North America Parenting Apps Market Forecast to 2028 – COVID

North America Parenting Apps Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Operating System (iOS, Android, and Others), End User (Parents and Childcare/Daycare), Pricing (Monthly Subscription and Annual Subscription), and Application (Education, Sleep and Movement Tracking, Feeding, Medicine, and Others)

Report Code : BMIRE00025532 | Region : North America | Industry : Technology, Media and Telecommunications | Published Date : 10/Aug/2022

The North America parenting apps market is expected to reach US$ 355.74 million by 2028 from US$ 210.85 million in 2021; it is estimated to grow at a CAGR of 7.8% from 2021 to 2028.

Parental applications (apps) provide online means for parents and caretakers to monitor and restrict kids’ activities. Various apps allow parents to block and filter websites and content, limit children’s time online, record their activities, and view their browsing history and communications. Other features of these apps include secure access to photos and videos, daily reports and child schedule preparation, real-time photo sharing, story and portfolio learning, assessment development, message blocking and scheduling, etc., which provide a secured environment for learning and growing. Thus, the growing dependency of parents on parenting apps for developing their kids is factor to driving the market. Parenting apps allow the customization of the digital experience of children to control the game and video streaming, which may otherwise lead to addiction, and encourage the intake of educational content. The apps also safeguard from inappropriate content, unknown callers, SMS & MMS logging, and program planning. Thus, parenting apps assist parents in promoting the cognitive, linguistic, social-emotional, gross, and sensory development, fine motor skills, and self-care abilities of their children. Furthermore, the growing awareness among parents about online risks regarding child abuse is propelling the parenting apps market in North America.

With the new features and technologies, vendors in the North America parenting app market can attract new customers and expand their footprints in emerging markets. This factor is likely to drive the North America parenting apps market at a good CAGR during the forecast period.

North America Parenting Apps Market Revenue and Forecast to 2028 (US$ Million)

North America Parenting Apps Market Segmentation

The North America parenting apps market is segmented on the basis of operating system, end user, pricing, and end user. Based on operating system, the market is segmented into iOS, Android, and Others. Based on end user, the North America parenting apps market is segmented into parents and childcare/daycare. Based on pricing, the market is segmented into monthly subscription and annual subscription. Based on application, the North America parenting apps market is segmented into education, sleep and movement tracking, feeding, medicine, and others. Based on country, the North America parenting apps market is segmented into the US, Mexico, and Canada.

North America Parenting Apps Market – Companies Mentioned

AppClose, Inc.; HUMAN IMPROVEMENT PROJECT LLC; Kinedu; Med ART Studios; Parent Cue; Winnie, Inc.; Playfully LLC; and Blub Blub Inc. are among the leading companies in the North America parenting apps market.

At 7.8% CAGR, the North America Parenting Apps Market is speculated to be worth US$ 355,742.14 thousand by 2028, says The Insight Partners

According to The Insight Partners’ research, the North America parenting apps market was valued at US$ 210,846.68 thousand in 2021 and is expected to reach US$ 355,742.14 thousand by 2028, registering an annual growth rate of 7.8% from 2021 to 2028. Growing dependency on parenting apps for parenting and child related information and increase in internet penetration and adoption of variable devices are the critical factors attributed to the market expansion.

During the pandemic, the digital behavior among kids has impacted the stress levels due to prolonged internet usage, prolonged screen time, and access to the internet, which has exacerbated mental stress, anxiety, and compromised online safety. The internet provides exposure to kids to lots of inappropriate content, violent and sexual content in the media. Thus, it becomes essential to monitor and control their online activities to maintain the healthy mental stability of kids. Hence, parenting apps play a crucial role in looking after the kids' activities and monitoring, restricting, and managing what kids are doing with their digital devices. There are a wide variety of programs such as blocking and filtering websites and content, limiting their time online, recording their activities and viewing their browsing history and communications. Hence, the increase in internet penetration for businesses and education purposes has augmented the need for parenting apps, further driving the market. Increased internet penetration has increased the adoption of variable devices, such as iOS, Android, Tablet, and PCs. Prolonged usage of variable devices among kids could lead to health risks to mental and physical well-being, leading to sleep deprivation, low IQ & improper mental growth in children, brain tumors, and psychiatric diseases. Thus, monitoring the kids' exposure to digital technologies with featured apps escalate the need for parenting apps, fueling the market.

On the contrary, lack of awareness among parents hurdles the growth of North America parenting apps market .

Based on operating system , the North America parenting apps market is segmented into ios, android, and others .The IOS segment held 57.0% market share in 2021, amassing US$ 120,232.70 thousand. It is projected to garner US$ 209,621.27 thousand by 2028 to expand at 8.3% CAGR during 2021–2028.

Based on end user, the North America parenting apps market is bifructed into parents and childcare/daycare. The parents segment held 71.5% market share in 2021, amassing US$ 150,788.71 thousand. It is projected to garner US$ 260,538.43 thousand by 2028 to expand at 8.1% CAGR during 2021–2028.

Based on pricing ,the North America parenting apps market is bifructed into monthly subscription and annual subscription. The annual subscription segment held 61.7% market share in 2021, amassing US$ 130,096.21 thousand. It is projected to garner US$ 225,789.05 thousand by 2028 to expand at 8.2% CAGR during 2021–2028.

Based on application, the North America parenting apps market is divided into education, sleep and movement tracking, feeding, medicine, and others. The medicine segment held 31.2% market share in 2021, amassing US$ 65,687.04 thousand. It is projected to garner US$ 118,561.03 thousand by 2028 to expand at 8.8% CAGR during 2021–2028.

Based on country, the North America parenting apps market has been categorised into the US, Canada, and Mexico. Our regional analysis states that US captured 78.1% market share in 2021. It was assessed at US$ 164,657.20 thousand in 2021 and is likely to hit US$ 282,459.26 thousand by 2028, exhibiting a CAGR of 8.0% during the forecast period.

Key players dominating the North America parenting apps market are AppClose, Inc. ; HUMAN IMPROVEMENT PROJECT LLC ; Kinedu ; Med ART Studios ; Parent Cue ; Winnie, Inc. ; Playfully LLC ;and Blub Blub Inc. among others.

In 2022, Winnie managed to raise $ 9M in a series of funding. The round was led by Rethink Impact, with participation from Reach Capital, Impact America Fund, Unusual Ventures, Ludlow Ventures, Afore Capital, Day One Ventures, Kairos, and April Underwood, the former. These funds will be used by the company for its further business expansion. In 2021, AppClose, Inc. announced new features in the application such as in-App audio and video calling features, along with desktop version of the application.

TABLE OF CONTENTS

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 North America Parenting Apps Market– By Operating System

1.3.2 North America Parenting Apps Market– By End User

1.3.3 North America Parenting Apps Market– By Pricing

1.3.4 North America Parenting Apps Market– By Application

1.3.5 North America Parenting Apps Market– By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. North America Parenting Apps Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 North America

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. North America Parenting Apps Market- Key Market Dynamics

5.1 Market Drivers

5.1.1 Growing Dependency on Parenting Apps for Parenting and Child-related Information

5.1.2 Increase in Internet Penetration and Adoption of Variable Devices

5.2 Market Restraints

5.2.1 Lack of Awareness Among Parents

5.3 Market Opportunities

5.3.1 Rapid Development in Digital Technologies

5.4 Future Trends

5.4.1 Rising Trend of e-Learning

5.5 Impact Analysis of Drivers and Restraints

6. North America Parenting Apps Market–Country Market Analysis

6.1 North America Parenting Apps Market Forecast and Analysis

7. North America Parenting Apps Market Revenue and Forecasts To 2028 – Operating System

7.1 Overview

7.2 North America Parenting Apps Market, By Operating System (2020 And 2028)

7.3 IOS

7.3.1 Overview

7.3.2 IOS: North America Parenting Apps Market Revenue and Forecast To 2028 (US$ Thousand)

7.4 Android

7.4.1 Overview

7.4.2 Android: North America Parenting Apps Market Revenue and Forecast To 2028 (US$ Thousand)

7.5 Others

7.5.1 Overview

7.5.2 Others: North America Parenting Apps Market Revenue and Forecast To 2028 (US$ Thousand)

8. North America Parenting Apps Market Revenue and Forecasts To 2028 – End User

8.1 Overview

8.2 North America Parenting Apps Market, By End User (2020 And 2028)

8.3 Parents

8.3.1 Overview

8.3.2 Parents: North America Parenting Apps Market Revenue and Forecast To 2028 (US$ Thousand)

8.4 Childcare/Daycare

8.4.1 Overview

8.4.2 Childcare/Daycare: North America Parenting Apps Market Revenue and Forecast To 2028 (US$ Thousand)

9. North America Parenting Apps Market Revenue and Forecasts To 2028 – Pricing

9.1 Overview

9.2 North America Parenting Apps Market, By Pricing (2020 And 2028)

9.3 Monthly Subscription

9.3.1 Overview

9.3.2 Monthly Subscription: North America Parenting Apps Market Revenue and Forecast To 2028 (US$ Thousand)

9.4 Annual Subscription

9.4.1 Overview

9.4.2 Annual Subscription: North America Parenting Apps Market Revenue and Forecast To 2028 (US$ Thousand)

10. North America Parenting Apps Market Revenue and Forecasts To 2028 – Application

10.1 Overview

10.2 North America Parenting Apps Market, By Application (2020 And 2028)

10.3 Education

10.3.1 Overview

10.3.2 Education: North America Parenting Apps Market Revenue and Forecast To 2028 (US$ Thousand)

10.4 Sleep and Movement Tracking

10.4.1 Overview

10.4.2 Sleep and Movement Tracking: North America Parenting Apps Market Revenue and Forecast To 2028 (US$ Thousand)

10.5 Feeding

10.5.1 Overview

10.5.2 Feeding: North America Parenting Apps Market Revenue and Forecast To 2028 (US$ Thousand)

10.6 Medicine

10.6.1 Overview

10.6.2 Medicine: North America Parenting Apps Market Revenue and Forecast To 2028 (US$ Thousand)

10.7 Others

10.7.1 Overview

10.7.2 Others: North America Parenting Apps Market Revenue and Forecast To 2028 (US$ Thousand)

11. North America Parenting Apps Market– Country Analysis

11.1 North America Parenting Apps Market, Revenue and Forecast To 2028

11.1.1 Overview

11.1.2 North America Parenting Apps Market Breakdown, By Country

11.1.2.1 US North America Parenting Apps Market, Revenue and Forecast To 2028 (US$ Thousand)

11.1.2.1.1 US North America Parenting Apps Market Breakdown, By Operating System

11.1.2.1.2 US North America Parenting Apps Market Breakdown, By End User

11.1.2.1.3 US North America Parenting Apps Market Breakdown, By Pricing

11.1.2.1.4 US North America Parenting Apps Market Breakdown, By Application

11.1.2.2 Canada North America Parenting Apps Market, Revenue and Forecast To 2028 (US$ Thousand)

11.1.2.2.1 Canada North America Parenting Apps Market Breakdown, By Operating System

11.1.2.2.2 Canada North America Parenting Apps Market Breakdown, By End User

11.1.2.2.3 Canada North America Parenting Apps Market Breakdown, By Pricing

11.1.2.2.4 Canada North America Parenting Apps Market Breakdown, By Application

11.1.2.3 Mexico North America Parenting Apps Market, Revenue and Forecast To 2028 (US$ Thousand)

11.1.2.3.1 Mexico North America Parenting Apps Market Breakdown, By Operating System

11.1.2.3.2 Mexico North America Parenting Apps Market Breakdown, By End User

11.1.2.3.3 Mexico North America Parenting Apps Market Breakdown, By Pricing

11.1.2.3.4 Mexico North America Parenting Apps Market Breakdown, By Application

12. North America Parenting Apps Market-Industry Landscape

12.1 Overview

12.2 Market Initiative

13. Company Profiles

13.1 AppClose, Inc.

13.1.1 Key Facts

13.1.2 Business Description

13.1.3 Products and Services

13.1.4 Financial Overview

13.1.5 SWOT Analysis

13.1.6 Key Developments

13.2 HUMAN IMPROVEMENT PROJECT LLC

13.2.1 Key Facts

13.2.2 Business Description

13.2.3 Products and Services

13.2.4 Financial Overview

13.2.5 SWOT Analysis

13.2.6 Key Developments

13.3 Kinedu

13.3.1 Key Facts

13.3.2 Business Description

13.3.3 Products and Services

13.3.4 Financial Overview

13.3.5 SWOT Analysis

13.3.6 Key Developments

13.4 Med ART Studios

13.4.1 Key Facts

13.4.2 Business Description

13.4.3 Products and Services

13.4.4 Financial Overview

13.4.5 SWOT Analysis

13.4.6 Key Developments

13.5 Parent Cue

13.5.1 Key Facts

13.5.2 Business Description

13.5.3 Products and Services

13.5.4 Financial Overview

13.5.5 SWOT Analysis

13.5.6 Key Developments

13.6 Winnie, Inc.

13.6.1 Key Facts

13.6.2 Business Description

13.6.3 Products and Services

13.6.4 Financial Overview

13.6.5 SWOT Analysis

13.6.6 Key Developments

13.7 Playfully LLC

13.7.1 Key Facts

13.7.2 Business Description

13.7.3 Products and Services

13.7.4 Financial Overview

13.7.5 SWOT Analysis

13.7.6 Key Developments

13.8 Blub Blub Inc.

13.8.1 Key Facts

13.8.2 Business Description

13.8.3 Products and Services

13.8.4 Financial Overview

13.8.5 SWOT Analysis

13.8.6 Key Developments

14. Appendix

14.1 About The Insight Partners

14.2 Glossary

LIST OF TABLES.

Table 1.             North America Parenting Apps Market, Revenue and Forecast, 2019–2028 (US$ Thousand)

Table 2.             North America Parenting Apps Market, Revenue and Forecast To 2028 – By Operating System (US$ Thousand)

Table 3.             North America Parenting Apps Market, Revenue and Forecast To 2028 – By End User (US$ Thousand)

Table 4.             North America Parenting Apps Market, Revenue and Forecast To 2028 – By Pricing (US$ Thousand)

Table 5.             North America Parenting Apps Market, Revenue and Forecast To 2028 – By Application (US$ Thousand)

Table 6.             US North America Parenting Apps Market, Revenue and Forecast To 2028 – By Operating System (US$ Thousand)

Table 7.             US North America Parenting Apps Market, Revenue and Forecast To 2028 – By End User (US$ Thousand)

Table 8.             US North America Parenting Apps Market, Revenue and Forecast To 2028 – By Pricing (US$ Thousand)

Table 9.             US North America Parenting Apps Market, Revenue and Forecast To 2028 – By Application (US$ Thousand)

Table 10.          Canada North America Parenting Apps Market, Revenue and Forecast To 2028 – By Operating System (US$ Thousand)

Table 11.          Canada North America Parenting Apps Market, Revenue and Forecast To 2028 – By End User (US$ Thousand)

Table 12.          Canada North America Parenting Apps Market, Revenue and Forecast To 2028 – By Pricing (US$ Thousand)

Table 13.          Canada North America Parenting Apps Market, Revenue and Forecast To 2028 – By Application (US$ Thousand)

Table 14.          Mexico North America Parenting Apps Market, Revenue and Forecast To 2028 – By Operating System (US$ Thousand)

Table 15.          Mexico North America Parenting Apps Market, Revenue and Forecast To 2028 – By End User (US$ Thousand)

Table 16.          Mexico North America Parenting Apps Market, Revenue and Forecast To 2028 – By Pricing (US$ Thousand)

Table 17.          Mexico North America Parenting Apps Market, Revenue and Forecast To 2028 – By Application (US$ Thousand)

Table 18.          Glossary of Terms, North America Parenting Apps Market

LIST OF FIGURES.

Figure 1.           North America Parenting Apps Market Segmentation

Figure 2.           North America Parenting Apps Market Overview

Figure 3.           North America Parenting Apps Market, By Operating System

Figure 4.           North America Parenting Apps Market, By Country

Figure 5.           North America: PEST Analysis

Figure 6.           North America Parenting Apps Market Ecosystem Analysis

Figure 7.           Expert Opinion

Figure 8.           North America Parenting Apps Market Impact Analysis of Drivers and Restraints

Figure 9.           North America Parenting Apps Market, Forecast and Analysis (US$ Thousand)

Figure 10.        North America Parenting Apps Market Breakdown, By Operating System, 2020 and 2028 (%)

Figure 11.        iOS: North America Parenting Apps Market Revenue and Forecast to 2028 (US$ Thousand)

Figure 12.        Android: North America Parenting Apps Market Revenue and Forecast to 2028 (US$ Thousand)

Figure 13.        Others: North America Parenting Apps Market Revenue and Forecast to 2028 (US$ Thousand)

Figure 14.        North America Parenting Apps Market Breakdown, By End User, 2020 and 2028 (%)

Figure 15.        Parents: North America Parenting Apps Market Revenue and Forecast to 2028 (US$ Thousand)

Figure 16.        Childcare/Daycare: North America Parenting Apps Market Revenue and Forecast to 2028 (US$ Thousand)

Figure 17.        North America Parenting Apps Market Breakdown, By Pricing, 2020 and 2028 (%)

Figure 18.        Monthly Subscription: North America Parenting Apps Market Revenue and Forecast to 2028 (US$ Thousand)

Figure 19.        Annual Subscription: North America Parenting Apps Market Revenue and Forecast to 2028 (US$ Thousand)

Figure 20.        North America Parenting Apps Market Breakdown, By Application, 2020 and 2028 (%)

Figure 21.        Education: North America Parenting Apps Market Revenue and Forecast to 2028 (US$ Thousand)

Figure 22.        Sleep and Movement Tracking: North America Parenting Apps Market Revenue and Forecast to 2028 (US$ Thousand)

Figure 23.        Feeding: North America Parenting Apps Market Revenue and Forecast to 2028 (US$ Thousand)

Figure 24.        Medicine: North America Parenting Apps Market Revenue and Forecast to 2028 (US$ Thousand)

Figure 25.        Others: North America Parenting Apps Market Revenue and Forecast to 2028 (US$ Thousand)

Figure 26.        Overview - North America Parenting Apps Market

Figure 27.        North America Parenting Apps Market Breakdown, By Country, 2020 and 2028(%)

Figure 28.        US North America Parenting Apps Market, Revenue and Forecast To 2028 (US$ Thousand)

Figure 29.        Canada North America Parenting Apps Market, Revenue and Forecast To 2028 (US$ Thousand)

Figure 30.        Mexico North America Parenting Apps Market, Revenue and Forecast To 2028 (US$ Thousand)

The List of Companies - North America Parenting Apps Market

● AppClose, Inc.                                                                                  

● HUMAN IMPROVEMENT PROJECT LLC                                   

● Kinedu                                                                                                 

● Med ART Studios                                                                            

● Parent Cue                                                                                        

● Winnie, Inc.                                                                                       

● Playfully LLC                                                                                      

● Blub Blub Inc.

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the North America Parenting Apps Market.

● Highlights key business priorities in order to assist companies to realign their business strategies.

● The key findings and recommendations highlight crucial progressive industry trends in North America Parenting Apps Market, thereby allowing players across the value chain to develop effective long-term strategies.

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

● Scrutinize in-depth North America market trends and outlook coupled with the factors driving the market, as well as those hindering it.

● Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.

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