North America Mindfulness Meditation Application Market Forecast to 2028

The mindfulness meditation application market in North America is expected to grow from US$ 217.03 million in 2022 to US$ 1,082.34 million by 2028. It is estimated to grow at a CAGR of 30.7% from 2022 to 2028.

Growing Awareness About Meditation

In recent years, the rapid change of pace, emphasis on productivity, and the stressful nature of all daily activities have created an extraordinary awareness of meditation. Generation X uses mindfulness as a personal practice to differentiate themselves from their competitors, and millennials use it as a team-building exercise. Furthermore, institutions and organizations of all shapes and sizes are building on this growing research base. Companies such as Aetna, Ford, and General Mills offer their employees meditation training sessions and spaces within their offices. Similarly, soldiers undergo mindfulness training in the military to sharpen their combat awareness. The benefits of mindful medication have attracted people of different ages and backgrounds.

Furthermore, in supervisory institutions, practitioners take medication as one of the primary practices. For example, medical professionals prescribe mindfulness in healthcare to address pain from poor eating and sleeping habits, addiction, depression, and chronic illness. Likewise, schools use it to improve their students' behavior, attention, and stress levels. For instance, since 2015, Lafayette Elementary School in Washington, DC, has had a "peace teacher" who conducted daily mindfulness practices. Major tech giants are capitalizing on this heightened awareness with the launch of mindfulness meditation apps that promise to restore and rebuild the user's mindfulness, which is pushing the growth of the mindfulness meditation application market.

Based on the report by appinventiv, between 2015 and 2020, approximately 2,500 apps were launched in this market. Studies claim that, in 2021, the mobile meditation app Calm saw global consumers spend approximately US$ 119.19 million for premium features and functionalities. Similarly, Headspace recorded approximately US$ 86 million in consumer spending during the same year. Berlin-based Meditopia, launched in 2017, saw an increase of 180% in consumer spending between 2019 and 2020, reaching almost US$ 134 million in in-app spending in 2021.

Hence, the growing popularity of mindfulness meditation has attracted more and more companies to enter the industry and earn a good amount of money, contributing to the growth of the mindfulness meditation application market.

Market Overview

North America is segmented into the US, Canada, and Mexico. The growing popularity of meditation apps in North America is attracting more and more businesses to enter the industry. Popular meditation apps include Insight Timer, Smiling Mind, MyLife Meditation, UCLA Mindful, Healthy Minds Program, Calm, Headspace, Meditopia, Daily Yoga, Happier, Aura, Meditation Studio, Inscape, Unplug, Simple Habit, Waking Up, Zen, Muse, and Sattva. Thus, the presence of a large number of meditation apps in North America is anticipated to drive the mindfulness meditation application market. The emergence of the COVID-19 pandemic had accelerated the adoption of meditation apps, owing to an increase in the number of people going through anxiety and depression, mostly the young population. The 40% of adult Americans claim to meditate at least once a week. The growing pressure on the young population of North America for studies, education, and job significantly affects mental health, which is accelerating the need for mindfulness meditations, propelling the market’s growth. As per the report published by Mental Health America, Inc., the number of people reporting signs of anxiety and depression since the start of the pandemic hit an all-time high in September 2020. As per the new data published by the State of Mental Health in America report, 19% (~47.1 million) of people in the US are living with a mental health condition, which is an increase of 1.5 million compared to 2019. Thus, to cope with depression, combat anxiety, and get better sleep, people are focusing on meditation and yoga. There was a surge in demand for mindfulness meditation apps witnessed in 2021, which is driving the market.

North America Mindfulness Meditation Application Market Revenue and Forecast to 2028 (US$ Million)

North America Mindfulness Meditation Application Market Segmentation

The North America mindfulness meditation application market is segmented into operating system, end user, and country.

Based on operating system, the mindfulness meditation application market is segmented into iOS, Android, and others. The iOS segment is expected to hold largest market share in 2022. Based on end user, the market is segmented into individual and corporate. Individual segment held the larger market share in 2022. Based on country, the market is segmented into the US, Canada, and Mexico. The US is anticipated to dominate the market in 2022. Breethe; Headspace; Inner Explorer, Inc.; Simple Habit, Inc; and Ten Percent Happier are the leading companies operating in the mindfulness meditation application market in the region.