The endpoint security market in Asia Pacific is expected to grow from US$ 3,876.69 million in 2022 to US$ 7,193.07 million by 2028. It is estimated to grow at a CAGR of 10.9% from 2022 to 2028.
Elevating edge computing trend to boost endpoint security demand
Cloud computing is transforming modern workplaces in diverse industry verticals by enhancing security, IT, and DevOps, which is accelerating the development of innovative solutions and services for enhanced user experience. Owing to the potential benefits of cloud computing, the adoption of cloud-based solutions among enterprises has been growing rapidly in the past few years. The continuously evolving cloud architectures, algorithms, and integration of advanced features in cloud solutions fuel the adoption of these solutions in BFSI, IT & telecom, retail, manufacturing, automotive, and other diverse industry verticals. Cloud deployment through cloud-based security endpoint solutions is an attractive and easy option for companies as it provides them easy scalability and operational flexibility and offers several benefits such as need-basis payment, regular data backup, high security, comparatively low capital & operations costs, reduced operational risks, and instant provisioning features. Further, the complex functions and high maintenance costs of on-premise solutions are also contributing to the adoption of cloud-based solutions. With many companies offering cloud-based unified endpoint management (UEM) solutions, such as MobileIron; Citrix Systems, Inc.; IBM Corporation; Microsoft Corporation; and VMware, Inc., the demand for cloud-based solutions over on-premise solutions is projected to grow significantly, especially among SMEs over the forecast period. For instance, in August 2022, Microsoft Corporation developed two new Windows 11 previews to the Windows Insider Beta Channel with improvements to Defender for Endpoint's ransomware protection and other fixes. Such developments in cloud-based security endpoint solutions are expected to fuel the endpoint security market growth.
Market Overview
China, India, South Korea, Japan, and Australia are among the key economies in Asia Pacific. India ranks third in terms of Domain Name System (DNS) hijacking incidences, indicating a significant increase in cybercrime. According to the IBM X-Force Threat Intelligence Index 2022, Asia experienced 26% of all globally reported attacks in 2021; India ranks first among the most often targeted countries in Asia. According to a recent study by the Australian Cyber Security Growth Network, the cybersecurity security industry in the country is likely to triple in size in the next 10 years. The growing number of connected devices and adoption of IoT technologies across various industries are expected to boost the expansion of endpoint security solutions in the coming years.
Asia Pacific Endpoint Security Market Revenue and Forecast to 2028 (US$ Million)
Asia Pacific Endpoint Security Market Segmentation
The Asia Pacific endpoint security market is segmented into solution, services, deployment, and vertical.
Based on solution, the market is segmented into antivirus, antispyware, antimalware; firewall; endpoint device control; intrusion prevention; and endpoint application control . The antivirus, antispyware, antimalware segment registered the largest market share in 2022. Based on services, the market is segmented into consulting, training & support, and managed services . The managed services segment registered the largest market share in 2022. Based on deployment, the market is bifurcated into cloud and on-premise . The on-premise segment registered the largest market share in 2022. Based on vertical, the market is categorized into government and defense, BFSI, retail, IT & telecom, healthcare, energy & utilities, education, and others. The IT & telecom segment held the largest market share in 2022. Based on country, the market is segmented into China, Japan, India, South Korea, Australia, and Rest of Asia Pacific. Germany dominated the market share in 2022.
AO Kaspersky Lab; Avast Software s.r.o.; Cisco Systems, Inc.; ESET, spol. s r.o.; Fortinet, Inc.; McAfee, LLC; Microsoft Corporation; Palo Alto Networks, Inc.; and F-Secure are the leading companies operating in the endpoint security market in the region.
At 10.9% CAGR, the Asia Pacific Endpoint Security Market is speculated to be worth US$ 7,193.07 million by 2028, says The Insight Partners
According to The Insight Partners’ research, the Asia Pacific endpoint security market was valued at US$ 3,876.69 million in 2022 and is expected to reach US$ 7,193.07 million by 2028, registering a CAGR of 10.9% from 2022 to 2028. Elevating edge computing trend to boost endpoint security demand and uplifting inclination toward cloud-based security endpoint solutions across enterprises are factors boosting the market growth.
The adoption of the IoT, artificial intelligence (AI), and machine learning (ML) algorithms are increasing the number of IoT-connected devices. Edge computing is gaining popularity with the rising demand for connected devices. Data saved close to the source or destination saves time and reduces the burden on servers and networks when uploaded to the cloud or on-premise. Edge computing is ideal for industrial IoT because it allows for real-time data processing and faster reaction times. Thus, with rising edge computing solution the need for secure endpoint solution will also rise. In May 2021, Telefónica Tech, Telefónica's digital business holding company, collaborated with Microsoft on Azure Private Edge Zone. The integration combines Telefónica's Private 5G connectivity with Microsoft's Edge Computing capabilities on customer premises. Both firms' collective ambition for Industry 4.0 and digital transformation is to install industrial 5G communications and computing solutions on-premise through an integrated architecture. Such imitative will increase the adoption of endpoint solution in future. Also, in November 2020, AT&T SASE with Cisco is a converged network and security management solution that connects and protects enterprises with software-defined wide area networking (SD-WAN) technology and security capabilities. The comprehensive solution includes expert policy design and configuration and 24/7 network management. With AT&T SASE with Cisco, organizations can accelerate the adoption of cloud-based applications through optimized, highly secure, and reliable digital experiences. As a result, the growing edge computing trend to increase endpoint security demand is expected to offer lucrative growth opportunities for endpoint security players.
On the contrary, dynamic landscape of the endpoint attacks is acting as a restraint to the market growth.
Based on solution, the Asia Pacific endpoint security market is segmented into antivirus, antispyware, antimalware; firewall; endpoint device control; intrusion prevention; and endpoint application control. The antivirus, antispyware, antimalware segment held 45.7% market share in 2022, amassing US$ 1,279.16 million. It is projected to garner US$ 2,143.58 million by 2028 to expand at 9.0% CAGR during 2022–2028. Based on services, the Asia Pacific endpoint security market is segmented into consulting, training & support, and managed services. The managed services segment held 41.0% market share in 2022, amassing US$ 442.76 million. It is projected to garner US$ 991.85 million by 2028 to expand at 14.4% CAGR during 2022–2028. Based on deployment, the Asia Pacific endpoint security market is bifurcated into cloud and on-premise. The on-premise segment held 53.1% market share in 2022, amassing US$ 2,060.03 million. It is projected to garner US$ 3,578.11 million by 2028 to expand at 9.6% CAGR during 2022–2028. Based on vertical, the Asia Pacific endpoint security market is categorized into government and defense, BFSI, retail, IT & telecom, healthcare, energy & utilities, education, and others. The IT & telecom segment held 24.5% market share in 2022, amassing US$ 948.28 million. It is projected to garner US$ 1,863.29 million by 2028 to expand at 11.9% CAGR during 2022–2028. Based on country, the Asia Pacific endpoint security market has been segmented into China, Japan, India, South Korea, Australia, and Rest of APAC. Our regional analysis states that China captured 31.1% market share in 2022. It was assessed at US$ 1,205.87 million in 2022 and is likely to hit US$ 2,357.22 million by 2028, exhibiting a CAGR of 11.8% during the forecast period. Key players dominating the Asia Pacific endpoint security market are AO Kaspersky Lab; Avast Software s.r.o.; Cisco Systems, Inc.; ESET, spol. s r.o.; Fortinet, Inc.; McAfee, LLC; Microsoft Corporation; Palo Alto Networks, Inc.; and F-Secure among others.
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Asia Pacific Endpoint Security Market Landscape
4.1 Market Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion
5. Asia Pacific Endpoint Security Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Surging Adoption of BYOD Model
5.1.2 Substantial Growth in Number of Vulnerable Endpoints in Devices
5.2 Market Restraints
5.2.1 Dynamic landscape of the Endpoint Attacks
5.3 Market Opportunities
5.3.1 Elevating Edge Computing Trend to Boost Endpoint Security Demand
5.4 Future Trends
5.4.1 Uplifting Inclination Toward Cloud-Based Security Endpoint Solutions across Enterprises
5.5 Impact Analysis of Drivers and Restraints
6. Asia Pacific Endpoint Security – Market Analysis
6.1 Asia Pacific Endpoint Security Market Overview
6.2 Asia Pacific Endpoint Security Market Revenue Forecast and Analysis
7. Asia Pacific Endpoint Security Market Analysis – by Solution
7.1 Overview
7.2 Asia Pacific Endpoint Security Market, by Solution
7.3 Anti-Virus, Antispyware, Antimalware
7.3.1 Overview
7.3.2 Anti-Virus, Antispyware, Antimalware: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
7.4 Firewall
7.4.1 Overview
7.4.2 Firewall: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
7.5 Endpoint Device Control
7.5.1 Overview
7.5.2 Endpoint Device Control: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
7.6 Intrusion Prevention
7.6.1 Overview
7.6.2 Intrusion Prevention: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
7.7 Endpoint Application Control
7.7.1 Overview
7.7.2 Endpoint Application Control: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
8. Asia Pacific Endpoint Security Market Analysis – by Service
8.1 Overview
8.2 Asia Pacific Endpoint Security Market, by Service
8.3 Consulting
8.3.1 Overview
8.3.2 Consulting: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
8.4 Training and Support
8.4.1 Overview
8.4.2 Training and Support: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
8.5 Managed Services
8.5.1 Overview
8.5.2 Managed Services: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
9. Asia Pacific Endpoint Security Market Analysis – by Development Type
9.1 Overview
9.2 Asia Pacific Endpoint Security Market, by Deployment Type
9.3 On-Premises
9.3.1 Overview
9.3.2 On-Premises: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
9.4 Cloud
9.4.1 Overview
9.4.2 Cloud: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
10. Asia Pacific Endpoint Security Market Analysis – by Vertical
10.1 Overview
10.2 Asia Pacific Endpoint Security Market by Vertical
10.3 Government and Defense
10.3.1 Overview
10.3.2 Government and Defense: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
10.4 BFSI
10.4.1 Overview
10.4.2 BFSI: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
10.5 Retail
10.5.1 Overview
10.5.2 Retail: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
10.6 IT and Telecom
10.6.1 Overview
10.6.2 IT and Telecom: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
10.7 Healthcare
10.7.1 Overview
10.7.2 Healthcare: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
10.8 Energy and Utilities
10.8.1 Overview
10.8.2 Energy and Utilities: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
10.9 Education
10.9.1 Overview
10.9.2 Education: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
10.10 Others
10.10.1 Overview
10.10.2 Others: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
11. Asia Pacific Endpoint Security Market – Country Analysis
11.1 Overview
11.1.1 Asia Pacific Endpoint Security Market, by Key Country
11.1.1.1 Australia: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.1.1 Australia: Endpoint Security Market, by Solution
11.1.1.1.2 Australia: Endpoint Security Market, by Service
11.1.1.1.3 Australia: Endpoint Security Market, by Deployment Type
11.1.1.1.4 Australia: Endpoint Security Market, by Vertical
11.1.1.2 China: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.2.1 China: Endpoint Security Market, by Solution
11.1.1.2.2 China: Endpoint Security Market, by Service
11.1.1.2.3 China: Endpoint Security Market, by Deployment Type
11.1.1.2.4 China: Endpoint Security Market, by Vertical
11.1.1.3 India: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.3.1 India: Endpoint Security Market, by Solution
11.1.1.3.2 India: Endpoint Security Market, by Service
11.1.1.3.3 India: Endpoint Security Market, by Deployment Type
11.1.1.3.4 India: Endpoint Security Market, by Vertical
11.1.1.4 Japan: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.4.1 Japan: Endpoint Security Market, by Solution
11.1.1.4.2 Japan: Endpoint Security Market, by Service
11.1.1.4.3 Japan: Endpoint Security Market, by Deployment Type
11.1.1.4.4 Japan: Endpoint Security Market, by Vertical
11.1.1.5 South Korea: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.5.1 South Korea: Endpoint Security Market, by Solution
11.1.1.5.2 South Korea: Endpoint Security Market, by Service
11.1.1.5.3 South Korea: Endpoint Security Market, by Deployment Type
11.1.1.5.4 South Korea: Endpoint Security Market, by Vertical
11.1.1.6 Rest of APAC: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
11.1.1.6.1 Rest of APAC: Endpoint Security Market, by Solution
11.1.1.6.2 Rest of APAC: Endpoint Security Market, by Service
11.1.1.6.3 Rest of APAC: Endpoint Security Market, by Deployment Type
11.1.1.6.4 Rest of APAC: Endpoint Security Market, by Vertical
12. Industry Landscape
12.1 Overview
12.2 Market Initiative
12.3 New Product Development
12.4 Merger and Acquisition
13. Company Profiles
13.1 AO Kaspersky Lab
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Avast Software s.r.o.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Cisco Systems, Inc.
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 ESET, spol. s r.o.
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Fortinet, Inc.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 F-Secure
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 McAfee, LLC
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 Microsoft Corporation
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Palo Alto Networks, Inc.
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
Table 1. Asia Pacific Endpoint Security Market Revenue Forecast and Forecast to 2028 (US$ Million)
Table 2. Asia Pacific Endpoint Security Market, by Key Country – Revenue and Forecast to 2028 (US$ Million)
Table 3. Australia: Endpoint Security Market, by Solution– Revenue and Forecast to 2028 (US$ Million)
Table 4. Australia: Endpoint Security Market, by Service– Revenue and Forecast to 2028 (US$ Million)
Table 5. Australia: Endpoint Security Market, by Deployment Type –Revenue and Forecast to 2028 (US$ Million)
Table 6. Australia: Endpoint Security Market, by Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 7. China: Endpoint Security Market, by Solution– Revenue and Forecast to 2028 (US$ Million)
Table 8. China: Endpoint Security Market, by Service– Revenue and Forecast to 2028 (US$ Million)
Table 9. China: Endpoint Security Market, by Deployment Type –Revenue and Forecast to 2028 (US$ Million)
Table 10. China: Endpoint Security Market, by Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 11. India: Endpoint Security Market, by Solution– Revenue and Forecast to 2028 (US$ Million)
Table 12. India: Endpoint Security Market, by Service– Revenue and Forecast to 2028 (US$ Million)
Table 13. India: Endpoint Security Market, by Deployment Type –Revenue and Forecast to 2028 (US$ Million)
Table 14. India: Endpoint Security Market, by Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 15. Japan: Endpoint Security Market, by Solution– Revenue and Forecast to 2028 (US$ Million)
Table 16. Japan: Endpoint Security Market, by Service– Revenue and Forecast to 2028 (US$ Million)
Table 17. Japan: Endpoint Security Market, by Deployment Type–Revenue and Forecast to 2028 (US$ Million)
Table 18. Japan: Endpoint Security Market, by Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 19. South Korea: Endpoint Security Market, by Solution– Revenue and Forecast to 2028 (US$ Million)
Table 20. South Korea: Endpoint Security Market, by Service– Revenue and Forecast to 2028 (US$ Million)
Table 21. South Korea: Endpoint Security Market, by Deployment Type –Revenue and Forecast to 2028 (US$ Million)
Table 22. South Korea: Endpoint Security Market, by Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 23. Rest of APAC: Endpoint Security Market, by Solution – Revenue and Forecast to 2028 (US$ Million)
Table 24. Rest of APAC: Endpoint Security Market, by Service– Revenue and Forecast to 2028 (US$ Million)
Table 25. Rest of APAC: Endpoint Security Market, by Deployment Type–Revenue and Forecast to 2028 (US$ Million)
Table 26. Rest of APAC: Endpoint Security Market, by Vertical–Revenue and Forecast to 2028 (US$ Million)
Table 27. List of Abbreviation
Figure 1. Asia Pacific Endpoint Security Market Segmentation
Figure 2. Asia Pacific Endpoint Security Market Segmentation – By Country
Figure 3. Asia Pacific Endpoint Security Market Overview
Figure 4. Asia Pacific Endpoint Security Market, by Solution
Figure 5. Asia Pacific Endpoint Security Market, by Country
Figure 6. Asia Pacific: PEST Analysis
Figure 7. Asia Pacific Endpoint Security Market- Ecosystem Analysis
Figure 8. Expert Opinion
Figure 9. Asia Pacific Endpoint Security Market: Impact Analysis of Drivers and Restraints
Figure 10. Asia Pacific Endpoint Security Market Revenue Forecast and Analysis (US$ Million)
Figure 11. Asia Pacific Endpoint Security Market Revenue Share, by Solution (2021 and 2028)
Figure 12. Anti-Virus, Antispyware, Antimalware: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 13. Firewall: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 14. Endpoint Device Control: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 15. Intrusion Prevention: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 16. Endpoint Application Control: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 17. Asia Pacific Endpoint Security Market Revenue Share, by Service (2021 and 2028)
Figure 18. Consulting: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 19. Training and Support: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 20. Managed Services: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 21. Asia Pacific Endpoint Security Market Revenue Share, by Deployment Type (2021 and 2028)
Figure 22. On-Premises: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 23. Cloud: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 24. Asia Pacific Endpoint Security Market Revenue Share, by Vertical (2021 and 2028)
Figure 25. Government and Defense: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 26. BFSI: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 27. Retail: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 28. IT and Telecom: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 29. Healthcare: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 30. Energy and Utilities: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 31. Education: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 32. Others: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 33. Geographic Overview of Asia Pacific Endpoint Security Market
Figure 34. Asia Pacific Endpoint Security Market Revenue Share by Key Country (2021 and 2028)
Figure 35. Australia: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 36. China: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 37. India: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 38. Japan: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 39. South Korea: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
Figure 40. Rest of APAC: Endpoint Security Market – Revenue and Forecast to 2028 (US$ Million)
