North America Events Market Forecast to 2028

Report Code : BMIRE00025638 | Region : North America | Industry : Technology, Media and Telecommunications | Published Date : 10/Aug/2022
North America Events Market Forecast to 2028 – COVID-19 Impact and Regional Analysis – by Event Type (Virtual, Hybrid, and Physical), Revenue Source (Ticket Sale, Sponsorship, and Others), Type (Music Concert, Festival, Sports, Exhibitions and Conferences, Corporate Events and Seminars, and Others), Organizer (Corporate, Sports, Education, Entertainment, Association, and Others), Application (B2B and B2C), and Enterprise Size (Small and Medium Enterprises and Large Enterprises)

The events market in North America is expected to grow from US$ 322.18 billion in 2022 to US$ 617.91 billion by 2028; it is estimated to grow at a CAGR of 11.5% from 2021 to 2028.

Over the last 50 years, the relevance and popularity of sports have given rise to a new business, the sports industry. Customer loyalty and retention increase if a supplier can give rapid, accurate, and informative information to its customers. Professional sports organizations cannot run successfully without funds earned from commercial operations. Major sporting events have become an essential component of business, and sports sponsorship has expanded. Sports organizations rely on the sale of telecasting/broadcasting rights, sponsorship money, and ticket sales to organize sporting events. Sports have become more commercialized, generating more promotion and sponsorship. Businesses that participate in sponsorship programs gain recognition for their brands and expand their footprints. On the other hand, sponsoring firms get both concrete and intangible advantages, such as increased brand exposure and presenting a favorable picture of the company to stakeholders. Businesses may benefit from sponsorship by increasing consumer awareness of their products and services, using modern advertising, and differentiating their brands from others. Sports sponsorship is a smart and diverse marketing strategy that offers organizations a lot of possibilities. Sponsorships enable businesses to engage with international clients beyond national borders, and they use these programs to achieve various corporate goals and marketing initiatives, which is further anticipated to drive the market in North America.

North America Events Market Revenue and Forecast to 2028 (US$ Billion)

North America Events Market Segmentation

The North America events market is segmented based on event type, type, revenue source, organizer, enterprise size, application, and country. In terms of event type, the market is segmented into virtual, hybrid, and physical. The physical segment would dominate the market in 2022. The virtual segment is sub segmented into webinars and others. The others segment would dominate the market in 2022. Based on application, the North America events market is bifurcated into B2B and B2C. The B2B segment would dominate the market in 2022. In terms of enterprise size, the market is categorized into small and medium enterprises and large enterprises. The large enterprises segment would dominate the market in 2022. In terms of revenue source, the North America events market is segmented into ticket sale, sponsorship, and others. The sponsorship segment would dominate the market in 2022. Based on organizer, the market is segmented into corporate, sports, education, entertainment, and others. The entertainment segment would account for the largest market share in 2022. In terms of type, the North America events market is segmented into music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. The corporate events and seminars segment would dominate the market in 2022. Based on country, the North America events market is segmented into the US, Canada, and Mexico. The US would dominate the market in 2022.

The key players operating in the North America events market include Access Destination; Services; Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc; Entertaining Asia; Live Nation Worldwide, Inc.; Pollstar; and StubHub.

The List of Companies - North America Events Market

● Access Destination Services

● Anschutz Entertainment Group

● ATPI Ltd.

● BCD Meetings & Events

● Cvent Inc

● Entertaining Asia

● Live Nation Worldwide, Inc.

● Pollstar

● StubHub

TABLE OF CONTENTS

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 North America Events Market – By Event Type

1.3.2 North America Events Market – By Application

1.3.3 North America Events Market – By Enterprise Size

1.3.4 North America Events Market – By Revenue Source

1.3.5 North America Events Market – By Organizer

1.3.6 North America Events Market – By Type

1.3.7 North America Events Market – By Country

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. North America Events Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 North America

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. North America Events Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Rapid Increase in Events Sponsorship

5.1.2 Rising Interest Among Youth in Entrepreneur and Business Seminars

5.2 Market Restraints

5.2.1 High Operational Costs Involved in Organizing Events

5.3 Market Opportunities

5.3.1 Technological Advancements

5.4 Future Trends

5.4.1 Increasing Demand for Hybrid Events

5.5 Impact Analysis of Drivers and Restraints

6. Events Market – North America Analysis

6.1 North America Events Market Overview

6.2 North America Events Market Forecast and Analysis

7. North America Events Market –by Event Type

7.1 Overview

7.2 North America Events Market, By Event Type (2021 and 2028)

7.3 Virtual

7.3.1 Overview

7.3.2 Virtual: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.3.2.1 Webinars

7.3.2.1.1 Overview

7.3.2.1.2 Webinars: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.3.2.2 Others

7.3.2.2.1 Overview

7.3.2.2.2 Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.4 Hybrid

7.4.1 Overview

7.4.2 Hybrid: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.5 Physical

7.5.1 Overview

7.5.2 Physical: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

8. North America Events Market–by Application

8.1 Overview

8.2 North America Events Market, By Application (2021 and 2028)

8.3 B2B

8.3.1 Overview

8.3.2 B2B: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

8.4 B2C

8.4.1 Overview

8.4.2 B2C: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

9. North America Events Market–by Enterprise Size

9.1 Overview

9.2 North America Events Market, By Enterprise Size (2021 and 2028)

9.3 Small and Medium Enterprises

9.3.1 Overview

9.3.2 Small and Medium Enterprises: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

9.4 Large Enterprises

9.4.1 Overview

9.4.2 Large Enterprises: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

10. North America Events Market–by Revenue Source

10.1 Overview

10.2 North America Events Market, By Revenue Source (2021 and 2028)

10.3 Ticket Sale

10.3.1 Overview

10.3.2 Ticket Sale: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

10.4 Sponsorship

10.4.1 Overview

10.4.2 Sponsorship: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

10.5 Others

10.5.1 Overview

10.5.2 Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

11. North America Events Market–by Organizer

11.1 Overview

11.2 North America Events Market, By Organizer (2021 and 2028)

11.3 Corporate

11.3.1 Overview

11.3.2 Corporate: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.4 Sports

11.4.1 Overview

11.4.2 Sports: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.5 Education

11.5.1 Overview

11.5.2 Education: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.6 Entertainment

11.6.1 Overview

11.6.2 Entertainment: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.7 Association

11.7.1 Overview

11.7.2 Association: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.8 Others

11.8.1 Overview

11.8.2 Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

12. North America Events Market–by Type

12.1 Overview

12.2 North America Events Market, By Type (2021 and 2028)

12.3 Music Concert

12.3.1 Overview

12.3.2 Music Concert: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.4 Festival

12.4.1 Overview

12.4.2 Festival: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.5 Sports

12.5.1 Overview

12.5.2 Sports: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.6 Exhibitions and Conferences

12.6.1 Overview

12.6.2 Exhibitions and Conferences: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.7 Corporate Events and Seminars

12.7.1 Overview

12.7.2 Corporate Events and Seminars: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.8 Others

12.8.1 Overview

12.8.2 Others: North America Events Market – Revenue and Forecast to 2028 (US$ Billion)

13. North America Events Market – Country Analysis

13.1 Overview

13.1.1 North America: Events Market, by Key Country

13.1.1.1 US: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.1.1.1.1 US: Events Market, By Event Type

13.1.1.1.1.1 US: Events Market, By Virtual

13.1.1.1.2 US: Events Market, By Type

13.1.1.1.3 US: Events Market, By Revenue Source

13.1.1.1.4 US: Events Market, By Organizer

13.1.1.1.5 US: Events Market, By Enterprise Size

13.1.1.1.6 US: Events Market, By Application

13.1.1.2 Canada: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.1.1.2.1 Canada: Events Market, By Event Type

13.1.1.2.1.1 Canada: Events Market, By Virtual

13.1.1.2.2 Canada: Events Market, By Type

13.1.1.2.3 Canada: Events Market, By Revenue Source

13.1.1.2.4 Canada: Events Market, By Organizer

13.1.1.2.5 Canada: Events Market, By Enterprise Size

13.1.1.2.6 Canada: Events Market, By Application

13.1.1.3 Mexico: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.1.1.3.1 Mexico: Events Market, By Event Type

13.1.1.3.1.1 Mexico: Events Market, By Virtual

13.1.1.3.2 Mexico: Events Market, By Type

13.1.1.3.3 Mexico: Events Market, By Revenue Source

13.1.1.3.4 Mexico: Events Market, By Organizer

13.1.1.3.5 Mexico: Events Market, By Enterprise Size

13.1.1.3.6 Mexico: Events Market, By Application

14. Industry Landscape

14.1 Market Initiative

14.2 Merger and Acquisition

14.3 New Development

14.4 Key Companies Analysis, By Virtual Events

14.5 Key Companies Analysis, By Physical Events

14.6 Key Companies Analysis, By Hybrid Events

15. Company Profiles

15.1 Access Destination Services

15.1.1 Key Facts

15.1.2 Business Description

15.1.3 Products and Services

15.1.4 Financial Overview

15.1.5 SWOT Analysis

15.1.6 Key Developments

15.2 Anschutz Entertainment Group

15.2.1 Key Facts

15.2.2 Business Description

15.2.3 Products and Services

15.2.4 Financial Overview

15.2.5 SWOT Analysis

15.2.6 Key Developments

15.3 ATPI Ltd.

15.3.1 Key Facts

15.3.2 Business Description

15.3.3 Products and Services

15.3.4 Financial Overview

15.3.5 SWOT Analysis

15.3.6 Key Developments

15.4 BCD Meetings & Events

15.4.1 Key Facts

15.4.2 Business Description

15.4.3 Products and Services

15.4.4 Financial Overview

15.4.5 SWOT Analysis

15.4.6 Key Developments

15.5 Cvent Inc.

15.5.1 Key Facts

15.5.2 Business Description

15.5.3 Products and Services

15.5.4 Financial Overview

15.5.5 SWOT Analysis

15.5.6 Key Developments

15.6 Entertaining Asia

15.6.1 Key Facts

15.6.2 Business Description

15.6.3 Products and Services

15.6.4 Financial Overview

15.6.5 SWOT Analysis

15.6.6 Key Developments

15.7 Live Nation Worldwide, Inc.

15.7.1 Key Facts

15.7.2 Business Description

15.7.3 Products and Services

15.7.4 Financial Overview

15.7.5 SWOT Analysis

15.7.6 Key Developments

15.8 Pollstar

15.8.1 Key Facts

15.8.2 Business Description

15.8.3 Products and Services

15.8.4 Financial Overview

15.8.5 SWOT Analysis

15.8.6 Key Developments

15.9 StubHub

15.9.1 Key Facts

15.9.2 Business Description

15.9.3 Products and Services

15.9.4 Financial Overview

15.9.5 SWOT Analysis

15.9.6 Key Developments

16. Appendix

16.1 About The Insight Partners

16.2 Glossary

LIST OF TABLES.

Table 1.             North America Events Market, Revenue and Forecast, 2019–2028 (US$ Bn)

Table 2.             US: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 3.             US: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 4.             US: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 5.             US: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 6.             US: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 7.             US: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 8.             US: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 9.             Canada: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 10.          Canada: Events Market, By Virtual–Revenue and Forecast to 2028 (US$ Billion)

Table 11.          Canada: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 12.          Canada: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 13.          Canada: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 14.          Canada: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 15.          Canada: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 16.          Mexico: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 17.          Mexico: Events Market, By Virtual–Revenue and Forecast to 2028 (US$ Billion)

Table 18.          Mexico: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 19.          Mexico: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 20.          Mexico: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 21.          Mexico: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 22.          Mexico: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 23.          Glossary of Terms, North America Events Market

The List of Companies - North America Events Market

● Access Destination Services

● Anschutz Entertainment Group

● ATPI Ltd.

● BCD Meetings & Events

● Cvent Inc

● Entertaining Asia

● Live Nation Worldwide, Inc.

● Pollstar

● StubHub

Reason To Buy

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the North America Events Market.

● Highlights key business priorities in order to assist companies to realign their business strategies

● The key findings and recommendations highlight crucial progressive industry trends in the North America Events Market, thereby allowing players across the value chain to develop effective long-term strategies

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets

● Scrutinize in-depth North America market trends and outlook coupled with the factors driving the Events Market, as well as those hindering it

● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution

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