South America Social Media Analytics Market Forecast to 2028

Report Code : BMIRE00027674 | Region : LAMEA | Industry : Technology, Media and Telecommunications | Published Date : 19/Dec/2022
South America Social Media Analytics Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Component [Solutions and Services (Professional Services and Managed Services)], Application (Customer Experience Management, Competitive Intelligence, Sales & Marketing Management, and Others), Deployment (Cloud and On-Premise), Organization Size (Large Enterprises and SMEs), and Vertical (BFSI, IT & Telecommunication, Media & Entertainment, Retail & e-Commerce, and Others)

The social media analytics market in South America is expected to grow from US$ 387.95 million in 2022 to US$ 1,180.66 million by 2028; it is estimated to grow at a CAGR of 20.4% from 2022 to 2028.

Rising Number of Social Media Users in Developing Nations

The number of social media users has been rising rapidly across the SAM. However, the growth rate in developing nations has been faster than in developed nations. The number of social media users rose by 78 million from 2020 to 2021. Similarly, in Brazil, the numbers grew from 143 million in 2019 to 159 million in 2021. Several factors have promoted such growth, including initiatives from global regulatory bodies to promote penetration and acceptance of electronic media. The World Bank’s International Finance Corporation piloted a project to inform farmers about market trends through messages on the phone aimed at the social empowerment of weaker sections of society. Additionally, the growth of social media platforms as protest platforms for atrocities and rights violation have also promoted such demand. Furthermore, social media platforms have become the preferred choice for showcasing talents, which were mostly reserved through various telecast programs. All such factors have become more accessible to people of developing nations due to the rising penetration of the internet and smartphones. Several such factors led to an exponential surge in the social media user base in developing nations. Such a huge increase in social media user base has led to the generation of a large amount of data. Such data can provide great growth opportunities for social media analytics solution and service providers to attract enterprises planning businesses to expand in the region. The generated data, by application of social media analytics, can be utilized for understanding regional competition, creating brand awareness amongst consumers, promoting products or services, and effectively handling consumer queries, among several others. Additionally, social media platforms can allow businesses to access user data from remote locations in a developing nation, which might not have been possible through traditional modes of data collection. Collection and analysis of such data can help to understand consumer requirements better, thus further aiding in business decisions. Hence the rising number of social media users in developing nations can be expected to provide ample growth opportunities for the social media analytics market over the next few years.

Market Overview

The social media analytics market in South America is further segmented into Brazil, Argentina, and the Rest of South America. The South America market has the potential to implement social media analytics across various sectors, such as banking and financial services, manufacturing, transportation, and healthcare. This technique is already used in various applications such as customer relationship management, clinical decision support system, collection analysis, customer retention, direct marketing, and fraud detection, among many others. Due to the benefits offered by these analytical tools, companies are increasingly adopting such highly innovative predictive methods. Countries such as Brazil, Colombia, Argentina, Chile, and Peru have good opportunities in the market. In addition, increasing adoption of these data mining tools across multiple domains, cloud adoption, and rigorous demand for data analysis leads to market growth during the forecasted period. The South America social media market is growing at a phenomenal rate. The number of internet users is nearly 160 million. The number of Facebook users in the South America region is around 179 million, and around 41 million Twitter users in Brazil, making it the second largest market. Advertisers use this huge social media marketplace to make their products more popular and increase online sales. Social media analytics will help businesses gain a significant share of the advertising market on social media sites. The retail & e-commerce sector in the region is steadily growing with the increase in the adoption and use of smartphones and other devices to purchase goods and commodities. Globalization is bridging the gap between international brands and retailers to consumers in various countries of South America. Growing interest among the South America population, especially millennials, toward online shopping substantially supports the growth of the retail and e-commerce industry. Therefore, the growing retail and e-commerce industry helps increase the demand for social media analytics solutions.

South America social media analytics Market Revenue and Forecast to 2028 (US$ Million)

South America social media analytics market Segmentation

The South America social media analytics market is segmented on the basis of component, application, deployment, organization size, vertical, and country. Based on component, the market is bifurcated into solutions and services. The solutions segment held a larger market share in 2022. Further the component is bifurcated into professional services and managed services.

Based on application, the market is bifurcated into customer experience management, competitive intelligence, sales & marketing management, and others. The competitive intelligence segment held the largest market share in 2022. Based on deployment, the market is bifurcated into cloud and on-premise. The cloud segment held a larger market share in 2022. Based on organization size, the market is bifurcated into large enterprises and SMEs. The large enterprises segment held a larger market share in 2022. Based on vertical, the market is segmented into BFSI, IT & telecommunication, media & entertainment, retail & e-commerce, and others. The retail & e-commerce segment held the largest market share in 2022. Based on country, the market is segmented into the Brazil, Argentina, and the Rest of South America. The Brazil dominated the market share in 2022. Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater N.V.; Oracle Corporation; Qualtrics International Inc.; Salesforce, Inc.; Sprout Social, Inc.; Talkwalker S.a.r.l; Zoho Corporation Pvt. Ltd. are the leading companies operating in the South America social media analytics market.

● Cision Ltd.

● Hootsuite Inc.

● IBM Corporation

● Meltwater N.V.

● Oracle Corporation

● Qualtrics International Inc.

● Salesforce, Inc.

● Sprout Social, Inc.

● Talkwalker S.a.r.l

● Zoho Corporation Pvt. Ltd.

TABLE OF CONTENTS

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 SAM Social Media Analytics Market – By Component

1.3.2 SAM Social Media Analytics Market – By Application

1.3.3 SAM Social Media Analytics Market – By Deployment

1.3.4 SAM Social Media Analytics Market – By Organization Size

1.3.5 SAM Social Media Analytics Market – By Vertical

1.3.6 SAM Social Media Analytics Market- By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. SAM Social Media Analytics Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 SAM

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. SAM Social Media Analytics Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Growing Importance of Social Media Platforms

5.1.2 Increasing Demand for Business Intelligence (BI)

5.2 Market Restraints

5.2.1 Data Privacy and Security Concerns

5.3 Market Opportunities

5.3.1 Rising Number of Social Media Users in Developing Nations

5.3.2 Increasing Usage of Social Media Analytics by Law Enforcement Agencies (LEA)

5.4 Future Trends

5.4.1 Increasing Integration of AI in Social Media Analytics

5.4.2 Growing Importance of Customer Experience Management

5.5 Impact Analysis of Drivers and Restraints

6. Social Media Analytics Market – SAM Analysis

6.1 SAM Social Media Analytics Market Overview

6.2 SAM Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

7. SAM Social Media Analytics Market Analysis – By Component

7.1 Overview

7.2 Social Media Analytics Market, By Component (2021 and 2028)

7.3 Solutions

7.3.1 Overview

7.3.2 Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4 Services

7.4.1 Overview

7.4.2 Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4.2.1 Professional Services

7.4.2.1.1 Overview

7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

7.4.2.2 Managed Services

7.4.2.2.1 Overview

7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

8. SAM Social Media Analytics Market Analysis – By Application

8.1 Overview

8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028

8.3 Customer Experience Management

8.3.1 Overview

8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

8.4 Competitive Intelligence

8.4.1 Overview

8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)

8.5 Sales and Marketing Management

8.5.1 Overview

8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)

8.7 Others

8.7.1 Overview

8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

9. SAM Social Media Analytics Market Analysis – By Deployment

9.1 Overview

9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028

9.3 Cloud

9.3.1 Overview

9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)

9.4 On-Premise

9.4.1 Overview

9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)

10. SAM Social Media Analytics Market Analysis – By Organization Size

10.1 Overview

10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028

10.3 Large Enterprises

10.3.1 Overview

10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

10.4 SMEs

10.4.1 Overview

10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)

11. SAM Social Media Analytics Market Analysis – By Vertical

11.1 Overview

11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)

11.4 IT & Telecom

11.4.1 Overview

11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

11.5 Media & Entertainment

11.5.1 Overview

11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

11.6 Retail & e-Commerce

11.6.1 Overview

11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

11.7 Others

11.7.1 Overview

11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

12. SAM Social Media Analytics Market – by Country Analysis

12.1 SAM: Social Media Analytics Market

12.1.1 Overview

12.1.2 SAM Social Media Analytics Market Breakdown, by Country

12.1.2.1 Brazil Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.1.1 Brazil Social Media Analytics Market Breakdown, By Component

12.1.2.1.1.1 Brazil Social Media Analytics Market Breakdown, By Services

12.1.2.1.2 Brazil Social Media Analytics Market Breakdown, By Application

12.1.2.1.3 Brazil Social Media Analytics Market Breakdown, By Deployment

12.1.2.1.4 Brazil Social Media Analytics Market Breakdown, By Organization Size

12.1.2.1.5 Brazil Social Media Analytics Market Breakdown, By Vertical

12.1.2.2 Argentina Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.2.1 Argentina Social Media Analytics Market Breakdown, By Component

12.1.2.2.1.1 Argentina Social Media Analytics Market Breakdown, By Services

12.1.2.2.2 Argentina Social Media Analytics Market Breakdown, By Application

12.1.2.2.3 Argentina Social Media Analytics Market Breakdown, By Deployment

12.1.2.2.4 Argentina Social Media Analytics Market Breakdown, By Organization Size

12.1.2.2.5 Argentina Social Media Analytics Market Breakdown, By Vertical

12.1.2.3 Rest of SAM Social Media Analytics Market, Revenue and Forecast to 2028

12.1.2.3.1 Rest of SAM Social Media Analytics Market Breakdown, By Component

12.1.2.3.1.1 Rest of SAM Social Media Analytics Market Breakdown, By Services

12.1.2.3.2 Rest of SAM Social Media Analytics Market Breakdown, By Application

12.1.2.3.3 Rest of SAM Social Media Analytics Market Breakdown, By Deployment

12.1.2.3.4 Rest of SAM Social Media Analytics Market Breakdown, By Organization Size

12.1.2.3.5 Rest of SAM Social Media Analytics Market Breakdown, By Vertical

13. Industry Landscape

13.1 Overview

13.2 Market Initiative

13.3 Merger and Acquisition

14. Company Profiles

14.1 Cision Ltd.

14.1.1 Key Facts

14.1.2 Business Description

14.1.3 Products and Services

14.1.4 Financial Overview

14.1.5 SWOT Analysis

14.1.6 Key Developments

14.2 Hootsuite Inc.

14.2.1 Key Facts

14.2.2 Business Description

14.2.3 Products and Services

14.2.4 Financial Overview

14.2.5 SWOT Analysis

14.2.6 Key Developments

14.3 IBM Corporation

14.3.1 Key Facts

14.3.2 Business Description

14.3.3 Products and Services

14.3.4 Financial Overview

14.3.5 SWOT Analysis

14.3.6 Key Developments

14.4 Meltwater N. V

14.4.1 Key Facts

14.4.2 Business Description

14.4.3 Products and Services

14.4.4 Financial Overview

14.4.5 SWOT Analysis

14.4.6 Key Developments

14.5 Oracle Corporation

14.5.1 Key Facts

14.5.2 Business Description

14.5.3 Products and Services

14.5.4 Financial Overview

14.5.5 SWOT Analysis

14.5.6 Key Developments

14.6 Qualtrics International Inc.

14.6.1 Key Facts

14.6.2 Business Description

14.6.3 Products and Services

14.6.4 Financial Overview

14.6.5 SWOT Analysis

14.6.6 Key Developments

14.7 Salesforce, Inc.

14.7.1 Key Facts

14.7.2 Business Description

14.7.3 Products and Services

14.7.4 Financial Overview

14.7.5 SWOT Analysis

14.7.6 Key Developments

14.8 Sprout Social, Inc.

14.8.1 Key Facts

14.8.2 Business Description

14.8.3 Products and Services

14.8.4 Financial Overview

14.8.5 SWOT Analysis

14.8.6 Key Developments

14.9 Talkwalker S.à.r.l.

14.9.1 Key Facts

14.9.2 Business Description

14.9.3 Products and Services

14.9.4 Financial Overview

14.9.5 SWOT Analysis

14.9.6 Key Developments

14.10 Zoho Corporation Pvt. Ltd.

14.10.1 Key Facts

14.10.2 Business Description

14.10.3 Products and Services

14.10.4 Financial Overview

14.10.5 SWOT Analysis

14.10.6 Key Developments

15. Appendix

15.1 About The Insight Partners

15.2 Word Index

LIST OF TABLES.

Table 1. SAM Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Table 2. SAM Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 3. Brazil Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 4. Brazil Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 5. Brazil Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 6. Brazil Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 7. Brazil Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 8. Brazil Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 9. Argentina Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 10. Argentina Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 11. Argentina Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 12. Argentina Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 13. Argentina Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 14. Argentina Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 15. Rest of SAM Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 16. Rest of SAM Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 17. Rest of SAM Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 18. Rest of SAM Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 19. Rest of SAM Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 20. Rest of SAM Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 21. List of Abbreviation

● Cision Ltd.

● Hootsuite Inc.

● IBM Corporation

● Meltwater N.V.

● Oracle Corporation

● Qualtrics International Inc.

● Salesforce, Inc.

● Sprout Social, Inc.

● Talkwalker S.a.r.l

● Zoho Corporation Pvt. Ltd.

Reason To Buy

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the South America social media analytics market.

● Highlights key business priorities in order to assist companies to realign their business strategies

● The key findings and recommendations highlight crucial progressive industry trends in the South America social media analytics market, thereby allowing players across the value chain to develop effective long-term strategies

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

● Scrutinize in-depth South America market trends and outlook coupled with the factors driving the South America social media analytics market, as well as those hindering it

● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

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