Social Media Analytics Market Forecast to 2028

Report Code : TIPTE100000194 | Region : Global | Industry : Technology, Media and Telecommunications | Published Date : 26/Aug/2022
Social Media Analytics Market Forecast to 2028 – COVID-19 Impact and Global Analysis – by Component [Solutions and Services (Professional Services and Managed Services)], Application (Customer Experience Management, Competitive Intelligence, Sales & Marketing Management, and Others), Deployment (Cloud and On-Premise), Organization Size (Large Enterprises and SMEs), and Vertical (BFSI, IT & Telecommunication, Media & Entertainment, Retail & e-Commerce, and Others)

The social media analytics market is projected to reach US$ 26,295.33 million by 2028 from US$ 7,007.84 million in 2021, growing at a CAGR of 21.5% from 2022 to 2028.

Businesses are rapidly embracing advanced predictive maintenance solutions and services to reduce unforeseen production delays and gain a competitive advantage. Several macroeconomic factors globally created a severely hostile environment for businesses. The COVID-19 pandemic caused severe disruptions, which led to huge losses for several industry verticals. Political factors in Europe, the Middle East, and South America negatively affected different industry verticals in various ways. Severe economic downturns in several countries decreased consumer spending on discretionary or optional goods.

Concerning such factors, enterprises are taking up different measures to remain competitive by reducing capital expenditure. Hence, enterprises are adopting technologies that can reduce production downtime and support continuous manufacturing activities. Availing predictive maintenance can aid organizations in reducing costs while maintaining a competitive edge. Studies claim that an offshore oil and gas company can use predictive maintenance solutions to reduce downtime by 20%, leading to a production increase of more than 500,000 oil barrels annually. Such advantages are expected to boost the social media analytics market growth during the forecast period.

Impact of COVID-19 Pandemic on Social Media Analytics Market Growth

The limitations imposed by governments to control the spread of COVID-19 during the initial time frame of the outbreak in most countries affected the day-to-day functioning of most enterprises. Stringent restrictions and supply chain disruptions put most companies in jeopardy. Similar situations were witnessed across most countries across all regions. The COVID-19 pandemic affected the economy, transportation, infrastructure, and electronics & semiconductor industries. Due to travel restrictions and business shutdowns, it disrupted the operations of electronics & semiconductor firms, clients, and partners for an indefinite period, severely influencing revenue generation and reducing technological spending. There is speculation that the work-at-home modality is expected to become the new normal for many people in the near future. Such factors strongly promoted the usage of social media platforms, as people used the same to spend additional time on hand. This led to a sudden spike in social media users and increased data generation. Such factors provided great opportunities for businesses to leverage such data for gathering business intelligence, gaining competitive edge and enhancing customer experience. Thus, there was a sudden rise in demand for social media analytics market players worldwide. Large enterprises and SMEs alike utilized social media analytic solutions and services. The outlook post-COVID 19 for the social media analytics market growth, thus, seems favorable for most market players.

China accounts for the largest share in the social media analytics market in Asia Pacific, followed by India and Japan. China's social media analytics market is growing at one of the fastest globally. The key factors expected to drive the growth of Chinese social media analytics market during the forecast period are the rising number of social media users and the increasing importance of social media platforms. Furthermore, the growing competitiveness amongst businesses is expected to drive the growth of the social media analytics market in the region. There has been an increase in the big data and AI ecosystem, with many large and small players entering the region in the past few years. As a result, India is expected to become one of the world's largest social media analytics markets with better use cases and significant opportunities for data scientists in the future. The country's rising social media user base is anticipated to further positively impact the market growth.

The social media analytics market revenue was predominantly generated through the solutions segment. Modern-day social media analytic solutions easily gather data from various sources, analyze the same and provide actionable insights. Integration of AI, ML, and NLP has further increased the demand for these solutions. Another reason for market expansion is the enterprise's demand for solutions that measure, monitor and analyze social media data to understand customer attitudes without requiring a heavy IT setup. Further, small and medium businesses' increasing usage of social media analytic solutions has been driving the market's expansion.

The services are a mix of professional and managed support services vendors provide to businesses to implement and maintain social media analytics solutions. Services segment revenue is expected to register a steady growth rate during the forecast period. With social media's growing popularity, businesses would inevitably incorporate social media analytics into their marketing strategies. Networking, content promotion, search engine optimization (SEO), research, and recruitment are five key functions social media can serve in modern organizations. Service providers can aid businesses in devising a social media advertising plan, a record describing how social media will be used for business growth. It may also include logo promotion, lead generation, or skills acquisition. Professional and managed services are projected to rise in popularity as social media analytics becomes more widely used. Such factors promote the growth of both the segments and the social media analytics market size.

Cision Ltd.; Hootsuite Inc.; IBM Corporation; Meltwater NV; Oracle Corporation; Qualtrics International Inc.; Salesforce.com, Inc.; Sprout Social, Inc.; Talkwalker S.à.r.l.; and Zoho Corporation Pvt. Ltd. are a few key social media analytics market players.

The overall growth size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and forecast of the social media analytics market size with respect to all market segments. Also, industry participants and commentators have conducted multiple primary interviews to validate the data and gain more analytical insights. Participants in this process include VPs, business development managers, market intelligence managers, national sales managers, external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the social media analytics market.

The List of Companies - Social Media Analytics Market

1. Cision Ltd.

2. Hootsuite Inc.

3. IBM Corporation

4. Meltwater NV

5. Oracle Corporation

6. Qualtrics International Inc.

7. Salesforce.com, Inc.

8. Sprout Social, Inc.

9. Talkwalker S.à.r.l.

10. Zoho Corporation Pvt. Ltd.

TABLE OF CONTENTS

1. Introduction

1.1 Study Scope

1.2 The Insight Partners Research Report Guidance

1.3 Market Segmentation

1.3.1 Social Media Analytics Market – By Component

1.3.2 Social Media Analytics Market – By Application

1.3.3 Social Media Analytics Market – By Deployment

1.3.4 Social Media Analytics Market – By Organization Size

1.3.5 Social Media Analytics Market – By End-Use Vertical

1.3.6 Social Media Analytics Market- By Region

2. Key Takeaways

3. Research Methodology

3.1 Coverage

3.2 Secondary Research

3.3 Primary Research

4. Social Media Analytics Market Landscape

4.1 Market Overview

4.2 PEST Analysis

4.2.1 North America

4.2.2 Europe

4.2.3 APAC

4.2.4 MEA

4.2.5 SAM

4.3 Ecosystem Analysis

4.4 Expert Opinion

5. Social Media Analytics Market – Key Market Dynamics

5.1 Market Drivers

5.1.1 Growing Importance of Social Media Platforms

5.1.2 Increasing Demand for Business Intelligence (BI)

5.2 Market Restraints

5.2.1 Data Privacy and Security Concerns

5.3 Market Opportunities

5.3.1 Rising Number of Social Media Users in Developing Nations

5.3.2 Increasing Usage of Social Media Analytics by Law Enforcement Agencies (LEA)

5.4 Future Trends

5.4.1 Increasing Integration of AI in Social Media Analytics

5.4.2 Growing Importance of Customer Experience Management

5.5 Impact Analysis of Drivers and Restraints

6. Social Media Analytics Market – Global Analysis

6.1 Global Social Media Analytics Market Overview

6.2 Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

6.3 Market Positioning – Five Key Players

7. Social Media Analytics Market Analysis – By Component

7.1 Overview

7.2 Social Media Analytics Market, By Component (2021 and 2028)

7.3 Solutions

7.3.1 Overview

7.3.2 Solutions: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4 Services

7.4.1 Overview

7.4.2 Services: Social Media Analytics Market – Revenue, and Forecast to 2028 (US$ Million)

7.4.2.1 Professional Services

7.4.2.1.1 Overview

7.4.2.1.2 Professional Services Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

7.4.2.2 Managed Services

7.4.2.2.1 Overview

7.4.2.2.2 Managed Services: Social Media Analytics Market- Revenue and Forecast to 2028 (US$ Million)

8. Social Media Analytics Market Analysis – By Application

8.1 Overview

8.2 Social Media Analytics Market Breakdown, By Application, 2021 & 2028

8.3 Customer Experience Management

8.3.1 Overview

8.3.2 Customer Experience Management Market Revenue and Forecast to 2028 (US$ Million)

8.4 Competitive Intelligence

8.4.1 Overview

8.4.2 Competitive Intelligence Market Revenue and Forecast to 2028 (US$ Million)

8.5 Sales and Marketing Management

8.5.1 Overview

8.5.2 Sales and Marketing Management Market Revenue and Forecast to 2028 (US$ Million)

8.7 Others

8.7.1 Overview

8.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

9. Social Media Analytics Market Analysis – By Deployment

9.1 Overview

9.2 Social Media Analytics Market Breakdown, By Deployment, 2021 & 2028

9.3 Cloud

9.3.1 Overview

9.3.2 Cloud Market Revenue and Forecast to 2028 (US$ Million)

9.4 On-Premise

9.4.1 Overview

9.4.2 On-Premise Market Revenue and Forecast to 2028 (US$ Million)

10. Social Media Analytics Market Analysis – By Organization Size

10.1 Overview

10.2 Social Media Analytics Market Breakdown, By Organization Size, 2021 & 2028

10.3 Large Enterprises

10.3.1 Overview

10.3.2 Large Enterprises Market Revenue and Forecast to 2028 (US$ Million)

10.4 SMEs

10.4.1 Overview

10.4.2 SMEs Market Revenue and Forecast to 2028 (US$ Million)

11. Social Media Analytics Market Analysis – By Vertical

11.1 Overview

11.2 Social Media Analytics Market Breakdown, By Vertical, 2021 & 2028

11.3 BFSI

11.3.1 Overview

11.3.2 BFSI Market Revenue and Forecast to 2028 (US$ Million)

11.4 IT & Telecom

11.4.1 Overview

11.4.2 IT & Telecom Market Revenue and Forecast to 2028 (US$ Million)

11.5 Media & Entertainment

11.5.1 Overview

11.5.2 Media & Entertainment Market Revenue and Forecast to 2028 (US$ Million)

11.6 Retail & e-Commerce

11.6.1 Overview

11.6.2 Retail & e-Commerce Market Revenue and Forecast to 2028 (US$ Million)

11.7 Others

11.7.1 Overview

11.7.2 Others Market Revenue and Forecast to 2028 (US$ Million)

12. Social Media Analytics Market – Geographic Analysis

12.1 Overview

12.2 North America: Social Media Analytics Market

12.2.1 Overview

12.2.2 North America Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

12.2.3 North America Social Media Analytics Market Breakdown, By Component

12.2.3.1 North America Social Media Analytics Market Breakdown, By Services

12.2.4 North America Social Media Analytics Market Breakdown, By Application

12.2.5 North America Social Media Analytics Market Breakdown, By Deployment

12.2.6 North America Social Media Analytics Market Breakdown, By Organization Size

12.2.7 North America Social Media Analytics Market Breakdown, By Vertical

12.2.8 North America Social Media Analytics Market Breakdown, by Country

12.2.8.1 US Social Media Analytics Market, Revenue and Forecast to 2028

12.2.8.1.1 US Social Media Analytics Market Breakdown, By Component

12.2.8.1.1.1 US Social Media Analytics Market Breakdown, By Services

12.2.8.1.2 US Social Media Analytics Market Breakdown, By Application

12.2.8.1.3 US Social Media Analytics Market Breakdown, By Deployment

12.2.8.1.4 US Social Media Analytics Market Breakdown, By Organization Size

12.2.8.1.5 US Social Media Analytics Market Breakdown, By Vertical

12.2.8.2 Canada Social Media Analytics Market, Revenue and Forecast to 2028

12.2.8.2.1 Canada Social Media Analytics Market Breakdown, By Component

12.2.8.2.1.1 Canada Social Media Analytics Market Breakdown, By Services

12.2.8.2.2 Canada Social Media Analytics Market Breakdown, By Application

12.2.8.2.3 Canada Social Media Analytics Market Breakdown, By Deployment

12.2.8.2.4 Canada Social Media Analytics Market Breakdown, By Organization Size

12.2.8.2.5 Canada Social Media Analytics Market Breakdown, By Vertical

12.2.8.3 Mexico Social Media Analytics Market, Revenue and Forecast to 2028

12.2.8.3.1 Mexico Social Media Analytics Market Breakdown, By Component

12.2.8.3.1.1 Mexico Social Media Analytics Market Breakdown, By Services

12.2.8.3.2 Mexico Social Media Analytics Market Breakdown, By Application

12.2.8.3.3 Mexico Social Media Analytics Market Breakdown, By Deployment

12.2.8.3.4 Mexico Social Media Analytics Market Breakdown, By Organization Size

12.2.8.3.5 Mexico Social Media Analytics Market Breakdown, By Vertical

12.3 Europe: Social Media Analytics Market

12.3.1 Overview

12.3.2 Europe Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

12.3.3 Europe Social Media Analytics Market Breakdown, By Component

12.3.3.1 Europe Social Media Analytics Market Breakdown, By Services

12.3.4 Europe Social Media Analytics Market Breakdown, By Application

12.3.5 Europe Social Media Analytics Market Breakdown, By Deployment

12.3.6 Europe Social Media Analytics Market Breakdown, By Organization Size

12.3.7 Europe Social Media Analytics Market Breakdown, By Vertical

12.3.8 Europe Social Media Analytics Market Breakdown, by Country

12.3.8.1 Germany Social Media Analytics Market, Revenue and Forecast to 2028

12.3.8.1.1 Germany Social Media Analytics Market Breakdown, By Component

12.3.8.1.1.1 Germany Social Media Analytics Market Breakdown, By Services

12.3.8.1.2 Germany Social Media Analytics Market Breakdown, By Application

12.3.8.1.3 Germany Social Media Analytics Market Breakdown, By Deployment

12.3.8.1.4 Germany Social Media Analytics Market Breakdown, By Organization Size

12.3.8.1.5 Germany Social Media Analytics Market Breakdown, By Vertical

12.3.8.2 France Social Media Analytics Market, Revenue and Forecast to 2028

12.3.8.2.1 France Social Media Analytics Market Breakdown, By Component

12.3.8.2.1.1 France Social Media Analytics Market Breakdown, By Services

12.3.8.2.2 France Social Media Analytics Market Breakdown, By Application

12.3.8.2.3 France Social Media Analytics Market Breakdown, By Deployment

12.3.8.2.4 France Social Media Analytics Market Breakdown, By Organization Size

12.3.8.2.5 France Social Media Analytics Market Breakdown, By Vertical

12.3.8.3 Italy Social Media Analytics Market, Revenue and Forecast to 2028

12.3.8.3.1 Italy Social Media Analytics Market Breakdown, By Component

12.3.8.3.1.1 Italy Social Media Analytics Market Breakdown, By Services

12.3.8.3.2 Italy Social Media Analytics Market Breakdown, By Application

12.3.8.3.3 Italy Social Media Analytics Market Breakdown, By Deployment

12.3.8.3.4 Italy Social Media Analytics Market Breakdown, By Organization Size

12.3.8.3.5 Italy Social Media Analytics Market Breakdown, By Vertical

12.3.8.4 UK Social Media Analytics Market, Revenue and Forecast to 2028

12.3.8.4.1 UK Social Media Analytics Market Breakdown, By Component

12.3.8.4.1.1 UK Social Media Analytics Market Breakdown, By Services

12.3.8.4.2 UK Social Media Analytics Market Breakdown, By Application

12.3.8.4.3 UK Social Media Analytics Market Breakdown, By Deployment

12.3.8.4.4 UK Social Media Analytics Market Breakdown, By Organization Size

12.3.8.4.5 UK Social Media Analytics Market Breakdown, By Vertical

12.3.8.5 Russia Social Media Analytics Market, Revenue and Forecast to 2028

12.3.8.5.1 Russia Social Media Analytics Market Breakdown, By Component

12.3.8.5.1.1 Russia Social Media Analytics Market Breakdown, By Services

12.3.8.5.2 Russia Social Media Analytics Market Breakdown, By Application

12.3.8.5.3 Russia Social Media Analytics Market Breakdown, By Deployment

12.3.8.5.4 Russia Social Media Analytics Market Breakdown, By Organization Size

12.3.8.5.5 Russia Social Media Analytics Market Breakdown, By Vertical

12.3.8.6 Rest of Europe Social Media Analytics Market, Revenue and Forecast to 2028

12.3.8.6.1 Rest of Europe Social Media Analytics Market Breakdown, By Component

12.3.8.6.1.1 Rest of Europe Social Media Analytics Market Breakdown, By Services

12.3.8.6.2 Rest of Europe Social Media Analytics Market Breakdown, By Application

12.3.8.6.3 Rest of Europe Social Media Analytics Market Breakdown, By Deployment

12.3.8.6.4 Rest of Europe Social Media Analytics Market Breakdown, By Organization Size

12.3.8.6.5 Rest of Europe Social Media Analytics Market Breakdown, By Vertical

12.4 Asia Pacific: Social Media Analytics Market

12.4.1 Overview

12.4.2 Asia Pacific Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

12.4.3 Asia Pacific Social Media Analytics Market Breakdown, By Component

12.4.3.1 Asia Pacific Social Media Analytics Market Breakdown, By Services

12.4.4 Asia Pacific Social Media Analytics Market Breakdown, By Application

12.4.5 Asia Pacific Social Media Analytics Market Breakdown, By Deployment

12.4.6 Asia Pacific Social Media Analytics Market Breakdown, By Organization Size

12.4.7 Asia Pacific Social Media Analytics Market Breakdown, By Vertical

12.4.8 Asia Pacific Social Media Analytics Market Breakdown, by Country

12.4.8.1 Australia Social Media Analytics Market, Revenue and Forecast to 2028

12.4.8.1.1 Australia Social Media Analytics Market Breakdown, By Component

12.4.8.1.1.1 Australia Social Media Analytics Market Breakdown, By Services

12.4.8.1.2 Australia Social Media Analytics Market Breakdown, By Application

12.4.8.1.3 Australia Social Media Analytics Market Breakdown, By Deployment

12.4.8.1.4 Australia Social Media Analytics Market Breakdown, By Organization Size

12.4.8.1.5 Australia Social Media Analytics Market Breakdown, By Vertical

12.4.8.2 China Social Media Analytics Market, Revenue and Forecast to 2028

12.4.8.2.1 China Social Media Analytics Market Breakdown, By Component

12.4.8.2.1.1 China Social Media Analytics Market Breakdown, By Services

12.4.8.2.2 China Social Media Analytics Market Breakdown, By Application

12.4.8.2.3 China Social Media Analytics Market Breakdown, By Deployment

12.4.8.2.4 China Social Media Analytics Market Breakdown, By Organization Size

12.4.8.2.5 China Social Media Analytics Market Breakdown, By Vertical

12.4.8.3 India Social Media Analytics Market, Revenue and Forecast to 2028

12.4.8.3.1 India Social Media Analytics Market Breakdown, By Component

12.4.8.3.1.1 India Social Media Analytics Market Breakdown, By Services

12.4.8.3.2 India Social Media Analytics Market Breakdown, By Application

12.4.8.3.3 India Social Media Analytics Market Breakdown, By Deployment

12.4.8.3.4 India Social Media Analytics Market Breakdown, By Organization Size

12.4.8.3.5 India Social Media Analytics Market Breakdown, By Vertical

12.4.8.4 Japan Social Media Analytics Market, Revenue and Forecast to 2028

12.4.8.4.1 Japan Social Media Analytics Market Breakdown, By Component

12.4.8.4.1.1 Japan Social Media Analytics Market Breakdown, By Services

12.4.8.4.2 Japan Social Media Analytics Market Breakdown, By Application

12.4.8.4.3 Japan Social Media Analytics Market Breakdown, By Deployment

12.4.8.4.4 Japan Social Media Analytics Market Breakdown, By Organization Size

12.4.8.4.5 Japan Social Media Analytics Market Breakdown, By Vertical

12.4.8.5 South Korea Social Media Analytics Market, Revenue and Forecast to 2028

12.4.8.5.1 South Korea Social Media Analytics Market Breakdown, By Component

12.4.8.5.1.1 South Korea Social Media Analytics Market Breakdown, By Services

12.4.8.5.2 South Korea Social Media Analytics Market Breakdown, By Application

12.4.8.5.3 South Korea Social Media Analytics Market Breakdown, By Deployment

12.4.8.5.4 South Korea Social Media Analytics Market Breakdown, By Organization Size

12.4.8.5.5 South Korea Social Media Analytics Market Breakdown, By Vertical

12.4.8.6 Rest of APAC Social Media Analytics Market, Revenue and Forecast to 2028

12.4.8.6.1 Rest of APAC Social Media Analytics Market Breakdown, By Component

12.4.8.6.1.1 Rest of APAC Social Media Analytics Market Breakdown, By Services

12.4.8.6.2 Rest of APAC Social Media Analytics Market Breakdown, By Application

12.4.8.6.3 Rest of APAC Social Media Analytics Market Breakdown, By Deployment

12.4.8.6.4 Rest of APAC Social Media Analytics Market Breakdown, By Organization Size

12.4.8.6.5 Rest of APAC Social Media Analytics Market Breakdown, By Vertical

12.5 MEA: Social Media Analytics Market

12.5.1 Overview

12.5.2 MEA Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

12.5.3 MEA Social Media Analytics Market Breakdown, By Component

12.5.3.1 MEA Social Media Analytics Market Breakdown, By Services

12.5.4 MEA Social Media Analytics Market Breakdown, By Application

12.5.5 MEA Social Media Analytics Market Breakdown, By Deployment

12.5.6 MEA Social Media Analytics Market Breakdown, By Organization Size

12.5.7 MEA Social Media Analytics Market Breakdown, By Vertical

12.5.8 MEA Social Media Analytics Market Breakdown, by Country

12.5.8.1 South Africa Social Media Analytics Market, Revenue and Forecast to 2028

12.5.8.1.1 South Africa Social Media Analytics Market Breakdown, By Component

12.5.8.1.1.1 South Africa Social Media Analytics Market Breakdown, By Services

12.5.8.1.2 South Africa Social Media Analytics Market Breakdown, By Application

12.5.8.1.3 South Africa Social Media Analytics Market Breakdown, By Deployment

12.5.8.1.4 South Africa Social Media Analytics Market Breakdown, By Organization Size

12.5.8.1.5 South Africa Social Media Analytics Market Breakdown, By Vertical

12.5.8.2 Saudi Arabia Social Media Analytics Market, Revenue and Forecast to 2028

12.5.8.2.1 Saudi Arabia Social Media Analytics Market Breakdown, By Component

12.5.8.2.1.1 Saudi Arabia Social Media Analytics Market Breakdown, By Services

12.5.8.2.2 Saudi Arabia Social Media Analytics Market Breakdown, By Application

12.5.8.2.3 Saudi Arabia Social Media Analytics Market Breakdown, By Deployment

12.5.8.2.4 Saudi Arabia Social Media Analytics Market Breakdown, By Organization Size

12.5.8.2.5 Saudi Arabia Social Media Analytics Market Breakdown, By Vertical

12.5.8.3 UAE Social Media Analytics Market, Revenue and Forecast to 2028

12.5.8.3.1 UAE Social Media Analytics Market Breakdown, By Component

12.5.8.3.1.1 UAE Social Media Analytics Market Breakdown, By Services

12.5.8.3.2 UAE Social Media Analytics Market Breakdown, By Application

12.5.8.3.3 UAE Social Media Analytics Market Breakdown, By Deployment

12.5.8.3.4 UAE Social Media Analytics Market Breakdown, By Organization Size

12.5.8.3.5 UAE Social Media Analytics Market Breakdown, By Vertical

12.5.8.4 Rest of MEA Social Media Analytics Market, Revenue and Forecast to 2028

12.5.8.4.1 Rest of MEA Social Media Analytics Market Breakdown, By Component

12.5.8.4.1.1 Rest of MEA Social Media Analytics Market Breakdown, By Services

12.5.8.4.2 Rest of MEA Social Media Analytics Market Breakdown, By Application

12.5.8.4.3 Rest of MEA Social Media Analytics Market Breakdown, By Deployment

12.5.8.4.4 Rest of MEA Social Media Analytics Market Breakdown, By Organization Size

12.5.8.4.5 Rest of MEA Social Media Analytics Market Breakdown, By Vertical

12.6 SAM: Social Media Analytics Market

12.6.1 Overview

12.6.2 SAM Social Media Analytics Market, Revenue and Forecast to 2028 (US$ Million)

12.6.3 SAM Social Media Analytics Market Breakdown, By Component

12.6.3.1 SAM Social Media Analytics Market Breakdown, By Services

12.6.4 SAM Social Media Analytics Market Breakdown, By Application

12.6.5 SAM Social Media Analytics Market Breakdown, By Deployment

12.6.6 SAM Social Media Analytics Market Breakdown, By Organization Size

12.6.7 SAM Social Media Analytics Market Breakdown, By Vertical

12.6.8 SAM Social Media Analytics Market Breakdown, by Country

12.6.8.1 Brazil Social Media Analytics Market, Revenue and Forecast to 2028

12.6.8.1.1 Brazil Social Media Analytics Market Breakdown, By Component

12.6.8.1.1.1 Brazil Social Media Analytics Market Breakdown, By Services

12.6.8.1.2 Brazil Social Media Analytics Market Breakdown, By Application

12.6.8.1.3 Brazil Social Media Analytics Market Breakdown, By Deployment

12.6.8.1.4 Brazil Social Media Analytics Market Breakdown, By Organization Size

12.6.8.1.5 Brazil Social Media Analytics Market Breakdown, By Vertical

12.6.8.2 Argentina Social Media Analytics Market, Revenue and Forecast to 2028

12.6.8.2.1 Argentina Social Media Analytics Market Breakdown, By Component

12.6.8.2.1.1 Argentina Social Media Analytics Market Breakdown, By Services

12.6.8.2.2 Argentina Social Media Analytics Market Breakdown, By Application

12.6.8.2.3 Argentina Social Media Analytics Market Breakdown, By Deployment

12.6.8.2.4 Argentina Social Media Analytics Market Breakdown, By Organization Size

12.6.8.2.5 Argentina Social Media Analytics Market Breakdown, By Vertical

12.6.8.3 Rest of SAM Social Media Analytics Market, Revenue and Forecast to 2028

12.6.8.3.1 Rest of SAM Social Media Analytics Market Breakdown, By Component

12.6.8.3.1.1 Rest of SAM Social Media Analytics Market Breakdown, By Services

12.6.8.3.2 Rest of SAM Social Media Analytics Market Breakdown, By Application

12.6.8.3.3 Rest of SAM Social Media Analytics Market Breakdown, By Deployment

12.6.8.3.4 Rest of SAM Social Media Analytics Market Breakdown, By Organization Size

12.6.8.3.5 Rest of SAM Social Media Analytics Market Breakdown, By Vertical

13. Impact of COVID-19 Pandemic on Global Social Media Analytics Market

13.1 Overview

13.2 North America: Impact Assessment of COVID-19 Pandemic

13.3 Europe: Impact Assessment of COVID-19 Pandemic

13.4 APAC: Impact Assessment of COVID-19 Pandemic

13.5 MEA: Impact Assessment of COVID-19 Pandemic

13.6 SAM Impact Assessment of COVID-19 Pandemic

14. Industry Landscape

14.1 Overview

14.2 Market Initiative

14.3 Merger and Acquisition

15. Company Profiles

15.1 Cision Ltd.

15.1.1 Key Facts

15.1.2 Business Description

15.1.3 Products and Services

15.1.4 Financial Overview

15.1.5 SWOT Analysis

15.1.6 Key Developments

15.2 Hootsuite Inc.

15.2.1 Key Facts

15.2.2 Business Description

15.2.3 Products and Services

15.2.4 Financial Overview

15.2.5 SWOT Analysis

15.2.6 Key Developments

15.3 IBM Corporation

15.3.1 Key Facts

15.3.2 Business Description

15.3.3 Products and Services

15.3.4 Financial Overview

15.3.5 SWOT Analysis

15.3.6 Key Developments

15.4 Meltwater N. V

15.4.1 Key Facts

15.4.2 Business Description

15.4.3 Products and Services

15.4.4 Financial Overview

15.4.5 SWOT Analysis

15.4.6 Key Developments

15.5 Oracle Corporation

15.5.1 Key Facts

15.5.2 Business Description

15.5.3 Products and Services

15.5.4 Financial Overview

15.5.5 SWOT Analysis

15.5.6 Key Developments

15.6 Qualtrics International Inc.

15.6.1 Key Facts

15.6.2 Business Description

15.6.3 Products and Services

15.6.4 Financial Overview

15.6.5 SWOT Analysis

15.6.6 Key Developments

15.7 Salesforce, Inc.

15.7.1 Key Facts

15.7.2 Business Description

15.7.3 Products and Services

15.7.4 Financial Overview

15.7.5 SWOT Analysis

15.7.6 Key Developments

15.8 Sprout Social, Inc.

15.8.1 Key Facts

15.8.2 Business Description

15.8.3 Products and Services

15.8.4 Financial Overview

15.8.5 SWOT Analysis

15.8.6 Key Developments

15.9 Talkwalker S.à.r.l.

15.9.1 Key Facts

15.9.2 Business Description

15.9.3 Products and Services

15.9.4 Financial Overview

15.9.5 SWOT Analysis

15.9.6 Key Developments

15.10 Zoho Corporation Pvt. Ltd.

15.10.1 Key Facts

15.10.2 Business Description

15.10.3 Products and Services

15.10.4 Financial Overview

15.10.5 SWOT Analysis

15.10.6 Key Developments

16. Appendix

16.1 About The Insight Partners

16.2 Word Index

LIST OF TABLES.

Table 1. Social Media Analytics Market – Revenue and Forecast to 2028 (US$ Million)

Table 2. North America Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 3. North America Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 4. North America Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 5. North America Social Media Analytics Market, by Deployment– Revenue and Forecast to 2028 (USD Million)

Table 6. North America Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 7. North America Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 8. North America Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 9. US Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 10. US Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 11. US Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 12. US Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 13. US Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 14. US Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 15. Canada Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 16. Canada Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 17. Canada Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 18. Canada Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 19. Canada Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 20. Canada Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 21. Mexico Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 22. Mexico Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 23. Mexico Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 24. Mexico Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 25. Mexico Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 26. Mexico Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 27. Europe Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 28. Europe Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 29. Europe Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 30. Europe Social Media Analytics Market, by Deployment– Revenue and Forecast to 2028 (USD Million)

Table 31. Europe Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 32. Europe Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 33. Europe Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 34. Germany Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 35. Germany Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 36. Germany Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 37. Germany Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 38. Germany Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 39. Germany Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 40. France Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 41. France Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 42. France Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 43. France Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 44. France Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 45. France Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 46. Italy Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 47. Italy Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 48. Italy Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 49. Italy Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 50. Italy Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 51. Italy Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 52. UK Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 53. UK Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 54. UK Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 55. UK Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 56. UK Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 57. UK Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 58. Russia Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 59. Russia Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 60. Russia Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 61. Russia Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 62. Russia Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 63. Russia Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 64. Rest of Europe Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 65. Rest of Europe Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 66. Rest of Europe Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 67. Rest of Europe Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 68. Rest of Europe Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 69. Rest of Europe Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 70. Asia Pacific Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 71. Asia Pacific Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 72. Asia Pacific Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 73. Asia Pacific Social Media Analytics Market, by Deployment– Revenue and Forecast to 2028 (USD Million)

Table 74. Asia Pacific Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 75. Asia Pacific Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 76. Asia Pacific Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 77. Australia Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 78. Australia Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 79. Australia Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 80. Australia Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 81. Australia Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 82. Australia Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 83. China Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 84. China Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 85. China Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 86. China Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 87. China Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 88. China Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 89. India Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 90. India Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 91. India Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 92. India Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 93. India Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 94. India Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 95. Japan Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 96. Japan Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 97. Japan Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 98. Japan Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 99. Japan Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 100. Japan Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 101. South Korea Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 102. South Korea Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 103. South Korea Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 104. South Korea Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 105. South Korea Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 106. South Korea Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 107. Rest of APAC Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 108. Rest of APAC Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 109. Rest of APAC Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 110. Rest of APAC Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 111. Rest of APAC Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 112. Rest of APAC Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 113. MEA Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 114. MEA Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 115. MEA Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 116. MEA Social Media Analytics Market, by Deployment– Revenue and Forecast to 2028 (USD Million)

Table 117. MEA Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 118. MEA Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 119. MEA Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 120. South Africa Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 121. South Africa Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 122. South Africa Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 123. South Africa Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 124. South Africa Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 125. South Africa Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 126. Saudi Arabia Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 127. Saudi Arabia Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 128. Saudi Arabia Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 129. Saudi Arabia Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 130. Saudi Arabia Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 131. Saudi Arabia Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 132. UAE Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 133. UAE Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 134. UAE Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 135. UAE Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 136. UAE Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 137. UAE Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 138. Rest of MEA Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 139. Rest of MEA Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 140. Rest of MEA Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 141. Rest of MEA Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 142. Rest of MEA Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 143. Rest of MEA Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 144. SAM Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 145. SAM Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 146. SAM Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 147. SAM Social Media Analytics Market, by Deployment– Revenue and Forecast to 2028 (USD Million)

Table 148. SAM Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 149. SAM Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 150. SAM Social Media Analytics Market, by Country – Revenue and Forecast to 2028 (USD Million)

Table 151. Brazil Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 152. Brazil Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 153. Brazil Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 154. Brazil Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 155. Brazil Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 156. Brazil Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 157. Argentina Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 158. Argentina Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 159. Argentina Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 160. Argentina Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 161. Argentina Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 162. Argentina Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 163. Rest of SAM Social Media Analytics Market, by Component – Revenue and Forecast to 2028 (USD Million)

Table 164. Rest of SAM Social Media Analytics Market, by Services – Revenue and Forecast to 2028 (USD Million)

Table 165. Rest of SAM Social Media Analytics Market, by Application – Revenue and Forecast to 2028 (USD Million)

Table 166. Rest of SAM Social Media Analytics Market, by Deployment – Revenue and Forecast to 2028 (USD Million)

Table 167. Rest of SAM Social Media Analytics Market, by Organization Size – Revenue and Forecast to 2028 (USD Million)

Table 168. Rest of SAM Social Media Analytics Market, by Vertical – Revenue and Forecast to 2028 (USD Million)

Table 169. List of Abbreviation

The List of Companies - Social Media Analytics Market

1. Cision Ltd.

2. Hootsuite Inc.

3. IBM Corporation

4. Meltwater NV

5. Oracle Corporation

6. Qualtrics International Inc.

7. Salesforce.com, Inc.

8. Sprout Social, Inc.

9. Talkwalker S.à.r.l.

10. Zoho Corporation Pvt. Ltd.

Reason To Buy

● Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the social media analytics market

● Highlights key business priorities in order to assist companies to realign their business strategies

● The key findings and recommendations highlight crucial progressive industry trends in the Social media analytics market, thereby allowing players across the value chain to develop effective long-term strategies.

● Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.

● Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.

● Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing and distribution.

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