North America Toothpaste Market Forecast to 2028

North America Toothpaste Market Forecast to 2028 - COVID-19 Impact and Regional Analysis By Type [Sensitivity, Whitening (Anti-Cavity and Others), Herbal/Natural, Smokers, and Medicated], End User (Adults and Kids), Base Type (Gel-Based and Non-Gel-Based), and Distribution Channel (Supermarkets and Hypermarkets, Convenience Stores, Online Retail, and Drug Stores/Pharmacies)

Report Code : TIPRE00025564 | Region : North America | Industry : Consumer Goods | Published Date : 21/Dec/2022

The toothpaste market in North America is expected to grow from US$ 6,260.18million in 2021 to US$ 8,210.32 million by 2028. It is estimated to grow at a CAGR of 4.0% from 2021 to 2028.

Dental Issues in Geriatric and Paediatric Population

There is an increase in the number of children experiencing dental problems, which is expected to fuel the market growth significantly. Furthermore, the growth of the geriatric population is heightening the demand for toothpaste as this age group is extremely vulnerable to several tooth issues such as tooth decay, gum diseases, and tooth cavity. According to the US Department of Health & Human Services, around 1 of 5 (20%) children aged 5 to 11 years have at least one untreated decayed tooth. Moreover, 1 of 7 (13%) teenagers aged 13 to 19 years have at least one untreated decayed tooth. In addition to this, almost all adults (96%) aged 65 years or above have had a cavity; 1 in 5 have untreated tooth decay.

The rising consumer awareness concerning oral health backed by a large number of government initiatives can be favorable for the toothpaste market over the next few years. The improved consumption rate of sugary foods and beverages, combined with the urban lifestyles, have been a considerable growth booster in the toothpaste market. Furthermore, the size of the US herbal toothpaste market has been blooming on account of the increasing preference for specific toothpaste for certain dental diseases. Dental whitening has appeared as one of the major toothpaste market trends over the years, which companies are capitalizing on by launching new and unique flavors. As a result, toothpaste has become an essential requisite to maintain oral health and hygiene. Owing to this, toothpaste has garnered the highest market share in the oral care market.

Market Overview

North America includes economies such as the US, Canada, and Mexico. The US is one of the largest consumers of toothpaste. Toothpaste is a necessary part of a consumer’s daily oral care routine. According to the Health, United States, 2019 report, there are 13.2% of children aged 5–19 years with untreated dental caries, and 25.9% of adults aged 20–44 years with untreated dental caries, which can lead to tooth infection. Also, many people suffer from sensitive teeth. In the US, people give high importance to dental health and hygiene owing to which the consumption of tooth care products, including toothpaste, is significantly high. According to the second annual Dental Industry Report from the ADA Health Policy Institute, dental spending has reached a historic high of US$ 136 billion or 3.7% of total health spending in the US in 2018. Brushing with fluoride toothpaste is one of the most important practices for good oral health. Thus, the rising awareness of oral hygiene is creating demand for toothpaste. According to a new international study led by McGill researchers recently published in the Journal of Clinical Periodontology, infected and inflamed gums may result in higher rates of complications and more fatal outcomes for individuals diagnosed with COVID-19. The study also reveals that gum diseases may be linked to a higher risk of COVID-19 consequences, such as ICU admission and death. These findings further highlight the importance of good oral health in the prevention and management of COVID-19 complications.

Additionally, the growing consumer preference for natural products is creating the demand for natural toothpaste. In North America, toothpaste is available in several brands and variants. The major toothpaste brands from the region include Crest, Colgate, Sensodyne, Aquafresh, Aim, and Tom’s of Maine. The players operating in the toothpaste market focus on launching innovative products. For instance, in 2019, Crest, a toothpaste brand owned by Procter & Gamble expanded their line of gum health-focused toothpaste with Crest Gum and Sensitivity. The brand targeted the gum line to provide clinically healthier gums and fast sensitivity relief, thereby providing growth opportunities for the toothpaste market in the region.

North America Toothpaste Market Revenue and Forecast to 2028 (US$ Million)

North America Toothpaste Market Segmentation

The North America toothpaste market is segmented into type, end user, distribution channel, and country.

Based on by type, the North America toothpaste market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. The whitening segment registered the largest market share in 2021. Based on end user, the North America toothpaste market is bifurcated into adults and kids. Adults segment registered a larger market share in 2021. Based on by base type, the North America toothpaste market is bifurcated into gel-based and non-gel-based. The non-gel based segment held a larger market share in 2021. Based on distribution channel, the North America toothpaste market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies. Based on country, the market is segmented into the US, Canada, and Mexico. The US dominated the market share in 2021.

3M; Beverly Glen Laboratories, Inc; Colgate-Palmolive Company; GlaxoSmithKline plc.; Henkel AG & COMPANY, KGAA; Procter & Gamble; Sunstar Suisse S.A; The Himalaya Drug Company; and Unilever are the leading companies operating in the toothpaste market in the region.

At 4.0% CAGR, the North America Toothpaste market is speculated to be worth US$ 8,210.32 Million by 2028, says The Insight Partners

According to The Insight Partners’ research, the North America toothpaste market was valued at US$ 6,260.18 million in 2021 and is expected to reach US$ 8,210.32 million by 2028, registering a CAGR of 4.0% from 2021 to 2028. Rising popularity of herbal products and dental issues in geriatric and pediatric Population are the critical factors attributed to the market expansion.

The rising expenditure made on marketing and advertising by leading brands in the market such as Procter & Gamble, Colgate, and Unilever, has surged the product sales and demand. For instance, as per the data published by Colgate Palmolive in July 2020, Colgate advertisement investments were estimated to be worth USD 416 million in 2019, which is a rise of 3% from the previous year. Colgate has been riding on the higher-order calling advertising, going beyond the functional aspect of the brand. Colgate-Palmolive currently spends around 15% of its advertising budget on digital. The percentage as a proportion of its total spend in advertisement increases in some countries, particularly in markets such as the US. In addition to this, the rising popularity of launching an advertising campaign based on special events is likely to boost the consumption rate. For instance, based on the US Census data and Simmons National Consumer Survey (NHCS), 71.07 million Americans used toothpaste four times or more on an average day in 2020. As a result, companies are investing massive amounts on promotional and advertising activities to attract consumers and launching and innovating new products to provide a wider variety of products to the consumers, as well as on digital advertisement and campaigns to increase and maintain their popularity.

On the contrary, harmful effects of ingredients in toothpaste hurdles the growth of North America toothpaste market.

Based on by type, the North America toothpaste market is segmented into sensitivity, whitening, herbal/natural, smokers, and medicated. The whitening segment held 58.8% market share in 2021, amassing US$ 3,677.87 million. It is projected to garner US$ 4,778.82 million by 2028 to expand at 3.8% CAGR during 2021–2028. Based on end user, the North America toothpaste market is bifurcated into adults and kids. Adults segment registered a larger market share in 2021. The adults segment held 79.4% market share in 2021, amassing US$ 4,969.05 million. It is projected to garner US$ 6,466.94 million by 2028 to expand at 3.8% CAGR during 2021–2028. Based on by base type, the North America toothpaste market is bifurcated into gel-based and non-gel-based. The non-gel based segment held a larger market share in 2021 with 35.5%. It accrued US$ 4,036.95. million in 2021 and is estimated to generate US$ 5,245.61 million by 2028 to grow at a CAGR of 3.8% over the forecast period. Based on distribution channel, the North America toothpaste market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and drug stores/pharmacies. With 43.7% share of the domain, the supermarkets and hypermarkets segment dominated the market in 2021. It accrued US$ 2,733.13 million in 2021 and is estimated to generate US$ 3,610.33 million by 2028 to grow at a CAGR of 4.1% over the forecast period. Our regional analysis states that the US captured 70.0% market share in 2021. It was assessed at US$ 4,382.13 million in 2021 and is likely to hit US$ 5,584.66 million by 2028, exhibiting a CAGR of 3.5% during the forecast period.

Key players dominating the North America toothpaste market are 3M; Beverly Glen Laboratories, Inc; Colgate-Palmolive Company; GlaxoSmithKline plc.; Henkel AG & COMPANY, KGAA; Procter & Gamble; Sunstar Suisse S.A; The Himalaya Drug Company; and Unilever among others.

A few key developments by top market players are:

In March 2021, Colgate Palmolive Co., a toothpaste manufacturer launched Visible White O2, an active oxygen technology-based innovative teeth whitening toothpaste in an Indian market In March 2021, Colgate is producing recyclable tubes for its Colgate Active Salt and Colgate Vedshakti toothpaste portfolios in collaboration with EPL Limited (Formerly known as Essel Propack Limited).

TABLE OF CONTENTS

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection:

3.2.2 Primary Interviews:

3.2.3 Hypothesis formulation:

3.2.4 Macro-economic factor analysis:

3.2.5 Developing base number:

3.2.6 Data Triangulation:

3.2.7 Country level data:

3.2.8 Limitations and Assumptions:

4. North America Toothpaste Market Landscape

4.1 Market Overview

4.2 North America PEST Analysis

4.3 Expert Opinion

5. North America Toothpaste Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Dental Issues in Geriatric and Pediatric Population

5.1.2 Increasing Investments in Marketing and Promotional Campaigns

5.2 Market Restraints

5.2.1 Harmful Effects of Ingredients in Toothpaste

5.3 Market Opportunities

5.3.1 Rising Popularity of Herbal Products

5.4 Future Trends

5.4.1 Sustainable Toothpaste

5.5 Impact Analysis of Drivers and Restraint

6. Toothpaste Market – North America Market Analysis

6.1 North America Toothpaste Market – Revenue Forecasts to 2028 (US$ Million)

7. North America Toothpaste Market Analysis – By Type

7.1 Overview

7.2 North America Toothpaste Market, By Type (2020 and 2028)

7.3 Sensitivity

7.3.1 Overview

7.3.2 Sensitivity: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Whitening

7.4.1 Overview

7.4.2 Whitening: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.4.2.1 Anti-Cavity

7.4.2.1.1 Overview

7.4.2.1.2 Anti-Cavity: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.4.2.2 Others:

7.4.2.2.1 Overview:

7.4.2.2.2 Others: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.5 Herbal/Natural

7.5.1 Overview

7.5.2 Herbal/Natural: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.6 Smokers

7.6.1 Overview

7.6.2 Smokers: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

7.7 Medicated

7.7.1 Overview

7.7.2 Medicated: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

8. North America Toothpaste Market Analysis – By End User

8.1 Overview

8.2 North America Toothpaste Market, By End User (2020 and 2028)

8.3 Adults

8.3.1 Overview

8.3.2 Adults: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Kids

8.4.1 Overview

8.4.2 Kids: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

9. North America Toothpaste Market Analysis – By Base Type

9.1 Overview

9.2 North America Toothpaste Market, By Base Type (2020 and 2028)

9.3 Gel-Based

9.3.1 Overview

9.3.2 Gel-Based: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Non-Gel-Based

9.4.1 Overview

9.4.2 Non-Gel-Based: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10. North America Toothpaste Market Analysis – By Distribution Channel

10.1 Overview

10.2 North America Toothpaste Market, By Distribution Channel (2020 and 2028)

10.3 Supermarkets and Hypermarkets

10.3.1 Overview

10.3.2 Supermarkets and Hypermarkets: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10.4 Convenience Stores

10.4.1 Overview

10.4.2 Convenience Stores: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10.5 Online Retail

10.5.1 Overview

10.5.2 Online Retail: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

10.6 Drug Stores/Pharmacies

10.6.1 Overview

10.6.2 Drug Stores/Pharmacies: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11. North America Toothpaste Market – Country Analysis

11.1 Overview

11.1.1 North America: Toothpaste Market, by Key Country

11.1.1.1 US: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.1.1 US: Toothpaste Market, by Type

11.1.1.1.2 US: Toothpaste Market, by End User

11.1.1.1.3 US: Toothpaste Market, by Base Type

11.1.1.1.4 US: Toothpaste Market, by Distribution Channel

11.1.1.2 Canada: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.2.1 Canada: Toothpaste Market, by Type

11.1.1.2.2 Canada: Toothpaste Market, by End User

11.1.1.2.3 Canada: Toothpaste Market, by Base Type

11.1.1.2.4 Canada: Toothpaste Market, by Distribution Channel

11.1.1.3 Mexico: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

11.1.1.3.1 Mexico: Toothpaste Market, by Type

11.1.1.3.2 Mexico: Toothpaste Market, by End User

11.1.1.3.3 Mexico: Toothpaste Market, by Base Type

11.1.1.3.4 Mexico: Toothpaste Market, by Distribution Channel

12. Industry Landscape

12.1 Business Planning and Strategy

12.2 Collaboration

13. Company Profiles

13.1 3M

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 Colgate-Palmolive Company

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 Henkel AG & COMPANY, KGAA

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 Unilever

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 GlaxoSmithKline plc.

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 Procter & Gamble

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 Sunstar Suisse S.A.

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 Beverly Glen Laboratories, Inc

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

13.9 The Himalaya Drug Company

13.9.1 Key Facts

13.9.2 Business Description

13.9.3 Products and Services

13.9.4 Financial Overview

13.9.5 SWOT Analysis

13.9.6 Key Developments

14. Appendix

14.1 About The Insight Partners

14.2 Glossary of Terms

LIST OF TABLES.

Table 1.             North America Toothpaste Market –Revenue Forecast to 2028 (US$ Million)

Table 2.             US Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 3.             US Toothpaste Market, by Type – Volume and Forecast to 2028 (Million Units)

Table 4.             US Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 5.             US Toothpaste Market, by Whitening Type – Volume and Forecast to 2028 (Million Units)

Table 6.             US Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)

Table 7.             US Toothpaste Market, by End-User – Volume and Forecast to 2028 (Million Units)

Table 8.             US Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 9.             US Toothpaste Market, by Base Type – Volume and Forecast to 2028 (Million Units)

Table 10.          US Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 11.          US Toothpaste Market, by Distribution Channel – Volume and Forecast to 2028 (Million Units)

Table 12.          Canada Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 13.          Canada Toothpaste Market, by Type – Volume and Forecast to 2028 (Million Units)

Table 14.          Canada Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 15.          Canada Toothpaste Market, by Whitening Type – Volume and Forecast to 2028 (Million Units)

Table 16.          Canada Toothpaste Market, by End User – Revenue and Forecast to 2028 (USD Million)

Table 17.          Canada Toothpaste Market, by End-User – Volume and Forecast to 2028 (Million Units)

Table 18.          Canada Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 19.          Canada Toothpaste Market, by Base Type – Volume and Forecast to 2028 (Million Units)

Table 20.          Canada Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 21.          Canada Toothpaste Market, by Distribution Channel – Volume and Forecast to 2028 (Million Units)

Table 22.          Mexico Toothpaste Market, by Type – Revenue and Forecast to 2028 (USD Million)

Table 23.          Mexico Toothpaste Market, by Type – Volume and Forecast to 2028 (Million Units)

Table 24.          Mexico Toothpaste Market, by Whitening Type – Revenue and Forecast to 2028 (USD Million)

Table 25.          Mexico Toothpaste Market, by Whitening Type – Volume and Forecast to 2028 (Million Units)

Table 26.          Mexico Toothpaste Market, by End User- Revenue and Forecast to 2028 (USD Million)

Table 27.          Mexico Toothpaste Market, by End-User – Volume and Forecast to 2028 (Million Units)

Table 28.          Mexico Toothpaste Market, by Base Type – Revenue and Forecast to 2028 (USD Million)

Table 29.          Mexico Toothpaste Market, by Base Type – Volume and Forecast to 2028 (Million Units)

Table 30.          Mexico Toothpaste Market, by Distribution Channel – Revenue and Forecast to 2028 (USD Million)

Table 31.          Mexico Toothpaste Market, by Distribution Channel – Volume and Forecast to 2028 (Million Units)

Table 32.          Glossary of Term: North America Toothpaste Market

LIST OF FIGURES.

Figure 1.           North America Toothpaste Market Segmentation

Figure 2.           North America Toothpaste Market Segmentation – By Country

Figure 3.           North America Toothpaste Market Overview

Figure 4.           Whitening Segment Held Largest Share of North America Toothpaste Market

Figure 5.           Asia Pacific Region Held Largest Share of North America Toothpaste Market

Figure 6.           North America: PEST Analysis

Figure 7.           Expert Opinion

Figure 8.           North America Toothpaste Market Impact Analysis of Driver and Restraint

Figure 9.           North America: Toothpaste Market – Revenue Forecast to 2028 (US$ Million)

Figure 10.        North America Toothpaste Market Revenue Share, By Type (2020 and 2028)

Figure 11.        North America Sensitivity: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 12.        North America Whitening: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 13.        North America Anti-Cavity: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 14.        North America Others: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 15.        North America Herbal/Natural: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 16.        North America Smokers: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 17.        North America Medicated: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 18.        North America Toothpaste Market Revenue Share, By End User (2020 and 2028)

Figure 19.        North America Adults: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 20.        North America Kids: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 21.        North America Toothpaste Market Revenue Share, By Base Type (2020 and 2028)

Figure 22.        North America Gel-Based: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 23.        North America Non-Gel-Based: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 24.        North America Toothpaste Market Revenue Share, By Distribution Channel (2020 and 2028)

Figure 25.        North America Supermarkets and Hypermarkets: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 26.        North America Convenience Stores: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 27.        North America Online Retail: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 28.        North America Drug Stores/Pharmacies: Toothpaste Market – Revenue and Forecast To 2028 (US$ Million)

Figure 29.        North America: Toothpaste Market, by Key Country – Revenue (2020) (US$ Million)

Figure 30.        North America: Toothpaste Market Revenue Share, by Key Country (2020 and 2028)

Figure 31.        US: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 32.        Canada: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

Figure 33.        Mexico: Toothpaste Market – Revenue and Forecast to 2028 (US$ Million)

● 3M

● Beverly Glen Laboratories, Inc

● Colgate-Palmolive Company

● GlaxoSmithKline plc.

● Henkel AG & COMPANY, KGAA

● Procter & Gamble

● Sunstar Suisse S.A

● The Himalaya Drug Company

● Unilever

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America toothpaste market

● Highlights key business priorities in order to assist companies to realign their business strategies

● The key findings and recommendations highlight crucial progressive industry trends in the North America toothpaste market, thereby allowing players across the value chain to develop effective long-term strategies

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

● Scrutinize in-depth North America market trends and outlook coupled with the factors driving the toothpaste market, as well as those hindering it

● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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