Events Market Forecast to 2028

Report Code : TIPRE00029050 | Region : Global | Industry : Technology, Media and Telecommunications | Published Date : 24/May/2022
Events Market Forecast to 2028 - COVID-19 Impact and Global Analysis By Event Type (Virtual, Hybrid, and Physical), Revenue Source (Ticket Sale, Sponsorship, and Others), Type (Music Concert, Festivals, Sports, Exhibitions and Conferences, Corporate Events and Seminars, and Others), Organizer (Corporate, Sports, Education, Entertainment, Association, and Others), Application (B2B and B2C), and Enterprise Size (Small and Medium Enterprises and Large Enterprises)

The global Events market share is expected to grow from US$ 958.54 billion in 2021 to US$ 1,965.99 billion by 2028. Events market size is estimated to grow at a CAGR of 11.1% from 2022 to 2028.

Entrepreneurship education for secondary and post-secondary students has a beneficial impact on entrepreneurial skills and goals, but it is unclear if this translates into long-term entrepreneurial engagement or revenue. A few comprehensive reviews in this domain in developing countries imply that secondary/tertiary entrepreneurship education impacts entrepreneurial ambitions, mentality, and abilities. For example, in Tunisia, university-based entrepreneurship programs raised entrepreneurial intention, mentality, skills, and self-employment rates in the near term, but these effects dissipated four years later, owing to financial restrictions.

Due to a shortage of job opportunities, many young people turn to entrepreneurship, particularly in developing countries. However, they may not necessarily be in entrepreneurial positions. Youth, families, and communities are more interested in developing programs that include skills training that may be used after the project ends. Access to financing is essential for young entrepreneurs who want to start or develop their firms. Unfortunately, many young individuals have the least ready access to funds. Access to money differs not only across countries but also between communities.

According to the Organization for Economic Co-operation and Development, startups are the key drivers of the economy, employing about 50% of the workforce at any given time, even though they are about 20% of the total companies in a country. As a result, development programs must carefully consider how to assist young people in effectively obtaining the finances they want. This entails a detailed examination of various financial models and the development of goods customized according to the demand of users.

North America has the highest rate of advanced technology adoption due to favorable government policies fostering innovation and enhancing infrastructural abilities. As a result, every factor affecting the region's industrial performance obstructs its economic development. The US became one of the world's worst-affected countries by the pandemic, causing governments to impose several limitations on industrial, commercial, and public activities in the country to contain the disease's spread.

According to the Center for Strategic and International Studies, the US experienced a contraction in GDP due to the pandemic. There has been a decline in overall business activities in various industries operating in the region, affecting the revenue of key market players. The business shutdowns, cancellation and postponement of events, various sporting events, exhibitions, prominent festivals, concerts, and weddings across the US, Canada, and Mexico, negatively impacted the events market in 2020. However, in the coming years, the virtual events market software segment is expected to foresee significant growth opportunities due to the rising demand for digital content and live streaming.

The COVID-19 pandemic massively affected Asia Pacific (APAC), with a significantly high number of cases in India and China. China is the most crucial manufacturer and industrial producer and trades most manufacturing goods. It is also a world leader in several types of goods. According to the Organization for Economic Co-operation and Development (OECD), the other major economies, such as South Korea, India, Australia, and Japan, have also been impacted by the pandemic and are experiencing downward growth. The mobility restrictions and cancellation/postponement of various business conferences and events due to the COVID-19 outbreak affected the overall market in this region. Since firms started working from home, the demand for software solutions mounted gradually, even during the breakdown. Thus, this disruption negatively affected the market growth. However, the work from home facilities across industries is anticipated to create demand for virtual event software during the forecast period.

With the advent of virtual events, planners have expanded their reach and scaled their events to a larger audience. Live translation as part of an event package may give virtual and physical event venues a competitive advantage. Businesses will also be able to collaborate with event planners in places they would not ordinarily go. For instance, Hopin, an event technology platform, has partnered with Interprefy to provide real-time language interpretation straight within their live feeds. QR codes look well on tangible marketing materials, such as event posters, speaker business cards, and postcards for event ticket leads. To close the purchase, they will need a solid landing page; thus, event planners will have to rely on this technology even more than before.

QR codes may also be used to keep track of event registrations. Event venues may add QR codes to their safety arsenal as yet another touch and germ-free means to link planners with attendees according to current health rules. For example, EventNook worked with Singapore Management University to employ QR codes for event registration and ticketing. Thus, continuous advancements in event management are likely to provide lucrative opportunities for the events market growth during the forecasted period.

Events market analysis by event type, the events market is segmented into virtual, hybrid, and physical. Events market analysis by application, the market is segmented into B2B and B2C. Events market analysis by enterprise size, the market is segmented into small and medium enterprises and large enterprises. Based on revenue sources, the events market is segmented into ticket sale, sponsorship, and others. Based on organizer, the market is segmented into corporate, sports, education, entertainment, and others. Based on type, the market is segmented into music concert, festivals, sports, exhibitions and conferences, corporate events and seminars, and others. Based on geography, the global events market is segmented into five major regions: North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South America (SAM).

Access Destination Services; Anschutz Entertainment Group; ATPI Ltd.; BCD Meetings & Events; Cvent Inc.; Entertaining Asia; Live Nation Worldwide, Inc.; Pollstar; Riviera Events; and StubHub. are a few key companies operating in the Events market. The report comprises secondary research work on other companies that hold a significant market share.

The overall events market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the Events market. The process also serves the purpose of obtaining an overview and forecast for the Events market with respect to all the segments pertaining to the region. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data and gain more analytical insights into the Events market. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, national sales managers, and external consultants, such as valuation experts, research analysts, and key opinion leaders specializing in the events market.

The List of Companies - Events Market

1. Access Destination Services

2. Anschutz Entertainment Group

3. ATPI Ltd.

4. BCD Meetings & Events

5. Cvent Inc.

6. Entertaining Asia

7. Live Nation Worldwide, Inc.

8. Pollstar

9. Riviera Events

10. StubHub

TABLE OF CONTENTS

1. Introduction

1.1 Scope of the Study

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 Global Events Market – By Event Type

1.3.2 Global Events Market – By Application

1.3.3 Global Events Market – By Enterprise Size

1.3.4 Global Events Market – By Revenue Source

1.3.5 Global Events Market – By Organizer

1.3.6 Global Events Market – By Type

1.3.7 Global Events Market – By Geography

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Events Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 North America

4.2.2 Europe

4.2.3 Asia Pacific

4.2.4 Middle East & Africa

4.2.5 South America

4.3 Ecosystem Analysis

4.4 Expert Opinion

4.5 Premium Insights

4.5.1 Global: Events Market, By Nature of Event

4.5.2 North America: Events Market, By Nature of Event

4.5.3 Europe: Events Market, By Nature of Event

4.5.4 Asia Pacific: Events Market, By Nature of Event

4.5.5 Middle East and Africa: Events Market, By Nature of Event

4.5.6 South and Central America: Events Market, By Nature of Event

5. Events Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Rapid Increase in Events Sponsorship

5.1.2 Rising Interest Among Youth in Entrepreneur and Business Seminars

5.2 Market Restraints

5.2.1 High Operational Costs Involved in Organizing Events

5.3 Market Opportunities

5.3.1 Technological Advancements

5.4 Future Trends

5.4.1 Increasing Demand for Hybrid Events

5.5 Impact Analysis of Drivers and Restraints

6. Events Market – Global Market Analysis

6.1 Global Events Market Overview

6.2 Global Events Market Forecast and Analysis

6.3 Market Positioning- Top Five Players

7. Events Market Revenue and Forecasts To 2028 –Event Type

7.1 Overview

7.2 Events Market, By Event Type (2021 and 2028)

7.3 Virtual

7.3.1 Overview

7.3.2 Virtual: Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.3.3 Webinars

7.3.3.1 Overview

7.3.3.2 Webinars: Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.3.4 Others

7.3.4.1 Overview

7.3.4.2 Others: Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.4 Hybrid

7.4.1 Overview

7.4.2 Hybrid: Events Market – Revenue and Forecast to 2028 (US$ Billion)

7.5 Physical

7.5.1 Overview

7.5.2 Physical: Events Market – Revenue and Forecast to 2028 (US$ Billion)

8. Events Market Revenue and Forecasts To 2028 –Application

8.1 Overview

8.2 Events Market, By Application (2021 and 2028)

8.3 B2B

8.3.1 Overview

8.3.2 B2B: Events Market – Revenue and Forecast to 2028 (US$ Billion)

8.4 B2C

8.4.1 Overview

8.4.2 B2C: Events Market – Revenue and Forecast to 2028 (US$ Billion)

9. Events Market Revenue and Forecasts To 2028 –Enterprise Size

9.1 Overview

9.2 Events Market, By Enterprise Size (2021 and 2028)

9.3 Small and Medium Enterprises

9.3.1 Overview

9.3.2 Small and Medium Enterprises: Events Market – Revenue and Forecast to 2028 (US$ Billion)

9.4 Large Enterprises

9.4.1 Overview

9.4.2 Large Enterprises: Events Market – Revenue and Forecast to 2028 (US$ Billion)

10. Events Market Revenue and Forecasts To 2028 –Revenue Source

10.1 Overview

10.2 Events Market, By Revenue Source (2021 and 2028)

10.3 Ticket Sale

10.3.1 Overview

10.3.2 Ticket Sale: Events Market – Revenue and Forecast to 2028 (US$ Billion)

10.4 Sponsorship

10.4.1 Overview

10.4.2 Sponsorship: Events Market – Revenue and Forecast to 2028 (US$ Billion)

10.5 Others

10.5.1 Overview

10.5.2 Others: Events Market – Revenue and Forecast to 2028 (US$ Billion)

11. Events Market Revenue and Forecasts To 2028 –Organizer

11.1 Overview

11.2 Events Market, By Organizer (2021 and 2028)

11.3 Corporate

11.3.1 Overview

11.3.2 Corporate: Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.4 Sports

11.4.1 Overview

11.4.2 Sports: Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.5 Education

11.5.1 Overview

11.5.2 Education: Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.6 Entertainment

11.6.1 Overview

11.6.2 Entertainment: Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.7 Association

11.7.1 Overview

11.7.2 Association: Events Market – Revenue and Forecast to 2028 (US$ Billion)

11.8 Others

11.8.1 Overview

11.8.2 Others: Events Market – Revenue and Forecast to 2028 (US$ Billion)

12. Events Market Revenue and Forecasts To 2028 –Type

12.1 Overview

12.2 Events Market, By Type (2021 and 2028)

12.3 Music Concert

12.3.1 Overview

12.3.2 Music Concert: Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.4 Festivals

12.4.1 Overview

12.4.2 Festivals: Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.5 Sports

12.5.1 Overview

12.5.2 Sports: Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.6 Exhibitions and Conferences

12.6.1 Overview

12.6.2 Exhibitions and Conferences: Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.7 Corporate Events and Seminars

12.7.1 Overview

12.7.2 Corporate Events and Seminars: Events Market – Revenue and Forecast to 2028 (US$ Billion)

12.8 Others

12.8.1 Overview

12.8.2 Others: Events Market – Revenue and Forecast to 2028 (US$ Billion)

13. Events Market – Geographic Analysis

13.1 Overview

13.2 North America: Events Market

13.2.1 North America: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.2.2 North America: Events Market, By Event Type

13.2.3 North America: Events Market, By Type

13.2.4 North America: Events Market, By Revenue Source

13.2.5 North America: Events Market, By Organizer

13.2.6 North America: Events Market, By Enterprise Size

13.2.7 North America: Events Market, By Application

13.2.8 North America: Events Market, by Key Country

13.2.8.1 US: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.2.8.1.1 US: Events Market, By Event Type

13.2.8.1.2 US: Events Market, By Type

13.2.8.1.3 US: Events Market, By Revenue Source

13.2.8.1.4 US: Events Market, By Organizer

13.2.8.1.5 US: Events Market, By Enterprise Size

13.2.8.1.6 US: Events Market, By Application

13.2.8.2 Canada: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.2.8.2.1 Canada: Events Market, By Event Type

13.2.8.2.2 Canada: Events Market, By Type

13.2.8.2.3 Canada: Events Market, By Revenue Source

13.2.8.2.4 Canada: Events Market, By Organizer

13.2.8.2.5 Canada: Events Market, By Enterprise Size

13.2.8.2.6 Canada: Events Market, By Application

13.2.8.3 Mexico: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.2.8.3.1 Mexico: Events Market, By Event Type

13.2.8.3.2 Mexico: Events Market, By Type

13.2.8.3.3 Mexico: Events Market, By Revenue Source

13.2.8.3.4 Mexico: Events Market, By Organizer

13.2.8.3.5 Mexico: Events Market, By Enterprise Size

13.2.8.3.6 Mexico: Events Market, By Application

13.3 Europe: Events Market

13.3.1 Europe: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.3.2 Europe: Events Market, By Event Type

13.3.3 Europe: Events Market, By Type

13.3.4 Europe: Events Market, By Revenue Source

13.3.5 Europe: Events Market, By Organizer

13.3.6 Europe: Events Market, By Enterprise Size

13.3.7 Europe: Events Market, By Application

13.3.8 Europe: Events Market, by Key Country

13.3.8.1 France: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.3.8.1.1 France: Events Market, By Event Type

13.3.8.1.2 France: Events Market, By Type

13.3.8.1.3 France: Events Market, By Revenue Source

13.3.8.1.4 France: Events Market, By Organizer

13.3.8.1.5 France: Events Market, By Enterprise Size

13.3.8.1.6 France: Events Market, By Application

13.3.8.2 Germany: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.3.8.2.1 Germany: Events Market, By Event Type

13.3.8.2.2 Germany: Events Market, By Type

13.3.8.2.3 Germany: Events Market, By Revenue Source

13.3.8.2.4 Germany: Events Market, By Organizer

13.3.8.2.5 Germany: Events Market, By Enterprise Size

13.3.8.2.6 Germany: Events Market, By Application

13.3.8.3 UK: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.3.8.3.1 UK: Events Market, By Event Type

13.3.8.3.2 UK: Events Market, By Type

13.3.8.3.3 UK: Events Market, By Revenue Source

13.3.8.3.4 UK: Events Market, By Organizer

13.3.8.3.5 UK: Events Market, By Enterprise Size

13.3.8.3.6 UK: Events Market, By Application

13.3.8.4 Italy: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.3.8.4.1 Italy: Events Market, By Event Type

13.3.8.4.2 Italy: Events Market, By Type

13.3.8.4.3 Italy: Events Market, By Revenue Source

13.3.8.4.4 Italy: Events Market, By Organizer

13.3.8.4.5 Italy: Events Market, By Enterprise Size

13.3.8.4.6 Italy: Events Market, By Application

13.3.8.5 Russia: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.3.8.5.1 Russia: Events Market, By Event Type

13.3.8.5.2 Russia: Events Market, By Type

13.3.8.5.3 Russia: Events Market, By Revenue Source

13.3.8.5.4 Russia: Events Market, By Organizer

13.3.8.5.5 Russia: Events Market, By Enterprise Size

13.3.8.5.6 Russia: Events Market, By Application

13.3.8.6 Rest of Europe: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.3.8.6.1 Rest of Europe: Events Market, By Event Type

13.3.8.6.2 Rest of Europe: Events Market, By Type

13.3.8.6.3 Rest of Europe: Events Market, By Revenue Source

13.3.8.6.4 Rest of Europe: Events Market, By Organizer

13.3.8.6.5 Rest of Europe: Events Market, By Enterprise Size

13.3.8.6.6 Rest of Europe: Events Market, By Application

13.4 APAC: Events Market

13.4.1 APAC: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.4.2 APAC: Events Market, By Event Type

13.4.3 APAC: Events Market, By Type

13.4.4 APAC: Events Market, By Revenue Source

13.4.5 APAC: Events Market, By Organizer

13.4.6 APAC: Events Market, By Enterprise Size

13.4.7 APAC: Events Market, By Application

13.4.8 APAC: Events Market, by Key Country

13.4.8.1 China: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.4.8.1.1 China: Events Market, By Event Type

13.4.8.1.2 China: Events Market, By Type

13.4.8.1.3 China: Events Market, By Revenue Source

13.4.8.1.4 China: Events Market, By Organizer

13.4.8.1.5 China: Events Market, By Enterprise Size

13.4.8.1.6 China: Events Market, By Application

13.4.8.2 Japan: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.4.8.2.1 Japan: Events Market, By Event Type

13.4.8.2.2 Japan: Events Market, By Type

13.4.8.2.3 Japan: Events Market, By Revenue Source

13.4.8.2.4 Japan: Events Market, By Organizer

13.4.8.2.5 Japan: Events Market, By Enterprise Size

13.4.8.2.6 Japan: Events Market, By Application

13.4.8.3 India: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.4.8.3.1 India: Events Market, By Event Type

13.4.8.3.2 India: Events Market, By Type

13.4.8.3.3 India: Events Market, By Revenue Source

13.4.8.3.4 India: Events Market, By Organizer

13.4.8.3.5 India: Events Market, By Enterprise Size

13.4.8.3.6 India: Events Market, By Application

13.4.8.4 South Korea: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.4.8.4.1 South Korea: Events Market, By Event Type

13.4.8.4.2 South Korea: Events Market, By Type

13.4.8.4.3 South Korea: Events Market, By Revenue Source

13.4.8.4.4 South Korea: Events Market, By Organizer

13.4.8.4.5 South Korea: Events Market, By Enterprise Size

13.4.8.4.6 South Korea: Events Market, By Application

13.4.8.5 Australia: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.4.8.5.1 Australia: Events Market, By Event Type

13.4.8.5.2 Australia: Events Market, By Type

13.4.8.5.3 Australia: Events Market, By Revenue Source

13.4.8.5.4 Australia: Events Market, By Organizer

13.4.8.5.5 Australia: Events Market, By Enterprise Size

13.4.8.5.6 Australia: Events Market, By Application

13.4.8.6 Rest of APAC: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.4.8.6.1 Rest of APAC: Events Market, By Event Type

13.4.8.6.2 Rest of APAC: Events Market, By Type

13.4.8.6.3 Rest of APAC: Events Market, By Revenue Source

13.4.8.6.4 Rest of APAC: Events Market, By Organizer

13.4.8.6.5 Rest of APAC: Events Market, By Enterprise Size

13.4.8.6.6 Rest of APAC: Events Market, By Application

13.5 MEA: Events Market

13.5.1 MEA: Social Employee Recognition System – Revenue and Forecast to 2028 (US$ Billion)

13.5.2 MEA: Events Market, By Event Type

13.5.3 MEA: Events Market, By Type

13.5.4 MEA: Events Market, By Revenue Source

13.5.5 MEA: Events Market, By Organizer

13.5.6 MEA: Events Market, By Enterprise Size

13.5.7 MEA: Events Market, By Application

13.5.8 MEA: Events Market, by Key Country

13.5.8.1 South Africa: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.5.8.1.1 South Africa: Events Market, By Event Type

13.5.8.1.2 South Africa: Events Market, By Type

13.5.8.1.3 South Africa: Events Market, By Revenue Source

13.5.8.1.4 South Africa: Events Market, By Organizer

13.5.8.1.5 South Africa: Events Market, By Enterprise Size

13.5.8.1.6 South Africa: Events Market, By Application

13.5.8.2 UAE: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.5.8.2.1 UAE: Events Market, By Event Type

13.5.8.2.2 UAE: Events Market, By Type

13.5.8.2.3 UAE: Events Market, By Revenue Source

13.5.8.2.4 UAE: Events Market, By Organizer

13.5.8.2.5 UAE: Events Market, By Enterprise Size

13.5.8.2.6 UAE: Events Market, By Application

13.5.8.3 Saudi Arabia: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.5.8.3.1 Saudi Arabia: Events Market, By Event Type

13.5.8.3.2 Saudi Arabia: Events Market, By Type

13.5.8.3.3 Saudi Arabia: Events Market, By Revenue Source

13.5.8.3.4 Saudi Arabia: Events Market, By Organizer

13.5.8.3.5 Saudi Arabia: Events Market, By Enterprise Size

13.5.8.3.6 Saudi Arabia: Events Market, By Application

13.5.8.4 Rest of MEA: Events Market– Revenue and Forecast to 2028 (US$ Billion)

13.5.8.4.1 Rest of MEA: Events Market, By Event Type

13.5.8.4.2 Rest of MEA: Events Market, By Type

13.5.8.4.3 Rest of MEA: Events Market, By Revenue Source

13.5.8.4.4 Rest of MEA: Events Market, By Organizer

13.5.8.4.5 Rest of MEA: Events Market, By Enterprise Size

13.5.8.4.6 Rest of MEA: Events Market, By Application

13.6 SAM: Events Market

13.6.1 SAM: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.6.2 SAM: Events Market, By Event Type

13.6.3 SAM: Events Market, By Type

13.6.4 SAM: Events Market, By Revenue Source

13.6.5 SAM: Events Market, By Organizer

13.6.6 SAM: Events Market, By Enterprise Size

13.6.7 SAM: Events Market, By Application

13.6.8 SAM: Events Market, by Key Country

13.6.8.1 Brazil: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.6.8.1.1 Brazil: Events Market, By Event Type

13.6.8.1.2 Brazil: Events Market, By Type

13.6.8.1.3 Brazil: Events Market, By Revenue Source

13.6.8.1.4 Brazil: Events Market, By Organizer

13.6.8.1.5 Brazil: Events Market, By Enterprise Size

13.6.8.1.6 Brazil: Events Market, By Application

13.6.8.2 Argentina: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.6.8.2.1 Argentina: Events Market, By Event Type

13.6.8.2.2 Argentina: Events Market, By Type

13.6.8.2.3 Argentina: Events Market, By Revenue Source

13.6.8.2.4 Argentina: Events Market, By Organizer

13.6.8.2.5 Argentina: Events Market, By Enterprise Size

13.6.8.2.6 Argentina: Events Market, By Application

13.6.8.3 Rest of SAM: Events Market– Revenue, and Forecast to 2028 (US$ Billion)

13.6.8.3.1 Rest of SAM: Events Market, By Event Type

13.6.8.3.2 Rest of SAM: Events Market, By Type

13.6.8.3.3 Rest of SAM: Events Market, By Revenue Source

13.6.8.3.4 Rest of SAM: Events Market, By Organizer

13.6.8.3.5 Rest of SAM: Events Market, By Enterprise Size

13.6.8.3.6 Rest of SAM: Events Market, By Application

14. Events Market - COVID-19 Impact Analysis

14.1 Overview

14.2 North America

14.3 Europe

14.4 APAC

14.5 MEA

14.6 SAM

15. Industry Landscape

15.1 Market Initiative

15.2 Merger and Acquisition

15.3 New Development

15.4 Key Companies Analysis, By Virtual Events

15.5 Key Companies Analysis, By Physical Events

15.6 Key Companies Analysis, By Hybrid Events

16. COMPANY PROFILES

16.1 Access Destination Services

16.1.1 Key Facts

16.1.2 Business Description

16.1.3 Products and Services

16.1.4 Financial Overview

16.1.5 SWOT Analysis

16.1.6 Key Developments

16.2 Anschutz Entertainment Group

16.2.1 Key Facts

16.2.2 Business Description

16.2.3 Products and Services

16.2.4 Financial Overview

16.2.5 SWOT Analysis

16.2.6 Key Developments

16.3 ATPI Ltd.

16.3.1 Key Facts

16.3.2 Business Description

16.3.3 Products and Services

16.3.4 Financial Overview

16.3.5 SWOT Analysis

16.3.6 Key Developments

16.4 BCD Meetings & Events

16.4.1 Key Facts

16.4.2 Business Description

16.4.3 Products and Services

16.4.4 Financial Overview

16.4.5 SWOT Analysis

16.4.6 Key Developments

16.5 Cvent Inc.

16.5.1 Key Facts

16.5.2 Business Description

16.5.3 Products and Services

16.5.4 Financial Overview

16.5.5 SWOT Analysis

16.5.6 Key Developments

16.6 Entertaining Asia

16.6.1 Key Facts

16.6.2 Business Description

16.6.3 Products and Services

16.6.4 Financial Overview

16.6.5 SWOT Analysis

16.6.6 Key Developments

16.7 Live Nation Worldwide, Inc.

16.7.1 Key Facts

16.7.2 Business Description

16.7.3 Products and Services

16.7.4 Financial Overview

16.7.5 SWOT Analysis

16.7.6 Key Developments

16.8 Pollstar

16.8.1 Key Facts

16.8.2 Business Description

16.8.3 Products and Services

16.8.4 Financial Overview

16.8.5 SWOT Analysis

16.8.6 Key Developments

16.9 Riviera Events

16.9.1 Key Facts

16.9.2 Business Description

16.9.3 Products and Services

16.9.4 Financial Overview

16.9.5 SWOT Analysis

16.9.6 Key Developments

16.10 StubHub

16.10.1 Key Facts

16.10.2 Business Description

16.10.3 Products and Services

16.10.4 Financial Overview

16.10.5 SWOT Analysis

16.10.6 Key Developments

17. Appendix

17.1 About The Insight Partners

17.2 Glossary

LIST OF TABLES.

Table 1. Global: Events Market, By Nature of Event – Revenue and Forecast to 2028 (US$ Billion)

Table 2. North America: Events Market, By Nature of Event – Revenue and Forecast to 2028 (US$ Billion)

Table 3. Europe: Events Market, By Nature of Event – Revenue and Forecast to 2028 (US$ Billion)

Table 4. Asia Pacific: Events Market, By Nature of Event – Revenue and Forecast to 2028 (US$ Billion)

Table 5. Middle East and Africa: Events Market, By Nature of Event – Revenue and Forecast to 2028 (US$ Billion)

Table 6. South and Central America: Events Market, By Nature of Event – Revenue and Forecast to 2028 (US$ Billion)

Table 7. Global Events Market, Revenue and Forecast, 2019–2028 (US$ Bn)

Table 8. North America: Events Market, By Event Type – Revenue and Forecast to 2028 (US$ Billion)

Table 9. North America: Events Market, By Virtual – Revenue and Forecast to 2028 (US$ Billion)

Table 10. North America: Events Market, By Type– Revenue and Forecast to 2028 (US$ Billion)

Table 11. North America: Events Market, By Revenue Source – Revenue and Forecast to 2028 (US$ Billion)

Table 12. North America: Events Market, By Organizer – Revenue and Forecast to 2028 (US$ Billion)

Table 13. North America: Events Market, By Enterprise Size – Revenue and Forecast to 2028 (US$ Billion)

Table 14. North America: Events Market, By Application – Revenue and Forecast to 2028 (US$ Billion)

Table 15. US: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 16. US: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 17. US: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 18. US: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 19. US: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 20. US: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 21. US: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 22. Canada: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 23. Canada: Events Market, By Virtual–Revenue and Forecast to 2028 (US$ Billion)

Table 24. Canada: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 25. Canada: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 26. Canada: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 27. Canada: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 28. Canada: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 29. Mexico: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 30. Mexico: Events Market, By Virtual–Revenue and Forecast to 2028 (US$ Billion)

Table 31. Mexico: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 32. Mexico: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 33. Mexico: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 34. Mexico: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 35. Mexico: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 36. Europe: Events Market, By Event Type – Revenue and Forecast to 2028 (US$ Billion)

Table 37. Europe: Events Market, By Virtual – Revenue and Forecast to 2028 (US$ Billion)

Table 38. Europe: Events Market, By Type– Revenue and Forecast to 2028 (US$ Billion)

Table 39. Europe: Events Market, By Revenue Source – Revenue and Forecast to 2028 (US$ Billion)

Table 40. Europe: Events Market, By Organizer – Revenue and Forecast to 2028 (US$ Billion)

Table 41. Europe: Events Market, By Enterprise Size – Revenue and Forecast to 2028 (US$ Billion)

Table 42. Europe: Events Market, By Application – Revenue and Forecast to 2028 (US$ Billion)

Table 43. France: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 44. France: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 45. France: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 46. France: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 47. France: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 48. France: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 49. France: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 50. Germany: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 51. Germany: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 52. Germany: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 53. Germany: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 54. Germany: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 55. Germany: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 56. Germany: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 57. UK: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 58. UK: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 59. UK: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 60. UK: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 61. UK: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 62. UK: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 63. UK: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 64. Italy: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 65. Italy: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 66. Italy: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 67. Italy: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 68. Italy: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 69. Italy: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 70. Italy: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 71. Russia: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 72. Russia: Events Market, By Virtual–Revenue and Forecast to 2028 (US$ Billion)

Table 73. Russia: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 74. Russia: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 75. Russia: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 76. Russia: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 77. Russia: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 78. Rest of Europe: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 79. Rest of Europe: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 80. Rest of Europe: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 81. Rest of Europe: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 82. Rest of Europe: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 83. Rest of Europe: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 84. Rest of Europe: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 85. APAC: Events Market, By Event Type – Revenue and Forecast to 2028 (US$ Billion)

Table 86. APAC: Events Market, By Virtual – Revenue and Forecast to 2028 (US$ Billion)

Table 87. APAC: Events Market, By Type– Revenue and Forecast to 2028 (US$ Billion)

Table 88. APAC: Events Market, By Revenue Source – Revenue and Forecast to 2028 (US$ Billion)

Table 89. APAC: Events Market, By Organizer – Revenue and Forecast to 2028 (US$ Billion)

Table 90. APAC: Events Market, By Enterprise Size – Revenue and Forecast to 2028 (US$ Billion)

Table 91. APAC: Events Market, By Application – Revenue and Forecast to 2028 (US$ Billion)

Table 92. China: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 93. China: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 94. China: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 95. China: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 96. China: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 97. China: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 98. China: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 99. Japan: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 100. Japan: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 101. Japan: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 102. Japan: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 103. Japan: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 104. Japan: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 105. Japan: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 106. India: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 107. India: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 108. India: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 109. India: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 110. India: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 111. India: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 112. India: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 113. South Korea: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 114. South Korea: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 115. South Korea: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 116. South Korea: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 117. South Korea: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 118. South Korea: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 119. South Korea: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 120. Australia: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 121. Australia: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 122. Australia: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 123. Australia: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 124. Australia: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 125. Australia: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 126. Australia: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 127. Rest of APAC: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 128. Rest of APAC: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 129. Rest of APAC: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 130. Rest of APAC: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 131. Rest of APAC: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 132. Rest of APAC: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 133. Rest of APAC: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 134. MEA: Events Market, By Event Type – Revenue and Forecast to 2028 (US$ Billion)

Table 135. MEA: Events Market, By Virtual – Revenue and Forecast to 2028 (US$ Billion)

Table 136. MEA: Events Market, By Type– Revenue and Forecast to 2028 (US$ Billion)

Table 137. MEA: Events Market, By Revenue Source – Revenue and Forecast to 2028 (US$ Billion)

Table 138. MEA: Events Market, By Organizer – Revenue and Forecast to 2028 (US$ Billion)

Table 139. MEA: Events Market, By Enterprise Size – Revenue and Forecast to 2028 (US$ Billion)

Table 140. MEA: Events Market, By Application – Revenue and Forecast to 2028 (US$ Billion)

Table 141. South Africa: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 142. South Africa: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 143. South Africa: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 144. South Africa: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 145. South Africa: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 146. South Africa: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 147. South Africa: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 148. UAE: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 149. UAE: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 150. UAE: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 151. UAE: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 152. UAE: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 153. UAE: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 154. UAE: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 155. Saudi Arabia: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 156. Saudi Arabia: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 157. Saudi Arabia: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 158. Saudi Arabia: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 159. Saudi Arabia: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 160. Saudi Arabia: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 161. Saudi Arabia: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 162. Rest of MEA: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 163. Rest of MEA: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 164. Rest of MEA: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 165. Rest of MEA: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 166. Rest of MEA: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 167. Rest of MEA: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 168. Rest of MEA: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 169. SAM: Events Market, By Event Type – Revenue and Forecast to 2028 (US$ Billion)

Table 170. SAM: Events Market, By Virtual – Revenue and Forecast to 2028 (US$ Billion)

Table 171. SAM: Events Market, By Type– Revenue and Forecast to 2028 (US$ Billion)

Table 172. SAM: Events Market, By Revenue Source – Revenue and Forecast to 2028 (US$ Billion)

Table 173. SAM: Events Market, By Organizer – Revenue and Forecast to 2028 (US$ Billion)

Table 174. SAM: Events Market, By Enterprise Size – Revenue and Forecast to 2028 (US$ Billion)

Table 175. SAM: Events Market, By Application – Revenue and Forecast to 2028 (US$ Billion)

Table 176. Brazil: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 177. Brazil: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 178. Brazil: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 179. Brazil: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 180. Brazil: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 181. Brazil: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 182. Brazil: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 183. Argentina: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 184. Argentina: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 185. Argentina: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 186. Argentina: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 187. Argentina: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 188. Argentina: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 189. Argentina: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 190. Rest of SAM: Events Market, By Event Type –Revenue and Forecast to 2028 (US$ Billion)

Table 191. Rest of SAM: Events Market, By Virtual –Revenue and Forecast to 2028 (US$ Billion)

Table 192. Rest of SAM: Events Market, By Type–Revenue and Forecast to 2028 (US$ Billion)

Table 193. Rest of SAM: Events Market, By Revenue Source–Revenue and Forecast to 2028 (US$ Billion)

Table 194. Rest of SAM: Events Market, By Organizer–Revenue and Forecast to 2028 (US$ Billion)

Table 195. Rest of SAM: Events Market, By Enterprise Size–Revenue and Forecast to 2028 (US$ Billion)

Table 196. Rest of SAM: Events Market, By Application–Revenue and Forecast to 2028 (US$ Billion)

Table 197. Glossary of Terms, Events Market

The List of Companies - Events Market

1. Access Destination Services

2. Anschutz Entertainment Group

3. ATPI Ltd.

4. BCD Meetings & Events

5. Cvent Inc.

6. Entertaining Asia

7. Live Nation Worldwide, Inc.

8. Pollstar

9. Riviera Events

10. StubHub

Reason To Buy

• Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the Global Events Market

• Highlights key business priorities in order to assist companies to realign their business strategies

• The key findings and recommendations highlight crucial progressive industry trends in the Global Events Market, thereby allowing players across the value chain to develop effective long-term strategies.

• Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

• Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.

• Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution.

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