindfulness Meditation Application Market – Market Dynamics
5.1 Key Market Drivers
5.1.1 Growing Awareness About Meditation
5.1.2 Rising Smart Technologies Integration
5.2 Key Market Restraints
5.2.1 Concerns Regarding Privacy of Users' Information and Increased Cyberattack
5.3 Key Market Opportunities
5.3.1 Incorporation of Artificial Intelligence (AI) & Machine Learning (ML) in Meditation Apps and Need for Self-Regulation
5.4 Future Trends
5.4.1 Increasing Focus on Personalization
5.5 Impact Analysis of Drivers and Restraints
6. Mindfulness Meditation Application Market – MEA Market Analysis
6.1 Overview
6.2 MEA Mindfulness Meditation Application Market Revenue and Forecast to 2028 (US$ Million)
7. MEA Mindfulness Meditation Application Market Analysis – By Operating System
7.1 Overview
7.2 MEA Mindfulness Meditation Application Market, by Operating System (2021 and 2028)
7.3 iOS
7.3.1 Overview
7.3.2 iOS: Mindfulness Meditation Application Market– Revenue and Forecast to 2028 (US$ Million)
7.4 Android
7.4.1 Overview
7.4.2 Android: Mindfulness Meditation Application Market– Revenue and Forecast to 2028 (US$ Million)
7.5 Others
7.5.1 Overview
7.5.2 Others: Mindfulness Meditation Application Market– Revenue and Forecast to 2028 (US$ Million)
8. MEA Mindfulness Meditation Application Market – By End User
8.1 Overview
8.2 MEA Mindfulness Meditation Application Market, by End User (2021 and 2028)
8.3 Individual
8.3.1 Overview
8.3.2 Individual: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Corporate
8.4.1 Overview
8.4.2 Corporate: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)
9. MEA Mindfulness Meditation Application Market –Country Analysis
9.1 Overview
9.1.1 MEA: Mindfulness Meditation Application Market Revenue and Forecast, by Country
9.1.1.1 South Africa: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.1.1 South Africa Mindfulness Meditation Application Market Breakdown, by Operating System
9.1.1.1.2 South Africa Mindfulness Meditation Application Market Breakdown, by End User
9.1.1.2 Saudi Arabia: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.2.1 Saudi Arabia: Mindfulness Meditation Application Market Breakdown, by Operating System
9.1.1.2.2 Saudi Arabia: Mindfulness Meditation Application Market Breakdown, by End User
9.1.1.3 UAE: Mindfulness Meditation Application Market – Revenue and Forecast to 2028 (US$ Million)
9.1.1.3.1 UAE: Mindfulness Meditation Application Market Breakdown, by Operating System
9.1.1.3.2 UAE: Mindfulness Meditation Application Market Breakdown, by End User
9.1.1.4 Rest of MEA: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 (US$ Million)
9.1.1.4.1 Rest of MEA: Mindfulness Meditation Application Market Breakdown, by Operating System
9.1.1.4.2 Rest of MEA: Mindfulness Meditation Application Market Breakdown, by End User
10. Industry Landscape
10.1 Overview
10.2 Market Initiative
10.3 Merger and Acquisition
10.4 New Product Launch
11. Company Profiles
11.1 Breethe
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Headspace
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 Inner Explorer, Inc.
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 The Mindfulness App
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
12. Appendix
12.1 About The Insight Partners
12.2 Glossary of Terms
LIST OF TABLES.
Table 1. MEA Mindfulness Meditation Application Market Revenue and Forecast to 2028 (US$ Million)
Table 2. Middle East and Africa: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By Country (US$ Million)
Table 3. South Africa: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By Operating System (US$ Million)
Table 4. South Africa: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By End User (US$ Million)
Table 5. Saudi Arabia: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By Operating System (US$ Million)
Table 6. Saudi Arabia: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By End User (US$ Million)
Table 7. UAE: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By Operating System (US$ Million)
Table 8. UAE: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By End User (US$ Million)
Table 9. Rest of MEA: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By Operating System (US$ Million)
Table 10. Rest of MEA: Mindfulness Meditation Application Market, Revenue and Forecast to 2028 - By End User (US$ Million)
Table 11. Glossary of Terms, MEA Mindfulness Meditation Application Market
