North America Events Market Forecast to 2028 – COVID

North America Events Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Event Type (Virtual, Hybrid, and Physical), Revenue Source (Ticket Sale, Sponsorship, and Others), Type (Music Concert, Festival, Sports, Exhibitions and Conferences, Corporate Events and Seminars, and Others), Organizer (Corporate, Sports, Education, Entertainment, Association, and Others), Application (B2B and B2C), and Enterprise Size (Small and Medium Enterprises and Large Enterprises)

Report Code : BMIRE00025638 | Region : North America | Industry : Technology, Media and Telecommunications | Published Date : 10/Aug/2022

The events market in North America is expected to grow from US$ 322.18 billion in 2022 to US$ 617.91 billion by 2028; it is estimated to grow at a CAGR of 11.5% from 2021 to 2028.

Over the last 50 years, the relevance and popularity of sports have given rise to a new business, the sports industry. Customer loyalty and retention increase if a supplier can give rapid, accurate, and informative information to its customers. Professional sports organizations cannot run successfully without funds earned from commercial operations. Major sporting events have become an essential component of business, and sports sponsorship has expanded. Sports organizations rely on the sale of telecasting/broadcasting rights, sponsorship money, and ticket sales to organize sporting events. Sports have become more commercialized, generating more promotion and sponsorship. Businesses that participate in sponsorship programs gain recognition for their brands and expand their footprints. On the other hand, sponsoring firms get both concrete and intangible advantages, such as increased brand exposure and presenting a favorable picture of the company to stakeholders. Businesses may benefit from sponsorship by increasing consumer awareness of their products and services, using modern advertising, and differentiating their brands from others. Sports sponsorship is a smart and diverse marketing strategy that offers organizations a lot of possibilities. Sponsorships enable businesses to engage with international clients beyond national borders, and they use these programs to achieve various corporate goals and marketing initiatives, which is further anticipated to drive the market in North America.

North America Events Market Revenue and Forecast to 2028 (US$ Billion)

North America Events Market Segmentation

The North America events market is segmented based on event type, type, revenue source, organizer, enterprise size, application, and country. In terms of event type, the market is segmented into virtual, hybrid, and physical. The physical segment would dominate the market in 2022. The virtual segment is sub segmented into webinars and others. The others segment would dominate the market in 2022. Based on application, the North America events market is bifurcated into B2B and B2C. The B2B segment would dominate the market in 2022. In terms of enterprise size, the market is categorized into small and medium enterprises and large enterprises. The large enterprises segment would dominate the market in 2022. In terms of revenue source, the North America events market is segmented into ticket sale, sponsorship, and others. The sponsorship segment would dominate the market in 2022. Based on organizer, the market is segmented into corporate, sports, education, entertainment, and others. The entertainment segment would account for the largest market share in 2022. In terms of type, the North America events market is segmented into music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. The corporate events and seminars segment would dominate the market in 2022. Based on country, the North America events market is segmented into the US, Canada, and Mexico. The US would dominate the market in 2022.

The key players operating in the North America events market include Access Destination; Services; Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc; Entertaining Asia; Live Nation Worldwide, Inc.; Pollstar; and StubHub.

At 11.5% CAGR, the North America Events Market is speculated to be worth US$ 617.91 billion by 2028, says The Insight Partners

According to The Insight Partners’ research, the North America events market was valued at US$ 322.18 billion in 2022 and is expected to reach US$ 617.91 billion by 2028, registering an annual growth rate of 11.5% from 2022 to 2028. The rising interest among youth in entrepreneur and business seminars and rapid increase in events sponsorship are the critical factors attributed to the market expansion.

Entrepreneurship education for secondary and post-secondary students has a beneficial impact on entrepreneurial skills and goals, but it is unclear if this translates into long-term entrepreneurial engagement or revenue. A few comprehensive reviews in this domain in developing countries imply that secondary/tertiary entrepreneurship education impacts entrepreneurial ambitions, mentality, and abilities. Due to a shortage of job opportunities, many young people turn to entrepreneurship, particularly in developing countries. However, they may not necessarily be in entrepreneurial positions. Youth, families, and communities are more interested in developing programs that include skills training that may be used after the project ends. Access to financing is essential for young entrepreneurs who want to start or develop their firms. Unfortunately, many young individuals have the least ready access to funds. Access to money differs not only across countries but also between communities. This entails a detailed examination of various financial models and the development of goods customized according to the demand of users.

On the contrary, high operational costs involved in organizing events hurdles the growth of North America events market.

The North America events market is segmented on the basis of event type as virtual, hybrid, and physical. The physical segmet held 70.6% market share in 2022, amassing US$ 227.50 billion. It is projected to garner US$ 335.21 billion by 2028 to expand at 6.7% CAGR during 2022–2028.

The virtual segment is further sub-segmented into webinars and others. The others segmet held 74.4% market share in 2022, amassing US$ 40.37 billion. It is projected to garner US$ 95.53 billion by 2028 to expand at 15.4% CAGR during 2022–2028.

On the basis of application, the North America events market is bifurcated into B2B and B2C. The B2B segmet held 56.0% market share in 2022, amassing US$ 180.45 billion. It is projected to garner US$ 357.21 billion by 2028 to expand at 12.1% CAGR during 2022–2028.

By the size of enterprise, the North America events market is fragmented into small and medium enterprises (SMEs) and large enterprises. With 66.8% share of the domain, the large enterprises segment dominated the market in 2022. It accrued US$ 215.25 billion in 2022 and is estimated to generate US$ 393.76 billion by 2028 to grow at a CAGR of 10.6% over the forecast period.

Based on revenue source, the North America events market is segmented into ticket sale, sponsorship, and others. With 42.3% share of the domain, the sponsorship segment dominated the market in 2022. It accrued US$ 136.15 billion in 2022 and is estimated to generate US$ 279.81 billion by 2028 to grow at a CAGR of 12.8% over the forecast period.

The North America events market is segmented on the basis of organizer as corporate, sports, education, entertainment, and others. With 31.4% share of the domain, the entertainment segment dominated the market in 2022. It accrued US$ 101.14 billion in 2022 and is estimated to generate US$ 212.62 billion by 2028 to grow at a CAGR of 13.2% over the forecast period.

The North America events market is segmented on the basis of type as music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. The corporate events and seminars segmet held 32.5% market share in 2022, amassing US$ 104.64 billion. It is projected to garner US$ 218.43 billion by 2028 to expand at 13.1% CAGR during 2022–2028.

Based on country, the North America events market is categorizsed into the US, Canada, and Mexico. Our regional analysis states that the US captured 78.6% market share in 2022. It was assessed at US$ 253.26 billion in 2022 and is likely to hit US$ 496.68 billion by 2028, exhibiting a CAGR of 11.9% during the forecast period.

Key players dominating the North America events market are Access Destination; Services; Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc; Entertaining Asia; Live Nation Worldwide, Inc.; Pollstar; and StubHub among others.

In 2020, Access have completed the acquisition of CLI Groups, Inc., a leading destination management company in Las Vegas market.

TABLE OF CONTENTS

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 North America Events Market – By Event Type

1.3.2 North America Events Market – By Application

1.3.3 North America Events Market – By Enterprise Size

1.3.4 North America Events Market – By Revenue Source

1.3.5 North America Events Market – By Organizer

1.3.6 North America Events Market – By Type

1.3.7 North America Events Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. North America Events Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 North America

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. North America Events Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Rapid Increase in Events Sponsorship

5.1.2 Rising Interest Among Youth in Entrepreneur and Business Seminars

5.2 Market Restraints

5.2.1 High Operational Costs Involved in Organizing Events

5.3 Market Opportunities

5.3.1 Technological Advancements

5.4 Future Trends

5.4.1 Increasing Demand for Hybrid Events

5.5 Impact Analysis of Drivers and Restraints

6. Events Market – North America Analysis

6.1 North America Events Market Overview

6.2 North America Events Market Forecast and Analysis

7. North America Events Market –by Event Type

7.1 Overview

7.2 North America Events Market, By Event Type (2021 and 2028)

7.3 Virtual

7.3.1 Overview

7.3.2 Virtual: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.3.2.1 Webinars

7.3.2.1.1 Overview

7.3.2.1.2 Webinars: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.3.2.2 Others

7.3.2.2.1 Overview

7.3.2.2.2 Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.4 Hybrid

7.4.1 Overview

7.4.2 Hybrid: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.5 Physical

7.5.1 Overview

7.5.2 Physical: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

8. North America Events Market–by Application

8.1 Overview

8.2 North America Events Market, By Application (2021 and 2028)

8.3 B2B

8.3.1 Overview

8.3.2 B2B: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

8.4 B2C

8.4.1 Overview

8.4.2 B2C: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

9. North America Events Market–by Enterprise Size

9.1 Overview

9.2 North America Events Market, By Enterprise Size (2021 and 2028)

9.3 Small and Medium Enterprises

9.3.1 Overview

9.3.2 Small and Medium Enterprises: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

9.4 Large Enterprises

9.4.1 Overview

9.4.2 Large Enterprises: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

10. North America Events Market–by Revenue Source

10.1 Overview

10.2 North America Events Market, By Revenue Source (2021 and 2028)

10.3 Ticket Sale

10.3.1 Overview

10.3.2 Ticket Sale: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

10.4 Sponsorship

10.4.1 Overview

10.4.2 Sponsorship: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

10.5 Others

10.5.1 Overview

10.5.2 Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

11. North America Events Market–by Organizer

11.1 Overview

11.2 North America Events Market, By Organizer (2021 and 2028)

11.3 Corporate

11.3.1 Overview

11.3.2 Corporate: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.4 Sports

11.4.1 Overview

11.4.2 Sports: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.5 Education

11.5.1 Overview

11.5.2 Education: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.6 Entertainment

11.6.1 Overview

11.6.2 Entertainment: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.7 Association

11.7.1 Overview

11.7.2 Association: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.8 Others

11.8.1 Overview

11.8.2 Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

12. North America Events Market–by Type

12.1 Overview

12.2 North America Events Market, By Type (2021 and 2028)

12.3 Music Concert

12.3.1 Overview

12.3.2 Music Concert: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.4 Festival

12.4.1 Overview

12.4.2 Festival: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.5 Sports

12.5.1 Overview

12.5.2 Sports: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.6 Exhibitions and Conferences

12.6.1 Overview

12.6.2 Exhibitions and Conferences: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.7 Corporate Events and Seminars

12.7.1 Overview

12.7.2 Corporate Events and Seminars: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.8 Others

12.8.1 Overview

12.8.2 Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

13. North America Events Market – Country Analysis

13.1 Overview

13.1.1 North America: Events Market, by Key Country

13.1.1.1 US: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.1.1.1.1 US: Events Market, By Event Type

13.1.1.1.1.1 US: Events Market, By Virtual

13.1.1.1.2 US: Events Market, By Type

13.1.1.1.3 US: Events Market, By Revenue Source

13.1.1.1.4 US: Events Market, By Organizer

13.1.1.1.5 US: Events Market, By Enterprise Size

13.1.1.1.6 US: Events Market, By Application

13.1.1.2 Canada: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.1.1.2.1 Canada: Events Market, By Event Type

13.1.1.2.1.1 Canada: Events Market, By Virtual

13.1.1.2.2 Canada: Events Market, By Type

13.1.1.2.3 Canada: Events Market, By Revenue Source

13.1.1.2.4 Canada: Events Market, By Organizer

13.1.1.2.5 Canada: Events Market, By Enterprise Size

13.1.1.2.6 Canada: Events Market, By Application

13.1.1.3 Mexico: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.1.1.3.1 Mexico: Events Market, By Event Type

13.1.1.3.1.1 Mexico: Events Market, By Virtual

13.1.1.3.2 Mexico: Events Market, By Type

13.1.1.3.3 Mexico: Events Market, By Revenue Source

13.1.1.3.4 Mexico: Events Market, By Organizer

13.1.1.3.5 Mexico: Events Market, By Enterprise Size

13.1.1.3.6 Mexico: Events Market, By Application

14. Industry Landscape

14.1 Market Initiative

14.2 Merger and Acquisition

14.3 New Development

14.4 Key Companies Analysis, By Virtual Events

14.5 Key Companies Analysis, By Physical Events

14.6 Key Companies Analysis, By Hybrid Events

15. Company Profiles

15.1 Access Destination Services

15.1.1 Key Facts

15.1.2 Business Description

15.1.3 Products and Services

15.1.4 Financial Overview

15.1.5 SWOT Analysis

15.1.6 Key Developments

15.2 Anschutz Entertainment Group

15.2.1 Key Facts

15.2.2 Business Description

15.2.3 Products and Services

15.2.4 Financial Overview

15.2.5 SWOT Analysis

15.2.6 Key Developments

15.3 ATPI Ltd.

15.3.1 Key Facts

15.3.2 Business Description

15.3.3 Products and Services

15.3.4 Financial Overview

15.3.5 SWOT Analysis

15.3.6 Key Developments

15.4 BCD Meetings & Events

15.4.1 Key Facts

15.4.2 Business Description

15.4.3 Products and Services

15.4.4 Financial Overview

15.4.5 SWOT Analysis

15.4.6 Key Developments

15.5 Cvent Inc.

15.5.1 Key Facts

15.5.2 Business Description

15.5.3 Products and Services

15.5.4 Financial Overview

15.5.5 SWOT Analysis

15.5.6 Key Developments

15.6 Entertaining Asia

15.6.1 Key Facts

15.6.2 Business Description

15.6.3 Products and Services

15.6.4 Financial Overview

15.6.5 SWOT Analysis

15.6.6 Key Developments

15.7 Live Nation Worldwide, Inc.

15.7.1 Key Facts

15.7.2 Business Description

15.7.3 Products and Services

15.7.4 Financial Overview

15.7.5 SWOT Analysis

15.7.6 Key Developments

15.8 Pollstar

15.8.1 Key Facts

15.8.2 Business Description

15.8.3 Products and Services

15.8.4 Financial Overview

15.8.5 SWOT Analysis

15.8.6 Key Developments

15.9 StubHub

15.9.1 Key Facts

15.9.2 Business Description

15.9.3 Products and Services

15.9.4 Financial Overview

15.9.5 SWOT Analysis

15.9.6 Key Developments

16. Appendix

16.1 About The Insight Partners

16.2 Glossary

LIST OF TABLES.

Table 1.             North America Events Market, Revenue and Forecast, 2019–2028 (US$ Bn)

Table 2.             US: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 3.             US: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 4.             US: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 5.             US: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 6.             US: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 7.             US: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 8.             US: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 9.             Canada: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 10.          Canada: Events Market, By Virtual–Revenue and Forecast to 2028 (US$ Billion)

Table 11.          Canada: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 12.          Canada: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 13.          Canada: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 14.          Canada: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 15.          Canada: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 16.          Mexico: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 17.          Mexico: Events Market, By Virtual–Revenue and Forecast to 2028 (US$ Billion)

Table 18.          Mexico: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 19.          Mexico: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 20.          Mexico: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 21.          Mexico: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 22.          Mexico: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 23.          Glossary of Terms, North America Events Market

LIST OF FIGURES.

Figure 1.           North America Events Market Segmentation

Figure 2.           North America Events Market Segmentation - Country

Figure 3.           North America Events Market Overview

Figure 4.           North America Events Market, By Event Type

Figure 5.           North America Events Market, By Virtual

Figure 6.           North America Events Market, By Application

Figure 7.           North America Events Market, By Enterprise Size

Figure 8.           North America Events Market, By Revenue Source

Figure 9.           North America Events Market, By Organizer

Figure 10.        North America Events Market, By Type

Figure 11.        North America Events Market, By Country

Figure 12.        North America: PEST Analysis

Figure 13.        North America Events Market Ecosystem Analysis

Figure 14.        Expert Opinion

Figure 15.        North America Events Market: Impact Analysis of Drivers and Restraints

Figure 16.        North America Events Market, Forecast and Analysis (US$ Bn)

Figure 17.        North America Events Market, By Event Type (2021 and 2028)

Figure 18.        Virtual: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 19.        Webinars: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 20.        Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 21.        Hybrid: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 22.        Physical: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 23.        North America Events Market, By Application (2021 and 2028)

Figure 24.        B2B: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 25.        B2C: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 26.        North America Events Market, By Enterprise Size (2021 and 2028)

Figure 27.        Small and Medium Enterprises: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 28.        Large Enterprises: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 29.        North America Events Market, By Revenue Source (2021 and 2028)

Figure 30.        Ticket Sale: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 31.        Sponsorship: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 32.        Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 33.        North America Events Market, By Organizer (2021 and 2028)

Figure 34.        Corporate: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 35.        Sports: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 36.        Education: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 37.        Entertainment: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 38.        Association: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 39.        Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 40.        North America Events Market, By Type (2021 and 2028)

Figure 41.        Music Concert: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 42.        Festival: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 43.        Sports: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 44.        Exhibitions and Conferences: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 45.        Corporate Events and Seminars: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 46.        Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

Figure 47.        North America: Events Market, by key Country– Revenue (2021) (US$ Billion)

Figure 48.        North America: Events Market Revenue Share, by Key Country (2021 and 2028)

Figure 49.        US: Events Market– Revenue and Forecast to 2028 (US$ Billion)

Figure 50.        Canada: Events Market– Revenue and Forecast to 2028 (US$ Billion)

Figure 51.        Mexico: Events Market– Revenue and Forecast to 2028 (US$ Billion)

The List of Companies - North America Events Market

● Access Destination Services

● Anschutz Entertainment Group

● ATPI Ltd.

● BCD Meetings & Events

● Cvent Inc

● Entertaining Asia

● Live Nation Worldwide, Inc.

● Pollstar

● StubHub

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America Events Market.

● Highlights key business priorities in order to assist companies to realign their business strategies

● The key findings and recommendations highlight crucial progressive industry trends in the North America Events Market, thereby allowing players across the value chain to develop effective long-term strategies

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

● Scrutinize in-depth North America market trends and outlook coupled with the factors driving the Events Market, as well as those hindering it

● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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