Architecture Software Market Forecast to 2028

Report Code : TIPRE00010793 | Region : Global | Industry : Technology, Media and Telecommunications | Published Date : 22/Mar/2022
Architecture Software Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Software Type (Basic, Advance, and Pro) and End User (Enterprises, Institutions, and Others)

The architecture software market is expected to grow from US$ 3,133.84 million in 2021 to US$ 10,206.44 million by 2028; it is estimated to grow at a CAGR of 16.2% from 2021 to 2028.

Increase in infrastructure projects around the world is one of the major factors driving the growth of the architecture software market. As the world's population grows, the need for new buildings, malls, and workplaces is also on the rise. The initiatives such as smart cities and high-speed roadways are also contributing to a surge in the number of construction projects. As a result, key players operating in the architecture software market use architecture software products to run these projects smoothly and efficiently with improved construction efforts. Smart buildings connect appliances and buildings in various ways, allowing operators and the building's environment to be controlled for optimal comfort. The US is renowned for its cutting-edge infrastructure and thriving construction sector. Massive projects that have been in the work for a long time are nearing completion, while others are just getting started and this factor is expected to propel the growth of architecture software market in the world. The California High-Speed Rail Construction Project, Sound Transit 3 (ST3) Construction Project, Las Vegas Convention Center people mover, and Second Avenue Subway Construction Project are among the major active megaprojects in the US. Furthermore, the construction sector has flourished in the Middle East and developing countries in Asian Pacific, such as India and China. In 2017, Saudi Arabia launched a slew of major projects that included the King Abdullah Economic City in Rabigh with an estimated cost of ~US$ 27 million. In addition, the Abu Dhabi Improvement Authority announced a budget allocation of USD $ 6.8 million for airport expansion projects and USD$ 500 million for the Presidential Palace construction in Al-Ras Al—Akhdar in the UAE. These forthcoming projects are likely to encourage the use of engineering software such as computer-aided design (CAD); computer-aided manufacturing (CAM); building information modelling (BIM); and architecture, engineering, and construction (AEC), thereby boosting the architecture software market.

The growing popularity of digitalization in architecture has created lucrative opportunities for the architecture software market growth. Digitalization has been around for a while, and it continues to influence an increasingly large number of professions. Professionals in the architecture industry may employ digital technologies to visualize, develop, and process their ideas faster than conventional methods. The conventional processes in this industry involve a high reliance of architects, contractors, interior designers, and real estate developers on a large number of other individuals. The output of architects did not reach its full potential due to the lengthy and challenging procedure. Digitalization has altered this scenario, allowing architects to work more efficiently and effectively; it also allows them to work from their homes or other comfortable places, which further drives the global architecture software market growth. Furthermore, digitization technologies such as architecture software has automated several tasks that architects no longer need to spend time on, which has accelerated the project planning and visualization phases. Architects can accomplish more in less time, increasing their productivity and potential. They not only learn and practice faster in this manner but also earn more professional experience that can be employed in future projects. Architects may produce more realistic representations and visualizations using digitalized tools and applications, which further driven the architecture software market. Customers may also contribute to the project by highlighting what they wish to keep, amend, or remove while seeing the enhanced images and videos, or animations.

The architecture software market includes prominent players such as Autodesk Inc., Dassault Systèmes SE, Corel Corporation, Bluebeam, Inc., progeSOFT, Cadsoft, ActCAD, Trimble Inc., Chief Architect, Inc., and Vectorworks, Inc. These companies dominate the architecture software market through new product developments, acquisitions, and expansion strategies. In February 2021, Egnyte launched a unified content platform to support the digital transformation of the construction & engineering (C&E) industry. Egnyte helps C&E firms improve their project efficiency by providing a unified document library for Bluebeam.

Impact of COVID-19 Pandemic on Architecture Software Market

Rising disposable income, and the flourishing architecture & construction industry are among the key factors that contributed to the architectural software market growth before the onset of the COVID-19 pandemic. However, after the beginning of the pandemic in 2020, it adversely affected all major areas of the global economy, including the architecture software market. In addition to the displacement of laborers during the prolonged lockdown period, the limited supply of goods previously imported from China and the consequent need to find alternatives in local markets resulted in the declined performances of these industries. Due to the impending economic catastrophe, all firms are revamping their strategies to prepare themselves for such unforeseen uncertainties in the future.

Like other businesses, architecture business highly depends on networking, engagement, coordination, and site visits. Firms/companies had employees working from home. However, architecture projects were halted or delayed as a result of lockdown imposed by various countries, which impacted the income of professionals related to this field. The global crisis also caused delays in client decisions and a lack of liquidity. Several upcoming projects have been cancelled. Based on clients’ requests for decreasing project costs due to budgetary restrictions, architects had to rework the preplanned projects. All these factors hampered the growth of architecture software market during the lockdown periods.

However, with time and progress made by the healthcare sector, conditions began to improve. As a result, people and businesses began adapting to new circumstances with the gradual reopening of enterprises and relaxation of social restrictions. Additionally, in 2021 and 2022, the resumption of construction and architecture activities in the world boosted the architecture software market growth.

Architecture Software Market – List of companies:

1. ActCAD LLC

2. Autodesk Inc

3. Bluebeam, Inc

4. Cadsoft

5. Chief Architect, Inc

6. Corel Corporation

7. Dassault Systèmes

8. progeSOFT

9. Trimble Inc

10. Vectorworks, Inc.

TABLE OF CONTENTS

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Architecture Software Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 North America

4.2.2 Europe

4.2.3 Asia-Pacific

4.2.4 Middle East and Africa

4.2.5 South America

4.3 Ecosystem Analysis

4.4 Expert Opinions

5. Architecture software Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Rising demand of Drawing and Modelling Solutions in Project Management

5.1.2 Increase in Number of Infrastructure Projects

5.2 MARKET RESTRAINTS

5.2.1 High Cost and Less Skilled Professionals

5.3 MARKET OPPORTUNITIES

5.3.1 Growing Popularity of Digitalization in Architecture

5.4 FUTURE TRENDS

5.4.1 Technological Advancements in Architecture Software

5.5 Impact Analysis of Drivers And Restraints

6. Architecture Software – Global Market Analysis

6.1 Global Architecture Software Market Overview

6.2 Global Architecture Software Market Revenue Forecast and Analysis

6.3 Market Positioning – Five Key Players

7. Architecture Software Market – By Software type

7.1 Overview

7.2 Architecture Software Market, by Software Type (2020 and 2028)

7.3 Basic

7.3.1 Overview

7.3.2 Basic: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Advanced

7.4.1 Overview

7.4.2 Advanced: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

7.5 Pro

7.5.1 Overview

7.5.2 Pro: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

8. Architecture Software Market – By End user

8.1 Overview

8.2 Architecture Software Market, by End User (2020 and 2028)

8.3 Enterprises

8.3.1 Overview

8.3.2 Enterprises: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Institutions

8.4.1 Overview

8.4.2 Institutions: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

8.5 Others

8.5.1 Overview

8.5.2 Others: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9. Architecture Software Market – Geographic Analysis

9.1 Overview

9.2 North America: Architecture Software Market

9.2.1 North America: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.2.2 North America: Architecture Software Market, by Software Type

9.2.3 North America: Architecture Software Market, by End User

9.2.4 North America: Architecture Software Market, by Key Country

9.2.4.1 US: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.2.4.1.1 US: Architecture Software Market, by Software Type

9.2.4.1.2 US: Architecture Software Market, by End User

9.2.4.2 Canada: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.2.4.2.1 Canada: Architecture Software Market, by Software Type

9.2.4.2.2 Canada: Architecture Software Market, by End User

9.2.4.3 Mexico: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.2.4.3.1 Mexico: Architecture Software Market, by Software Type

9.2.4.3.2 Mexico: Architecture Software Market, by End User

9.3 Europe: Architecture Software Market

9.3.1 Europe: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.3.2 Europe: Architecture Software Market, by Software Type

9.3.3 Europe: Architecture Software Market, by End User

9.3.4 Europe: Architecture Software Market, by Key Country

9.3.4.1 Germany: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.3.4.1.1 Germany: Architecture Software Market, by Software Type

9.3.4.1.2 Germany: Architecture Software Market, by End User

9.3.4.2 UK: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.3.4.2.1 UK: Architecture Software Market, by Software Type

9.3.4.2.2 UK: Architecture Software Market, by End User

9.3.4.3 France: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.3.4.3.1 France: Architecture Software Market, by Software Type

9.3.4.3.2 France: Architecture Software Market, by End User

9.3.4.4 Italy: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.3.4.4.1 Italy: Architecture Software Market, by Software Type

9.3.4.4.2 Italy: Architecture Software Market, by End User

9.3.4.5 Russia: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.3.4.5.1 Russia: Architecture Software Market, by Software Type

9.3.4.5.2 Russia: Architecture Software Market, by End User

9.3.4.6 Rest of Europe: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.3.4.6.1 Rest of Europe: Architecture Software Market, by Software Type

9.3.4.6.2 Rest of Europe: Architecture Software Market, by End User

9.4 APAC: Architecture Software Market

9.4.1 APAC: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.4.2 APAC: Architecture Software Market, by Software Type

9.4.3 APAC: Architecture Software Market, by End User

9.4.4 APAC: Architecture Software Market, by Key Country

9.4.4.1 China: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.4.4.1.1 China: Architecture Software Market, by Software Type

9.4.4.1.2 China: Architecture Software Market, by End User

9.4.4.2 Japan: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.4.4.2.1 Japan: Architecture Software Market, by Software Type

9.4.4.2.2 Japan: Architecture Software Market, by End User

9.4.4.3 India: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.4.4.3.1 India: Architecture Software Market, by Software Type

9.4.4.3.2 India: Architecture Software Market, by End User

9.4.4.4 South Korea: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.4.4.4.1 South Korea: Architecture Software Market, by Software Type

9.4.4.4.2 South Korea: Architecture Software Market, by End User

9.4.4.5 Australia: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.4.4.5.1 Australia: Architecture Software Market, by Software Type

9.4.4.5.2 Australia: Architecture Software Market, by End User

9.4.4.6 Rest of APAC: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.4.4.6.1 Rest of APAC: Architecture Software Market, by Software Type

9.4.4.6.2 Rest of APAC: Architecture Software Market, by End User

9.5 MEA: Architecture Software Market

9.5.1 MEA: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.5.2 MEA: Architecture Software Market, by Software Type

9.5.3 MEA: Architecture Software Market, by End User

9.5.4 MEA: Architecture Software Market, by Key Country

9.5.4.1 South Africa: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.5.4.1.1 South Africa: Architecture Software Market, by Software Type

9.5.4.1.2 South Africa: Architecture Software Market, by End User

9.5.4.2 UAE: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.5.4.2.1 UAE: Architecture Software Market, by Software Type

9.5.4.2.2 UAE: Architecture Software Market, by End User

9.5.4.3 Saudi Arabia: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.5.4.3.1 Saudi Arabia: Architecture Software Market, by Software Type

9.5.4.3.2 Saudi Arabia: Architecture Software Market, by End User

9.5.4.4 Rest of MEA: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.5.4.4.1 Rest of MEA: Architecture Software Market, by Software Type

9.5.4.4.2 Rest of MEA: Architecture Software Market, by End User

9.6 SAM: Architecture Software Market

9.6.1 SAM: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.6.2 SAM: Architecture Software Market, by Software Type

9.6.3 SAM: Architecture Software Market, by End User

9.6.4 SAM: Architecture Software Market, by Key Country

9.6.4.1 Brazil: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.6.4.1.1 Brazil: Architecture Software Market, by Software Type

9.6.4.1.2 Brazil: Architecture Software Market, by End User

9.6.4.2 Argentina: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.6.4.2.1 Argentina: Architecture Software Market, by Software Type

9.6.4.2.2 Argentina: Architecture Software Market, by End User

9.6.4.3 Rest of SAM: Architecture Software Market – Revenue and Forecast to 2028 (US$ Million)

9.6.4.3.1 Rest of SAM: Architecture Software Market, by Software Type

9.6.4.3.2 Rest of SAM: Architecture Software Market, by End User

10. Architecture Software Market - Covid-19 Impact Analysis

10.1 Overview

10.1.1 North America COVID-19 Impact Analysis

10.1.2 Europe COVID-19 Impact Analysis

10.1.3 APAC COVID-19 Impact Analysis

10.1.4 MEA COVID-19 Impact Analysis

11. Industry Landscape

11.1 Overview

11.1 Market Initiative

11.2 New Product Development

12. COMPANY PROFILES

12.1 Corel Corporation

12.1.1 Key Facts

12.1.2 Business Description

12.1.3 Products and Services

12.1.4 Financial Overview

12.1.5 SWOT Analysis

12.1.6 Key Developments

12.2 Autodesk Inc.

12.2.1 Key Facts

12.2.2 Business Description

12.2.3 Products and Services

12.2.4 Financial Overview

12.2.5 SWOT Analysis

12.2.6 Key Developments

12.3 Dassault Systèmes

12.3.1 Key Facts

12.3.2 Business Description

12.3.3 Products and Services

12.3.4 Financial Overview

12.3.5 SWOT Analysis

12.3.6 Key Developments

12.4 Bluebeam, Inc.

12.4.1 Key Facts

12.4.2 Business Description

12.4.3 Products and Services

12.4.4 Financial Overview

12.4.5 SWOT Analysis

12.4.6 Key Developments

12.5 progeSOFT

12.5.1 Key Facts

12.5.2 Business Description

12.5.3 Products and Services

12.5.4 Financial Overview

12.5.5 SWOT Analysis

12.5.6 Key Developments

12.6 Cadsoft

12.6.1 Key Facts

12.6.2 Business Description

12.6.3 Products and Services

12.6.4 Financial Overview

12.6.5 SWOT Analysis

12.6.6 Key Developments

12.7 ActCAD

12.7.1 Key Facts

12.7.2 Business Description

12.7.3 Products and Services

12.7.4 Financial Overview

12.7.5 SWOT Analysis

12.7.6 Key Developments

12.8 Trimble Inc.

12.8.1 Key Facts

12.8.2 Business Description

12.8.3 Products and Services

12.8.4 Financial Overview

12.8.5 SWOT Analysis

12.8.6 Key Developments

12.9 Chief Architect, Inc.

12.9.1 Key Facts

12.9.2 Business Description

12.9.3 Products and Services

12.9.4 Financial Overview

12.9.5 SWOT Analysis

12.9.6 Key Developments

12.10 Vectorworks, Inc

12.10.1 Key Facts

12.10.2 Business Description

12.10.3 Products and Services

12.10.4 Financial Overview

12.10.5 SWOT Analysis

12.10.6 Key Developments

13. Appendix

13.1 About The Insight Partners

13.2 Word Index

LIST OF TABLES.

Table 1. Global Architecture Software Market Revenue and Forecast to 2028 (US$ Million)

Table 2. North America: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 3. North America: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 4. North America: Architecture Software Market, by Country – Revenue and Forecast to 2028 (US$ Million)

Table 5. US: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 6. US: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 7. Canada: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 8. Canada: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 9. Mexico: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 10. Mexico: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 11. Europe: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 12. Europe: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 13. Europe: Architecture Software Market, by Country – Revenue and Forecast to 2028 (US$ Million)

Table 14. Germany: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 15. Germany: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 16. UK: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 17. UK: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 18. France: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 19. France: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 20. Italy: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 21. Italy: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 22. Russia: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 23. Russia: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 24. Rest of Europe: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 25. Rest of Europe: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 26. APAC: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 27. APAC: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 28. APAC: Architecture Software Market, by Country – Revenue and Forecast to 2028 (US$ Million)

Table 29. China: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 30. China: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 31. Japan: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 32. Japan: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 33. India: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 34. India: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 35. South Korea: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 36. South Korea: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 37. Australia: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 38. Australia: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 39. Rest of APAC: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 40. Rest of APAC: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 41. MEA: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 42. MEA: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 43. MEA: Architecture Software Market, by Country – Revenue and Forecast to 2028 (US$ Million)

Table 44. South Africa: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 45. South Africa: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 46. UAE: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 47. UAE: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 48. Saudi Arabia: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 49. Saudi Arabia: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 50. Rest of MEA: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 51. Rest of MEA: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 52. SAM: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 53. SAM: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 54. SAM: Architecture Software Market, by Country – Revenue and Forecast to 2028 (US$ Million)

Table 55. Brazil: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 56. Brazil: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 57. Argentina: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 58. Argentina: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 59. Rest of SAM: Architecture Software Market, by Software Type – Revenue and Forecast to 2028 (US$ Million)

Table 60. Rest of SAM: Architecture Software Market, by End User – Revenue and Forecast to 2028 (US$ Million)

Table 61. List of Abbreviation

Architecture Software Market – List of companies:

1. ActCAD LLC

2. Autodesk Inc

3. Bluebeam, Inc

4. Cadsoft

5. Chief Architect, Inc

6. Corel Corporation

7. Dassault Systèmes

8. progeSOFT

9. Trimble Inc

10. Vectorworks, Inc.

Reason To Buy

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the architecture software market

• Highlights key business priorities in order to assist companies to realign their business strategies

• The key findings and recommendations highlight crucial progressive industry trends in the architecture software market thereby allowing players across the value chain to develop effective long-term strategies

• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

• Scrutinize in-depth Global market trends and outlook coupled with the factors driving the market, as well as those hindering it

• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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