Middle East & Africa Social Media Analytics Market Forecast to 2028

Report Code : BMIRE00027663 | Region : LAMEA | Industry : Technology, Media and Telecommunications | Published Date : 19/Dec/2022
Middle East & Africa Social Media Analytics Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component [Solutions and Services (Professional Services and Managed Services)], Application (Customer Experience Management, Competitive Intelligence, Sales & Marketing Management, and Others), Deployment (Cloud and On-Premise), Organization Size (Large Enterprises and SMEs), and Vertical (BFSI, IT & Telecommunication, Media & Entertainment, Retail & e-Commerce, and Others)

The social media analytics market in Middle East & Africa is expected to grow from US$ 318.16 million in 2022 to US$ 912.45 million by 2028; it is estimated to grow at a CAGR of 19.2% from 2022 to 2028.

Upward Demand for Business Intelligence (BI)

The increasing competitiveness amongst businesses can be attributed to several factors that differ from country to country. Globalization, rising adoption of Industry 4.0, growing promotional activities, increasing brand awareness, and higher price sensitivity amongst consumers are a few major factors fueling the same. Thus, in a bid to gain a competitive edge, most enterprises have been exploring newer avenues for gaining intelligence on their competitors. Business intelligence (BI) uses different solutions and services to transform gathered data into actionable insights. Traditional BI was mostly restricted to identifying competitors and gathering as much information as possible on them but could not structure, analyze and provide meaningful insights from multivariate data pointers. Social media analytic solutions and services can provide varied BI information. It can aid in identifying competitors, understanding which and how they are utilizing social media platforms, understanding their strategy, compare own social results with competitors, and identifying gaps or threats in social strategy. Additionally, social media analytics can aid performance benchmarking of ad campaigns, understanding appropriate posting time, revealing customers' pain points, and differentiating one’s brand from its competitors. Such benefits have led to a growing demand for gathering BI through social media analytics. For instance, Northern Light Group, LLC aided one of its clients to gain BI by developing and managing a knowledge management platform. Northern Light Business News and 5 other subscription-based market intelligence sources feed data to this platform. Similarly, NapoleonCat, developed by Napoleon Sp. z o.o. have been aiding collectible metal poster e-commerce site Displate (GWD CONCEPT Sp. z o.o.) to analyze their social media performance, connect to newer customers and gather BI on their competitors among others. All such factors collectively have been driving the social media analytics market growth. Several startups, providing social media analytic solutions, have come up in the past few years, again suggestive of the growing importance businesses place on social media analytics. NeenerAnalytics, Catalytics Datum, Astroscreen, ViralStat, and CircusSocial are some prominent startups providing such solutions. CircusSocial raised US$ 1.0 million in 2021 to fund its business activities, suggesting venture capitalists' faith in their solution's demand. The growing demand for BI and social media analytics is promoting the development of several such startups.

Market Overview

The social media analytics market in MEA includes South Africa, Saudi Arabia, the UAE, and the Rest of the MEA. Saudi Arabia is one of the countries that has developed and introduced a national policy on AI. The MEA is projected to witness a rapid rise in industrialization, leading to urbanization, which would further drive the overall economy of this region. The Gulf countries are economically advanced, while the African countries are yet to level up to their economic conditions. The Saudi Arabian Data and Artificial Intelligence Agency (SDAIA) launched an AI Policy to lead the country's transformation into a data-driven economy. In addition, the country's 2030 vision aims to create sustainable cities and ensure optimal use of resources in important sectors of the economy. This has led the government to realize the importance of AI and automation to boost its skills. In addition, the country plans to launch education reforms to match AI and digital skills. As a result, the development of AI will enhance its use for data analysis, thereby providing growth opportunities for the social media analytics market.

Middle East & Africa social media analytics Market Revenue and Forecast to 2028 (US$ Million)

Middle East & Africa social media analytics market Segmentation

The Middle East & Africa social media analytics market is segmented on the basis of component, application, deployment, organization size, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solutions segment held a larger market share in 2022. Further the component is bifurcated into professional services and managed services.

Based on application, the market is bifurcated into customer experience management, competitive intelligence, sales & marketing management, and others. The competitive intelligence segment held the largest market share in 2022. Based on deployment, the market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022. Based on organization size, the market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger market share in 2022. Based on vertical, the market is segmented into BFSI, IT & telecommunication, media & entertainment, retail & e-commerce, and others. The retail & e-commerce segment held the largest market share in 2022. Based on country, the market is segmented into the South Africa, Saudi Arabia, the UAE, and Rest of Middle East & Africa. The UAE dominated the market share in 2022. Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater N.V.; Oracle Corporation; Qualtrics International Inc.; Salesforce, Inc.; Sprout Social, Inc.; Talkwalker S.a.r.l; Zoho Corporation Pvt. Ltd. are the leading companies operating in the Middle East & Africa social media analytics market.

● Cision Ltd.

● Hootsuite Inc.

● IBM Corporation

● Meltwater N.V.

● Oracle Corporation

● Qualtrics International Inc.

● Salesforce, Inc.

● Sprout Social, Inc.

● Talkwalker S.a.r.l

● Zoho Corporation Pvt. Ltd.

TABLE OF CONTENTS

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 MEA Social Media Analytics Market – By Component

1.3.2 MEA Social Media Analytics Market – By Application

1.3.3 MEA Social Media Analytics Market – By Deployment

1.3.4 MEA Social Media Analytics Market – By Organization Size

1.3.5 MEA Social Media Analytics Market – By Vertical

1.3.6 MEA Social Media Analytics Market- By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. MEA Social Media Analytics Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 MEA

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. MEA Social Media Analytics Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Developing Importance of Social Media Platforms

5.1.2 Upward Demand for Business Intelligence (BI)

5.2 Market Restraints

5.2.1 Data Discretion and Security Concerns

5.3 Market Opportunities

5.3.1 Rising Number of Social Media Operators in Developing Nations

5.3.2 Collective Usage of Social Media Analytics by Law Enforcement Agencies (LEA)

5.4 Future Trends

5.4.1 Increasing Amalgamation of AI in Social Media Analytics

5.4.2 Growing Importance of Customer Skill Management

5.5 Impact Analysis of Drivers and Restraints

6. Social Media Analytics Market – MEA Analysis

6.1 MEA Social Media Analytics Market Overview

6.2 MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

7. MEA Social Media Analytics Market Analysis – By Component

7.1 Overview

7.2 Social Media Analytics Market, By Component (2021 and 2028)

7.3 Solutions

7.3.1 Overview

7.3.2 Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4 Services

7.4.1 Overview

7.4.2 Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4.2.1 Professional Services

7.4.2.1.1 Overview

7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

7.4.2.2 Managed Services

7.4.2.2.1 Overview

7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

8. MEA Social Media Analytics Market Analysis – By Application

8.1 Overview

8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028

8.3 Customer Experience Management

8.3.1 Overview

8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

8.4 Competitive Intelligence

8.4.1 Overview

8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)

8.5 Sales and Marketing Management

8.5.1 Overview

8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)

8.7 Others

8.7.1 Overview

8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

9. MEA Social Media Analytics Market Analysis – By Deployment

9.1 Overview

9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028

9.3 Cloud

9.3.1 Overview

9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)

9.4 On-Premise

9.4.1 Overview

9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)

10. MEA Social Media Analytics Market Analysis – By Organization Size

10.1 Overview

10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028

10.3 Large Enterprises

10.3.1 Overview

10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

10.4 SMEs

10.4.1 Overview

10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)

11. MEA Social Media Analytics Market Analysis – By Vertical

11.1 Overview

11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)

11.4 IT & Telecom

11.4.1 Overview

11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

11.5 Media & Entertainment

11.5.1 Overview

11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

11.6 Retail & e-Commerce

11.6.1 Overview

11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

11.7 Others

11.7.1 Overview

11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

12. MEA Social Media Analytics Market – by Country Analysis

12.1 MEA: Social Media Analytics Market

12.1.1 Overview

12.1.2 MEA Social Media Analytics Market Breakdown, by Country

12.1.2.1 South Africa Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.1.1 South Africa Social Media Analytics Market Breakdown, By Component

12.1.2.1.1.1 South Africa Social Media Analytics Market Breakdown, By Services

12.1.2.1.2 South Africa Social Media Analytics Market Breakdown, By Application

12.1.2.1.3 South Africa Social Media Analytics Market Breakdown, By Deployment

12.1.2.1.4 South Africa Social Media Analytics Market Breakdown, By Organization Size

12.1.2.1.5 South Africa Social Media Analytics Market Breakdown, By Vertical

12.1.2.2 Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.2.1 Saudi Arabia Social Media Analytics Market Breakdown, By Component

12.1.2.2.1.1 Saudi Arabia Social Media Analytics Market Breakdown, By Services

12.1.2.2.2 Saudi Arabia Social Media Analytics Market Breakdown, By Application

12.1.2.2.3 Saudi Arabia Social Media Analytics Market Breakdown, By Deployment

12.1.2.2.4 Saudi Arabia Social Media Analytics Market Breakdown, By Organization Size

12.1.2.2.5 Saudi Arabia Social Media Analytics Market Breakdown, By Vertical

12.1.2.3 UAE Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.3.1 UAE Social Media Analytics Market Breakdown, By Component

12.1.2.3.1.1 UAE Social Media Analytics Market Breakdown, By Services

12.1.2.3.2 UAE Social Media Analytics Market Breakdown, By Application

12.1.2.3.3 UAE Social Media Analytics Market Breakdown, By Deployment

12.1.2.3.4 UAE Social Media Analytics Market Breakdown, By Organization Size

12.1.2.3.5 UAE Social Media Analytics Market Breakdown, By Vertical

12.1.2.4 Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.4.1 Rest of MEA Social Media Analytics Market Breakdown, By Component

12.1.2.4.1.1 Rest of MEA Social Media Analytics Market Breakdown, By Services

12.1.2.4.2 Rest of MEA Social Media Analytics Market Breakdown, By Application

12.1.2.4.3 Rest of MEA Social Media Analytics Market Breakdown, By Deployment

12.1.2.4.4 Rest of MEA Social Media Analytics Market Breakdown, By Organization Size

12.1.2.4.5 Rest of MEA Social Media Analytics Market Breakdown, By Vertical

13. Industry Landscape

13.1 Overview

13.2 Market Initiative

13.3 Merger and Acquisition

14. Company Profiles

14.1 Cision Ltd.

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 Hootsuite Inc.

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 IBM Corporation

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Meltwater N. V

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 Oracle Corporation

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 Qualtrics International Inc.

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Salesforce, Inc.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 Sprout Social, Inc.

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 Talkwalker S.à.r.l.

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

14.10 Zoho Corporation Pvt. Ltd.

14.10.1 Key Facts

14.10.2 Business Description

14.10.3 Products and Services

14.10.4 Financial Overview

14.10.5 SWOT Analysis

14.10.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Word Index

LIST OF TABLES.

Table 1. MEA Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Table 2. MEA Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 3. South Africa Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 4. South Africa Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 5. South Africa Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 6. South Africa Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 7. South Africa Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 8. South Africa Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 9. Saudi Arabia Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 10. Saudi Arabia Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 11. Saudi Arabia Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 12. Saudi Arabia Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 13. Saudi Arabia Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 14. Saudi Arabia Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 15. UAE Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 16. UAE Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 17. UAE Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 18. UAE Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 19. UAE Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 20. UAE Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 21. Rest of MEA Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 22. Rest of MEA Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 23. Rest of MEA Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 24. Rest of MEA Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 25. Rest of MEA Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 26. Rest of MEA Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 27. List of Abbreviation

● Cision Ltd.

● Hootsuite Inc.

● IBM Corporation

● Meltwater N.V.

● Oracle Corporation

● Qualtrics International Inc.

● Salesforce, Inc.

● Sprout Social, Inc.

● Talkwalker S.a.r.l

● Zoho Corporation Pvt. Ltd.

Reason To Buy

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Middle East & Africa social media analytics market.

● Highlights key business priorities in order to assist companies to realign their business strategies

● The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa social media analytics market, thereby allowing players across the value chain to develop effective long-term strategies

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

● Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Middle East & Africa social media analytics market, as well as those hindering it

● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

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