Functional Beverages Market Forecast to 2028

Report Code : TIPRE00028382 | Region : Global | Industry : Food and Beverages | Published Date : 31/Mar/2022
Functional Beverages Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Product Type (Energy Drinks, Sports Drinks, Fortified Juices, Functional Water, and Others) and Distribution Channel (Supermarkets & Hypermarkets, Convenience Stores, Online Retail, and Others)

The functional beverages market is projected to reach US$ 145,146.05 million by 2028 from US$ million 85,728.85 in 2021; it is expected to grow at a CAGR of 7.8% from 2021 to 2028.

Functional beverages are fortified with essential nutrients, such as protein, vitamins, minerals, amino acids, and probiotics, to offer health benefits. They help in maintaining the energy levels in the body, thereby boosting stamina and athletic performance. Energy drinks, sports drinks, functional water, fortified juices, among others, fall under the functional beverages category. Energy drinks are popular among sportspersons and fitness enthusiasts. Functional water and fortified drinks are also gaining huge traction among consumers. People are becoming health conscious due to the lack of physical activity and the increasing prevalence of lifestyle diseases, such as obesity and diabetes.

Based on product type, the functional beverages market is segmented into energy drinks, sports drinks, fortified juices, functional water, and others. The functional water segment is projected to register a notable CAGR in the market during the forecast period. Functional water, which falls under the category of non-alcoholic beverages, has supplementary components, sometimes known as aquaceuticals—such as vitamins, minerals, acids, herbs, and raw fruits and vegetables. Consumers prefer functional water over regular water in their daily diets to meet their daily nutritional requirements. Moreover, the availability of a wide variety of flavors in the functional water, which is sold by multiple retailers, is also boosting their popularity among consumers. The manufacturers of functional beverages are spending huge amounts to expand their business operations across North America by introducing new flavors and innovative products. For instance, in 2020, PepsiCo, Inc. went into an agreement, worth US$ 3.85 billion, with Rockstar Energy Beverages, an energy drink manufacturer company in the US. This acquisition was focused on extending the existing product portfolio of PepsiCo’s functional beverages.

Based on geography, the functional beverages market is primarily segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America (SAM). In 2020, North America held the largest share of the market, whereas Asia-Pacific is expected to register the highest CAGR during the forecast period. The market growth in North America is attributed to a surge in demand for these products among young adults and athletes and emerging fitness trends. Functional beverages, including sports and energy drinks, enhance the performance and stamina of athletes and fitness enthusiasts. Further, the growing number of fitness enthusiasts has increased the demand for functional products, thus driving the functional beverages market growth in North America.

The leading players in the functional beverages market include PepsiCo, The Coca-Cola Company, Nestle, Kraft Foods, General Mills, Campbell Soup Company, Red Bull, The Wonderful Company LLC, Danone SA, and Monster Energy Company. These players focus on innovating their products in terms of flavors, packaging, and ingredients to expand their customer base and reach. As the functional beverages market is a highly competitive one, the key market players are making significant investments in research and development to retain their market shares.

The overall size of the functional beverages market has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights. Participants of this process include VPs, business development managers, market intelligence managers, national sales managers, and external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the functional beverages market.

Functional Beverages Market - List of 10 Companies

1. PepsiCo

2. The Coca-Cola Company

3. Nestlé

4. KRAFT Foods

5. GENERAL MILLS, INC.

6. Danone S.A.

7. Monster Energy Company

8. Red Bull

9. CAMPBELL SOUP COMPANY

10. The Wonderful Company LLC.

TABLE OF CONTENTS

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study

3.2 Research Methodology

3.2.1 Data Collection

3.2.2 Primary Interviews

3.2.3 Hypothesis Formulation

3.2.4 Macro-economic Factor Analysis

3.2.5 Developing Base Number

3.2.6 Data Triangulation

3.2.7 Country Level Data

4. Global Functional Beverages Market Landscape

4.1 Market Overview

4.2 Porters Five Forces Analysis

4.3 Value Chain Analysis

4.4 Expert Opinion

5. Functional Beverages Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Surging Demand for Beverages with Functional Benefits

5.1.2 Increasing Healthcare Expenditure

5.2 Market Restraints

5.2.1 High Costs of Functional Beverages and Stringent Labeling Norms

5.3 Market Opportunities

5.3.1 Hike in Demand for Plant-based Functional Beverages

5.4 Future Trends

5.4.1 Growing Popularity of Nootropic Beverages

5.5 Impact Analysis of Drivers and Restraints

6. Functional Beverages – Global Market Analysis

6.1 Functional Beverages Market Overview

6.2 Functional Beverages Market –Revenue and Forecast to 2028 (US$ Million)

6.3 Competitive Positioning – Key Market Players

7. Global Functional Beverages Market Analysis – By Product Type

7.1 Overview

7.2 Functional Beverages Market, By Product Type (2020 and 2028)

7.3 Energy Drinks

7.3.1 Overview

7.3.2 Energy Drinks: Functional Beverages Market – Revenue and Forecast To 2028 (US$ Million)

7.4 Sports Drinks

7.4.1 Overview

7.4.2 Sports Drinks: Functional Beverages Market – Revenue and Forecast To 2028 (US$ Million)

7.5 Fortified Juices

7.5.1 Overview

7.5.2 Fortified Juices: Functional Beverages Market – Revenue and Forecast To 2028 (US$ Million)

7.6 Functional Water

7.6.1 Overview

7.6.2 Functional Water: Functional Beverages Market – Revenue and Forecast To 2028 (US$ Million)

7.7 Others

7.7.1 Overview

7.7.2 Others: Functional Beverages Market – Revenue and Forecast To 2028 (US$ Million)

8. Functional Beverages Market Analysis – By Distribution Channel

8.1 Overview

8.2 Functional Beverages Market, By Distribution Channel (2020 and 2028)

8.3 Supermarkets and Hypermarkets

8.3.1 Overview

8.3.2 Supermarkets and Hypermarkets: Functional Beverages Market – Revenue and Forecast To 2028 (US$ Million)

8.4 Convenience Stores

8.4.1 Overview

8.4.2 Convenience Stores: Functional Beverages Market – Revenue and Forecast To 2028 (US$ Million)

8.5 Online Retail

8.5.1 Overview

8.5.2 Online Retail: Functional Beverages Market – Revenue and Forecast To 2028 (US$ Million)

8.6 Others

8.6.1 Overview

8.6.2 Others: Functional Beverages Market – Revenue and Forecast To 2028 (US$ Million)

9. Global Functional Beverages Market – Geographic Analysis

9.1 Overview

9.2 North America

9.2.1 Overview

9.2.2 North America: Functional Beverages Market –Revenue and Forecast to 2028 (US$ Million)

9.2.3 North America: Functional Beverages Market, By Product Type

9.2.4 North America: Functional Beverages Market, by Distribution Channel

9.2.5 North America: Functional Beverages Market, by Key Country

9.2.5.1 US: Functional Beverages Market – Revenue and Forecast to 2028 (US$ Million)

9.2.5.1.1 US: Functional Beverages Market, By Product Type

9.2.5.1.2 US: Functional Beverages Market, by Distribution Channel

9.2.5.2 Canada: Functional Beverages Market – Revenue and Forecast to 2028 (US$ Million)

9.2.5.2.1 Canada: Functional Beverages Market, By Product Type

9.2.5.2.2 Canada: Functional Beverages Market, by Distribution Channel

9.2.5.3 Mexico: Functional Beverages Market – Revenue and Forecast to 2028 (US$ Million)

9.2.5.3.1 Mexico: Functional Beverages Market, By Product Type

9.2.5.3.2 Mexico: Functional Beverages Market, by Distribution Channel

9.3 Europe: Functional Beverages Market

9.3.1 Europe: Functional Beverages Market –Revenue and Forecast to 2028 (US$ Million)

9.3.2 Europe: Functional Beverages Market, By Product Type

9.3.3 Europe: Functional Beverages Market, by Distribution Channel

9.3.4 Europe: Functional Beverages Market, by Key Country

9.3.4.1 Germany: Functional Beverages Market – Revenue and Forecast to 2028 (US$ Million)

9.3.4.1.1 Germany: Functional Beverages Market, By Product Type

9.3.4.1.2 Germany: Functional Beverages Market, by Distribution Channel

9.3.4.2 France: Functional Beverages Market – Revenue and Forecast to 2028 (US$ Million)

9.3.4.2.1 France: Functional Beverages Market, By Product Type

9.3.4.2.2 France: Functional Beverages Market, by Distribution Channel

9.3.4.3 Italy: Functional Beverages Market – Revenue and Forecast to 2028 (US$ Million)

9.3.4.3.1 Italy: Functional Beverages Market, By Product Type

9.3.4.3.2 Italy: Functional Beverages Market, by Distribution Channel

9.3.4.4 UK: Functional Beverages Market – Revenue and Forecast to 2028 (US$ Million)

9.3.4.4.1 UK: Functional Beverages Market, By Product Type

9.3.4.4.2 UK: Functional Beverages Market, by Distribution Channel

9.3.4.5 Russia: Functional Beverages Market – Revenue and Forecast to 2028 (US$ Million)

9.3.4.5.1 Russia: Functional Beverages Market, By Product Type

9.3.4.5.2 Russia: Functional Beverages Market, by Distribution Channel

9.3.4.6 Rest of Europe: Functional Beverages Market – Revenue and Forecast to 2028 (US$ Million)

9.3.4.6.1 Rest of Europe: Functional Beverages Market, By Product Type

9.3.4.6.2 Rest of Europe: Functional Beverages Market, by Distribution Channel

9.4 Asia-Pacific: Functional Beverages Market

9.4.1 Asia-Pacific: Functional Beverages Market – Analysis and Forecast to 2028 (US$ Million)

9.4.2 Asia-Pacific: Functional Beverages Market, By Product Type

9.4.3 Asia-Pacific: Functional Beverages Market, by Distribution Channel

9.4.4 Asia-Pacific: Functional Beverages Market, by Key Country

9.4.4.1 Australia: Functional Beverages Market –Analysis and Forecast to 2028 (US$ Million)

9.4.4.1.1 Australia: Functional Beverages Market, By Product Type

9.4.4.1.2 Australia: Functional Beverages Market, by Distribution Channel

9.4.4.2 China: Functional Beverages Market –Analysis and Forecast to 2028 (US$ Million)

9.4.4.2.1 China: Functional Beverages Market, By Product Type

9.4.4.2.2 China: Functional Beverages Market, by Distribution Channel

9.4.4.3 India: Functional Beverages Market –Analysis and Forecast to 2028 (US$ Million)

9.4.4.3.1 India: Functional Beverages Market, By Product Type

9.4.4.3.2 India: Functional Beverages Market, by Distribution Channel

9.4.4.4 Japan: Functional Beverages Market –Analysis and Forecast to 2028 (US$ Million)

9.4.4.4.1 Japan: Functional Beverages Market, By Product Type

9.4.4.4.2 Japan: Functional Beverages Market, by Distribution Channel

9.4.4.5 South Korea: Functional Beverages Market –Analysis and Forecast to 2028 (US$ Million)

9.4.4.5.1 South Korea: Functional Beverages Market, By Product Type

9.4.4.5.2 South Korea: Functional Beverages Market, by Distribution Channel

9.4.4.6 Rest of Asia-Pacific: Functional Beverages Market –Analysis and Forecast to 2028 (US$ Million)

9.4.4.6.1 Rest of Asia-Pacific: Functional Beverages Market, By Product Type

9.4.4.6.2 Rest of Asia-Pacific: Functional Beverages Market, by Distribution Channel

9.5 Middle East and Africa: Functional Beverages Market

9.5.1 Middle East and Africa: Functional Beverages Market – Analysis and Forecast to 2028 (US$ Million)

9.5.2 Middle East and Africa: Functional Beverages Market, By Product Type

9.5.3 Middle East and Africa: Functional Beverages Market, by Distribution Channel

9.5.4 Middle East and Africa: Functional Beverages Market, by Key Country

9.5.4.1 South Africa: Functional Beverages Market –Analysis and Forecast to 2028 (US$ Million)

9.5.4.1.1 South Africa: Functional Beverages Market, By Product Type

9.5.4.1.2 South Africa: Functional Beverages Market, by Distribution Channel

9.5.4.2 Saudi Arabia: Functional Beverages Market –Analysis and Forecast to 2028 (US$ Million)

9.5.4.2.1 Saudi Arabia: Functional Beverages Market, By Product Type

9.5.4.2.2 Saudi Arabia: Functional Beverages Market, by Distribution Channel

9.5.4.3 UAE: Functional Beverages Market –Analysis and Forecast to 2028 (US$ Million)

9.5.4.3.1 UAE: Functional Beverages Market, By Product Type

9.5.4.3.2 UAE: Functional Beverages Market, by Distribution Channel

9.5.4.4 Rest of the Middle East and Africa: Functional Beverages Market –Analysis and Forecast to 2028 (US$ Million)

9.5.4.4.1 Rest of the Middle East and Africa: Functional Beverages Market, By Product Type

9.5.4.4.2 Rest of the Middle East and Africa: Functional Beverages Market, by Distribution Channel

9.6 South and Central America: Functional Beverages Market

9.6.1 South and Central America: Functional Beverages Market – Revenue and Forecast to 2028(US$ Million)

9.6.2 South and Central America: Functional Beverages Market, By Product Type

9.6.3 South and Central America: Functional Beverages Market, by Distribution Channel

9.6.4 South and Central America: Functional Beverages Market, by Key Country

9.6.4.1 Brazil: Functional Beverages Market –Revenue and Forecast to 2028 (US$ Million)

9.6.4.1.1 Brazil: Functional Beverages Market, By Product Type

9.6.4.1.2 Brazil: Functional Beverages Market, by Distribution Channel

9.6.4.2 Argentina: Functional Beverages Market –Revenue and Forecast to 2028 (US$ Million)

9.6.4.2.1 Argentina: Functional Beverages Market, By Product Type

9.6.4.2.2 Argentina: Functional Beverages Market, by Distribution Channel

9.6.4.3 Rest of South and Central America: Functional Beverages Market –Revenue and Forecast to 2028 (US$ Million)

9.6.4.3.1 Rest of South and Central America: Functional Beverages Market, By Product Type

9.6.4.3.2 Rest of South and Central America: Functional Beverages Market, by Distribution Channel

10. Overview- Impact of Coronavirus Outbreak

10.1 North America: Impact Assessment of COVID-19 Pandemic

10.2 Europe: Impact Assessment of COVID-19 Pandemic

10.3 Asia Pacific: Impact Assessment of COVID-19 Pandemic

10.4 Middle East & Africa: Impact Assessment of COVID-19 Pandemic

10.5 South and Central America: Impact Assessment of COVID-19 Pandemic

11. Company Profiles

11.1 PepsiCo

11.1.1 Key Facts

11.1.2 Business Description

11.1.3 Products and Services

11.1.4 Financial Overview

11.1.5 SWOT Analysis

11.1.6 Key Developments

11.2 The Coca-Cola Company

11.2.1 Key Facts

11.2.2 Business Description

11.2.3 Products and Services

11.2.4 Financial Overview

11.2.5 SWOT Analysis

11.2.6 Key Developments

11.3 Nestle

11.3.1 Key Facts

11.3.2 Business Description

11.3.3 Products and Services

11.3.4 Financial Overview

11.3.5 SWOT Analysis

11.3.6 Key Developments

11.4 Kraft Foods

11.4.1 Key Facts

11.4.2 Business Description

11.4.3 Products and Services

11.4.4 Financial Overview

11.4.5 SWOT Analysis

11.4.6 Key Developments

11.5 General Mills

11.5.1 Key Facts

11.5.2 Business Description

11.5.3 Products and Services

11.5.4 Financial Overview

11.5.5 SWOT Analysis

11.5.6 Key Developments

11.6 Campbell Soup Company

11.6.1 Key Facts

11.6.2 Business Description

11.6.3 Products and Services

11.6.4 Financial Overview

11.6.5 SWOT Analysis

11.6.6 Key Developments

11.7 Red Bull

11.7.1 Key Facts

11.7.2 Business Description

11.7.3 Products and Services

11.7.4 Financial Overview

11.7.5 SWOT Analysis

11.7.6 Key Developments

11.8 The Wonderful Company LLC

11.8.1 Key Facts

11.8.2 Business Description

11.8.3 Products and Services

11.8.4 Financial Overview

11.8.5 SWOT Analysis

11.8.6 Key Developments

11.9 Danone SA

11.9.1 Key Facts

11.9.2 Business Description

11.9.3 Products and Services

11.9.4 Financial Overview

11.9.5 SWOT Analysis

11.9.6 Key Developments

11.10 Monster Energy Company

11.10.1 Key Facts

11.10.2 Business Description

11.10.3 Products and Services

11.10.4 Financial Overview

11.10.5 SWOT Analysis

11.10.6 Key Developments

12. Appendix

12.1 About The Insight Partners

12.2 Word Index

LIST OF TABLES.

Table 1. Functional Beverages Market –Revenue and Forecast to 2028 (US$ Million)

Table 2. Global Functional Beverages Market, by Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 3. Global Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 4. North America Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 5. North America Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 6. US Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 7. US Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 8. Canada Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 9. Canada Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 10. Mexico Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 11. Mexico Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 12. Europe Functional Beverages Market, By Product Type– Revenue and Forecast to 2028 (US$ Million)

Table 13. Europe Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 14. Germany Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 15. Germany Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 16. France Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 17. France Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 18. Italy Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 19. Italy Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 20. UK Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 21. UK Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 22. Russia Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 23. Russia Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 24. Rest of Europe Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 25. Rest of Europe Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 26. Asia-Pacific Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 27. Asia-Pacific Functional Beverages Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 28. Australia Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 29. Australia Functional Beverages Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 30. China Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 31. China Functional Beverages Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 32. India Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 33. India Functional Beverages Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 34. Japan Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 35. Japan Functional Beverages Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 36. South Korea Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 37. South Korea Functional Beverages Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 38. Rest of Asia-Pacific Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 39. Rest of Asia-Pacific Functional Beverages Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 40. Middle East and Africa Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 41. Middle East and Africa Functional Beverages Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 42. South Africa Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 43. South Africa Functional Beverages Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 44. Saudi Arabia Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 45. Saudi Arabia Functional Beverages Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 46. UAE Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 47. UAE Functional Beverages Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 48. Rest of the Middle East and Africa Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 49. Rest of the Middle East and Africa Functional Beverages Market, by Distribution Channel– Revenue and Forecast to 2028 (US$ Million)

Table 50. South and Central America Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 51. South and Central America Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 52. Brazil Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 53. Brazil Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 54. Argentina Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 55. Argentina Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 56. Rest of South and Central America Functional Beverages Market, By Product Type – Revenue and Forecast to 2028 (US$ Million)

Table 57. Rest of South and Central America Functional Beverages Market, by Distribution Channel – Revenue and Forecast to 2028 (US$ Million)

Table 58. List of Abbreviation

Functional Beverages Market - List of 10 Companies

1. PepsiCo

2. The Coca-Cola Company

3. Nestlé

4. KRAFT Foods

5. GENERAL MILLS, INC.

6. Danone S.A.

7. Monster Energy Company

8. Red Bull

9. CAMPBELL SOUP COMPANY

10. The Wonderful Company LLC.

Reason To Buy

• Highlights key business priorities in order to assist companies to realign their business strategies.

• The key findings and recommendations highlight crucial progressive industry trends in the global functional beverages market, thereby allowing players to develop effective long-term strategies.

• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

• Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.

• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.

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