Europe Resistance Bands Market Forecast to 2028

Report Code : TIPRE00029806 | Region : Europe | Industry : Consumer Goods | Published Date : 03/Jan/2023
Europe Resistance Bands Market Forecast to 2028 - COVID-19 Impact and Regional Analysis by Type (Pull-Up Bands, Tube Bands, Therapy Bands, and Others) and Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Online Retail, and Others)

The Europe resistance bands market is expected to grow from US$ 195.05 million in 2022 to US$ 252.14 million by 2028; it is expected to grow at a CAGR of 4.4% from 2022 to 2028.

Resistance bands are used in various exercises and workout activities to improve strength and maintain balance while exercising. In addition, resistance bands are also used in the physical therapy and rehabilitation of patients. These bands are available in various color codes which define tension levels such as yellow, green, and red. Consumers can choose their equipment according to their fitness and muscle endurance.

Social media influencers are one of the powerful mediums to reach, influence, and change the physical activity and diet-related behavior of consumers. According to the World Health Organization (WHO), Global Action Plan for Physical Activity has identified the potential of social media to reach and target a large audience to promote physical activity engagement. Additionally, Public Health England's social marketing strategy emphasized the use of social media to target diverse groups more effectively, engage the population, and support health-related behavior changes. In recent years, the growth of the fitness industry has been accomplished by the emergence of an occupation as a social media fitness influencer. The fitness products used by the fitness influencers and physical activities performed influence a large group of the population. Resistance bands are being promoted by fitness influencers as they are better at-home equipment for strength training and are cost-effective compared to other equipment. In addition, various brands operating in the market are entering into partnerships and collaborations with fitness influencers on social media in order to reach a larger consumer base. For instance, in November 2019, Grace Beverley, a fitness influencer, collaborated with fellow online influencers to promote her resistance bands. Thus, the increasing influence of social media on fitness activities is expected to have a positive impact on the resistance band market.

The COVID-19 pandemic resulted in the shutdown of offline stores such as specialty stores, supermarkets, and hypermarkets due to government restrictions to prevent the spread of the virus. This accelerated online orders and the need for home delivery of resistance bands. E-commerce played a crucial role in supplying various goods, from essential products, personal care products, and appliances, to groceries and medical supplies during the lockdown. Online shopping preference surged dramatically after the outbreak of COVID-19. Several resistance band producers expanded their presence on e-commerce platforms to widen the customer base and boost product sales. Consumers are expected to continue with online shopping as these platforms offer the convenience of remotely shopping multiple products. This factor is expected to provide profitable growth opportunities for resistance band producers in the coming years.

In 2021, the European market witnessed a positive retrieval as governments relaxed the restrictions and permitted full-capacity operations to the manufacturers. Increased production volumes and improved supply chain operations bolstered the growth of the resistance bands market in Europe.

The resistance bands market in Europe is segmented into Germany, France, Italy, the UK, Spain, and the Rest of Europe. The market growth is attributed to the increasing consumer inclination toward home fitness and workout activities, the rising popularity of strength training, and the increasing expenditure on fitness products, including resistance bands. Busy schedules and long working hours, coupled with crowded fitness centers, resulted in consumer inclination toward home workouts, fueling the demand for home fitness equipment. Among home fitness equipment, resistance bands are gaining popularity as these products are cost-effective and require minimal space. Moreover, the growth of resistance bands in the region has surged owing to the increasing adoption of strength training among women over traditional cardio.

Performance Health Holding Inc, Decathlon SA, 4D Rubber Ltd, Fitness Anywhere LLC, Optibelt GmbH, Crown World Marketing Ltd, Physical Co Ltd, Starwood Sports Ltd, Flexible Sports GmbH, and Meglio Ltd are among the key players operating in the Europe resistance bands market. These players are adopting product innovation strategies to acquire a large number of consumers in the region.

The overall Europe resistance bands market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. The participants of this process include VPs, business development managers, market intelligence managers, national sales managers, and external consultants—such as valuation experts, research analysts, and key opinion leaders—specializing in the Europe resistance bands market.

The List of Companies - Europe Resistance Bands Market 

• Performance Health Holding Inc

• Decathlon SA

• 4D Rubber Ltd

• Fitness Anywhere LLC

• Optibelt GmbH

• Crown World Marketing Ltd

• Physical Co Ltd

• Starwood Sports Ltd

• Flexible Sports GmbH

• Meglio Ltd

TABLE OF CONTENTS

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection:

3.2.2 Primary Interviews:

3.2.3 Hypothesis Categoryulation:

3.2.4 Macro-economic Factor Analysis:

3.2.5 Developing Base Number:

3.2.6 Data Triangulation:

3.2.7 Country Level Data:

4. Resistance Bands Market Landscape

4.1 Porter’s Five Force Analysis

4.2.1 Bargaining Power of Suppliers

4.2.2 Bargaining Power of Buyers

4.2.3 Threat of New Entrants

4.2.4 Competitive Rivalry

4.2.5 Threat of Substitutes

4.2 Expert Opinion

5. Resistance Bands Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Consumer Inclination towards Home Fitness and Workout Activities

5.1.2 Rising Popularity of Strength Training

5.2 Market Restraints

5.2.1 High Popularity of Substitute Products

5.3 Market Opportunities

5.3.1 Growth of E-commerce Sales Channel

5.4 Future Trends

5.4.1 Increasing Influence of Social Media for Fitness Activities

5.5 Impact Analysis of Drivers and Restraints

6. Resistance Bands– Europe Market Analysis

6.1 Resistance Bands Market Overview

6.2 Resistance Bands Market –Revenue and Forecast to 2028 (US$ Million)

6.3 Competitive Positioning – Key Market Players

7. Resistance Bands Market Analysis – By Type

7.1 Overview

7.2 Resistance Bands Market, By Type (2021 and 2028)

7.3 Pull-Up Bands

7.3.1 Overview

7.3.2 Pull-Up Bands: Resistance Bands Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Tube Bands

7.4.1 Overview

7.4.2 Tube Bands: Resistance Bands Market – Revenue and Forecast to 2028 (US$ Million)

7.5 Therapy Bands

7.5.1 Overview

7.5.2 Therapy Bands: Resistance Bands Market – Revenue and Forecast to 2028 (US$ Million)

7.5 Others

7.5.1 Overview

7.5.2 Others: Resistance Bands Market – Revenue and Forecast to 2028 (US$ Million)

8. Resistance Bands Market Analysis – By Distribution Channel

8.1 Overview

8.2 Resistance Bands Market, By Distribution Channel (2021 and 2028)

8.3 Supermarkets and Hypermarkets

8.3.1 Overview

8.3.2 Supermarkets and Hypermarkets: Resistance Bands Market– Revenue and Forecast to 2028 (US$ Million)

8.4 Specialty Stores

8.4.1 Overview

8.4.2 Specialty Stores: Resistance Bands Market– Revenue and Forecast to 2028 (US$ Million)

8.5 Online Retail

8.5.1 Overview

8.5.2 Online Retail: Resistance Bands Market– Revenue and Forecast to 2028 (US$ Million)

8.6 Others

8.6.1 Overview

8.6.2 Others: Resistance Bands Market– Revenue and Forecast to 2028 (US$ Million)

12. Resistance Bands Market – Geographic Analysis

12.1 Overview

12.3 Europe: Resistance Bands Market

12.3.1 Europe: Resistance Bands Market –Revenue and Forecast to 2028 (US$ Million)

12.3.2 Europe: Resistance Bands Market, By Type

12.3.3 Europe: Resistance Bands Market, by Distribution Channel

12.3.4 Europe: Resistance Bands Market, by Key Country

12.3.4.1 Germany: Resistance Bands Market – Revenue and Forecast to 2028 (US$ Million)

12.3.4.1.1 Germany: Resistance Bands Market, By Type

12.3.4.1.2 Germany: Resistance Bands Market, by Distribution Channel

12.3.4.2 France: Resistance Bands Market – Revenue and Forecast to 2028 (US$ Million)

12.3.4.2.1 France: Resistance Bands Market, By Type

12.3.4.2.2 France: Resistance Bands Market, by Distribution Channel

12.3.4.3 UK: Resistance Bands Market – Revenue and Forecast to 2028 (US$ Million)

12.3.4.3.1 UK: Resistance Bands Market, By Type

12.3.4.3.2 UK: Resistance Bands Market, by Distribution Channel

12.3.4.4 Italy: Resistance Bands Market – Revenue and Forecast to 2028 (US$ Million)

12.3.4.4.1 Italy: Resistance Bands Market, By Type

12.3.4.4.2 Italy: Resistance Bands Market, by Distribution Channel

12.3.4.5 Spain: Resistance Bands Market – Revenue and Forecast to 2028 (US$ Million)

12.3.4.5.1 Spain: Resistance Bands Market, By Type

12.3.4.5.2 Spain: Resistance Bands Market, by Distribution Channel

10.3.4.6 Rest of Europe: Resistance Bands Market – Revenue and Forecast to 2028 (US$ Million)

12.3.4.6.1 Rest of Europe: Resistance Bands Market, By Type

12.3.4.6.2 Rest of Europe: Resistance Bands Market, by Distribution Channel

11. Industry Landscape

11.1 Overview

11.2 Business Planning and Strategy

11.3 Product News

12. Impact of COVID-19 Pandemic on Europe Resistance Bands Market

12.1 Impact of COVID-19 on Resistance Bands Market

12.2 Europe Impact Assessment of COVID-19 Pandemic

13. Company Profiles

13.1 Performance Health Holding Inc

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 Decathlon SA

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 4D Rubber Ltd

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 Fitness Anywhere LLC

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 Optibelt GmbH

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 Crown World Marketing Ltd

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 Physical Co Ltd

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 Starwood Sports Ltd

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

13.9 Flexible Sports GmbH

13.9.1 Key Facts

13.9.2 Business Description

13.9.3 Products and Services

13.9.4 Financial Overview

13.9.5 SWOT Analysis

13.9.6 Key Developments

13.10 Meglio Ltd

13.10.1 Key Facts

13.10.2 Business Description

13.10.3 Products and Services

13.10.4 Financial Overview

13.10.5 SWOT Analysis

13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners

14.2 Word Index

LIST OF TABLES.

Table 1. Resistance Bands Market –Revenue and Forecast to 2028 (US$ Million)

Table 2. Europe: Resistance Bands Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 3. Europe Resistance Bands Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 4. Germany Resistance Bands Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 5. Germany Resistance Bands Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 6. France Resistance Bands Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 7. France Resistance Bands Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 8. UK Resistance Bands Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 9. UK Resistance Bands Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 10. Italy Resistance Bands Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 11. Italy Resistance Bands Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 12. Spain Resistance Bands Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 13. Spain Resistance Bands Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 14. Rest of Europe Resistance Bands Market, By Type – Revenue and Forecast to 2028 (US$ Million)

Table 15. Rest of Europe Resistance Bands Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 16. List of Abbreviation

The List of Companies - Europe Resistance Bands Market 

• Performance Health Holding Inc

• Decathlon SA

• 4D Rubber Ltd

• Fitness Anywhere LLC

• Optibelt GmbH

• Crown World Marketing Ltd

• Physical Co Ltd

• Starwood Sports Ltd

• Flexible Sports GmbH

• Meglio Ltd

Reason To Buy

• Highlights key business priorities in order to assist companies to realign their business strategies.

• The key findings and recommendations highlight crucial progressive industry trends in the Europe resistance bands market, thereby allowing players to develop effective long-term strategies.

• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

• Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.

• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.

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