The non-alcoholic beverages market in Middle East & Africa is expected to grow from US$ 75.54 million in 2022 to US$ 107.27 million by 2028. It is estimated to grow at a CAGR of 6.0% from 2022 to 2028.
Rising Demand for Non-Alcoholic Beverages with Functional Benefits
Over the past few years, awareness regarding health and nutrition has increased significantly. Due to hectic working schedules and busy lifestyles, people cannot concentrate on their health and fitness. This has led to various health issues such as diabetes, obesity, skin diseases, eye problems, heart diseases, and cancer. The growing prevalence of such diseases has increased health awareness among consumers. Consumers are increasingly spending on health-boosting products to reduce the risk of chronic diseases. Functional beverages usually contain one or more nutrients such as proteins, vitamins & minerals, good carbs, and probiotics that address specific health concerns of consumers. They enhance the overall physical state of the body and reduce the risk of disease progression. Moreover, functional beverages keep the body well-hydrated and enhance immune health. Functional beverages also support targeted and personalized health goals such as weight management, enhancing gut and immune health, and improving skin and hair health. This factor has enhanced their popularity among consumers of various age groups. Functional beverages also help boost mood and control stress and fatigue. Many people deal with different kinds of stresses every day related to work, family issues, financial obligations, and health problems. According to a whitepaper published by Kerry Group Plc in 2021, 40% of adults experience stress every day. Stress leads to problems such as improper sleep, loss of appetite, headache and dizziness, and digestive problems, which cause significant harm to the body. People, especially the younger population, are extending their health priorities toward mental wellbeing and including functional beverages in their regular diet. Functional beverages are witnessing tremendous demand among all categories of non-alcoholic beverages, owing to their numerous benefits, which is propelling the overall growth of the Middle East & Africa non-alcoholic beverages market.
Market Overview
South Africa, Saudi Arabia, UAE, and rest of Middle East & Africa are the key contributors to the non-alcoholic beverages market in the Middle East & Africa. Energy drinks are becoming widely popular in the region as individuals indulge in more physical activities. The number of gym memberships is increasing in Middle Eastern countries, indicating that people are becoming more interested in staying fit. Moreover, fermented, and functional probiotic beverages, such as drinkable yogurt, kefir, and buttermilk, are popular among consumers in the region, while fortifying probiotic cultures in fruit and vegetable juices is one of the primary elements propelling the Middle East & Africa non-alcoholic beverages market. Drinkable yogurt is the most popular choice among Middle Eastern consumers. The probiotic drinks segment is also expected to witness many new buyers due to the growing concern about strengthening immunity. Consumers in Saudi Arabia and other gulf countries prefer coffee as it is their traditional drink. Saudi Arabia's Public Investment Fund (PIF) data indicates that coffee consumption in Saudi Arabia raised by ~4% a year between 2016 and 2021 and is expected to increase further by 5% annually to 2026, reaching an expected annual consumption of 26036.20 metric tons. However, as consumers pay for premium products, the demand for coffee is projected to grow significantly. RTD coffee is an excellent source of antioxidants and instant energy. Thus, it has gained immense traction among the region's youngsters and middle-aged working professionals. Brewed or extracted RTD coffee is available in hot or cold form. Manufacturers are trying to improve their sales and distribution network and focusing on introducing innovative products with different flavors to expand their business. For instance, in 2020, The Coca-Cola Company launched Coca-Cola with Coffee in Saudi Arabia, which combines regular Coke with Brazilian coffee. The product is available in three different flavors Dark Blend, Vanilla, and Caramel, which will be offered in 12-ounce cans. Thus, the rapidly increasing demand for RTD coffee in the Middle East & Africa is expected to favor the Middle East & Africa non-alcoholic beverages market growth over the forecast period.
Middle East & Africa Non-Alcoholic Beverages Market Revenue and Forecast to 2028 (US$ Million)
Middle East & Africa Non-Alcoholic Beverages Market Segmentation
The Middle East & Africa non-alcoholic beverages market is segmented into type, packaging type, category, distribution channel, and country.
Based on type, the market is segmented into carbonated soft drinks, juices & nectars, bottled waters, dairy-based beverages, dairy alternative beverages, RTD tea & coffee, and others. The carbonated soft drinks segment registered the largest market share in 2022.
Based on packaging type, the market is segmented into bottles, cartons, cans, and pouches. The bottles segment held a largest market share in 2022.
Based on category, the market is bifurcated into sugar-free and conventional. The conventional segment held the larger market share in 2022.
Based on distribution channel, the market is segmented into supermarkets & hypermarkets, convenience stores, online retail, and others. The supermarkets & hypermarkets segment held a largest market share in 2022.
Based on country, the market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Rest of Middle East & Africa dominated the market share in 2022.
Asahi Group Holdings, Ltd.; Bolthouse Farms, Inc.; Califia Farms, LLC; Danone S.A.; Keurig Dr Pepper, Inc.; Nestlé S.A.; PepsiCo Inc.; Red Bull; SUNTORY HOLDINGS LIMITED.; and The Coca-Cola Company are the leading companies operating in the non-alcoholic beverages market in the Middle East & Africa region.
TABLE OF CONTENTS
1. Introduction
1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection:
3.2.2 Primary Interviews:
3.2.3 Hypothesis Formulation:
3.2.4 Macro-economic Factor Analysis:
3.2.5 Developing Base Number:
3.2.6 Data Triangulation:
3.2.7 Country Level Data:
4. MEA Non-Alcoholic Beverages Market Landscape
4.1 Market Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Ecosystem Analysis
5. MEA Non-Alcoholic Beverages Market – Key Market Dynamics
5.1 Market Drivers
5.1.1 Rising Demand for Non-Alcoholic Beverages with Functional Benefits
5.1.2 Increasing Consumption of Bottled Water
5.2 Market Restraints
5.2.1 Concerns Related to High-Sugar Content of Beverages
5.3 Market Opportunities
5.3.1 Sustainable and Innovative Packaging to Appeal to Consumers
5.4 Future Trends
5.4.1 Rising Popularity of Plant-Based Beverages
5.5 Impact Analysis of Drivers and Restraints
6. Non-Alcoholic Beverages – MEA Market Analysis
6.1 MEA Non-Alcoholic Beverages Market –Revenue and Forecast to 2028 (US$ Billion)
7. MEA Non-Alcoholic Beverages Market Analysis – By Type
7.1 Overview
7.2 MEA Non-Alcoholic Beverages Market, By Type (2021 and 2028)
7.3 Carbonated Soft Drinks
7.3.1 Overview
7.3.2 Carbonated Soft Drinks: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
7.4 Juices & Nectars
7.4.1 Overview
7.4.2 Juices & Nectars: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
7.5 Bottled Waters:
7.5.1 Overview
7.5.2 Bottled Waters: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
7.6 Dairy-Based Beverages
7.6.1 Overview
7.6.2 Dairy-Based Beverages: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
7.7 Dairy Alternative Beverages
7.7.1 Overview
7.7.2 Dairy Alternative Beverages: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
7.8 RTD Tea and Coffee:
7.8.1 Overview
7.8.2 RTD Tea and Coffee: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
7.9 Others
7.9.1 Overview
7.9.2 Others: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
8. MEA Non-Alcoholic Beverages Market Analysis – By Packaging Type
8.1 Overview
8.2 MEA Non-Alcoholic Beverages Market, By Packaging Type (2021 and 2028)
8.3 Bottles
8.3.1 Overview
8.3.2 Bottles: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
8.4 Cartons
8.4.1 Overview
8.4.2 Cartons: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
8.5 Cans
8.5.1 Overview
8.5.2 Cans: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
8.6 Pouches
8.6.1 Overview
8.6.2 Pouches: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
9. MEA Non-Alcoholic Beverages Market Analysis – By Category
9.1 Overview
9.2 MEA Non-Alcoholic Beverages Market, By Category (2021 and 2028)
9.3 Sugar-Free
9.3.1 Overview
9.3.2 Sugar-Free: Non-Alcoholic Beverages Market– Revenue and Forecast to 2028 (US$ Billion)
9.4 Conventional
9.4.1 Overview
9.4.2 Conventional: Non-Alcoholic Beverages Market– Revenue and Forecast to 2028 (US$ Billion)
10. MEA Non-Alcoholic Beverages Market Analysis – By Distribution Channel
10.1 Overview
10.2 MEA Non-Alcoholic Beverages Market, By Distribution Channel (2021 and 2028)
10.3 Supermarkets & Hypermarkets
10.3.1 Overview
10.3.2 Supermarkets & Hypermarkets: Non-Alcoholic Beverages Market– Revenue and Forecast to 2028 (US$ Billion)
10.4 Convenience Stores
10.4.1 Overview
10.4.2 Convenience Stores: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
10.5 Online Retail
10.5.1 Overview
10.5.2 Online Retail: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
10.6 Others
10.6.1 Overview
10.6.2 Others: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
11. MEA Non-Alcoholic Beverages Market– Country Analysis
11.1 Overview
11.1.1 Middle East & Africa: Non-Alcoholic Beverages Market, by Key Country
11.1.1.1 South Africa: Non-Alcoholic Beverages Market–Revenue and Forecast to 2028 (US$ Billion)
11.1.1.1.1 South Africa: Non-Alcoholic Beverages Market, By Type
11.1.1.1.2 South Africa: Non-Alcoholic Beverages Market, by Packaging Type
11.1.1.1.3 South Africa: Non-Alcoholic Beverages Market, by Category
11.1.1.1.4 South Africa: Non-Alcoholic Beverages Market, by Distribution Channel
11.1.1.2 Saudi Arabia: Non-Alcoholic Beverages Market–Revenue and Forecast to 2028 (US$ Billion)
11.1.1.2.1 Saudi Arabia: Non-Alcoholic Beverages Market, By Type
11.1.1.2.2 Saudi Arabia: Non-Alcoholic Beverages Market, by Packaging Type
11.1.1.2.3 Saudi Arabia: Non-Alcoholic Beverages Market, by Category
11.1.1.2.4 Saudi Arabia: Non-Alcoholic Beverages Market, by Distribution Channel
11.1.1.3 UAE: Non-Alcoholic Beverages Market–Revenue and Forecast to 2028 (US$ Billion)
11.1.1.3.1 UAE: Non-Alcoholic Beverages Market, By Type
11.1.1.3.2 UAE: Non-Alcoholic Beverages Market, by Packaging Type
11.1.1.3.3 UAE: Non-Alcoholic Beverages Market, by Category
11.1.1.3.4 UAE: Non-Alcoholic Beverages Market, by Distribution Channel
11.1.1.4 Rest of Middle East & Africa: Non-Alcoholic Beverages Market–Revenue and Forecast to 2028 (US$ Billion)
11.1.1.4.1 Rest of Middle East & Africa: Non-Alcoholic Beverages Market, By Type
11.1.1.4.2 Rest of Middle East & Africa: Non-Alcoholic Beverages Market, by Packaging Type
11.1.1.4.3 Rest of Middle East & Africa: Non-Alcoholic Beverages Market, by Category
11.1.1.4.4 Rest of Middle East & Africa: Non-Alcoholic Beverages Market, by Distribution Channel
12. Industry Landscape
12.1 Overview
12.2 Partnership
12.3 New Product Development
12.4 Expansion
13. Company Profiles
13.1 The Coca-Cola Company
13.1.1 Key Facts
13.1.2 Business Description
13.1.3 Products and Services
13.1.4 Financial Overview
13.1.5 SWOT Analysis
13.1.6 Key Developments
13.2 Nestlé S.A.
13.2.1 Key Facts
13.2.2 Business Description
13.2.3 Products and Services
13.2.4 Financial Overview
13.2.5 SWOT Analysis
13.2.6 Key Developments
13.3 Red Bull
13.3.1 Key Facts
13.3.2 Business Description
13.3.3 Products and Services
13.3.4 Financial Overview
13.3.5 SWOT Analysis
13.3.6 Key Developments
13.4 Califia Farms, LLC
13.4.1 Key Facts
13.4.2 Business Description
13.4.3 Products and Services
13.4.4 Financial Overview
13.4.5 SWOT Analysis
13.4.6 Key Developments
13.5 Keurig Dr Pepper, Inc.
13.5.1 Key Facts
13.5.2 Business Description
13.5.3 Products and Services
13.5.4 Financial Overview
13.5.5 SWOT Analysis
13.5.6 Key Developments
13.6 Asahi Group Holdings, Ltd.
13.6.1 Key Facts
13.6.2 Business Description
13.6.3 Products and Services
13.6.4 Financial Overview
13.6.5 SWOT Analysis
13.6.6 Key Developments
13.7 Danone S.A.
13.7.1 Key Facts
13.7.2 Business Description
13.7.3 Products and Services
13.7.4 Financial Overview
13.7.5 SWOT Analysis
13.7.6 Key Developments
13.8 SUNTORY HOLDINGS LIMITED.
13.8.1 Key Facts
13.8.2 Business Description
13.8.3 Products and Services
13.8.4 Financial Overview
13.8.5 SWOT Analysis
13.8.6 Key Developments
13.9 Bolthouse Farms, Inc.
13.9.1 Key Facts
13.9.2 Business Description
13.9.3 Products and Services
13.9.4 Financial Overview
13.9.5 SWOT Analysis
13.9.6 Key Developments
13.10 PepsiCo Inc.
13.10.1 Key Facts
13.10.2 Business Description
13.10.3 Products and Services
13.10.4 Financial Overview
13.10.5 SWOT Analysis
13.10.6 Key Developments
14. Appendix
14.1 About The Insight Partners
14.2 Word Index
LIST OF TABLES.
Table 1. MEA Non-Alcoholic Beverages Market –Revenue and Forecast to 2028 (US$ Billion)
Table 2. South Africa Non-Alcoholic Beverages Market, By Type – Revenue and Forecast to 2028 (US$ Billion)
Table 3. South Africa Non-Alcoholic Beverages Market, by Packaging Type – Revenue and Forecast to 2028 (US$ Billion)
Table 4. South Africa Non-Alcoholic Beverages Market, by Category – Revenue and Forecast to 2028 (US$ Billion)
Table 5. South Africa Non-Alcoholic Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Billion)
Table 6. Saudi Arabia Non-Alcoholic Beverages Market, By Type – Revenue and Forecast to 2028 (US$ Billion)
Table 7. Saudi Arabia Non-Alcoholic Beverages Market, by Packaging Type– Revenue and Forecast to 2028 (US$ Billion)
Table 8. Saudi Arabia Non-Alcoholic Beverages Market, by Category – Revenue and Forecast to 2028 (US$ Billion)
Table 9. Saudi Arabia Non-Alcoholic Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Billion)
Table 10. UAE Non-Alcoholic Beverages Market, By Type – Revenue and Forecast to 2028 (US$ Billion)
Table 11. UAE Non-Alcoholic Beverages Market, by Packaging Type – Revenue and Forecast to 2028 (US$ Billion)
Table 12. UAE Non-Alcoholic Beverages Market, by Category– Revenue and Forecast to 2028 (US$ Billion)
Table 13. UAE Non-Alcoholic Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Billion)
Table 14. Rest of Middle East & Africa Non-Alcoholic Beverages Market, By Type – Revenue and Forecast to 2028 (US$ Billion)
Table 15. Rest of Middle East & Africa Non-Alcoholic Beverages Market, by Packaging Type – Revenue and Forecast to 2028 (US$ Billion)
Table 16. Rest of Middle East & Africa Non-Alcoholic Beverages Market, by Category – Revenue and Forecast to 2028 (US$ Billion)
Table 17. Rest of Middle East & Africa Non-Alcoholic Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Billion)
Table 18. List of Abbreviation
LIST OF FIGURES.
Figure 1. MEA Non-Alcoholic Beverages Market Segmentation
Figure 2. MEA Non-Alcoholic Beverages Market Segmentation – By Country
Figure 3. MEA Non-Alcoholic Beverages Market Overview
Figure 4. MEA Non-Alcoholic Beverages Market: By Category
Figure 5. MEA Non-Alcoholic Beverages Market: By Country
Figure 6. MEA Porter's Five Forces Analysis
Figure 7. Expert Opinion
Figure 8. MEA Ecosystem: Non-Alcoholic Beverages Market
Figure 9. MEA Non-Alcoholic Beverages Market Impact Analysis of Drivers and Restraints
Figure 10. MEA: Non-Alcoholic Beverages Market – Revenue and Forecast to 2028 (US$ Billion)
Figure 11. MEA Non-Alcoholic Beverages Market Revenue Share, By Type (2021 and 2028)
Figure 12. MEA Carbonated Soft Drinks: Non-Alcoholic Beverages Market – Revenue and Forecast To 2028 (US$ Billion)
Figure 13. MEA Juices & Nectars: Non-Alcoholic Beverages Market – Revenue and Forecast To 2028 (US$ Billion)
Figure 14. MEA Bottled Waters: Non-Alcoholic Beverages Market – Revenue and Forecast To 2028 (US$ Billion)
Figure 15. MEA Dairy-Based Beverages: Non-Alcoholic Beverages Market – Revenue and Forecast To 2028 (US$ Billion)
Figure 16. MEA Dairy Alternative Beverages: Non-Alcoholic Beverages Market – Revenue and Forecast To 2028 (US$ Billion)
Figure 17. MEA RTD Tea and Coffee: Non-Alcoholic Beverages Market – Revenue and Forecast To 2028 (US$ Billion)
Figure 18. MEA Others: Non-Alcoholic Beverages Market – Revenue and Forecast To 2028 (US$ Billion)
Figure 19. MEA Non-Alcoholic Beverages Market Revenue Share, By Packaging Type (2021 and 2028)
Figure 20. MEA Bottles: Non-Alcoholic Beverages Market – Revenue and Forecast To 2028 (US$ Billion)
Figure 21. MEA Cartons: Non-Alcoholic Beverages Market – Revenue and Forecast To 2028 (US$ Billion)
Figure 22. MEA Cans: Non-Alcoholic Beverages Market – Revenue and Forecast To 2028 (US$ Billion)
Figure 23. MEA Pouches: Non-Alcoholic Beverages Market – Revenue and Forecast To 2028 (US$ Billion)
Figure 24. MEA Non-Alcoholic Beverages Market Revenue Share, By Category (2021 and 2028)
Figure 25. MEA Sugar-Free: Non-Alcoholic Beverages Market– Revenue and Forecast To 2028 (US$ Billion)
Figure 26. MEA Conventional: Non-Alcoholic Beverages Market– Revenue and Forecast To 2028 (US$ Billion)
Figure 27. MEA Non-Alcoholic Beverages Market Revenue Share, By Distribution Channel (2021 and 2028)
Figure 28. MEA Supermarkets & Hypermarkets: Non-Alcoholic Beverages Market– Revenue and Forecast To 2028 (US$ Billion)
Figure 29. MEA Convenience Stores: Non-Alcoholic Beverages Market – Revenue and Forecast To 2028 (US$ Billion)
Figure 30. MEA Online Retail: Non-Alcoholic Beverages Market – Revenue and Forecast To 2028 (US$ Billion)
Figure 31. MEA Others: Non-Alcoholic Beverages Market – Revenue and Forecast To 2028 (US$ Billion)
Figure 32. Middle East & Africa: Non-Alcoholic Beverages Market, by Key Country- Revenue (2021) (US$ Million)
Figure 33. Middle East & Africa: Non-Alcoholic Beverages Market Revenue Share, by Key Country (2021 and 2028)
Figure 34. South Africa: Non-Alcoholic Beverages Market–Revenue and Forecast to 2028 (US$ Billion)
Figure 35. Saudi Arabia: Non-Alcoholic Beverages Market–Revenue and Forecast to 2028 (US$ Billion)
Figure 36. UAE: Non-Alcoholic Beverages Market–Revenue and Forecast to 2028 (US$ Billion)
Figure 37. Rest of Middle East & Africa: Non-Alcoholic Beverages Market–Revenue and Forecast to 2028 (US$ Billion)
