North America Event Apps Market Forecast to 2028

Report Code : TIPRE00029426 | Region : North America | Industry : Technology, Media and Telecommunications | Published Date : 27/Jun/2022
North America Event Apps Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Type (Enterprise Event Apps, Hybrid Apps, Corporate Meeting Apps, Conference Apps, Trade Show Apps, Festival Apps, and Sports Event Apps), Operating System (iOS, Android, and Web-Based), and End User (Event Organizers and Planners, Corporates, Government, Education, and Others)

The North America event apps market is expected to grow from US$ 370.92 million in 2022 to US$ 832.41 million by 2028; it is estimated to register a CAGR of 14.4% from 2022 to 2028.

Market players in North America provide high-end solutions for easy app creation and customization, allowing simple setup and code customizations. Real-time updates and in-app sponsorships are providing another event revenue stream. Incorporating a city guide, live polls, and gamification for guest engagement and feedback further advances the North America Event Apps market growth. Changing lifestyle and consumer behavior is a major driving factor for the marketing industry, which, in turn, is boosting the event apps market. Technological advancement is increasing the use of mobile event apps to gain a 360-degree view of the event and manage in-person interactions. The growing proliferation of smartphones is helping event managers interact with the program activities, chat with each other, and improve their business relations, boosting the North America event apps market growth.

In November 2021, the MMBC and the US Travel Association announced the full integration of the coalition under the US Travel umbrella to strengthen the US events industry. The MMBC and the US Travel Association collaborated to produce meaningful programs highlighting the value of business travel events. In March 2021, the US government agency and Small Business Administration initiated a US$ 16 billion federal relief fund for live-event businesses such as music clubs, theatres, museums, and concerts. Applicants were eligible for grants of up to US$ 10 million from the Shuttered Venue Operators Grant fund, as per the economic relief bill. Live Events Coalition, a non-profit organization in the US, is working to promote face-to-face meetings and encourage alternatives such as video streaming of events to boost the events industry in the post-pandemic era. The COVID-19 aid relief and Economic Security (CARES) Act (2020) passed by Congress is also helping the meeting and event organizers stay afloat through funding programs and assistance. Government officials are hosting business meets and conferences to attract large investments to propel the regional events industry. For instance, Select USA is an annual investment summit hosted by the government of the US. This is providing strong support for the North America event apps market growth.

Key Insights:

Digitalization has increased the efficiency and cost-effectiveness in every phase of event production in the US and is rising as a substitute for physical meetings, thereby driving the event apps market. The American Society of Association Executives (ASAE) states a critical need for information quantifying the significance of face-to-face meetings and business events to the US economy, thereby highlighting the importance of technology. Digitalization is paving the way for events and conferences in several end-use verticals, including science, education, government, and health care. Digitalization is helping event planners efficiently host and manage events, conventions, or trade shows that bring new revenue to industries across the country. Event app providers in the US are also leveraging the benefits of technology to provide high-end meeting solutions. For instance, in January 2022, ON24 released its Go Live app to help marketers stream live video events. Furthermore, digitalization is driving the event apps market by keeping audiences engaged with event and in-session chats, polls, and breakout sessions, providing the ability to track event activity and attendee engagement. It also provides customers with a one-stop platform to drive an interactive, engaging experience that provides opportunities for two-way discussion, networking, and relationship-building.

Based on type, the North America event apps market is segmented into enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports event apps. The enterprise event apps segment would hold the largest share in the North America Event Apps market in 2022. The majority of corporate event planning teams focus on a core portfolio of large-scale, high-profile events that need a significant amount of resources. Mobile event applications are becoming more frequent at these events. A mobile event app is a strong tool that is shaking up the traditional meeting model by increasing productivity, promoting participation, and lowering expenses by harnessing technology. For instance, Whova is an all-in-one event management system that makes events more modern and stylish, efficiently attracts and engages attendees, and saves event organizers time on logistical administration. These factors lead to the growth of the North America event apps market.

The report segments the North America event apps market as follows:

The North America event apps market is segmented based on type, operating system, and end user. Based on type, the North America Event Apps market is categorized into enterprise event apps, hybrid apps, corporate meeting apps, conference apps, trade show apps, festival apps, and sports event apps. Based on operating system, the North America event apps market is segmented into iOS, Android, and web-based. Based on end user, the North America Event Apps market is categorized into event organizer and planners, corporates, government, education, and others.

Whova; Cvent Inc.; Evenium; Eventbase Technology Inc.; Livestorm; Meeting Application; On24; Spotme; Webex Events (Formerly Socio); and Yapp Inc are companies operating in the North America event apps market.

The overall size of the North America event apps market has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast for the market with respect to all the market segments. Multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. This process includes VPs, business development managers, market intelligence managers, national sales managers, and external consultants, such as valuation experts, research analysts, and key opinion leaders—specializing in the North America event apps market.

North America Event Apps Market - Companies Mentioned

1. Whova

2. Cvent Inc.

3. Evenium

4. Eventbase Technology Inc.

5. Livestorm

6. Meeting Application

7. On24

8. Spotme

9. Webex Events (Formerly Socio)

10. Yapp Inc.

TABLE OF CONTENTS

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 North America Event Apps Market – By Type

1.3.2 North America Event Apps Market – By Operating system

1.3.3 North America Event Apps Market – By End user

1.3.4 North America Event Apps Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. North America Event Apps Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 North America

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. North America Event Apps Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Government Initiatives and Investments

5.1.2 Impact of Digitalization

5.2 Market Restraints

5.2.1 Complex Regulatory Landscape

5.3 Market Opportunities

5.3.1 Mexico to Host International Events

5.4 Future Trends

5.4.1 Virtual and Hybrid Events

5.5 Impact Analysis of Drivers and Restraints

6. Event Apps Market – North America Market Analysis

6.1 Overview

6.2 North America Event Apps Market Forecast and Analysis

6.3 Market Positioning- Top Five Players

7. North America Event Apps Market Analysis – By Type

7.1 Overview

7.2 North America Event Apps, by Type (2021 and 2028)

7.3 Enterprise Event Apps

7.3.1 Overview

7.3.2 Enterprise Event Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

7.4 Hybrid Apps

7.4.1 Overview

7.4.2 Hybrid Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

7.5 Corporate Meeting Apps

7.5.1 Overview

7.5.2 Corporate Meeting Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

7.6 Conference Apps

7.6.1 Overview

7.6.2 Conference Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

7.7 Tradeshow Apps

7.7.1 Overview

7.7.2 Tradeshow Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

7.8 Festival Apps

7.8.1 Overview

7.8.2 Festival Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

7.9 Sports Events Apps

7.9.1 Overview

7.9.2 Sports Events Apps: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

8. North America Event Apps Market Revenue and Forecasts To 2028 –Operating System

8.1 Overview

8.2 North America Event Apps Market, By Operating System (2021 and 2028)

8.3 iOS

8.3.1 Overview

8.3.2 iOS: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

8.4 Android

8.4.1 Overview

8.4.2 Android: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

8.5 Web-Based

8.5.1 Overview

8.5.2 Web-Based: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

9. North America Event Apps Market Revenue and Forecasts To 2028 –End User

9.1 Overview

9.2 North America Event Apps Market, By End User (2021 and 2028)

9.3 Event Organizers and Planners

9.3.1 Overview

9.3.2 Event Organizers and Planners: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

9.4 Corporate

9.4.1 Overview

9.4.2 Corporate: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

9.5 Government

9.5.1 Overview

9.5.2 Government: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

9.6 Education

9.6.1 Overview

9.6.2 Education: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

9.7 Others

9.7.1 Overview

9.7.2 Others: North America Event Apps Market – Revenue and Forecast to 2028 (US$ Million)

10. North America Event Apps Market – Country Analysis

10.1 Overview

10.2 North America Event Apps Market Breakdown, by Country

10.2.1 US Event Apps Market, Revenue and Forecast to 2028 (US$ million)

10.2.1.1 US Event Apps Market Breakdown, By Type

10.2.1.2 US Event Apps Market Breakdown, By Operating System

10.2.1.3 US Event Apps Market Breakdown, By End User

10.2.2 Canada Event Apps Market, Revenue and Forecast to 2028 (US$ million)

10.2.2.1 Canada Event Apps Market Breakdown, By Type

10.2.2.2 Canada Event Apps Market Breakdown, By Operating System

10.2.2.3 Canada Event Apps Market Breakdown, By End User

10.2.3 Mexico Event Apps Market, Revenue and Forecast to 2028 (US$ million)

10.2.3.1 Mexico Event Apps Market Breakdown, By Type

10.2.3.2 Mexico Event Apps Market Breakdown, By Operating System

10.2.3.3 Mexico Event Apps Market Breakdown, By End User

11. North America Event Apps Market - COVID-19 Impact Analysis

11.1 Overview

12. Event Apps Market - Industry Landscape

12.1 Overview

12.2 Market Initiative

12.3 New Development

13. Company Profiles

13.1 Whova

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 Cvent Inc.

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 Evenium

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 Eventbase Technology Inc.

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 Livestorm Inc

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 Meeting Application

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 ON24, Inc.

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 SpotMe

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

13.9 WebEx Events

13.9.1 Key Facts

13.9.2 Business Description

13.9.3 Products and Services

13.9.4 Financial Overview

13.9.5 SWOT Analysis

13.9.6 Key Developments

13.10 Yapp Inc.

13.10.1 Key Facts

13.10.2 Business Description

13.10.3 Products and Services

13.10.4 Financial Overview

13.10.5 SWOT Analysis

13.10.6 Key Developments

14. Appendix

14.1 About The Insight Partners

14.2 Glossary

LIST OF TABLES.

Table 1. North America Event Apps Market, Revenue and Forecast, 2019–2028 (US$ Mn)

Table 2. US Event Apps Market, Revenue and Forecast to 2028 – By Type (US$ million)

Table 3. US Event Apps Market, Revenue and Forecast to 2028 – By Operating System (US$ million)

Table 4. US Event Apps Market, Revenue and Forecast to 2028 – By End User (US$ million)

Table 5. Canada Event Apps Market, Revenue and Forecast to 2028 – By Type (US$ million)

Table 6. Canada Event Apps Market, Revenue and Forecast to 2028 – By Operating System (US$ million)

Table 7. Canada Event Apps Market, Revenue and Forecast to 2028 – By End User (US$ million)

Table 8. Mexico Event Apps Market, Revenue and Forecast to 2028 – By Type (US$ million)

Table 9. Mexico Event Apps Market, Revenue and Forecast to 2028 – By Operating System (US$ million)

Table 10. Mexico Event Apps Market, Revenue and Forecast to 2028 – By End User (US$ million)

Table 11. Glossary of Terms, North America Event Apps Market

North America Event Apps Market - Companies Mentioned

1. Whova

2. Cvent Inc.

3. Evenium

4. Eventbase Technology Inc.

5. Livestorm

6. Meeting Application

7. On24

8. Spotme

9. Webex Events (Formerly Socio)

10. Yapp Inc.

Reason To Buy

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America event apps market

• Highlights key business priorities in order to assist companies to realign their business strategies

• The key findings and recommendations highlight crucial progressive industry trends in the North America event apps market, thereby allowing players across the value chain to develop effective long-term strategies

• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

• Scrutinize in-depth North America market trends and outlook coupled with the factors driving the market, as well as those hindering it

• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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