Middle East & Africa Events Market Forecast to 2028 – COVID

Middle East & Africa Events Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Event Type (Virtual, Hybrid, and Physical), Revenue Source (Ticket Sale, Sponsorship, and Others), Type (Music Concert, Festival, Sports, Exhibitions and Conferences, Corporate Events and Seminars, and Others), Organizer (Corporate, Sports, Education, Entertainment, Association, and Others), Application (B2B and B2C), and Enterprise Size (Small and Medium Enterprises and Large Enterprises)

Report Code : BMIRE00025637 | Region : LAMEA | Industry : Technology, Media and Telecommunications | Published Date : 10/Aug/2022

The events market in the Middle East & Africa is expected to grow from US$ 53.63 billion in 2022 to US$ 76.67 billion by 2028; it is estimated to grow at a CAGR of 6.1% from 2021 to 2028.

With the advent of virtual events, planners have expanded their reach and scaled their events to a larger audience. Live translation as part of an event package may give virtual and physical event venues a competitive advantage. QR codes may also be used to keep track of event registrations. Event venues may add QR codes to their safety arsenal as another touch and germ-free means to link planners with attendees according to contemporary health rules. Thus, continuous advancements in event management are likely to provide lucrative opportunities for the growth of the events market during the forecasted period.

Middle East & Africa Events Market Revenue and Forecast to 2028 (US$ Billion)

Middle East & Africa Events Market Segmentation

The Middle East & Africa events market is segmented based on event type, type, revenue source, organizer, enterprise size, application, and country. Based on event type, the market is segmented into virtual, hybrid, and physical. The physical segment would dominate the market in 2022. The virtual segment is sub segmented into webinars and others. The others segment would dominate the market in 2022. In terms of application, the Middle East & Africa events market is bifurcated into B2B and B2C. The B2B segment would dominate the market in 2022. Based on enterprise size, the market is categorized into small and medium enterprises and large enterprises. The large enterprises segment would dominate the market in 2022. In terms of revenue source, the Middle East & Africa events market is segmented into ticket sale, sponsorship, and others. The sponsorship segment would dominate the market in 2022. In terms of organizer, the Middle East & Africa events market is segmented into corporate, sports, education, entertainment, and others. The entertainment segment would account for the largest market share in 2022. Based on type, the market is categorized into music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. The corporate events and seminars segment would dominate the market in 2022. In terms of country, the Middle East & Africa events market is segmented into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. The UAE would dominate the market in 2022.

Key players operating in the Middle East & Africa events market include Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc; Live Nation Worldwide, Inc.; Pollstar; and StubHub.

At 6.1% CAGR, the Middle East & Africa Events Market is speculated to be worth US$ 76.67 billion by 2028, says The Insight Partners

According to The Insight Partners’ research, the Middle East & Africa events market was valued at US$ 53.63 billion in 2022 and is expected to reach US$ 76.67 billion by 2028, registering an annual growth rate of 6.1% from 2022 to 2028. The increasing demand for hybrid events and technological advancements are the critical factors attributed to the market expansion.

Hybrid events combine the reach and flexibility of a virtual event with the intimacy and engagement of an in-person event. Corporate sponsors favour hybrid events because they can take advantage of the hybrid model's worldwide reach, the ability to connect with both in-person and virtual audiences, and the potential to promote their brand across both mediums. Since hybrid events provide precise event metrics, sponsors may use detailed event metrics to interact with their target audiences. Apart from the benefits mentioned above, one of the key aspects of the hybrid model that makes it even more popular is its lower environmental effect. Compared to physical events, these activities utilize fewer resources and have a lower carbon impact. Hybrid events are likely to be the main trend in the events market over the next few years.

On the contrary, high operational costs involved in organizing events hurdles the growth of Middle East & Africa events market.

The Middle East & Africa events market is segmented on the basis of event type as virtual, hybrid, and physical. The physical segmet held 83.6% market share in 2022, amassing US$ 44.85 billion. It is projected to garner US$ 47.61 billion by 2028 to expand at 1.0% CAGR during 2022–2028.

The virtual segment is further sub-segmented into webinars and others. The others segmet held 78.7% market share in 2022, amassing US$ 3.56 billion. It is projected to garner US$ 9.97 billion by 2028 to expand at 18.7% CAGR during 2022–2028.

On the basis of application, the Middle East & Africa events market is bifurcated into B2B and B2C. The B2B segmet held 54.9% market share in 2022, amassing US$ 29.42 billion. It is projected to garner US$ 43.41 billion by 2028 to expand at 6.7% CAGR during 2022–2028.

By the size of enterprise, the Middle East & Africa events market is fragmented into small and medium enterprises (SMEs) and large enterprises. With 70.9% share of the domain, the large enterprises segment dominated the market in 2022. It accrued US$ 38.02 billion in 2022 and is estimated to generate US$ 52.41 billion by 2028 to grow at a CAGR of 5.5% over the forecast period.

Based on revenue source, the Middle East & Africa events market is segmented into ticket sale, sponsorship, and others. With 46.4% share of the domain, the sponsorship segment dominated the market in 2022. It accrued US$ 24.88 billion in 2022 and is estimated to generate US$ 38.01 billion by 2028 to grow at a CAGR of 7.3% over the forecast period.

The Middle East & Africa events market is segmented on the basis of organizer as corporate, sports, education, entertainment, and others. With 31.9% share of the domain, the entertainment segment dominated the market in 2022. It accrued US$ 17.10 billion in 2022 and is estimated to generate US$ 26.92 billion by 2028 to grow at a CAGR of 7.9% over the forecast period.

The Middle East & Africa events market is segmented on the basis of type as music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. The corporate events and seminars segmet held 29.3% market share in 2022, amassing US$ 15.69 billion. It is projected to garner US$ 24.67 billion by 2028 to expand at 7.8% CAGR during 2022–2028.

Based on country, the Middle East & Africa events market is categorizsed into Saudi Arabia, the UAE, South Africa, and the rest of Middle East & Africa. Our regional analysis states that the UAE captured 36.0% market share in 2022. It was assessed at US$ 19.32 billion in 2022 and is likely to hit US$ 26.15 billion by 2028, exhibiting a CAGR of 5.2% during the forecast period.

Key players dominating the Middle East & Africa events market are Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc; Live Nation Worldwide, Inc.; Pollstar; and StubHub among others.

TABLE OF CONTENTS

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 MEA Events Market – By Event Type

1.3.2 MEA Events Market – By Application

1.3.3 MEA Events Market – By Revenue Source

1.3.4 MEA Events Market – By Organizer

1.3.5 MEA Events Market – By Type

1.3.6 MEA Events Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. MEA Events Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 MEA

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. MEA Events Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Rapid Surge in Events Sponsorship

5.1.2 Rising Interest Among Youth in Entrepreneur and Business Seminars

5.2 Market Restraints

5.2.1 High Operational Costs Involved in Organizing Events

5.3 Market Opportunities

5.3.1 Technological Advancements

5.4 Future Trends

5.4.1 Increasing Demand for Hybrid Events

5.5 Impact Analysis of Drivers and Restraints

6. Events Market – MEA Analysis

6.1 MEA Events Market Overview

6.2 MEA Events Market Forecast and Analysis

7. MEA Events Market –by Event Type

7.1 Overview

7.2 MEA Events Market, By Event Type (2021 and 2028)

7.3 Virtual

7.3.1 Overview

7.3.2 Virtual: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.3.2.1 Webinars

7.3.2.1.1 Overview

7.3.2.1.2 Webinars: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.3.2.2 Others

7.3.2.2.1 Overview

7.3.2.2.2 Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.4 Hybrid

7.4.1 Overview

7.4.2 Hybrid: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.5 Physical

7.5.1 Overview

7.5.2 Physical: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

8. MEA Events Market–by Application

8.1 Overview

8.2 MEA Events Market, By Application (2021 and 2028)

8.3 B2B

8.3.1 Overview

8.3.2 B2B: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

8.4 B2C

8.4.1 Overview

8.4.2 B2C: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

9. MEA Events Market–by Enterprise Size

9.1 Overview

9.2 MEA Events Market, By Enterprise Size (2021 and 2028)

9.3 Small and Medium Enterprises

9.3.1 Overview

9.3.2 Small and Medium Enterprises: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

9.4 Large Enterprises

9.4.1 Overview

9.4.2 Large Enterprises: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

10. MEA Events Market–by Revenue Source

10.1 Overview

10.2 MEA Events Market, By Revenue Source (2021 and 2028)

10.3 Ticket Sale

10.3.1 Overview

10.3.2 Ticket Sale: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

10.4 Sponsorship

10.4.1 Overview

10.4.2 Sponsorship: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

10.5 Others

10.5.1 Overview

10.5.2 Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

11. MEA Events Market–by Organizer

11.1 Overview

11.2 MEA Events Market, By Organizer (2021 and 2028)

11.3 Corporate

11.3.1 Overview

11.3.2 Corporate: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.4 Sports

11.4.1 Overview

11.4.2 Sports: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.5 Education

11.5.1 Overview

11.5.2 Education: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.6 Entertainment

11.6.1 Overview

11.6.2 Entertainment: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.7 Association

11.7.1 Overview

11.7.2 Association: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.8 Others

11.8.1 Overview

11.8.2 Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

12. MEA Events Market–by Type

12.1 Overview

12.2 MEA Events Market, By Type (2021 and 2028)

12.3 Music Concert

12.3.1 Overview

12.3.2 Music Concert: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.4 Festival

12.4.1 Overview

12.4.2 Festival: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.5 Sports

12.5.1 Overview

12.5.2 Sports: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.6 Exhibitions and Conferences

12.6.1 Overview

12.6.2 Exhibitions and Conferences: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.7 Corporate Events and Seminars

12.7.1 Overview

12.7.2 Corporate Events and Seminars: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.8 Others

12.8.1 Overview

12.8.2 Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

13. MEA Events Market – Country Analysis

13.1 Overview

13.1.1 MEA: Events Market, by Key Country

13.1.1.1 South Africa: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.1.1.1.1 South Africa: Events Market, By Event Type

13.1.1.1.1.1 South Africa: Events Market, By Virtual

13.1.1.1.2 South Africa: Events Market, By Type

13.1.1.1.3 South Africa: Events Market, By Revenue Source

13.1.1.1.4 South Africa: Events Market, By Organizer

13.1.1.1.5 South Africa: Events Market, By Enterprise Size

13.1.1.1.6 South Africa: Events Market, By Application

13.1.1.2 UAE: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.1.1.2.1 UAE: Events Market, By Event Type

13.1.1.2.1.1 UAE: Events Market, By Virtual

13.1.1.2.2 UAE: Events Market, By Type

13.1.1.2.3 UAE: Events Market, By Revenue Source

13.1.1.2.4 UAE: Events Market, By Organizer

13.1.1.2.5 UAE: Events Market, By Enterprise Size

13.1.1.2.6 UAE: Events Market, By Application

13.1.1.3 Saudi Arabia: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.1.1.3.1 Saudi Arabia: Events Market, By Event Type

13.1.1.3.1.1 Saudi Arabia: Events Market, By Virtual

13.1.1.3.2 Saudi Arabia: Events Market, By Type

13.1.1.3.3 Saudi Arabia: Events Market, By Revenue Source

13.1.1.3.4 Saudi Arabia: Events Market, By Organizer

13.1.1.3.5 Saudi Arabia: Events Market, By Enterprise Size

13.1.1.3.6 Saudi Arabia: Events Market, By Application

13.1.1.4 Rest of MEA: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.1.1.4.1 Rest of MEA: Events Market, By Event Type

13.1.1.4.1.1 Rest of MEA: Events Market, By Virtual

13.1.1.4.2 Rest of MEA: Events Market, By Type

13.1.1.4.3 Rest of MEA: Events Market, By Revenue Source

13.1.1.4.4 Rest of MEA: Events Market, By Organizer

13.1.1.4.5 Rest of MEA: Events Market, By Enterprise Size

13.1.1.4.6 Rest of MEA: Events Market, By Application

14. Industry Landscape

14.1 Market Initiative

14.2 Merger and Acquisition

14.3 New Development

14.4 Key Companies Analysis, By Virtual Events

14.5 Key Companies Analysis, By Physical Events

14.6 Key Companies Analysis, By Hybrid Events

15. Company Profiles

15.1 Anschutz Entertainment Group

15.1.1 Key Facts

15.1.2 Business Description

15.1.3 Products and Services

15.1.4 Financial Overview

15.1.5 SWOT Analysis

15.1.6 Key Developments

15.2 ATPI Ltd.

15.2.1 Key Facts

15.2.2 Business Description

15.2.3 Products and Services

15.2.4 Financial Overview

15.2.5 SWOT Analysis

15.2.6 Key Developments

15.3 BCD Meetings & Events

15.3.1 Key Facts

15.3.2 Business Description

15.3.3 Products and Services

15.3.4 Financial Overview

15.3.5 SWOT Analysis

15.3.6 Key Developments

15.4 Cvent Inc.

15.4.1 Key Facts

15.4.2 Business Description

15.4.3 Products and Services

15.4.4 Financial Overview

15.4.5 SWOT Analysis

15.4.6 Key Developments

15.5 Live Nation Worldwide, Inc.

15.5.1 Key Facts

15.5.2 Business Description

15.5.3 Products and Services

15.5.4 Financial Overview

15.5.5 SWOT Analysis

15.5.6 Key Developments

15.6 Pollstar

15.6.1 Key Facts

15.6.2 Business Description

15.6.3 Products and Services

15.6.4 Financial Overview

15.6.5 SWOT Analysis

15.6.6 Key Developments

15.7 StubHub

15.7.1 Key Facts

15.7.2 Business Description

15.7.3 Products and Services

15.7.4 Financial Overview

15.7.5 SWOT Analysis

15.7.6 Key Developments

16. Appendix

16.1 About The Insight Partners

16.2 Glossary

LIST OF TABLES.

Table 1.             MEA Events Market, Revenue and Forecast, 2019–2028 (US$ Bn)

Table 2.             South Africa: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 3.             South Africa: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 4.             South Africa: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 5.             South Africa: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 6.             South Africa: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 7.             South Africa: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 8.             South Africa: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 9.             UAE: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 10.          UAE: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 11.          UAE: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 12.          UAE: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 13.          UAE: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 14.          UAE: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 15.          UAE: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 16.          Saudi Arabia: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 17.          Saudi Arabia: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 18.          Saudi Arabia: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 19.          Saudi Arabia: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 20.          Saudi Arabia: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 21.          Saudi Arabia: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 22.          Saudi Arabia: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 23.          Rest of MEA: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 24.          Rest of MEA: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 25.          Rest of MEA: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 26.          Rest of MEA: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 27.          Rest of MEA: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 28.          Rest of MEA: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 29.          Rest of MEA: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 30.          Glossary of Terms, MEA Events Market

LIST OF FIGURES.

Figure 1.           MEA Events Market Segmentation

Figure 2.           MEA Events Market Segmentation - Country

Figure 3.           MEA Events Market Overview

Figure 4.           MEA Events Market, By Event Type

Figure 5.           MEA Events Market, By Virtual

Figure 6.           MEA Events Market, By Application

Figure 7.           MEA Events Market, By Enterprise Size

Figure 8.           MEA Events Market, By Revenue Source

Figure 9.           MEA Events Market, By Organizer

Figure 10.        MEA Events Market, By Type

Figure 11.        MEA Events Market, By Country

Figure 12.        MEA: PEST Analysis

Figure 13.        MEA Events Market Ecosystem Analysis

Figure 14.        Expert Opinion

Figure 15.        MEA Events Market: Impact Analysis of Drivers and Restraints

Figure 16.        MEA Events Market, Forecast and Analysis (US$ Bn)

Figure 17.        MEA Events Market, By Event Type (2021 and 2028)

Figure 18.        Virtual: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 19.        Webinars: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 20.        Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 21.        Hybrid: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 22.        Physical: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 23.        MEA Events Market, By Application (2021 and 2028)

Figure 24.        B2B: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 25.        B2C: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 26.        MEA Events Market, By Enterprise Size (2021 and 2028)

Figure 27.        Small and Medium Enterprises: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 28.        Large Enterprises: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 29.        MEA Events Market, By Revenue Source (2021 and 2028)

Figure 30.        Ticket Sale: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 31.        Sponsorship: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 32.        Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 33.        MEA Events Market, By Organizer (2021 and 2028)

Figure 34.        Corporate: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 35.        Sports: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 36.        Education: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 37.        Entertainment: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 38.        Association: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 39.        Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 40.        MEA Events Market, By Type (2021 and 2028)

Figure 41.        Music Concert: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 42.        Festival: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 43.        Sports: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 44.        Exhibitions and Conferences: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 45.        Corporate Events and Seminars: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 46.        Others: MEA Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 47.        MEA: Events Market, by key Country – Revenue (2021) (US$ Billion)

Figure 48.        MEA: Events Market Revenue Share, by Key Country (2021 and 2028)

Figure 49.        South Africa: Events Market– Revenue and Forecast to 2028 (US$ Billion)

Figure 50.        UAE: Events Market– Revenue and Forecast to 2028 (US$ Billion)

Figure 51.        Saudi Arabia: Events Market– Revenue and Forecast to 2028 (US$ Billion)

Figure 52.        Rest of MEA: Events Market– Revenue and Forecast to 2028 (US$ Billion)

The List of Companies - Middle East and Africa Events Market

● Anschutz Entertainment Group

● ATPI Ltd.

● BCD Meetings & Events

● Cvent Inc

● Live Nation Worldwide, Inc.

● Pollstar

● StubHub

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Middle East & Africa Events Market.

● Highlights key business priorities in order to assist companies to realign their business strategies

● The key findings and recommendations highlight crucial progressive industry trends in the Middle East & Africa Events Market, thereby allowing players across the value chain to develop effective long-term strategies

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

● Scrutinize in-depth Middle East & Africa market trends and outlook coupled with the factors driving the Events Market, as well as those hindering it

● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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